Are you looking for a guide on how to plan your social media content calendar? You’ve come to the right place! In this blog post, we will discuss everything you need to know in order to create a content calendar that works for your business.
We’ll cover topics such as how often you should publish content, what type of content to publish, and when the best time is to post it.
By following our tips, you’ll be able to create a social media strategy that helps you achieve your marketing goals.
Table of Contents
What is a content calendar and why do I need one
How to create your own content calendar
Now that we’ve discussed the importance of using a content calendar, let’s talk about how you can create your own.
There are two main ways to create a content calendar:
-You can use a spreadsheet like Google Sheets or Microsoft Excel
-You can use a project management tool like Trello
Both methods have their own advantages and disadvantages, so it’s important to choose the one that’s right for you.
If you decide to use a spreadsheet, we recommend using Google Sheets because it’s free and easy to use. You can find templates for Google Sheets online or create your own.
If you decide to use a project management tool, we recommend Trello because it’s flexible and easy to use. You can create a board for each social media channel and add cards for each post.
Trello also allows you to assign tasks to team members and track the progress of your content calendar.
Types of social media posts you can include in your content calendar, with examples for each type
Where to find inspiration for new ideas and what not to do
If you’re having trouble coming up with new ideas for your content calendar, there are a few places you can look for inspiration.
Some great places to find inspiration for your social media content are:
-Your website’s analytics
-Your competitors’ social media channels
-Industry news websites and blogs
When looking for inspiration, it’s important to avoid copying your competitors’ content. Not only is this unethical, but it can also result in your audience losing interest in your brand.
It’s also important to avoid posting too much self-promotional content. While it’s important to promote your products and services, you should also focus on providing value to your audience.