Internet Statistics & Facts 2023 A list of Internet, eCommerce, Hosting, Mobile, and Social Media statistics.

Last Updated on: August 28, 2022 by | Fact Checked

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Since the Internet is always evolving, Internet Statistics may alter from year to year.

We continuously evaluate and improve our compilation of Internet data and hosting statistics, rather than leaving you with outdated or useless information to reference and share.

We’ve gathered all the crucial facts connected to the accompanying Internet Statistics & Facts for 2021.

  • The World Wide Web
  • Domain names 
  • The Mobile Web
  • Websites and web hosting
  • Online advertising and web search
  • E-commerce
  • Use of social media

Internet Statistics For 2023

1. The world’s population is 7.83 billion people. 4.66 billion of them seem to be active Internet users, according to Worldometer. (Statista)

2. By continent/region, Asia has the highest percentage of Internet users. Of all those who use the Internet:

  • Asia accounts for 51.8 percent of the total.
  • 14.8 percent of the population lives in Europe.
  • Africa accounts for 12.8 percent of the total.
  • The Caribbean and Latin America account for 9.5 percent of the total.
  • 6.8% of the population lives in North America.
  • The Middle East accounts for 3.7 percent of the total.
  • Oceania and Australia account for 0.6 percent of the total.

Internet Statistics

Image credit: pexels

3. Kuwait has the highest Internet penetration rate in the world, at 99.6 percent. (Worldwide Internet Stats)

4. With 284 million Internet users, the United States is the third-largest country in terms of Internet users. (Statista)

5. One of the most fascinating Internet truths for me is that people of all ages utilize the World wide web in the United States. Younger users, on the other hand, are more likely to be online:

  • 100 percent of 18 to 29-year-olds.
  • 97 percent of 30 to 49-year-olds.
  • 88 percent of people aged from  50 to 64.
  • 73 percent of those aged 65 and over

6. The Chrome browser is accessed more than any other browser by people (63.54 percent). (StatCounter)

7. Android devices have 38.83 percent more Internet users than any other smartphone or pc device. (StatCounter)

8. On a daily basis, the typical online consumer spends 6 hrs and mins online. (Global Digital Report 2020, We Are Social)

9. There is 6.59 billion GB of Web traffic per second of the day. (Real-time internet statistics)

10. The average download speed on the Internet is 24.8 Mbps.

Statistics and Facts About Mobile Internet Use 2023

1. There are 4.28 bn people who use the Internet on their mobile phones. (Statista)

2. Mobile devices account for more than 50% of all Google search traffic (56 percent). (Statista)

3. Every month, mobile traffic amounts to 56.8 exabytes on average. (Statista)

4. Video accounts for 42.73 petabytes of monthly traffic. (Statista)

5. 15.4 Mbps is the typical mobile Web connection speed. With 59.6 Mbps, Canada boasts the fastest Internet speed. (The State of Mobile Experience 2020, OpenSignal)

6. In the United States, the typical adult spends 4 hrs and 1 min each day on mobile Internet. (eMarketer)

7. Here’s another interesting fact about mobile Internet: Mobile apps account for 89.2 percent of all mobile Internet time. (eMarketer)

8. There are millions of applications available in app stores for mobile devices:

  • In the Google Play Store, there are 2,870,000 apps.
  • In the Apple App Store, there are 1,960,000 apps.
  • In the Windows Store, there are 669,000 items.
  • In the Amazon Appstore, there are 450,000 apps.

