Looking for an an unbiased Instapage Review, i’ve got you covered.
If you want to create impactful landing pages that generate more leads and drive sales, chances are you’ve encountered Instapage. As someone who has personally explored this service, I can provide valuable insights to help you determine if Instapage is the right landing page builder for your needs.
Instapage offers a professional collection of modern landing page templates and a powerful page builder tool. On the surface, it seems like a capable product, but does it deliver on its promises? Can it help you effortlessly create conversion-focused landing pages? And considering its relatively high pricing, is it worth the investment?
In this Instapage review, we’ll dive into the main features and explore using the platform. By doing so, we aim to assist you in making an informed decision about whether Instapage is the best landing page builder for your project.
So, without further ado, let’s get started.
Instapage Review: What Is It?
Instapage makes landing pages as well as A/B testing landing pages simple. Their goal was to keep lowering the cost of customer acquisition. Setting up your first landing page campaign using Instapage is as simple as taking sweets from a child.
Using their drag-and-drop editor and various additional features, you can create and optimize landing pages that help you better engage visitors but also help you convert them into customers.
Creating a landing page using Instapage is quite simple, and I’ll show you how to do it today. Instapage is so confident in its product that it offers a 45-day free trial. Although it had a FREE Strategy at the time, it was canceled due to circumstances that were well-known to the company.
Instapage Technical details
- Cloud Hosted
- Monthly Payment
- Annual Subscription
- Small Business
- Large Enterprises
- Medium Business
Why Is Instapage Different From Other Page Builders?
Before we get into the meat of the article, which covers exactly what Instapage can do, how those features work together, and whether or not Instapage is simple to use, here’s a quick rundown of why you would want to use it:
1. Customizable Templates Library
You’ll never have to start from zero or look for inspiration for your next landing page with over 80 high-quality templates.
2. Intuitive landing page editor
The drag-and-drop page builder interface of Instapage is powerful yet simple to use, whether you want to start with a blank canvas or change one of the many templates.
3. Effective form builder
Instapage makes it simple to construct complex custom forms for gathering user information so you can capture the correct type of leads with your landing pages.
4. A valuable selection of widgets
You may easily add other items to your landing pages, like movies, photos, and buttons, in addition to the forms.
5. Tracking and reporting
With the built-in analytics, heatmap, and A/B testing tools, you can instantly discover what’s working and what’s not, optimizing your landing pages for better results.
6. Integration options
Zapier allows Instapage to connect to various services, including email marketing systems, WordPress, and many others.
7. Hosted system
Instapage hosts everything separate from your website rather than using a WordPress landing page plugin. You can use your account to make landing pages for various projects and websites. Instapage allows you to swiftly publish landing pages on your WordPress website.
8. Instapage Templates Review
Instapage’s marketing materials say that there are more than 200 themes to pick from, but perusing the library revealed more than 80. Some templates, such as the thank you page templates, were not full landing page possibilities, so don’t let the headline statistics of more than 200 templates sway your decision.
Instapage provides you with approximately 80 to 90 landing page templates. Before picking which Instapage template to use, you can preview all of them. When creating a new landing page, you can quickly find the type of template you need.
The landing page templates are categorized, making choosing the one you need simple. You may get a good notion of Instapage’s target audience by looking at the templates, encompassing product sales, signup forms, event registrations, and app downloads.
However, because Instapage’s landing page editor is one of its main selling features, you’re not confined to using the templates in their default state — or even utilizing a template.
9. Heat Mapping & A/B Testing
Split testing and analytics tools are essential for getting the most out of your custom domain landing pages. They assist you in determining which pages will have the highest conversion rate, allowing you to maximize the return on your advertising.
Instapage performs a fantastic job of mixing heat mapping and the conventional A/B testing seen in other landing page software as an immersive landing page builder.
The heatmaps indicate clicks, mouse movements, and scroll depths, all colored brightly based on how frequently they occur. As a result, you may realize that one of your call-to-action buttons has gone unnoticed by visitors.
If this is the case, it’s time to try something new and put the split testing features to the test. After that, you may link two alternative versions of a call to action button and watch how many people click on each one. This is how you make informed decisions rather than hazarding your company’s future.
After all, creating practical custom domains from the ground up is difficult. Determining which CTA buttons, marketing tools, and templates produce the best outcomes for your marketing team and your sales strategy’s core plan takes time.
