Looking for an an unbiased Instapage Review, i’ve got you covered.
E-commerce and landing pages go hand in hand. Your eCommerce store will eventually require adverts to increase visitors. Those ads, on the other hand, must direct potential customers to a landing page.
Inbound links from blogs and publications are the same. Your visitors will be perplexed if they don’t arrive on a relevant landing page.
You know what,
Landing pages have a conversion rate of 9.7% on average. Increasing the number of landing pages from 10 to 15 results in a 55 percent increase in leads.
So the big question is which landing page builder should you choose?
There are several solutions available for increasing your conversion rate and providing a personalized atmosphere where you can connect with your audience.
Landing page builders come in a variety of shapes and sizes, ranging from WordPress-specific solutions to market leaders like Instapage and Leadpages.
Because of its stunning layouts, collaborative tools, and heat mapping, we strongly recommend Instapage. All of the stuff is detailed in this Instapage review.
Table of Contents
Instapage Review: What Is It?
Instapage makes landing pages as well as A/B testing landing pages simple. Their goal was to keep lowering the cost of customer acquisition. Setting up your first landing page campaign using Instapage is as simple as taking sweets from a child.
Using their drag-and-drop editor and a variety of additional features, you can create and optimize landing pages that not only help you better engage visitors but also help you convert them into customers.
Creating a landing page using Instapage is quite simple, and I’ll show you how to do it today. Instapage is so confident in its product that it offers a 45-day free trial. Although it had a FREE Strategy at the time, it was canceled due to circumstances that were well-known to the company.
Instapage Technical details
- Cloud Hosted
- Monthly Payment
- Annual Subscription
- Small Business
- Large Enterprises
- Medium Business
Why Instapage Is Different From Other Page Builders?
Before we get into the meat of the article, which covers exactly what Instapage can do, how those features work together, and whether or not Instapage is simple to use, here’s a quick rundown of why you would want to use it:
Customizable Templates Library
You’ll never have to start from zero or look for inspiration for your next landing page with over 80 high-quality templates.
Intuitive landing page editor
The drag-and-drop page builder interface of Instapage is powerful yet simple to use, whether you want to start with a blank canvas or change one of the many templates.
Effective form builder
Instapage makes it simple to construct complex custom forms for gathering user information so you can capture the correct type of leads with your landing pages.
A useful selection of widgets
You may easily add other items to your landing pages, like movies, photos, and buttons, in addition to the forms.
Tracking and reporting
You can instantly discover what’s working and what isn’t with the built-in analytics, heatmap, and A/B testing tools, and then optimize your landing pages for better results.
Zapier allows Instapage to connect to a variety of services, including email marketing systems, WordPress, and many others.
Instapage hosts everything separate from your website, rather than using a WordPress landing page plugin. You can use your account to make landing pages for a variety of projects and websites. Instapage, on the other hand, allows you to swiftly publish landing pages on your WordPress website.
Instapage Templates Review
Instapage’s marketing materials say that there are more than 200 themes to pick from, but perusing the library revealed that there were more than 80. Some of the templates, such as the thank you page templates, were not full landing page possibilities, so don’t let the headline statistics of more than 200 templates sway your decision.
Instapage provides you with approximately 80 to 90 landing page templates to choose from. Before picking which Instapage template to use, you can preview all of them. When creating a new landing page, you can quickly find the type of template you need.
The landing page templates are organized into categories, making it simple to choose the one you need. You may get a good notion of who Instapage’s target audience is by looking at the templates, which encompass product sales, signup forms, event registrations, and app downloads.
However, because Instapage’s landing page editor is one of its main selling features, you’re not confined to using the templates in their default state — or even utilizing a template at all.
Heat Mapping & A/B Testing
Split testing and analytics tools are essential for getting the most out of your custom domain landing pages. They assist you in determining which pages will have the highest conversion rate, allowing you to maximize the return on your advertising.
Instapage performs a fantastic job of mixing heat mapping and the conventional A/B testing seen in other landing page software as an immersive landing page builder.
The heatmaps indicate actions such as clicks, mouse movements, and scroll depths, all of which are colored brightly based on how frequently they occur. As a result, you may realize that one of your call to action buttons has gone unnoticed by visitors.
If this is the case, it’s time to try something new and put the split testing features to the test. After that, you may link two alternative versions of a call to action button and watch how many people click on each one. This is how you make informed decisions rather than hazarding your company’s future.
