How To Make Money Through Instagram 2023 (200% ROI)

Instagram took off with the sky rocket’s pace. The marketing on this revolutionary platform offers countless opportunities to land a side job where people can get paid to post pretty pictures and also can acquire free stuff.

Now Instagram has become severe networking, content marketing, and audience building tool for businesses and brands. It’s now become one of the most popular social media platforms, with over 1 billion monthly users sharing millions of images every day.

Engagement rate of many brands on most of the social media platforms are meager, but Instagram blows them all away. Similar to the bloggers, YouTubers, anyone who has a massive audience around the content they produce, on Instagram, Instagrammers have reach and influence as their weapons. These two things have proved to be more popular in marketing a business.

From these two things, the Instagram offer you to explore multiple streams of potential revenue, whether they want to build a kingdom or just wanna earn extra cash. In this post, we have shared legitimate ways on- How To Make Money Through Instagram In 2023. Let’s get started here.

Introducing Instagram As An Earning Source

Instagram as an Earning Source- How To Make Money Through Instagram

The business strategy of Instagram is unique and emerging. Since its introduction in 2010, the model on which it operates is quite the same. An image sharing platform, but the algorithm it works on has evolved with the time.

It also needs to create a profile like other platforms, depending on your unique brand, your audience and your level of indulgence, you can make money on Instagram. Let’s get to the point and find out how actually to make money from the visual social platform.

Nowadays, Instagram is a perfect platform for selling products that photograph great, or you can say that if the products you are selling are photogenic, or you can leverage people by showing them, you can sell them. Not only this, if you love picture yourself and have a huge following you can make earning by promoting products or services for others.

If You Are Looking to Make Money, Here Are a Couple of Requirements

Focus on Reach and Influence

Why would any business want to pay money to an Instagram user?

Reach and Influecne- How To Make Money Through Instagram

Apparently, to get exposure to their audience, they tend to make money in the process by compelling your followers to buy and recommend their products.

For this Instagram is a perfect place where you can send posts to more of your fans’ feeds. You just need to know the right timings to post and perfect hashtags, and then your organic reach will be higher.

But if you have only a few hundred followers, you will not be able to reach a lot of people, your product and content will not be able to drive sales for the brand.

Thus you require thousands of followers in order to market the brand’s products. You need to become a compelling personality on Instagram.

Engagement of Followers

Even if you have a good number of followers and you are happy, it’s not enough fellas in order to earn money.  It will surely increase the rate of appearing your posts in more Instagram feeds.

Engagement of followers- How To Make Money Through Instagram

But what if you still have a cold account, i.e., cold reactions. It will be kind of devastating.

It’s just a game of engagement guys. So if you are not getting a good response even if you have a large number of following, then you are doing it wrong. Your posts are not hitting the point where it should be, and you are not reaching to people’s heart.

You need to understand your audience to get the engagement rate. If you will have only 1000 followers engaged, the potential to make money is there. Brands and businesses will approach you due to profitable actions you can drive to their products.

Legit Ways To Earn Money With Instagram In 2023

Become an Influencer

If you have the potential to be an influencer, you can earn loads from Instagram. With the status, you can promote brands, advertise their products on your Insta account. An influencer is a person who has influence over people and their sharing and doing impacts people.

Become an Influencer- How To Make Money Through Instagram

A profile with a remarkable number of following, and if they can convince their audience about the trends. These people are the influencers. Brands want them to be their partner and to sponsor posts that help spread the word about their products.

Top influencers make thousands of dollars per post. Isn’t it amazing that you can make thousands of dollars per post? As an influencer, it’s extremely important for you to know your audience. You must be aware who your audience mainly consists of, so you can promote those brands which would fit your audience. I would recommend you to switch as a business account; moreover, you get your account’s Analytic report.

I know what’s banging in your head, that how will brands you want to work with be willing to pay you the money for featuring their product. Don’t worry, if you have made a noteworthy following there are more chances that big brands will reach to you. You can also find brands that fit your aura and values the best.

If you think you have an ample number of followers that are influenced by you, you can reach out to brands yourself directly to try to negotiate a deal, or you can also list yourself on an influencer marketplace to increase the chance of being found by a big brand.

One more tip, be cautious that you don’t lose the trust of your existing audience in the process of making money. Just make sure that your audience is aware that you are promoting products by adding a #sponsored hashtag to maintain their trust.

Become an Affiliate Marketer

Affiliate marketing is just selling other people’s products through your skills and taking a cut in that. Many well-known brands sell their products by affiliate marketing. You can be an affiliate marketer on Instagram as well. Many people make money from Instagram in this way.

Affiliate Marketing- How To Make Money Through Instagram

There is a vast difference between influencer and affiliate marketer, an affiliate work towards making sales for the brands they work with for getting the commission.

Affiliate marketing is very different as they make money through the trackable link or promo codes so that they can make sure how many customers are converted.

