Instapage Review 2021 Top 5 Features & Pricing (Is It Best landing Page Builder?)

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Value for money


  • No Conversion Limits in enterprise plans
  • Server-Side A/B Testing
  • Conversion Analytics is great
  • A good range of professional-looking landing page templates
  • Insert leadforms, CTA buttons, video, images, etc.
  • 200+ landing page templates and Instablocks
  • Codeless integrations with Google Analytics, Facebook and Google Ads
  • Lot of great reporting data to help you optimize your page
  • Take full ownership of the post-click landing page to optimize conversion rates through precise a/b testing,


  • More expensive for beginners
  • Business plan limited to 30,000 unique visitors per month

Instapage is a fantastic service to invest in if you want to build a powerful landing page platform. Instapage offers over a million pages with an average conversion rate of more than a quarter and has several amazing features that can enhance your website's conversion rate and thus your revenue. It gives you a plethora of possibilities for customizing your page.

Price:$ 199

Looking for an an unbiased Instapage Review, i’ve got you covered.

Ecommerce and landing pages go hand in hand. Your eCommerce store will eventually require adverts to increase visitors. Those ads, on the other hand, must direct potential customers to a landing page.

Inbound links from blogs and publications are the same. Your visitors will be perplexed if they don’t arrive on a relevant landing page.

So the big question is which landing page builder should you choose?

There are several solutions available for increasing your conversion rate and providing a personalized atmosphere where you can connect with your audience.

Landing page builders come in a variety of shapes and sizes, ranging from WordPress-specific solutions to market leaders like Instapage and Leadpages.

Because of its stunning layouts, collaborative tools, and heat mapping, we strongly recommend Instapage. All of the stuff is detailed in this Instapage review.

Bottom Line Upfront :

Instapage is great conversion optimization tool. With Instapage you can take full ownership of the post-click landing page to optimize conversion rates through precise a/b testing, Over 4 million landing pages built on Instapage.
With the best user experience, built-in collaboration, Instablocks®, AMP, and over 500+ layouts, Instapage is in a league of its own. Their customers achieve four times more conversions than the industry average because our platform makes it easy to scale, personalize, and optimize unique post-click landing pages for every ad campaign. Try Instapage 14 days free trial now.

About Instapage

Instapage review latest

Instapage makes landing pages as well as A/B testing landing pages simple. Their goal was to keep lowering the cost of customer acquisition. Setting up your first landing page campaign using Instapage is as simple as taking sweets from a child.

Using their drag-and-drop editor and a variety of additional features, you can create and optimize landing pages that not only help you better engage visitors but also help you convert them into customers.

Creating a landing page using Instapage is quite simple, and I’ll show you how to do it today. Instapage is so confident in its product that it offers a 45-day free trial. Although it had a FREE Strategy at the time, it was canceled due to circumstances that were well known to the company.

Technical details

Devices Supported

  • Windows
  • Android
  • iPhone/iPad
  • Mac
  • Web-based


  • Cloud Hosted

Language Support

  • English

Pricing Model

  • Monthly payment
  • Annual Subscription
  • Quote-based

Customer Types

  • Small Business
  • Large Enterprises
  • Medium Business
  • Freelancers

Why Instapage Is Different From Other Page Builders?

Instapage Review

Before we get into the meat of the article, which covers exactly what Instapage can do, how those features work together, and whether or not Instapage is simple to use, here’s a quick rundown of why you would want to use it:

Customizable Templates Library

You’ll never have to start from zero or look for inspiration for your next landing page with over 80 high-quality templates.

Instapage Review Create A Landing Page Fast

Intuitive landing page editor

The drag-and-drop page builder interface of Instapage is powerful yet simple to use, whether you want to start with a blank canvas or change one of the many templates.

Instapage Review Create A Landing Page Fast

Effective form builder

Instapage makes it simple to construct complex custom forms for gathering user information so you can capture the correct type of leads with your landing pages.