After all, creating effective custom domains from the ground up is difficult. It takes time to determine which CTA buttons, marketing tools, and templates produce the best outcomes for your marketing team and your sales strategy’s core plan.
Landing Page Widgets
Using Instapage widgets, you can quickly add a variety of features to your landing page designs. To add one to your page, simply click one of the widget icons in the Instapage editor’s sidebar menu, and it will appear on the canvas.
When you select a widget from the sidebar menu, it is automatically added to your website and available for personalization. You can then move it around the page and begin changing its appearance and content from there. You can also define a widget’s action, such as what occurs when someone clicks on a button.
While there are some useful alternatives, Instapage’s widget selection is perhaps its weakest point, particularly when compared to WordPress page builders like Divi Builder and Elementor. You can use Instapage to add the following widgets to your landing pages:
- Vertical and Horizontal lines
- HTML widgets
You may add ready-made sliders, testimonials, pricing tables, and other features to your pages using a modern WordPress page builder plugin like Beaver Builder or Thrive Content Builder.
You can make your own pricing tables or testimonial panels with Instapage by mixing the text, image, and headlines widgets, but it’s not as easy as adding a ready-made purpose-built widget to your page.
There are some pre-built price tables and other features in the page templates to save you time, but adding them to your sites isn’t as simple as dragging and dropping ready-made widgets onto your sites.
Integrate with your favorite tools
Instapage landing pages can be linked to a variety of third-party services, such as analytics tools, email marketing platforms, and webinar providers. You may connect your landing pages to a Shopify eCommerce store or PayPal to accept payments online if you want to promote products with Instapage.
You can also use Zapier to connect your Instapage landing pages to even more apps and services. If you wish to link your landing pages to a certain service, check out the integration documentation to determine if it’s possible with Instapage.
Publish a Landing Page On A WordPress Website
It’s quite simple to integrate an Instapage landing page into your WordPress website. You’ll need to connect your WordPress website to your Instapage account by inputting a few easily accessible details after activating the free plugin on your site.
Once your WordPress website and Instapage account are linked, you can choose from a variety of landing page alternatives to post on your site. Any landing page you’ve designed and published in Instapage should be accessible from your WordPress dashboard’s dropdown menu. The Instapage WordPress plugin makes it simple to add landing pages to your website.
You can choose whether an Instapage page is displayed as a landing page, a 404 error page, or your website’s homepage when publishing it to your WordPress website. You should be able to view that landing page on your WordPress website once you’ve chosen a page, entered a URL for it, and pushed the Publish button. Publishing landing pages on a Drupal website follows a similar pattern.
Publish A Landing Page On Custom Domain
You can make your landing pages available online using a domain name you’ve registered in addition to publishing them on a website built using WordPress or Drupal. You can instantly identify where each landing page in your library has been published.
Instapage provides instructions for connecting your domain to your Instapage account for several of the most prominent registrars. The website also has a lot of paperwork that goes over the process in further detail. The guidelines make linking your Instapage account to your domains simple.
You can connect an unlimited number of domains and subdomains to your Instapage account, allowing you to publish up to 30 landing page experiences at a time across multiple domains or WordPress and Drupal websites on the Business plan (more on the Enterprise plan). You can also download landing pages and share them with other Instapage users, who can then edit and publish them in their accounts.
Pricing Plans: Instapage Review
Hopefully, our evaluation has helped you choose whether Instapage is correct for you. If you’re still not sure, you can use the trial offer to sample it for free for 14 days. To access the trial, you’ll need to submit your payment information so that you may be automatically invoiced once it’s finished, but canceling is simple.
If you like the trial, you have two alternatives for signing up for Instapage. The Instapage Business plan, which costs $199 per month or $149 per month if paid annually, is one alternative. When opposed to paying monthly, buying a year requires an upfront payment of $1,788, but it saves you 25%.
There’s also a unique Enterprise plan that’s tailored to your exact requirements, with a price that fits your setup. Your customized Enterprise package will be set up according to your requirements after contact with the sales staff. On the Instapage pricing page, you can discover exactly what’s included in the Business plan as well as the extras accessible to Enterprise users.
Why Should You Use Instapage?
These days, integrations are crucial to any website. Instapage offers a variety of integration solutions to keep you connected to your customers across all channels.