You need to create appealing posts, so you can promote the products without being pushy. Considering that you just can add one link to your bio, you might wanna include a landing page to your affiliate link. You can include the product link in the caption of every post where it can be purchased.

It can be challenging at first, but when you realize the potential, you will going to earn well.

You Can Even Sell Photos and Videos

Instagram is all about pictures and visual content. If your products look appealing, it will get sold on Instagram. You can also sell poster pictures, paintings, drawings, animations, videos, and other image or video based products. Do add the visit the link in every post’s bio that can refer your readers.

You can even sell photos and videos- How To Make Money Through Instagram

If you think you have high-quality pictures, there’s a chance you can get paid for it. Don’t just limit yourself in photography skills, explore other possibilities as well that can enhance your pictures such as editing. But at the end try to be original. You can also use Instagram to promote your photogrammetry portfolio using relevant hashtags.

Sell Your Own Products

Sell your own products- How To Make Money Through Instagram

You also can sell physical products that you own or purchase from suppliers. This traditional eCommerce retailing usually requires inventory, that means you will need to invest and have to stock some products.

Let’s Have a Look at Some Bizarre Statistics of Instagram

With surprising and staggering numbers Instagram is catching up with Facebook’s growth. Facebook has 2.27 billion monthly active users, Instagram has reached 1 billion users over eight years in 2018 since its launch. Nonstop popularity and unstoppable force, it’s no wonder that Instagram is now becoming a massive platform.

Statistics of Instagram- How To Make Money Through Instagram

To help your business and to learn how you can earn money, you must know these spectacular stats of Instagram:

  1. An Estimated 71% of US Businesses Use Instagram
  2.  80% of Users Follow a Business on Instagram
  3. Instagram Ads Increased by 28% in the Second Half of 2017
  4.  Posts with a Location Get 79% More Engagement
  5. 80% of Influencers Prefer Instagram for Brand Collaboration
  6.  59% of 18-29 Year Olds Use Instagram
  7. 80% of Instagram users are outside of the US.
  8. There are 16,600,000 Google searches for “Instagram” per month.
  9.  Over 25 million business profiles are using Instagram worldwide up from 15 million in July of 2017
  10.  By 2019, it’s estimated that Instagram ad revenue will reach over $10 billion according to The Drum.

How to Build a Notable Instagram Account In 2023

notable Instagram Account- How To Make Money Through Instagram

I know you want to try it right. In this case, either you can follow your own marketing tactics, or you can take help from the social media marketing agency to get a notable amount of money through Instagram. Have a quick look that how you can build an Instagram following which can pay you.

  1. Fill Your Bio Wisely

It doesn’t matter whether you are starting a business on Instagram or an as an individual to make money, and you need a strategy for posting.

The bio is a susceptible and precious piece on Instagram. It shows who you are what you believe in. It’s where you can pitch to your first-time visitors. So you have to make it catchy, simple, crisp and to the point.

  • Take these three aspects in mind
  • Use emojis to direct the user towards CTA.
  • Do not forget to add a bio link to direct the user to your customized landing page.
  • Your bio should add the value you are offering to your users.
  1. Engage With The Customers And Post Regularly

In a general manner, how we keep the relationship with our friends and family that is the same thing we have to do here. Instagram also works in the same way. The more you are gonna post, the more follower you will gain. Your growth rate of the Instagram following also increases.

Just don’t let any conversation go unattended. You also can attach hashtags and create your own hashtag, incentivize your followers to send their content that gets featured on your profile. It will increase authenticity and also increases brand reliability and loyalty.

With regular posting, you also need to take care when are you posting. Time plays a crucial role in order to increase engagement. Though everyone stays connected to their phones the whole day, it will be preferable if you post during breaks when people are free.

In the case of Instagram, posting on Weekdays is much better than posting on weekends.

  1. Take Care Of Hashtags and Captions Too

Hashtags have been playing a very important role since 2007. These hashtags work exceptionally well on Instagram. It cluster posts with the same theme. On Instagram, you can add 30 hashtags per post, and I think that’s enough.

Don’t use random hashtags. Always consider relevant hashtags. Find out what are the popular hashtags and are they match with your post or not. If you find that they are matching your niche go for it.

Now let’s look at the caption. You get 2000 characters to be creative in front of your audience. There no rules. You just need to know your audience and be willing to experiment. Just a couple of words and emojis are enough to make yourself stand out from the crowd.

  1. Focus On The Quality Of Content

The competition on Instagram is very high. There are more than 1 million advertisers on this platform, and 80% of Instagrammers follow one business account.

Instagram is used by people to get a visual taste from the lives of their friends, family, and followers. They also wanna see the authentic side of the brands they are following. Do not bombard offers on your followers try to educate and inspire them with quotes also.

You can conduct contests and reward your customers too. Do promote your product also but only about 20% of the time.

  1. Consider Video Promotions

Videos are the new way of communication. It’s a great way to enhance your storytelling. Video marketing on the boom right now, so savor the flavor of it and promote your products.