Instapage publish

A useful selection of widgets

You may easily add other items to your landing pages, like movies, photos, and buttons, in addition to the forms.

Instapage Feature WYSIWYG

Tracking and reporting

You can instantly discover what’s working and what isn’t with the built-in analytics, heatmap, and A/B testing tools, and then optimize your landing pages for better results.

Instapage Landing Page Templates for Successful Campaigns

Integration options

Instapage Landing Page Software for Better Marketing –

Zapier allows Instapage to connect to a variety of services, including email marketing systems, WordPress, and many others.

Hosted system


Instapage hosts everything separate from your website, rather than using a WordPress landing page plugin. You can use your account to make landing pages for a variety of projects and websites. Instapage, on the other hand, allows you to swiftly publish landing pages on your WordPress website.

Instapage Review: Templates

Instapage integrations

Instapage’s marketing materials say that there are more than 200 themes to pick from, but perusing the library revealed that there were more like 80. Some of the templates, such as the thank you page templates, were not full landing page possibilities, so don’t let the headline statistics of more than 200 templates sway your decision.

Instapage provides you with approximately 80 to 90 landing page templates to choose from. Before picking which Instapage template to use, you can preview all of them. When creating a new landing page, you can quickly find the type of template you need.

The landing page templates are organized into categories, making it simple to choose the one you need. You may get a good notion of who Instapage’s target audience is by looking at the templates, which encompass product sales, signup forms, event registrations, and app downloads.

However, because Instapage’s landing page editor is one of its main selling features, you’re not confined to using the templates in their default state — or even utilizing a template at all.

Heat Mapping & A/B Testing

Benefits of Admapping - Instapage Review

Split testing and analytics tools are essential for getting the most out of your custom domain landing pages. They assist you in determining which pages will have the highest conversion rate, allowing you to maximize the return on your advertising.

Instapage performs a fantastic job of mixing heat mapping and the conventional A/B testing seen in other landing page software as an immersive landing page builder.

The heatmaps indicate actions such as clicks, mouse movements, and scroll depths, all of which are colored brightly based on how frequently they occur. As a result, you may realize that one of your call to action buttons has gone unnoticed by visitors.

If this is the case, it’s time to try something new and put the split testing features to the test. After that, you may link two alternative versions of a call to action button and watch how many people click on each one. This is how you make informed decisions rather than hazarding your company’s future.

After all, creating effective custom domains from the ground up is difficult. It takes time to determine which CTA buttons, marketing tools, and templates produce the best outcomes for your marketing team and your sales strategy’s core plan.

The Drag-and-drop Landing Page Editor

The Instapage editor provides you the ability to create a custom landing page whether you start with a blank canvas or one of the templates. The word “freedom” comes to mind while describing the Instapage landing page editor. To design your landing page with the Instapage page builder, you can either start with a blank canvas or change a template.

The Instapage page builder, unlike even the most complex WordPress page builders, allows you to arrange your items anywhere on the page. You can move the objects on your page wherever on the canvas — even on top of one another — instead of being constrained by a grid layout or a column and row-based structure.

In the Instapage landing page editor, you can stack items on top of each other if you wish. It’s easy to become overwhelmed with a lack of limits and complete creative freedom. As you move items across the page, Instapage shows useful markers and grids, offering you a simple way to line up your page pieces if you want to.

You can put items wherever you like, but Instapage shows you suggestions to assist you position your material. One of the page builder’s best features is that as you move an item around, the distance between it and the other page content is displayed, making it simple for perfectionists to position their page elements. Furthermore, when you use the drag-and-drop interface to move things around the page, they are softly snapped to the underlying grid structure.

Landing Page Widgets

What is a Landing Page- Instapage Review

Using Instapage widgets, you can quickly add a variety of features to your landing page designs. To add one to your page, simply click one of the widget icons in the Instapage editor’s sidebar menu, and it will appear on the canvas.

When you select a widget from the sidebar menu, it is automatically added to your website and available for personalization. You can then move it around the page and begin changing its appearance and content from there. You can also define a widget’s action, such as what occurs when someone clicks on a button.