9. The Google Play Store is expected to receive 196 billion smartphone app downloads in 2021 alone. (Statista)

10. However, a quarter of these applications would only be utilized once. (Statista)

11. In 2021, mobile apps are expected to produce $693 billion globally. (Statista)

2023 Domain Name Stats. 

1. In 1985, symbolics.com was registered as the first domain name. (Wikipedia)

2. Voice.com, which got sold for $30 million, was the most premium domain name ever sold (according to publicly available information). (Wikipedia)

3. There are 370.7 million domain names registered. (Q3 2020 VeriSign Domain Name Industry Brief)

4. With 150.3 million registrations,.com is the most common top-level domain (TLD). (Q3 2020 VeriSign Domain Name Industry Brief)

5. There are 160.6 million country code TLDs registered in total (ccTLD). (Q3 2020 VeriSign Domain Name Industry Brief)

6. ICU is the fastest-growing generic top-level domain (gTLD), with 4,337,102 registered domains. (NameStat)

Stats and Facts on Web Hosting and Websites 2023

1. The first website created by Tim Berners-Lee was created at https://info.cern.ch/, and established the first web server (named CERN HTTPd) (Wikipedia)

2. The following are the top three web hosting companies:

  • Amazon
  • Endurance Group is a company that specializes in endurance sports (parent company of Bluehost, Hostgator & more)
  • GoDaddy

(W3Techs)

3. The United States has far greater web servers than any other nation, accounting for 39.7% of all online servers. (W3Techs)

4. There are 1.82 bn web pages on the internet. (Statistics from the Internet)

5. HTTPS is used by 68.2 percent of all websites. (W3Techs)

6. HTTP/2 is used by 49.6 percent of all websites (W3Techs)

The top three languages used on internet sites are:

  • 60.5 percent use English.
  • 8.6 percent Russian
  • 4.0 percent in Spanish

(W3Techs)

7. A website’s average transfer size is:

Mobile: 1,891.6 KB & Desktop: 2,062.4 KB (HTTP Archive)

8. It typically takes 9.3 seconds for a smartphone website to load (until interactive). 

9. If a website on a smartphone takes longer than 10 seconds to load, users are 123 percent more likely to abandon it (as opposed to a second). (Consider Google)

10. WordPress is the most popular content management system, accounting for 63.9 percent of all websites and 39.3 percent of all websites produced. (W3Techs)

Web Search Figures 2023

1. With 92.16 percent of the market share, Google dominates all search engine activity. (StatCounter)

2. Bing is the world’s 2nd most prominent search engine, with a meager 2.88 percent market share. (StatCounter)

3. Search engines account for 43.68 percent of all website visitors. (Smart Insights)

4. Every day, Google receives over 7 billion search inquiries. (Statistics from the Internet)

5. Google has hundreds of billions of online pages in its index. The Google Search Index is expected to hold approximately 100,000,000 terabytes of data. (Google)

6. Google now uses a mobile-first algorithm to index all websites. (From the Google Developers)

7. More than 50% of all Google searches (50.33 percent) result in no clicks. (SparkToro)

Online Advertising Trends 2023

1. 48.66% of businesses use internet advertising, and they do it in a number of ways. The following are the most common:

  • 86 percent of social media ads
  • 80 percent of display ads
  • Paid search marketing accounts for 66% of all online advertising.
  • Ads that are retargeted: 43% (The Manifest)

2. The following received the largest chunk of ad spend (across all media):

  • 29 percent of people watch television.
  • Paid search accounts for 17% of all searches.
  • 13 percent use social media

3. Due to the covid epidemic, ad spending worldwide fell 9.1 percent in 2020. (Photo courtesy of Zenith Media)

4. In 2021, ad spending worldwide is predicted to recover and expand by 5.8 percent. (Photo courtesy of Zenith Media)

5. Paid ads account for 52.6% of all Google computer or laptop search clicks & 11.38 percent of Google mobile search searches. (SparkToro/Jumpshot)

6. 20.3 percent of customers have never purchased something after viewing an advert for it on social media or in search  (Statista)

7. More typically, 37.9percent of customers will make a purchase within a quarter of the period they see an advertisement. (Statista)

8. An ad blocker is used by 47 percent of Internet users. Here’s the breakdown by region:

  • 40 percent in APAC
  • North America accounts for 38% of the total.
  • 37 percent MEA
  • 36 percent in Europe
  • Latin America accounts for 35% of the total.
  • (Infographic from GlobalWebIndex on Ad-Blocking Behavior Around the World)