At Instagram, you can post up to 60-seconds of videos. According to a study, popular publishers are also posting a healthy dose of videos to promote their brand. If you talk about the engagement rate, it’s just double in videos than in photos

The best thing is that you can modify sloppy videos, edit your previously shot videos in other apps and upload it on Instagram. You can also add sound or just keep it simple. You don’t need to be too formal or perfect, remember it’s social media platform.

  1. Build a Strong Relationship With Influencers And Businesses

Posting high-quality content and pictures in order to compel people will not take you so far. But if you wanna grow fast, you need external help to get the attention from Instagram. You need to nurture relationships with the powerful profiles of Instagram in your niche and borrow their magnetism.

You can request the influencers to promote your profile in exchange for promoting their posts. This might help you.

Another way is to buy Instagram shoutouts. It’s basically paying a per post fee to accounts with the immense following for mentioning you or recommending you.

Take a Deep Dive Into Instagram Do’s and Don’ts

Instagram also has its own book of do’s and don’ts on how you should post, which type of images or videos to post, how many times you should post, etc. If you follow these rules, it could improve your earnings on Instagram.

Do's and Don'ts- How To Make Money Through Instagram

Don’t Add Too Many Hashtags

Instagram also has a limited hashtag per post, so you can’t just spam your Insta account with irrelevant hashtags.

According to a study by Sprout Social, Instagram captions should be ideally of 138 to 150 characters. In the case of ad captions, stick with 125 characters. The suggested number of hashtags is also between to 5 to 10, though we can add 30 hashtags yet it is not recommended to add that much to a post.

Instagram may ” shadow ban” your posts if they will contain more than 20 hashtags. It means your posts will stop showing up in searches for those tags. That will decrease your chance to make money, and it will reduce the reach of your posts.

Do Add Locations

As an influencer, if you are out on an event collaborating with any brand make sure you add the location. Do also add the resources, there’s a good chance they will re-share, and you will get in front of a broader audience. It can become the opportunity to get the perfect exposure.

Use Filters

Try to urge your audience by using beautiful, bright and vibrant images. If bright doesn’t fit the tone, you should not force it. Make sure that you use filters to enhance your picture’s features. Your profile should have a proper aura and certain look, so if someone goes through your account, they can get your niche as well as concise.

Follow You Niche

This is really important if you have a particular niche. You should be engaging, interacting and supporting your niche in order to build following. The more you will give the more you will get back.

Stick To Your Goal

For most of the brands, the ultimate goal is to drive traffic to their site or to inspire people to contact them. For achieving this, you have to make sure that you are conveying this message to your followers by adding relevant and encouraging content.

Add a link of your site in your bio, if you want them to visit your website. As a business account make sure you also add your email and number so that if anybody wants to connect with you, they can reach you.

Don’t Just Be Professional, Show Who You Are

Don’t just post professional images. Also, add those candid images that show who you are. Show behind the scenes or a day in your life. Make it a slight personal to build trust. Once you show both personal and business level, the more you are going to connect with your audience.

Post Regularly But Don’t Post More Than Three Posts A Day

Do not post more than three times a day. You should be consistent in posting but too many posts will clog up your audience’s feed. I suggest that one or two posts a day are enough. If you add too many posts a day, the chances are more that you will be unfollowed soon.

Do Show Your Uniqueness

This will take time but once you know how to establish that feel, make sure you make it visible throughout your profile. Adopt particular colors or a specific type of images that represent your branding and use that consistently in your profile.

Make it distinguishable. You need to mirror what you want to show your audience through the posts.

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Key Takeaways

Key Takeaways- How To Make Money Through Instagram

If you think that you are creative enough to showcase your thingies with your account, you can earn money from Instagram. You actually can sell your products by posting photos, stories, and videos about it. You can also promote your services as an influencer through marketing.

Now the question is how much money you can exactly earn. So the answer to this is the sky is the limit, my friends. It depends on your followers, your engagement rate your influence on people. If you have just started, you might only make a little, but with time it will increase for sure if you follow the perfect marketing tactics.

Try to follow the marketing tactics of successful Instagrammers. Blend them with your marketing, images, storytelling, strengths, etc. Try to grow your following as much as possible, create interactive posts, contest alerts, and be consistent in posting.

It might take time to reach the 7 digits earning but be patient; good things take time.

Nirav Upadhyay
This author is verified on

Nirav Upadhyay is a Marketing Manager who is an intense follower of technology trends which is reshaping the business dynamics. Being an Engineering graduate he is always compelled to the technology and tries to discover new trends in the tech world. Earlier he worked as a tech geek in a well established mobile app development company which gave him this experience.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

Comments (3)

  1. Hey Thank you for sharing this amazing information. I have been trying to build my instagram audience for quite sometime now. Also i have heard there are many apps that let you connect with branda and post sponsored contect. Can you suggest any such appp ?

  2. I never knew I could make money with Instagram. According to your post, it seems to me it is one of the best place to find readers for my blog. Thanks for this helpful post.

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