While there are some useful alternatives, Instapage’s widget selection is perhaps its weakest point, particularly when compared to WordPress page builders like Divi Builder and Elementor. You can use Instapage to add the following widgets to your landing pages:

  • Headlines
  • Paragraphs
  • Forms
  • Buttons
  • Images
  • Videos
  • Boxes
  • Circles
  • Vertical and Horizontal lines
  • Timers
  • HTML widgets

You may add ready-made sliders, testimonials, pricing tables, and other features to your pages using a modern WordPress page builder plugin like Beaver Builder or Thrive Content Builder.

You can make your own pricing tables or testimonial panels with Instapage by mixing the text, image, and headlines widgets, but it’s not as easy as adding a ready-made purpose-built widget to your page.

There are some pre-built price tables and other features in the page templates to save you time, but adding them to your sites isn’t as simple as dragging and dropping ready-made widgets onto your sites.

Integrate with your favorite tools

Instapage landing pages can be linked to a variety of third-party services, such as analytics tools, email marketing platforms, and webinar providers. You may connect your landing pages to a Shopify eCommerce store or PayPal to accept payments online if you want to promote products with Instapage.

You can also use Zapier to connect your Instapage landing pages to even more apps and services. If you wish to link your landing pages to a certain service, check out the integration documentation to determine if it’s possible with Instapage.

Publish Landing Page On A WordPress Website

It’s quite simple to integrate an Instapage landing page into your WordPress website. You’ll need to connect your WordPress website to your Instapage account by inputting a few easily accessible details after activating the free plugin on your site.

Once your WordPress website and Instapage account are linked, you can choose from a variety of landing page alternatives to post on your site. Any landing page you’ve designed and published in Instapage should be accessible from your WordPress dashboard’s dropdown menu. The Instapage WordPress plugin makes it simple to add landing pages to your website.

You can choose whether an Instapage page is displayed as a landing page, a 404 error page, or your website’s homepage when publishing it to your WordPress website. You should be able to view that landing page on your WordPress website once you’ve chosen a page, entered a URL for it, and pushed the Publish button. Publishing landing pages on a Drupal website follows a similar pattern.

Publish A Landing Page On Custom Domain

You can make your landing pages available online using a domain name you’ve registered in addition to publishing them on a website built using WordPress or Drupal. You can instantly identify where each landing page in your library has been published.

Instapage provides instructions for connecting your domain to your Instapage account for several of the most prominent registrars. The website also has a lot of paperwork that goes over the process in further detail. The guidelines make linking your Instapage account to your domains simple.

You can connect an unlimited number of domains and subdomains to your Instapage account, allowing you to publish up to 30 landing page experiences at a time across multiple domains or WordPress and Drupal websites on the Business plan (more on the Enterprise plan). You can also download landing pages and share them with other Instapage users, who can then edit and publish them in their accounts.

Instapage Customer Support Options

Customer Support- Instapage Review

So, how does Instapage stack up against some of the other landing page gurus, such as Leadpages or ClickFunnels? Only you can decide whether or not this tool is right for you in the end.

While the ability to customize your own widgets and plugins on Instapage, integrate helpful webhooks, and track your conversion rates with Google Adwords is fantastic, there is something else you require from Instapage as well.

Great customer service and a dependable support team are crucial, whether you’ve spent a lot of time studying landing pages and how to use Instapage or not.

The good news is that when you utilize Instapages to create your landing page content, your team members will have access to a cutting-edge support team.

It doesn’t take long to become accustomed to the Infusionsoft interface, and integrations with Salesforce via Zapier and other technologies can make your life much easier.

To make things easier for your consumers, you can add your own plugins and widgets to your landing pages, and A/B test your CTAs to ensure that you’re getting the best return on investment from all of your campaigns.

With live chat and email channels that frequently garner top scores from online user reviews, Instapage provides industry-leading customer service.