9. The top three reasons why people use ad blockers are:

  • There are too many advertisements: 48% of the population
  • Advertisements are obnoxious or irrelevant: 47% of people
  • Advertisements are overly intrusive: 44% of the population

(Infographic from GlobalWebIndex on Ad-Blocking Behavior Around the World)

10. In 2020, businesses in the United States will have lost approximately $12.12 bn due to adblocking. (Statista)

Facts of E-Commerce 2023

1. In 2021, 2.14 billion individuals are expected to purchase online. (Statista

2. Online purchases account for 59.47% of all purchases. (Consider Google)

3. Mobile devices accounted for 31% of internet sales in Q2 2020. (State of Retail, comScore)

4. In 2021, global retail eCommerce sales are expected to exceed $4.88 trillion. (Statista)

5. In 2022, retail eCommerce sales are expected to reach $6.54 trillion USD. (Statista)

6. In 2019, Amazon solely sold $275.86 bn in items. Marketplace sellers contributed $160 billion. (Report on Digital Commerce 360’s eCommerce in Review for 2019)

7. Consumers in the United States used facts from e-commerce sites to guide their retail purchasing experiences in 64.83 percent of cases. (Consider Google)

8. The average value of an online order varies by device:

  • $179.98 on a desktop, $87.01 on a tablet, and $79.33 on a smartphone
  • $70.95 (other) (grow code)

9. Free delivery is the most important criterion for 50 percent of buyers when selecting whether or not to buy something. (State of Retail, comScore)

Stats on Social Media 2023

1. Around the world, there are 4.14 bn active social media users. (Statista)

2. Consumers use social networking and messaging applications for approximately 2 hrs and 24 mins every day. (Social Media Trends 2020, GlobalWebIndex)

3. The three most prominent social media & messaging apps (in millions) are:

  • With 2,701,000 users, Facebook is the most popular social media platform.
  • YouTube has a user base of 2,000,000 people.
  • WhatsApp has a user base of 2,000,000 people.

Stats on Social Media

Image Credit: wikimedia.org

(According to Statista)

4. Despite the fact that most social media consumers are on many networks, there is a generational disparity in how many they handle at any given time:

  • With 8.1 accounts, millennials have the most.
  • Baby Boomers have 4.6, Gen Z has 7.9 & Gen X has 6.3. 

(GlobalWebIndex Social Media Trends 2020)

5. Every month, over 180 million companies utilize Facebook and its related properties (such as Instagram, Messenger, and others). (Facebook)

6. Every day, Facebook products send over a hundred billion messages and share a billion stories. (Facebook)

7. Users spend 73.7% of their time on YouTube on their mobile devices. (YouTube)

8. 74.6% of Instagram consumers have found new products through the platform. (Instagram)

9. Every day, almost 200 million Instagram consumers will view any one brand profile. (Instagram)

10. When it comes to purchasing, people most typically utilize social media in the following manner:

  • Investigate products that they are interested in (43 percent )
  • Advertisements can teach you about products and brands (27 percent )
  • Obtain recommendations from their contacts (24%). 

(GlobalWebIndex Social Media Trends 2020)

11. Seventy-seven percent of Americans have purchased something they saw on social media. (Mint)

12. When it comes to holiday shopping, 78.26% of people turn to social media for assistance. (Statista)

13. Over 95% of Fb ad clicks are made on mobile devices. (Q1 2020 Merkle Digital Marketing Report)

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Conclusion: Internet Statistics 2023

What are your thoughts on the aforementioned internet facts and figures? Didn’t you find them fascinating?

You can’t picture a life without the Internet nowadays. We use it in practically every aspect of our lives.

According to reports, the percentage of individuals who go online will increase to 53.7 percent by 2021. As the number of Internet users continues to rise, technology will evolve, resulting in new opportunities and advantages for using the Internet.

What would the next 15 years bring I wonder, since there were few social media platforms and no smartphones available 15 years ago?

It’s difficult to forecast how the digital world will evolve in the future, but 1 thing is certain: the Age of the internet has only just commenced.

Let us know your thoughts in the comment section below.

Sources:-

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like: ImageStation, & Newsmartwave

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