Over the past few years, TikTok has become one of the most talked-about social networks in the world, with tons of individuals seeking TikTok fame and tons of businesses seeking new growth avenues.
At the same time, influencer marketing (paying popular social media personalities to promote products) has also become an essential part of modern marketing strategies.Â
With over 600 million users, TikTok is a platform that is ripe for effective influencer marketing campaigns. Without a doubt, TikTok is a network that marketers need to be using and monitoring.Â
If youâre interested in diving deeper into TikTok influencer marketing â or if youâre completely new to space â there are a bunch of tools that can help you make the most of your campaigns.Â
In this guide, weâll cover Influence Grid, a tool thatâs designed to maximize the potential of your influencer campaigns. Weâll also take a look at some competitors so you can get a broad overview of the market.Â
Table of Contents
All About Influence Grid Review
What Is Influence Grid?
Influence Grid is a tool thatâs designed to help marketers search TikTok users and find and connect with top TikTok influencers. It essentially works as an influencer search engine and database: you search for something like âdance influencers,â and Influence Grid returns some of the most popular TikTokers in that niche.
Influence Grid allows for three types of searches:Â
- Search by niche
- Search by location
- Search by username
However, it doesnât just return names â it also provides useful data about each influencerâs engagement rates, how many followers they have, what country theyâre from, how many views they have, and more. This helps you choose which influencers you want to reach out to and work with.
When youâve found a few influencers you want to connect with, you can use Influence Grid to find their emails. Influence Grid provides vetted emails, so you donât have to worry about getting your IP flagged for sending invalid emails.Â
You can also export your searches to CSV for importation into your CRM. From there, you can track your interactions and communications and integrate Influence Grid into your larger marketing stack.Â
Overall, you can think of Influence Grid as a tool that lets you quickly find and vet TikTok influencers for potential promotional campaigns.Â
What Can Influence Grid Do For You As A Brand Or Social Media Agency?
Influencer marketing is a nearly essential part of advertising in this digital era. While not every niche needs to use influencer marketing, many companies can benefit from it in one way or another.Â
Essentially, influencer marketing works because promotions from influencers appear to their followers more like a recommendation from a friend than an advertisement from a faceless corporation.
Followers trust these recommendations because they trust the influencers, and that makes it an effective way of getting conversions. Influence Grid simply makes the process of finding and connecting with influencers a bit easier and helps you decide which influencers are the best fit for your brand.
As a result, if you use Influence Grid skillfully, you can make the prep and prospecting stages of your influencer marketing campaigns more efficient.Â
Plus, it can also help you reach out to influencers with its validated email searches. Then, you can export your lists to CSV so you can add them to your CRM and craft a more streamlined influencer marketing process. Â
Whether youâre a brand or an agency, this workflow can help you get better results either for your own business or your clientsâ businesses.Â
What Are Influence Gridâs Unique Features?
One of Influence Gridâs most unique features is its TikTok Money Calculator. This tool allows users to estimate how much specific influencers will charge per TikTok post.Â
For example, letâs say you want to run a campaign with Charli DâAmelio. How would you know if a post from her is anywhere within your price range?Â
Using the TikTok Money Calculator, you can get a rough estimate. According to the tool, a post from Charli DâAmelio will cost between $42,901 and $71,502.Â
As you search TikTok users, you can employ this feature to get a better idea of who it makes sense to contact, and whoâs simply too far out of your price range.
After all, if you have a budget of $1,000 per post, it would simply be a waste of time to reach out to Charli DâAmelio. So, using this feature can save you time and make your TikTok influencer searches more efficient.Â
Influence Grid Pricing
Influence Grid has four different pricing tiers to choose from:
- Free:Â
Cost: $0/month
Features: The free version of Influence Grid lacks many of the important features of the platform, like audience filters, engagement filters, full influencer reports, and more. Itâs a barebones version that you can use to test out the platform, but not much more than that.Â
- Freelancer:Â
Cost: $30/month or $288 billed annually (20% discount)
Features: Everything in Free plus:
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- Unlimited searches
- Full influencer reports
- 500 influencer exports per month
- Followers filter
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- Team:Â
Cost: $60/month or $576 billed annually (20% discount)
Features: Everything in Freelancer plus:
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- Engagement filters
- Audience filters
- Influencer exports increased to 1,000/month
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- Business:Â
Cost: $150/month or $1,440 billed annually (20% discount)
Features: Everything in Team plus:
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- Influencer exports increased to 1,500/month
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If you require more exports per month, you can reach out to the Influence Grid for a personalized quote.Â
Influence Grid is a subscription service, so billing is recurring on a monthly or yearly basis, depending on which option you choose. All yearly plans come with a 20% discount.Â
How To Use The Influence Grid Platform?
Now that you know what Influence Grid is, how it can search TikTok users, and what it can do for you, letâs take a look at how to use it.
Influence Grid Sign-up Process
Signing up for Influence Grid is simple, and itâs the same process as many other services youâve used. To sign up, all you need to do is fill out some basic information about yourself, such as your email, name, and phone number. Youâll also need to set a password. Â
Since Influence Grid is a subscription-based service, youâll also need to provide your payment information.Â
Once thatâs all set, youâre ready to go! Just log in to the tool and start searching!