Instapage Review: Pricing Plans

Instapage Pricing- Instapage Review

Hopefully, our evaluation has helped you choose whether Instapage is correct for you. If you’re still not sure, you can use the trial offer to sample it for free for 14 days. To access the trial, you’ll need to submit your payment information so that you may be automatically invoiced once it’s finished, but canceling is simple.

If you like the trial, you have two alternatives for signing up for Instapage. The Instapage Business plan, which costs $199 per month or $149 per month if paid annually, is one alternative. When opposed to paying monthly, buying a year requires an upfront payment of $1,788, but it saves you 25%.

There’s also a unique Enterprise plan that’s tailored to your exact requirements, with a price that fits your setup. Your customized Enterprise package will be set up according to your requirements after contact with the sales staff. On the Instapage pricing page, you can discover exactly what’s included in the Business plan as well as the extras accessible to Enterprise users.

Instapage Pros and Cons

Instapage is a great tool for creating landing pages and generating leads, but is it ideal for you? Before we get to the end of our review, let’s take a look at some of Instapage’s top features, as well as some of its potential drawbacks:


  • A large number of professional-looking landing page templates are available.
  • You can use your landing pages to deliver files and sell goods.
  • An easy-to-use complex landing page builder.
  • There are enough publishing possibilities for landing pages.
  • There is a wealth of reporting data and tools available to assist you in optimising your site.
  • Instapage has a number of features that make it ideal for working with colleagues and clients.
  • You’ll need good mobile support to create mobile-friendly landing pages.
  • There is a lot of useful online documentation and a live chat support channel that is attentive.


  • There are fewer landing page templates than with some other platforms, such as Leadpages.
  • When compared to premium WordPress page builders like Divi, there are less page widgets.
  • 30,000 unique visitors each month, 30 published landing page experiences, five workspaces, and five team members are all part of the business plan. The Enterprise plan’s allowances can be adjusted.
  • In comparison to other programmes like Leadpages, there are less ecommerce choices.
  • It is unsuitable for casual website owners because to its high pricing.
  • Those advantages and disadvantages should help you decide whether Instapage is the ideal landing page builder for you.

Why should you use Instapage?

Why to choose Instapage

These days, integrations are crucial to any website. Instapage offers a variety of integration solutions to keep you connected to your customers across all channels.

There are over 20 marketing tools that can be combined, which is far more than you’ll ever need. On mobile devices, your designs will be extremely responsive.

It’s critical because so many of us now use tablets and cellphones. As your customers have a better online experience on your website, your conversion rate will increase significantly.

Do you have a certain template in mind? Within minutes, you may import any template from any landing page. Instapage can assist you in recreating the design. It will create it as a template for you to further tweak.

You can make use of the countdown timers provided if you periodically come up with limited-time offers. Customers can see the clock ticking down to the end of a particular discount offer, which is a terrific marketing approach.

The number of unique monthly visitors to your website is unrestricted. Have as many visitors as you want if your website is doing well. It’s a big benefit because a lot of other software has a monthly limit on the number of unique visitors. The support staff is available at all times if you get stuck. Get your issues resolved as soon as possible so that your website does not suffer.

Instapage Customer Reviews & Testimonials

Instapage testimonials

Instapage customer reviews

Conclusion – Instapage Review 2021 Is Instapage good?

Instapage is a fantastic service to invest in if you want to build a powerful landing page platform. Instapage offers over a million pages with an average conversion rate of more than a quarter and has several amazing features that can enhance your website’s conversion rate and thus your revenue. It gives you a plethora of possibilities for customizing your page.

The process is designed to be as simple as possible, so even if you have no prior experience with website design, you may create the website of your dreams.

It’s a wonderful page booster because it allows you to track your web page’s conversion rate. Analytics and graphs will assist you in making better future company decisions.

Whether you already have a website or an online presence, Instapage allows you to create conversion-focused landing pages that can help you generate more leads, sell more products, or elicit another action from your visitors.

FAQs of Instapage

💥What is Instapage?

