Hello Our Dear Readers, You are welcome to Second Interview section of this blog, the “Expert Chat” Section where we have a chat with the Tiroberts.com Author Tiroberts. She is going to discuss various tricky questions related to SEO and Blogging. So I hope you Enjoy her interview on my blog. She really put her hard work on this interview so do share your reviews in comments section.
Table of Contents
First Of all Ti Roberts, Tell me something about yourself and also about your stunning blog!
First, I’d thank you for having me; I’m honored and really excited to be here!
Well, I’m the owner of The SEO Rebel blog and the creator of Top Bloggers Traffic.
I’ve been involved with internet marketing for over 8 years and I absolutely LOVE what I do!
On my blog I mainly focus on creating content about generating fast, sustainable traffic via social media, inbound marketing and evoking engagement from influencers.
What are your strategies for Google Hummingbird Update & did you see any drop in traffic of your site.
To be quite honest, I don’t really have any strategies for the Hummingbird update. I didn’t even know what the update entailed until about 2 weeks ago. LOL.
I just focus mainly on writing epic, valuable content and sharing it directly with my audience by leveraging the relationships I’ve built with my regular readers and other influencers in my niche.
Seeing as I don’t focus on organic search traffic anyway, I don’t get much traffic from targeted keywords and I didn’t really notice a drop or increase after the update.
Most of the search traffic that I get comes from searches for my name or brand, which is great as I’m more focused on building brand awareness rather than relying on search traffic.
What’s your specialty? Tell me about it.
I specialize in generating traffic via inbound marketing, directly engaging my audience and building relationships with my peers and other influeners in my niche.
In life and in business, I’ve learned that the only real leverage you have when you need help with something or want to accomplish a major goal is the relationships you have and the people that you know. So that’s what I focus 90% of my efforts on, building relationships. The other 10% is spent on creating high quality content that genuinely helps and educates my readers on a particular topic so that they feel compelled to share it with others.
From there, I let the viral nature of the snowball effect takeover to get more exposure and brand recognition.My ultimate goal is to become one of the biggest blog resources when it comes to inbound and relationship marketing.
How much traffic you generate from social media & how you use social media for your blog?
About 90% of my blog traffic is referral traffic from other blogs and social media. I use social media as a venue to engage my current audience and attract more readers. As well as a way to keep a steady stream of social traffic flowing throughout all of my posts, old and new. I’ve actually just got back into meticulously tracking my blog traffic. If you’re interested, you can see my latest traffic stats and numbers in my recent traffic report here.
What SEO strategies do you recommend?
I don’t really recommend any traditional SEO strategies.
I suggest that if you want to gain more organic search traffic, focus more on growing your brand by directly engaging your audience and mobilizing them to share your content on social media.
Three of the best ways to do this is by building relationships with your peers, engaging top bloggers in your niche and writing a lot of high quality guest posts on well-known blogs in your niche.
Oh yeah, here’s a good SEO tip your readers might enjoy…
If your goal is to get ranked high on Google for a competitive search term, say a popular tool that you’re an affiliate of, a fantastic way to do that is to host a giveaway for that specific tool/product/service on your blog and leverage the power of social media.
Have people who want to enter your giveaway share the giveaway post on social media: Twitter, Google+ or Facebook. I would suggest Twitter over the other two as Twitter’s social retweet signal seems to hold more weight for getting content ranked in Google.
All of the buzz around the giveaway post will catch Google’s eye and help you secure a top spot on Google for the keyword of the product/service, at least for a short while. Plus, your likely hood of generating affiliate sales will increase as a byproduct.
To further add some weight to this strategy, you can require people who enter the giveaway to comment on the post. Maybe ask them a specific question related to the thing you’re giving away so they can leave a substantive response – which will add more fresh social content to the post that Google likes as well.
Do you think 3rd party blog post links and ebook submissions are playing vital role these days?
Ebook submission is a good way to get more exposure and traffic to your site. I used to do this quite a bit last year when I relaunched my blog and it worked well for me. Getting third party links are also good, but you want to make sure that those links are high quality and are from authority, reputable sites you trust.
Is Author Rank is the latest technique of off page SEO? Do you think Google give preference to this?
I think it probably is and it would make sense for Google to give preference to their own stuff. However, I don’t put too much emphasis on it and I wouldn’t suggest that anyone else overly obsesses with it either. Just focus on writing valuable content and building relationships to get your content in front of your target audience and you’ll be fine.
What are some examples of how you have worked to sell your ideas in collaborative environments?
I think hosting free live webinars are a great collaborative environment to sell ideas, products or services. I used to hold live webinars years ago, but I haven’t done one in a while. However, I do plan on bringing them back in the near future.
One tip I want to give about hosting free live webinars is to NOT make them longer them longer than 20-30 mins.
An hour long webinar, especially for a busy blogger is just way too long. Try to condense your content into a short 25 minute lesson, no more than 3 main bullet points, packed with actionable content and value. And then, if you must, add a brief pitch at the end of the webinar for your paid product/service, no more than 5 minutes long.
Another good tip is to give an exclusive discount to only those who attended the webinar live. That would do good for boosting sales as well.
What Are Your Relationship Building and Outreach Skills?
In the blogosphere, everything starts with a blog comment. Once you’ve got a conversation going with a blogger in their comments, from there everything else is pretty simple.
If you want to get the full details and process of how I built my outreach strategy solely around commenting, I’ve created an entire blog commenting guide you can read here.
Do You Share Your Strategies Transparently With the SEO Community?
I sure do! I make it a practice to share everything that I do on a monthly basis to sustain and grow my blog. I feel that the best way to teach and help others is to let them learn from my experience and mistakes. Plus, it helps me to keep track of my activities, make changes where necessary and stay on the right path.
I hope you all readers enjoy this great interview with TiRoberts. She is top moderator of Bizsugar community and she always share her best techniques with her readers. I am really glad that she had actively participated in this interview. If you readers have anything to share regarding this interview, drop in the comments below. I will answer you shortly !