In This post, we will cover Instapage Pricing 2022
Only a few landing page builders come close to Instapage when it comes to creating appealing post-click experiences. However, one can’t help but ask whether Instapage’s price structure is warranted.
Without getting too technical, let’s be clear: Instapage is not your typical landing page platform.
Apart from being a landing page builder, the software also provides end-to-end conversion solutions, including conversion rate optimization (CRO) capabilities and security measures.
If you’re still on the fence about whether Instapage’s cost is worth it, continue reading. In this comprehensive review, I’ll go over all of the features, pricing options, and pros and downsides of this landing page software.
Let us immediately begin.
Table of Contents
Instapage is a cloud-based platform that comes pre-configured with everything you need to get started developing and distributing landing pages.
Regardless of whether you already have a website or an online presence, Instapage enables you to create conversion-optimized landing pages that will help you generate more leads, sell more items, or elicit some other action from your visitors.
There is no need for prior coding or design knowledge since the capabilities of Instapage ease the process of generating great landing pages – regardless of the product or service being promoted.
Utilizing features such as heatmap, analytics, and split-testing tools, you can utilize visitor data to enhance the effectiveness of your landing page designs.
What Does Instapage Offer?
It’s important to note that Instapage is not your typical landing page solution. While the majority of these tools have basic capabilities like templates and design tools, Instapage goes above and beyond with a comprehensive spectrum of functions.
Businesses may obtain all they need to convert customers using Instapage. When you include Instapage into your marketing toolset, you have access to a fully functional landing page designer, editor, and analytics system. Additionally, custom templates, split-testing, and Google analytics are available.
With this in mind, it’s simple to understand why Instapage is somewhat more expensive than the ordinary landing page tool.
The good news is that Instapage may be far less expensive than you believe. Instapage provides just two price tiers: Building and Converting.
If you pay every month, the Building package is $ 199 per month. However, if you’re wanting to save money and are certain that Instapage will increase your conversion rate, you may choose to get an annual subscription instead.
Although this option may cost somewhat more initially, you will save more money in the long run, since the price will level out at $ 149 each month.
Regrettably, the only plan about which you can learn anything on the Instapage website is the Building package.
The Converting alternative is priced on an individual basis. As a result, the price you pay will vary according to the features and functionality you want. To get a precise estimate for enterprise, you’ll need to contact the team, since there is little information available on Google.
Which Instapage Pricing Plan is Right for You?
Thus, which pricing strategy should you employ? Which company or enterprise plan is most appropriate for you? In the end, it is all up to you.
If you’re new to the digital realm, we suggest beginning with the Builder plan. You are unlikely to need the enterprise option’s additional bells and whistles at this point. Additionally, you retain a great deal of functionality from the company plan.
Ideally, you may prevent any initial expenditures by initially signing up for a free trial. Currently, consumers may sign up for a 14-day free trial.
This is an excellent method to get a feel for the program before diving into how it works to give real-time data and increase your WordPress conversions.
The free trial will allow you to experiment with features such as install blocks and dynamic content replacement on your landing pages. Additionally, you’ll be able to determine how much additional help you’ll need from a customer success manager if you want to upgrade to Converting.
Instapage explicitly designed the Converting plan for businesses that have established a foothold in this sector. When you’re servicing tens of thousands of unique visitors each month, it’s time to consider Enterprise requirements.
If you’re still a very small firm, the decision to upgrade will come down to the kind of capabilities you want. Many businesses pick Instapage’s Converting plan because they want their pages to be more customized.
The Converting Plan provides an exceptional level of customization. Indeed, you can verify that you’ve established the ideal client experience by monitoring everything from consumer intent to the kind of advertisement they click.
Additionally, the Instapage Converting Plan includes additional hands-on support from the firm. If you want assistance in determining how to support unique visitors or are worried about your ability to handle your landing page software, the Converting Plan is an excellent alternative.
The Builder plan of Instapage includes dedicated assistance from an expert who can assist you with conversion rates and underperforming parts.
Instapage Free Trial
Are There Any Instapage Hidden Fees?
Is Instapage Worth The Price?
Yes, Instapage is definitely worth the price. Here are some of the reasons that make Instapage worth its price –
1. Built-in heatmaps to find hotspots:
Heatmaps enable you to determine which areas of your site get the most interaction from users. Normally, you’d use an external application like Hotjar to monitor your landing page’s heatmaps. However, Instapage can collect heatmap metrics automatically and display them directly inside the Instapage dashboard.
