Do you often experience a high bounce rate and low open rates for your email campaigns? If so, you’re not alone. Unfortunately, many businesses struggle with poor email deliverability. This can be a major obstacle when trying to reach your target audience. In this blog post, we will discuss some of the things you can do to improve email deliverability for your campaigns.
How to determine if you have a deliverability issue
How to fix your email deliverability issues
If you’re having trouble with email deliverability, there are a few things you can do to improve the situation. First, take a look at your content. Are you using too many images? Too much HTML? These can trigger spam filters. Make sure your subject lines are clear and concise and avoid using all caps or excessive exclamation points.
Next, take a look at your IP address and make sure it’s not on any blacklist. If it is, you’ll need to work with your email service provider to get it removed.
Finally, consider using a tool like Return Path to help you monitor your deliverability and make sure your emails are getting through. With Return Path, you can get real-time insights into your email deliverability and take action to improve it.
Tips for maintaining high email deliverability rates
Email deliverability is a complex and ever-changing issue, but following these tips will help you to improve email deliverability for your campaigns. Do you have any other tips to share? Let us know in the comments!