Step-By-Step Guide To Using The Influence Grid Search Engine
Influence Grid has an intuitive user interface that youâll likely find pretty familiar. To get started and search TikTok users, all you need to do is input your search term in the search bar at the top of the main screen. Once you hit the green looking glass icon, your search will run.Â
However, in most cases, youâll want to filter your searches to get more specific results. Thatâs where Influence Gridâs numerous search filters come in handy.Â
All the search filters are located directly below the main search bar that we just used. If you look directly below it, youâll find the following dropdown menus:
- Country
- Language
- Age
- Gender
By clicking on each of these, you can choose from the options presented in each dropdown menu. For example, if you click âcountry,â youâll be able to choose from a list of countries, if you click âgender,â youâll be able to choose from a list of genders.
Once you make your selections, your results will be filtered so that you only search TikTok users that meet your chosen criteria. Next to those filters, you will see two toggle buttons:Â
- Verified account
- Has contact details
If you toggle on the âVerified accountâ button, only verified TikTok accounts will show up in your results. If you toggle on the âHas contact detailsâ button, then you will only be shown results that Influence Grid has validated contact information for.Â
Below that, you will find a set of audience filters. Unlike the previous filters we covered, these look at the influencerâs audience, not the influencer themself.
This means that you can have different criteria in the influencer search and the audience search. For example, you could look for a female Canadian influencer whose audience is primarily German males.Â
The filters in this section are the same as the previous one. However, there are no toggle buttons available as they arenât relevant to audiences.Â
Below the audience filter section, you will find four more filters:
- Followers
- Average Video Views
- Average Video Likes
- Engagement Rate
The Followers filter allows you to select between four different types of influencers:
- Nano influencers (1k to 10k followers)
- Micro influencer (10k to 100k followers)
- Macro influencers (100k to 1m followers)
- Mega influencers (1m+ followers)
You can also set your own custom range using the âMinâ and âMaxâ boxes. Using the Average Video Views and Average Video Likes filters, you can filter by minimum and maximum video views and likes.Â
The Engagement Rate filter is a horizontal line with two points on it. You can drag these points to represent a minimum and maximum engagement rate youâd like to search for. For example, you could filter by influencers with an engagement rate between 10-20%.
Finally, there are two checkboxes on the bottom right:
- Also has Instagram
- Also has YouTube
By checking each of these boxes, your search results will be limited to influencers who also have your selected platforms.Â
Outside of the main search screen, you can also do quick searches by:
- Location
- Username
- Niche
The Competition
Influence Grid isnât the only tool that lets you search TikTok users out there. Here are two others that are currently on the market:
InBeat
InBeat allows users to search by:
- Hashtags
- Competitors
- Keywords
Once youâve started a search, InBeat allows you to filter by:
- Location
- Language
- Whether the influencer has a website
- Engagement rate
- Whether the influencerâs email is known
- Follower count
- Whether the account is verified
After that, you can export your favorite results either one by one or in bulk.
Overall, InBeat is pretty similar to Influence Grid. However, while InBeatâs core search criteria are hashtags, competitors, and keywords, Influence Gridâs core criteria are username, niche, and location.
InBeat is designed for both TikTok and Instagram searches, and Influence Grid is only designed for TikTok.
Additionally, Influence Grid allows you to filter by whether the influencer has an Instagram or YouTube, but InBeat only allows you to filter by whether the influencer has a website (Instagram is contained within the core search functionality).Â
Upfluence
Upfluence provides some of the same functionality as Influence Grid, but it is designed for more than that â it is built for larger agencies and enterprises.Â
Unlike Upfluence, Influence Grid is designed for smaller teams and brands. It focuses entirely on influencer searches, and doesnât provide some of the more advanced features that Upfluence does, like relationship management, API access, and a dedicated account manager.
Overall, Upfluence is a great tool, but itâs made for more heavy-duty applications than Influence Grid. As a result, the price is higher, as evidenced by the fact that you need to contact them directly for a personalized quote.Â
Why You Should Use Influence Grid?
Influence Grid is a solid TikTok search engine that can be useful for brands and agencies that are trying to up their influencer marketing game. The tool provides numerous ways to search for TikTok influencers and filter your results to find the perfect match for your campaign.Â
Once youâve narrowed down your search, you can export your results to CSV and import them into your CRM to manage your outreach. You can also use Influence Grid to find their email addresses.
By offering a free version, Influence Grid makes it easy and risk-free to try it out for yourself and see what you think. If you want to upgrade, there are several tiers that cater to every budget.Â
These days, influencer marketing is practically essential. If you want to get deeper into the world of influencer marketing, Influence Grid is a useful tool that can help you get started or expand your current programs.Â
Also Read:Â
- Tiktok Palace Review: Is it the Best Tool To Boost Your TikTok Presence?
- iTubego Youtube Downloader Review: Best Video Downloader?
- Social Media Influencers: Why Theyâre Worth It?
Conclusion: Should You Try Influence Grid? Influence Grid Review
Influence Grid is truly an amazing search engine for Tik Tok users to find the right influencers. With features such as TikTok email finder, TikTok search by location, or by searching them using the username.
By offering a free version, Influence Grid makes it easy and risk-free to try it out for yourself and see what you think. If you want to upgrade, there are several tiers that cater to every budget.Â
Try Influence Grid risk-free and start growing your TikTok now.