2. A lot of options for attribution data beyond AdWords:
Apart from its specific Google AdWords and Google Analytics connections, Instapage also allows you to provide custom lead information (such as referral source or IP address) for even more precise attribution monitoring.
3. Easy AdWords integration:
If you’re using Google AdWords to drive visitors to your landing page, Instapage makes it easy to link your landing page to Google AdWords in a matter of clicks. The advantage is that you can monitor cost and AdWords campaign information from inside your Instapage dashboard, which simplifies the process of calculating your return on investment.
4. Google AMP support for quick-loading mobile landing pages:
AMP accelerates the loading of your landing pages for mobile users. However, the majority of AMP pages are unsightly.
Instapage enables you to use AMP while maintaining a focus on design and conversion optimization. You will experience some size and technology limitations associated with the AMP platform (for example, you will lose the timer widget) – but you will still be able to create validated AMP pages using the familiar Instapage builder.
5. Instablocks to save you time when working with common elements:
You’ve previously seen Instapage’s full-featured landing page layouts, but Instapage also offers a more compact template option known as Instablocks.
Instablocks are simply landing page templates for a certain segment. For instance, you might use an Instablock to create a header part or a call to action section.
They aid in the acceleration of the development process without necessitating the usage of a completely pre-built template.
Additionally, in addition to the pre-built Instablocks included with Instapage, you can store your sections as Instablocks, which may save you a lot of time if you need to reuse identical features across several landing pages.
6. Easy visual collaboration (great for teams):
If you work in a team or with an agency, you’ll appreciate Instapage’s integrated collaboration options. It’s similar to InVision, except it’s integrated directly into your landing page development tool.
With Remark Mode, you or a member of your team may click on particular areas of your design to comment.
Then, other team members may either react with their remark, including @mentions, or fix the problem once it is resolved, which helps in keeping track of which modifications were made.
Pros & Cons: Instapage
FAQs On Instapage
Does Instapage have a money-back guarantee?
Not really: they provide a 24-hour money-back guarantee. Following then, your cost is non-refundable, and you may cancel your membership only after your subscription term (depending on your monthly or yearly contract).
What happens if I exceed my maximum number of “Unique Monthly Visitors” at Instapage?
Instapage will notify you and allow you to upgrade your account through sales. Otherwise, visitors will be sent to an empty page.
Can I easily upgrade/downgrade my Instapage plan?
Yes. Upgrade from the Free Trial to the Builder Plan is a simple matter of clicking a button. However, Instapage only offers one genuine plan: the Builder Plan. As a result, upgrading and downgrading are not a thing. To upgrade your plan to the Converting Plan, please contact sales for a quotation. Additionally, you must speak with sales to downgrade from the Converting Plan.
Do I need to enter my credit card details for the Instapage free trial?
No, no credit card information is required.
Does Instapage have a free plan?
While Instapage does not offer a freemium plan, they do provide a 14-day free trial.
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Conclusion: Instapage Pricing 2022
When it comes to providing exceptional landing page technology to your marketing teams, Instapage is a strong rival in the market. Along with competitors like Leadpages and Unbounce, Instapage is one of the most well-known options available. It includes everything you need to convert clients, including popups and forms, as well as subaccounts.
Naturally, the more features you wish to use with Instapage, the more money you’ll have to spend. Even the most basic package is fairly costly, which means that many smaller organizations may struggle to justify the investment. If you want to experiment with other selling methods, such as creating your webinar or automated email campaign, the prices increase even more.
Instapage does provide a free 14-day trial so you can familiarize yourself with the features and how everything works. This is your chance to construct your Instapage landing page using the platform’s customizable templates. You can see for yourself how simple it is to get started without much understanding of HTML and CSS.
If you realize that Instapage offers all you need to convert your visitors, you may opt for the free plan. This should be sufficient for the majority of businesses. We’d suggest adopting the enterprise option only if your business is really large or if you’re a marketing firm that constantly creates a large number of landing pages.
Instapage is a wonderful tool for developing effective landing pages for the most part. However, this is not the lowest option available. If you’re on a limited budget, you may struggle to justify the cost of Instapage – even for the basic plan.
My recommendation is to take advantage of the free trial and assess your feelings after that. If you believe you can generate an incredible ROI with your Instapage landing pages, the investment may be justified.