Landing Page Widgets
Using Instapage widgets, you can quickly add various features to your landing page designs. To add one to your page, click one of the widget icons in the Instapage editor’s sidebar menu, and it will appear on the canvas.
When you select a widget from the sidebar menu, it is automatically added to your website and available for personalization. You can then move it around the page and change its appearance and content. You can also define a widget’s action, such as what occurs when someone clicks a button.
While there are some valuable alternatives, Instapage’s widget selection is perhaps its weakest point, particularly when compared to WordPress page builders like Divi Builder and Elementor. You can use Instapage to add the following widgets to your landing pages:
- Vertical and Horizontal lines
- HTML widgets
You may add ready-made sliders, testimonials, pricing tables, and other features to your pages using a modern WordPress page builder plugin like Beaver Builder or Thrive Content Builder.
You can make your own pricing tables or testimonial panels with Instapage by mixing the text, image, and headlines widgets, but it’s not as easy as adding a ready-made purpose-built device to your page.
There are some pre-built price tables and other features in the page templates to save you time, but adding them to your sites isn’t as simple as dragging and dropping ready-made widgets.
Integrate with your favorite tools.
Instapage landing pages can be linked to various third-party services, such as analytics tools, email marketing platforms, and webinar providers. You may connect your landing pages to a Shopify eCommerce store or PayPal to accept payments online to promote products with Instapage.
You can also use Zapier to connect your Instapage landing pages to even more apps and services. If you wish to link your landing pages to a certain service, check out the integration documentation to determine if it’s possible with Instapage.
Publish a Landing Page On A WordPress Website
It’s quite simple to integrate an Instapage landing page into your WordPress website. You’ll need to connect your WordPress website to your Instapage account by inputting a few easily accessible details after activating the free plugin on your site.
Once your WordPress website and Instapage account are linked, you can choose from various landing page alternatives to post on your site. Any landing page you’ve designed and published in Instapage should be accessible from your WordPress dashboard’s dropdown menu. The Instapage WordPress plugin makes adding landing pages to your website simple.
You can choose whether an Instapage page is displayed as a landing page, a 404 error page, or your website’s homepage when publishing it to your WordPress website. You should be able to view that landing page on your WordPress website once you’ve chosen a page, entered a URL, and pushed the Publish button. Publishing landing pages on a Drupal website follows a similar pattern.
Publish A Landing Page On the Custom Domain
You can make your landing pages available online using a registered domain name and publish them on a website built using WordPress or Drupal. You can instantly identify where each landing page in your library has been published.
Instapage provides instructions for connecting your domain to your Instapage account for several of the most prominent registrars. The website also has a lot of paperwork that goes over the process in further detail. The guidelines make linking your Instapage account to your domains simple.
You can connect unlimited domains and subdomains to your Instapage account, allowing you to publish up to 30 landing page experiences simultaneously across multiple domains or WordPress and Drupal websites on the Business plan (more on the Enterprise plan). You can also download landing pages and share them with other Instapage users, who can edit and publish them in their accounts.
Pricing Plans: Instapage Review
Hopefully, our evaluation has helped you choose whether Instapage is correct. If you’re still not sure, you can use the trial offer to sample it for free for 14 days. To access the trial, you’ll need to submit your payment information so that you may be automatically invoiced once it’s finished, but canceling is simple.
If you like the trial, you have two alternatives for signing up for Instapage. One alternative is the Instapage Business plan, which costs $199 per month or $149 per month if paid annually. As opposed to paying monthly, buying a year requires an upfront payment of $1,788, saving you 25%.
There’s also a unique Enterprise plan tailored to your requirements with a price that fits your setup. Your customized Enterprise package will be set up according to your needs after contact with the sales staff. On the Instapage pricing page, you can discover exactly what’s included in the Business plan and the extras accessible to Enterprise users.
Why Should You Use Instapage?
These days, integrations are crucial to any website. Instapage offers a variety of integration solutions to keep you connected to your customers across all channels.
Over 20 marketing tools can be combined, far more than you’ll ever need. On mobile devices, your designs will be extremely responsive.
It’s critical because many of us now use tablets and cell phones. As your customers have a better online experience on your website, your conversion rate will increase significantly.
Do you have a certain template in mind? Within minutes, you may import any template from any landing page. Instapage can assist you in recreating the design. It will create a template for you to further tweak.
