Importance of Social Media as a Marketing Tool

The secret of a most successful business is its smart way of marketing. Large established companies today spend millions of dollars on reputed agencies to support their marketing requirements.

The smaller companies on the other hand search for cost effective and creative ways for their marketing purposes. The idea of social media marketing is still a fresh thing today. The social media resources include blogs, video sharing websites, and community sites.

Importance of Social Media

Social Network Play Pivot Role in Marketing

The popular community based sites such as Facebook, Twitter, YouTube, and Flickr have more than 5 million users who visit the sites every day. So if you are seeking a marketing hub then these are perfect places to use.

The use of marketing through these websites has greater potential because of enormous steady traffic in these sites. Almost entire world can see your ads and respond. Also marketing by this strategy can be live 24/7 even when you sleep and engaged at other work. The direct contact with the user is not required as like the traditional marketing through sales people.

Some call this as a passive income. However, at initial stages a consistent effort from a business owner is essentially required to deliver the ads to the greater audience.

The trust and reputation of the product and service need to be build up through creating interesting and driving promotional offers. To eventually develop these qualities in your marketing continuous repetition of certain tasks is required. The importance of social media extends to all types and sizes of business.

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Here are facts depicting the importance of social media marketing

The online business companies can interact with the users and create customers through pages, blogs and communities. In addition, updating the latest activities of the company, providing applications to the customers, promoting products through advertisements can be efficiently done by use of social media networking.

In most part the importance of social media marketing is independent of the search engine rankings. So, it provides larger potential to a business to be showcased among a number of users. Likewise it also helps the companies to get feedback from the customers and to maintain e-CRM (Electronic customer relationship management) to note down the valuable customers.

The global reach, focus based marketing, and endless seam of customers are ever motivating qualities of social media networks. It is also a fastest way to exchange information and to find opportunities to promote products and services.

Strategies to be Involved In Marketing

For successful marketing promotions there are few strategies that need to be utilized. Firstly, the advertisements of the products and services must be done in a clear way.

There should not be any unnecessary exaggerations or claims which can discourage the people from knowing further. The traffic in a site must be built in a steady ethical way by giving realistic picture of the products. Secondly, it is very important to post links as much as possible in large numbers.

Moreover, the success of the company depends on the quality of the end product or services offered by the company. The offered product must meet the expectations of the user.

The promises done during the advertisements must be followed through the products delivered.  At this last and important part of the business there exists no short cut formula to gain success without managing the customer and business relationship.

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If the product delivered is found really useful it will create a strong customer base who can be long term buyers in the business. They can also bring in more customers by referring your credibility to their friends and communities.

So social media marketing can bring significant gains to your business by providing wide opportunities to expand your enterprise.

Image Source: Flickr

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About Pranay Khatri

Hi I am Pranay Khatri. I am Passionate and enthusiastic Blogger, SEO Geek, WordPress Expert, Lover of Techno World, An Ambitious Person, and A Blog Writer ! Find Me on Google+


  1. Nice article by Pranay Khatri. Thanks for sharing this on, Jitendra.

    About the article… Pranay is right about social media marketing being a fresh thing today but there are those who have picked up very quickly and are already getting a ton of results from it, even more than traditional means of marketing.

    More and more companies are embracing social media marketing now and of course they are seeing the result. But as good as this is, it also opens companies up to being exposed to the world, if they do something wrong.

    The fact that almost everyone can say what they want about any company and get it to reach tons of people through social media, means companies should be more careful now, more than ever before and they should continually learn to do social media marketing right – before something goes wrong and even after something goes wrong.

    Anyway, good piece, once again, Pranay. Thanks again, Jitendra, for sharing this on

  2. Hi.. Prayan
    Nice Article. this is mindblowing , and Fully informative Post.
    But dear i’m a blogger and Just launched a blog before 1 month ago and i’m doing sharing on social Network , social media sites, etc.
    But not getting good traffic why ?

    • Hi Sid, it me jitendra, pranay is busy. To get traffic you need to be active in social media a lot. You can talk to me on gtalk. So we can discuss more abt it

  3. What a commendable work you have done, Really social media play an important role in marketing. This blog very informative, thanks for such a wonderful posting.

  4. seema

    Hi pranay what a nice post you have written. I pretty liked it. Social media is definitely is next big think in SEO. without social media no website can survive.

  5. Pranay Khatri

    Thanks all of you for liking my post and really sorry for being late. And I am very thankful to Jitendra that he has given me chance to write for his blog. Thanks Again Jitendra

    • Hi Welcome pranay. I appreciate your help always. Your articles was very good. My readers enjoyed reading that .

  6. Thank You for this very interesting and informative post. Social Media Marketing, it gives you an opportunity to showcase ones market product and services to potential consumers. It allows you to interact with them and also an opportunity to hear their opinions. The quality of the marketing product must also be given a big consideration.

  7. amir amin

    Hi Welcome . I appreciate your help always. Your articles was very good. My readers enjoyed reading that .

  8. Isabel

    Such a great article and informative as well thanks for helping


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