There are over 20 marketing tools that can be combined, which is far more than you’ll ever need. On mobile devices, your designs will be extremely responsive.
It’s critical because so many of us now use tablets and cell phones. As your customers have a better online experience on your website, your conversion rate will increase significantly.
Do you have a certain template in mind? Within minutes, you may import any template from any landing page. Instapage can assist you in recreating the design. It will create a template for you to further tweak.
You can make use of the countdown timers provided if you periodically come up with limited-time offers. Customers can see the clock ticking down to the end of a particular discount offer, which is a terrific marketing approach.
The number of unique monthly visitors to your website is unrestricted. Have as many visitors as you want if your website is doing well. It’s a big benefit because a lot of other software has a monthly limit on the number of unique visitors. The support staff is available at all times if you get stuck. Get your issues resolved as soon as possible so that your website does not suffer.
Instapage Customer Reviews & Testimonials
FAQs On Instapage Review
💥What is Instapage?
Instapage is the most popular landing page software. They believe themselves to be the industry leader in large-scale post-click optimization conversion rate optimization. Instapage's product is a modern drag-and-drop landing page builder that allows marketers to quickly design pixel-perfect landing pages for paid advertising optimization. Hundreds of out-of-the-box templates are available on Instapage, as well as lots of assistance for both entrepreneurs and enterprise clients. Instapage assists 15,000 customers in 100 countries in maximising the value of their campaigns.
✔Is Instapage good for beginners?
There's no need for coding or design expertise because Instapage's capabilities make developing powerful landing pages a breeze – no matter what you're trying to promote. You can use visitor data to improve your landing page designs by using features like the heatmap, analytics, and split-testing tools.
✔Is Instapage ideal for small businesses?
Instapage focuses on small enterprises and people that are just getting started in the marketplace, with the goal of showing them how simple it is to create high-quality landing pages. Instapage has it all, whether you want to optimise your page for search engines, test pages with A/B split testing tools, or collect user data using opt-in forms.
🔥 Are Instapage landing pages good for lead generation?
Instapage landing pages are fantastic for this. Instapage will be a tremendous help to you and your marketing team, whether you're developing landing pages to help improve the efficacy of your Mailchimp email marketing tools or just want to generate more sales for your top items.
👓Does Instapage support third party integrations?
Instapage offers an amazing combinations dashboard with over 20 additional SaaS tool integrations, including Mailchimp, Aweber, and Zoho CRM. The new dashboard makes it simple to integrate your CRM provider, optimization tools, and email marketing service all in one place - with minimal effort. You can also use Zapier to connect your Instapage landing pages to even more apps and services. If you wish to link your landing pages to a certain service, check out the integration documentation to determine if it's possible with Instapage.
👉 Are the page designs mobile friendly?
By default, all landing pages built by Instapage are mobile-friendly. In the editor, you can, however, switch to the mobile view of a page you're working on and make changes that only mobile viewers will see.
👍 What is an Instablock?
Instapage features a nice time-saving tool that you could appreciate if you're going to be constructing several landing pages for yourself or your business. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can use in any of your landing pages.
🔥Does Instapage offer collaboration tools?
Collaboration tools for your digital marketing team, sales team, and other external contractors are also included in Instapage's features. Instapage allows you to share landing page designs with anybody in your company, including contractors and clients. The collaboration tools enable discussion and understanding of what needs to be done with the design in order for it to succeed. It can also deliver new leads to appropriate departments to ensure a smooth process.
✔Does Instapage have a page editor?
All of the production takes place in the Instapage Editor. The drag-and-drop functionality ensures that your landing web pages meet your expectations. The editor's menu bar sits at the top and contains all of the capabilities you'll need to design your landing page. You can add components and edit the landing web page on the left hand side of the navigation bar. There's a button for creating multiple page versions (for A/B testing) and an option to see how your website will look on a mobile device.
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Conclusion: Instapage Review 2023
Instapage is a fantastic service to invest in if you want to build a powerful landing page platform. Instapage offers over a million pages with an average conversion rate of more than a quarter and has several amazing features that can enhance your website’s conversion rate and thus your revenue. It gives you a plethora of possibilities for customizing your page.
The process is designed to be as simple as possible, so even if you have no prior experience with website design, you may create the website of your dreams.