You can use the countdown timers provided if you periodically come up with limited-time offers. Customers can see the clock ticking to the end of a particular discount offer, which is a terrific marketing approach.
The number of unique monthly visitors to your website is unrestricted. Have as many visitors as you want if your website is doing well. It’s a big benefit because many other software has a monthly limit on the number of unique visitors. The support staff is available at all times if you get stuck. Get your issues resolved immediately so your website does not suffer.
Instapage Customer Reviews & Testimonials
FAQs On Instapage Review
💥What is Instapage?
Instapage is the most popular landing page software. They believe themselves as the industry leader in large-scale post-click optimization conversion rate optimization. Instapage's product is a modern drag-and-drop landing page builder that allows marketers to quickly optimize pixel-perfect landing pages for paid advertising. Hundreds of out-of-the-box templates are available on Instapage, as well as lots of assistance for entrepreneurs and enterprise clients. Instapage assists 15,000 customers in 100 countries in maximizing the value of their campaigns.
✔Is Instapage good for beginners?
There's no need for coding or design expertise because Instapage's capabilities make developing powerful landing pages a breeze – no matter what you're trying to promote. You can use visitor data to improve your landing page designs by using features like the heatmap, analytics, and split-testing tools.
✔ Is Instapage ideal for small businesses?
Instapage focuses on small enterprises and people that are just getting started in the marketplace, to show them how simple it is to create high-quality landing pages. Instapage has it all, whether you want to optimize your page for search engines, test pages with A/B split testing tools, or collect user data using opt-in forms.
🔥 Are Instapage landing pages good for lead generation?
Instapage landing pages are fantastic for this. Instapage will be a tremendous help to you and your marketing team, whether you're developing landing pages to help improve the efficacy of your Mailchimp email marketing tools or just want to generate more sales for your top items.
👓 Does Instapage support third-party integrations?
Instapage offers an amazing combinations dashboard with over 20 additional SaaS tool integrations, including Mailchimp, Aweber, and Zoho CRM. The new dashboard makes it simple to integrate your CRM provider, optimization tools, and email marketing service all in one place - with minimal effort. You can also use Zapier to connect your Instapage landing pages to even more apps and services. If you wish to link your landing pages to a certain service, check out the integration documentation to determine if it's possible with Instapage.
👉 Are the page designs mobile friendly?
By default, all landing pages built by Instapage are mobile-friendly. In the editor, you can, however, switch to the mobile view of a page you're working on and make changes that only mobile viewers will see.
👍 What are an Instablock?
Instapage features a nice time-saving tool that you could appreciate if you're going to be constructing several landing pages for yourself or your business. Instablocks is a feature that allows you to create a library of reusable assets, or blocks, that you can use on any of your landing pages.
🔥Does Instapage offer collaboration tools?
Collaboration tools for your digital marketing team, sales team, and other external contractors are also included in Instapage's features. Instapage allows you to share landing page designs with anybody in your company, including contractors and clients. The collaboration tools enable discussion and understanding of what needs to be done with the design for it to succeed. It can also deliver new leads to appropriate departments to ensure a smooth process.
✔Does Instapage have a page editor?
All of the production takes place in the Instapage Editor. The drag-and-drop functionality ensures that your landing web pages meet your expectations. The editor's menu bar sits at the top and contains all the capabilities you'll need to design your landing page. You can add components and edit the landing web page on the left-hand side of the navigation bar. There's a button for creating multiple page versions (for A/B testing) and an option to see how your website will look on a mobile device.
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Conclusion: Instapage Review 2024
Investing in Instapage is a smart decision if you’re looking to build a powerful landing page platform. With its extensive customization options, user-friendly interface, and built-in analytics, Instapage makes it easy to create conversion-focused landing pages that generate more leads, increase product sales, and drive any desired action from your visitors.
Whether you have an existing website or are starting from scratch, Instapage offers the flexibility to support your online presence and help you achieve your business objectives.
Here are the key takeaways:
- Instapage is a powerful landing page platform that can help you increase your website’s conversion rate and revenue.
- It offers extensive customization options, allowing you to create the perfect landing page for your brand and audience.
- The platform is easy to use, even for users with no experience in website design.
- Instapage includes built-in analytics and graphs that provide valuable insights into your website’s performance.
- It is a versatile tool that can be used to create conversion-focused landing pages for any type of business.
If you’re looking for a reliable and effective way to boost your website’s performance, Instapage is a great choice.