Instapage is the most popular landing page software. They believe themselves to be the industry leader in large-scale post-click optimization conversion rate optimization. Instapage's product is a modern drag-and-drop landing page builder that allows marketers to quickly design pixel-perfect landing pages for paid advertising optimization. Hundreds of out-of-the-box templates are available on Instapage, as well as lots of assistance for both entrepreneurs and enterprise clients. Instapage assists 15,000 customers in 100 countries in maximising the value of their campaigns.

✔Is Instapage good for beginners?

There's no need for coding or design expertise because Instapage's capabilities make developing powerful landing pages a breeze – no matter what you're trying to promote. You can use visitor data to improve your landing page designs by using features like the heatmap, analytics, and split-testing tools.

✔Is Instapage ideal for small businesses?

Instapage focuses on small enterprises and people that are just getting started in the marketplace, with the goal of showing them how simple it is to create high-quality landing pages. Instapage has it all, whether you want to optimise your page for search engines, test pages with A/B split testing tools, or collect user data using opt-in forms.

🔥 Are Instapage landing pages good for lead generation?

Instapage landing pages are fantastic for this. Instapage will be a tremendous help to you and your marketing team, whether you're developing landing pages to help improve the efficacy of your Mailchimp email marketing tools or just want to generate more sales for your top items.

👓Does Instapage support third party integrations?

Instapage offers an amazing combinations dashboard with over 20 additional SaaS tool integrations, including Mailchimp, Aweber, and Zoho CRM. The new dashboard makes it simple to integrate your CRM provider, optimization tools, and email marketing service all in one place - with minimal effort. You can also use Zapier to connect your Instapage landing pages to even more apps and services. If you wish to link your landing pages to a certain service, check out the integration documentation to determine if it's possible with Instapage.

👉 Are the page designs mobile friendly?

By default, all landing pages built by Instapage are mobile-friendly. In the editor, you can, however, switch to the mobile view of a page you're working on and make changes that only mobile viewers will see.

👍 What is an Instablock?

Instapage features a nice time-saving tool that you could appreciate if you're going to be constructing several landing pages for yourself or your business. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can use in any of your landing pages.

🔥Does Instapage offer collaboration tools?

Collaboration tools for your digital marketing team, sales team, and other external contractors are also included in Instapage's features. Instapage allows you to share landing page designs with anybody in your company, including contractors and clients. The collaboration tools enable discussion and understanding of what needs to be done with the design in order for it to succeed. It can also deliver new leads to appropriate departments to ensure a smooth process.

✔Does Instapage have a page editor?

All of the production takes place in the Instapage Editor. The drag-and-drop functionality ensures that your landing web pages meet your expectations. The editor's menu bar sits at the top and contains all of the capabilities you'll need to design your landing page. You can add components and edit the landing web page on the left hand side of the navigation bar. There's a button for creating multiple page versions (for A/B testing) and an option to see how your website will look on a mobile device.

Also Read: Lander vs Instapage vs GetResponse: Which Is Better ?

Jitendra Vaswani

Jitendra Vaswani is a Digital Marketing Practitioner & international keynote speaker currently living digital nomad lifestyle and founder of  internet marketing blog & Digital Marketing Agency DigiExe. During his more than 8 years long expertise in Digital Marketing, Jitendra has been a marketing consultant, trainer, speaker and author of “Inside A Hustler’s Brain : In Pursuit of Financial Freedom” which has sold over 20,000 copies, worldwide & contributor of “International Best Selling Author of Growth Hacking Book 2”. He had trained 10000+ digital marketing professionals till date and has been conducting Digital marketing workshops across the globe. His ultimate goal is to help people build businesses through digitization make them realize that dreams do come true if you stay driven.  Check out his portfolio( Find him on Linkedin, Twitter, & Facebook.

2 thoughts on “Instapage Review 2021 Top 5 Features & Pricing (Is It Best landing Page Builder?)”

  1. Great article Jitendra! Thank you for sharing it. I just send you an email with a quick question regarding it. Would really appreciate a response! 🙂

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