It’s a wonderful page booster because it allows you to track your web page’s conversion rate. Analytics and graphs will assist you in making better future company decisions.
Whether you already have a website or an online presence, Instapage allows you to create conversion-focused landing pages that can help you generate more leads, sell more products, or elicit another action from your visitors.
32 thoughts on “Instapage Review 2023: Best Landing Page Builder?”
Instapage is the workhorse of advertising. I’ve used other landing page solutions, but no one gets results like Instapage. It’s easy to use, provides reliable templates for any type of business, and has incredible support outside of the product itself. This company has proven its value time and again for my business needs, which include personalization options at scale (for both myself and my customers). Affordable pricing means no chunk taken out of your budget either!
Instapage is the best choice for quickly building and optimizing landing pages! Even as a marketer with some experience, I had never seen such features on any other site. Instapage offers very powerful tools that if leveraged properly can drive conversions up an insane amount. For one of my clients we recently shifted to using Instapage for online advertisers because we found it offered tens of thousands more design options than our old platform and so many new features were able to improve results: there’s no question this was the right decision– they saw conversions soar faster than before.
Instapage is the best landing page platform because it has amazing features like the A/B testing function. Instapage is easy to use with intuitive drag and drop design. It’s built for entrepreneurs, small business owners, agencies & everyone else looking to successfully convert clicks into conversions.
This is the best of all landing page builders. You can do almost anything with this, from A-Z. They have everything your business needs for marketing on social media there too–things like auto-engagement and boosters if you need to boost your engagement a little bit. Easy interface! It’s pretty intuitive and I’ll tell you what–I know my way around these things really well and it didn’t take me long at all to learn how to use it.
Instapage is awesome. What a beauty. You can make landing pages in minutes, and the most awesome part is that you don’t really have to be a coder! They also have tons of awesome templates for your page with tons of awesome options so you can get started right away. The designers are genius…
“Instapage is by far easily the best landing page creator I’ve come across. It’s an incredibly intuitive app, and its features align with exactly what you need to build a customized campaign that will stand out.”
Instapage is the best landing page platform on the market. With their cutting-edge software, you can create engaging, sticky pages to build your customers’ trust and deliver traffic straight to your sales funnels. It takes only minutes to set up a new page with Instapage’s intuitive tools, which make it easy for anyone to design an ad that converts!
Instapage is more than just a standard landing page builder. You can build your site, have some branching logic with some embedded A/B testing, and you’ll have robust analytics on who’s bouncing on your pages. This all comes at an affordable price for the “Commission Plus” plan.
So I don’t know about you, but landing pages are my least favorite part of marketing. They’re all the same thing and they never work. It doesn’t help that Google has told me time and again that my conversion rates suck (I get around .6% conversions). Which is why when Instapage launched their platform, we didn’t give them a second look. But then we heard from people in our industry who were trying it-claiming insane conversion rates like 20%. So we stopped discounting Instapage so much and started really looking at it and found out there was truth to those claims. And just think: with this new software, imagine what your conversion rate could be!
Instapage is the world’s most advanced landing page platform. Turn your ad clicks into conversions with the only landing page platform that lets you create, personalize and optimize post-click landing pages at scale! With Instapage you get six products and hundreds of features with just one system so your workflow never bogges down. Whether you want to fetch CRM data from Salesforce or generate an ecommerce checkout funnel in minutes, we can do it all and more with ease. Plus, our enterprise class infrastructure ensures every pixel loads seamlessly no matter how high traffic goes! If there’s a problem, don’t worry—we offer 24/7 customer support.
Instapage makes it so easy to change the skin of your page, you can create one site for scratch and another completely different style with just a few clicks. The software’s suite of features is unparalleled by any other in its class— all at an affordable price! This is without question the most highly-rated landing page builder on the market.
I’ve been building online business for the past decade and nothing stopped me in my tracks like Instapage. Not only does it help me prove the ROI of my Facebook ads, but it also handles so many tasks that I can’t enumerate them all in this review! The templates and integrations with social media and Google analytics make running a company so much easier. And if they don’t have what you need built-in, there’s an app store where you can find unique solutions to your unique problems! Seriously, this one little tool is worth more than paying 3x the price for something else less robust.”
Instapage is a program where you can design your own website with cool layouts and colors. You don’t have to worry about coding, all the linking between pages is done for you so it’s easy to customize what you see! The websites are really nice looking too!
