Last Updated on: January 7, 2023 by Aman Jha | Fact Checked
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Having a specialized mobile app is one of the major trends in modern companies.
Many companies develop their own apps to enhance sales or provide customers with another way to access content and services. Apps for everything from banks to local restaurants to community gyms and fitness facilities are available.
You’re not alone if you’re thinking about developing a mobile app for your company. Mobile apps can be lucrative, but the simplicity with which they can be created makes them more challenging to deploy successfully.
Apps can be made for a low cost or a high cost, depending on the level of complexity. But one thing is certain: all of the money and efforts you put into designing your mobile app will be for naught if the launch isn’t flawless.
Learn how to develop a successful app and keep people engaged for a long time.
Table of Contents
1. Conduct a market analysis
Millions of apps are currently available in popular app stores like Google Play and Apple App Store. As a result, your mobile app will face considerable competition, and market research is the best method to ensure that your app stands out.
Begin by determining who your competitors are and which apps are the market leaders. Examine what your competitors excel at, where they fall short, and what their customers have to say about them. This can assist you in creating an app that provides more value to users while avoiding the mistakes that your predecessors experienced.
You can collect all the marketing data with the help of Supermetrics, we’ve done a comprehensive Supermetrics review here.
2. Define success criteria
What does success for your mobile app entail? Is it just a matter of launching the app? Most likely not.
Set quantifiable and attainable goals for the launch of your app. Install rate, retention rate, number of ratings, average rating, and income earned for premium apps are just a few of the metrics you may track.
These figures should help you get started. In comparison, most mobile apps have the highest install rate during the first month of their release, before plateauing. The typical rating is three or four stars out of five, but you should strive for a five-star rating.
3. Think about different app versions.
Apps used to be limited to just one platform, but today they should be available on numerous platforms. Cross-platform development not only expands your reach but also saves you money by allowing you to develop them all at once. You should think about creating web browser versions of your app so that people may use it on any device.
4. Take control of your social media profiles
Make sure to claim your social media accounts and advertise your app development before you launch. You may generate interest in your app and obtain early signups by doing so. You might acquire ideas for features or capabilities from your audience while your app is being developed, which will help you produce the finest product possible.
Change the link on your social media to lead users directly to the app store download once your app is live. Downloads are the ultimate goal, and this makes it easier for users to find and download your software.
5. Develop content
Users want communication about how to use your program and how to access particular features, even if it is straightforward. You should have blog entries, social media content, website pages, emails, and press releases detailing the features, navigation, and usage of your app in the ideal world.
You may either send out your content ahead of time to prepare users or schedule it to go live on launch day. Once the app is live, make sure to follow up with your users on social media to let them know about any issues with the app or new features.
Also, consider what type of information would be most beneficial to your users. Oregon is one of the states that are extremely significant to us. We have a large number of users and aspiring drivers who use our app, therefore we make sure to generate content for them.
This presents itself in an Oregon practice test page that looks like an exam and contains the most important information regarding the practice test as well as illustrating the idiosyncrasies of testing in that state.
6. Perform a demonstration
If you truly want to make your software user-friendly, build a demo video that demonstrates how to use it, what it can do, and what features it has. This is simple to accomplish using various screen capture or presentation apps.
Communicate the features and benefits of the app when you’re talking about it and leading users through it. Zutobi, for example, offers content to help student drivers prepare for their driver’s license tests.
If a user answers a question poorly, the app displays a popup explaining the law surrounding the topic to aid learning. This is the type of functionality that would be best demonstrated in a demo to demonstrate how the app provides more than simply correct or wrong responses.
7. Create a unique website or page.
Launching a dedicated app site or page to compliment your social media postings and provide extra information about your app is a terrific approach to supplementing your social media posts. This is especially true if your software serves as a stand-alone business. If you like, you can establish a page dedicated solely to your app, which customers can simply find.
The demo video, features and benefits, device requirements, and a “sign up for a download” alert email with a link to the app when it becomes life should all be included on the site or page.
All of this information can help to instill trust and confidence in a user, encouraging them to download the app and take the practice exam.
8. Select an app store.
In the future, you can distribute your app through a variety of app stores to expand your reach. However, to get the most users and ratings, it’s advisable to concentrate your efforts on only one store at first.
Furthermore, the first few weeks and months after your app’s launch will be a time for upgrades, adjustments, and enhancements. You can streamline updates with minimal disturbance to consumers if your app is only available in one store. After you’ve worked out all the problems, you may start expanding your app to different marketplaces.
The Apple App Store and the Android Market are the most popular app stores, but there are many others. If you’re not sure which store is better for your app, conduct some audience research and testing to find out which one your target consumers prefer.
9. Optimize your app store listing (ASO)
Search engine optimization is not the same as ASO (SEO). Both are critical to your rating, but ASO boosts your app’s visibility in the store and puts it in front of potential users.
The best practices of ASO are similar to those of SEO. The most crucial aspect is keywords, which should be included in the title, description, and any other fields that are available. When people are exploring categories, this will make it easier for them to find your app.
Screenshots and previews are another useful ASO feature. These explain what to expect from the app and persuade consumers to download it. Concentrate your keywords on your app’s most prevalent use cases.
Organize a launch party.
Congratulations! You’re all set to go live with your app. Your job is far from done, but you can mark the occasion with a small digital launch party. Invite early adopters, journalists, and influencers to the launch, and give them live discounts or prizes to help spread the news.
It’s now time to put your strategy into action!
Aman Jha is a digital marketing author, passionate writer, and consultant. He is a sucker for fine words and blogs about digital marketing and startups at maxzob.com.