Hey You bloggers we are back again with another brilliant interview.
As part of our BloggersIdeas interview series, today we have Aditya Nath Jha from inspire2rise.com, He is Search Engine Optimization (SEO) Geek, passionate blogger & affiliate marketer who started in the search industry in 2013. Since then, he became passionate in helping his clients generate leads and increase their online presence.
Lets start with the interview and have some mind boggling insights about affiliate marketing.
Please introduce yourself to our readers. Can you tell us something about your blogging journey? How and when did you enter into this?
I am Aditya Nath Jha, a blogger, seo, logo designer, website speed optimizer (Cacheable) and sometimes internet marketer and affiliate too. P.S. sometimes I sing too.
I blog on my website Inspire2rise.com which covers blogging tips, technology trends, gadget reviews, motivational and self help articles and almost everything under the sun. It’s a multi – niche blog that I run along with a co-author Shubham Kumar Singh. I entered blogging by accident.
I hope you guys are familiar with MLM (Multi level marketing companies), one of my friend told me to buy a package related to website development and other goodies, although it was a pure marketing gimmick and I didn’t learn a single word from those people, but still I got that thrust into an unknown territory because of them, I found myself attracted to the Internet, the freedom it gives to individuals to be themselves and express themselves.
So, day by day I started learning and teaching myself by reading other blogs and websites, whenever I wanted to learn something new I just fired up Google and trust me it taught me more than I ever wanted to know!
What is your educational background and who suggested you to digital marketing world?
I am currently an engineering student and pursuing my B.tech in information technology from I.P.U., I first got attracted to digital marketing after seeing my fellow blogger Kulwant Nagi’s blog BloggingCage which was my first experience with marketing stuff.
What blogs do you read in Affiliates? Tell me about an article you recently read that stuck out to you.
I read Zac Johnson’s website ZacJohnson.com and I check BlogEngage by Brian Belfitt which contains top articles from many other websites. So, in a way it becomes easy for me to stay updated, apart from this sometimes I just Google up direct phrase questions that come up to me, this way I always keep finding new genuine blogs and content to read.
I read an article few days ago on a personal blog, it said that, “Consider for a second that you yourself are the buyer, or the user. Now ask yourself, will you buy that product? Will you sign up for this thing?” This statement had me and I knew after reading this that this point should always be kept in mind.
What are the Secrets of Affiliate Marketing and are you associated with any kind of affiliates.
I am currently involved in Flipkart Affiliates, I have also signed up for Affiliate Lights program. The only secret I think is to think from the user’s view point, if it’s not good enough, why promote it in the first place? As simple as that!
What are the best things to include in Email? How to increase CTR of Email?
Always try to include a good image in email, presumably one with link to the call to action or post that you want to share, this way the CTR significantly increases.
I would like to share an important point here, if you got an email list from somewhere or bought it then don’t start flooding the people in it with your content or promotional stuff. Firstly you should send an email which introduces you to them, make them like you and give them an option like yes or no to further receive updates from you. Trust me, this method works the best to gain genuine followers.
What are the best tips in Affiliate Marketing you would like to give to Beginners?
I would suggest simply promoting only those products and services that you genuinely believe in, never promote something only for monetary purposes. People will hate you when they find out that something you promoted and they promptly bought was waste of their money.
Does affiliate marketing have a secure future for living?
Any field can have a secure future, be it Blogging or Affiliate marketing. All of it depends upon how much time and consistent action you put into making things work. Another important factor is scaling, you must never be satiated with your current level. Connect more; work more to gain more sources of income.
What are your favorite social media tools? Which tools do you prefer to use to increase user engagement?
I love the Bufferapp tool for scheduling my posts on time, for increasing user engagement and apart from that I don’t automate much of my work, I like to keep it real. What I have learnt from my experience is that, you must create shareable and readable content. If people can’t access proper sharing options and the font/design is not geared for readability on your site then it’s a waste of effort.
Always use a good layout and focus on speed, the initial 10 seconds are crucial, if everything on your website doesn’t load up within this time then most of the users would leave before even bothering to read what you wrote with so much heart.
How does Google see back links from guest posts? How to deal when someone guest posts on our blog and uses that same post on other blogs too. How would you deal when someone do this to you.
Nowadays Google has become very strict in terms of backlinks emanating from Guest posts. It has started penalizing sites which used to run entirely on guest posts. To deal with the fraudulent practices I would suggest only accept guest posts from reputed bloggers or trusted people.
If someone did that to me then I would unpublish that post and redirect it to the homepage. But in most cases it’s cheating the readers, once it happened with me, I just kept the title same and wrote an entirely different article around the same topic and title.
How does Google know if one blog is a sponsored blog vs guest blog? We only do guest blogs, because we don’t want to buy links, but many blogs these days ask for money.
Google always looks out for patterns, consider this:
I get a link back to Inspire2rise.com with an anchor text “inspire2rise”, Google will consider it natural if the links are spread over an even duration of time, simply because it would be common sense for anyone to link back in that fashion.
But if I try and target a specific keyword, like “blogging tips” and rapidly build links with this anchor text to Inspire2rise.com through manual efforts or paid posts then Google will become suspicious and sooner or later I would be hit by a penalty.
Top 10 Must Have SEO tools for websites which are totally new.
- Long tail pro for keyword research.
- Semrush for keyword research of advanced level.
- Copyscape for checking online plagiarism.
- Google’s adwords keyword planner.
- Pingdom for checking load time of a webpage.
- Google webmaster tools for basic indexing and error checking.
- Google Analytics for keeping a track of visitors.
- MozBar which allows users to view Page Authority and Domain authority directly.
- Open site explorer which allows us to see how many backlinks we have and other important stuff too.
- Google Trends to identify search patterns and data related to particular keywords.
Aditya had shared his best insights for Affiliate Marketing & SEO also. I hope you enjoy his interview on my blog.
If you have any questions or doubts please do ask in the comments below !