Instapage is a perfect solution for small businesses looking to rapidly scale their operations while keeping cost effective. Unlike other similar products on the market, Instapage includes six different products and hundreds of features built uniquely to take your marketing campaigns from conception to fruition.
This is 100% hands down the best landing page builder that you can get. I love how easy it makes creating, personalizing, and optimizing post-click landing pages at scale with six products built to help your conversion rates for advertising.
I’m sure Instapage is a great product for some type of person (maybe someone who doesn’t know how to use Google?), but I honestly can’t even figure out how to get started. There’s not much in the way of any instructions, and anything that might be an instruction goes right over my head because I don’t understand what it says or assumes too much knowledge on my part (what does “Instant View” mean?) and all the questions I could come up with, Instapage didn’t answer.
I love Instapage! After trying dozens of landing page software products, I finally found the one that’s perfect for my needs. I can tag visitors based on what they do on a website and customize a different message to show every time someone visits my site.
“We used Instapage, and they helped us go from 3% conversion rates to over 60%. Now we’re sitting pretty with $5 million in revenue.” – Amanda London, Elite Webcast
“I generated over 120% ROI on my ad spend with Instapage. You better believe they changed how I think about conversion optimization.”
“I love the ease of building my own landing pages which I think is super cool because there are tons of features to get started with”
“With Instapage, you’ll save time with its easy template design and save money with its single subscription that includes unlimited experts, templates, A/B testing, analytics dashboards. Translation: You can get a lot done without breaking your budget.”
Instapage is the best around for any minimal business owner looking to increase conversion rates. It has all of your needs covered, from landing pages to website builder to social ads and everything in between.
Instapage is the only landing page platform I’ve used, and it’s helped me get more donors.
It does everything! You can create your own pages, you can recruit people for gathering data to make pages, you can reach customers through ads- all with no fuss. The design is genius too; it’s very intuitive and there are many different layouts to choose from.
I tried Instapage and I couldn’t be happier. I was excited when they updated their image editor to make it even easier to add awesome looking graphics and photos onto your page. With features like one-click templates, A/B testing capabilities, smart autoresponders, tracking pixels for APPS or websites – you can really automate the process of running a conversion campaign. The customer service team there is more than helpful with whatever problem you might have…
You might assume that Instapage is just another landing page builder. But it’s so much more than that! Imagine being able to interact with your customers effortlessly, designing the perfect website for them based on their interests and needs? You can actually create personalized web pages according to what they respond best to. It’s an awesome idea, don’t you think?
Instapage is your one-stop shop for all of your marketing needs with six products in one.
Instapage is the only dashboard that I know of that has all these amazing tools bundled into one powerhouse. This saves me so much time and headache when I need to update my email marketing, build a new landing page, generate follow-ups after a purchase, setup conversion rate split testing… Instapage makes running an online business so much simpler.
I never thought I would be so pleased with a company. Instapage has all the features and more than I ever imagined! It’s the only platform i use for my latest venture, and I don’t plan to continue without it. You couldn’t go wrong with this wonderful product that seems to help just about everyone.
Instapage is one of the most creative and helpful landing page platforms on the market! I’m so glad I found it. It not only has beautiful templates to start from, but it has tools that automatically generate a different data-driven template for you – I can honestly say there was nothing else like this in my search. Setting up a campaign with Instapage takes literally 5 minutes max, and everyone in your company can have access to create new campaigns for each email. Best part? The feedback loops they offer collect input from your audience giving you original ideas per project or goal. I highly recommend this add-on service program because it really increases your conversion rates with vastly less effort!
Instapage is the best there is! I stopped using Unbounce because that program takes ages to upload something, and it doesn’t have nearly as many great features. Instapage does what you want plus more. Even better, their customer service team is always available to answer my questions.
I’ve tried all sorts of landing page platforms but Instapage has by far been the most effective one for me yet. It’s easy to use and they keep adding new features every day! Any time I need marketing help this is where I go first now !!!
There’s a lot of reasons why you should think about using Instapage for your website. Maybe you want to capture leads, or maybe you need an effective way to grow your email list. Whatever the case, this is the landing page platform that has all the features and tools that you need.
Great article Jitendra! Thank you for sharing it. I just send you an email with a quick question regarding it. Would really appreciate a response! 🙂
Great insightful review.Thanks for this informative content.