Kajabi Vs WordPress 2021 | In-Depth Comparison : Which One To Choose (OUR TOP #1 PICK)

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Kajabi is content marketing program where you can create your courses but also you can promote and sell them.

WordPress is user friendly for any beginner who start writing on it and start publishing blogs.

  • Features
  • Ease Of Use
  • Support
  • Reliable
  • Pricing
  • SEO Friendly
  • Design and development
  • User Friendly
  • Speed
  • Updates and security
  • Everything in one place
  • Automate email marketing
  • Online course creation
  • Excellent customer service
  • Variety of Landing Pages Templates
  • Integration
  • Web Hosting
  • Email marketing software
  • Security
  • Mobile Friendly
  • There is no option for setting up quizzes inside the course’
  • Limit of functionality
Ease of Use

Kajabi is an all-in-one business platform that is very user-friendly, Now easily create & scale knowledge business.

WordPress is easy to use platform with dozen customizable, free, and mobile-ready themes and designs.

Here I’ll be reviewing the Ultimate comparison between Kajabi Vs WordPress, step by step. At the end of which you will be ready to choose the right app to conduct your online business. 

Have you started a new business and need strong digital marketing to sell your products? Or are you a mind filled with bold, innovative ideas, eager to share them with the world? Or perhaps you want to blog as well as carry out an online business, and need a platform where you can do both? Do you need better landing pages to increase your outreach?

If you answer ‘yes’ to any of the above questions, you might already be a WordPress user and might have considered using Kajabi. Confused about whether switching is a good option or not? Relax, we’ve got you!

 So, let’s begin with the comparison.

🚀Bottom Line Upfront: Kajabi Vs WordPress

🔥 Kajabi is a digital entrepreneur’s dream. It has everything you need to build your products and website, as well as generate sales without having to go elsewhere for each solution. In the last decade since Kajabi was created & it had customers who earned over billion dollars in the market. Get Started With Kajabi Today.

💥 If you want to stick only to Blogging go for WordPress.com because it is easy, free and has plenty of plugins and themes. WordPress.com is designed for blogging, and therefore has powerful features to help bloggers in their work. WordPress is the most popular CMS software on the market today, but it can be overwhelming when you’re just starting out with this type of website building tool.

Kajabi Vs WordPress 2021 | The Ultimate Comparison

Kajabi Vs WordPress- An Overview

Kajabi Overview

Well, Kajabi is an exceptional content marketing program especially targeting small and medium businesses. Although a fairly newer platform, Kajabi was created to overcome the drawbacks of WordPress. Created to deal with the difficulties of WordPress.

Kajabi is a platform where you can not only create your course but also promote and sell them- all on a single website! Although many people find ‘putting all eggs in a single basket’ risky actually, it is hassle-free. Moreover, with Kajabi, you are secure as their excellent customer care service has always got your back!

Kajabi- An overview

Kajabi started with creating a website on WordPress using multiple plugins, but they soon got tired of it. The coders in them then came up with a platform that enabled them to integrate and create a website, which ultimately allowed them to achieve what they aimed for.

Don’t have time to read the full article, here is an expert summary for Kajabi Vs WordPress

🚀 5 Reason Why Kajabi Wins over WordPress

1) Kajabi’s product generator provides an excellent solution for creating online courses and products. WordPress can’t provide that, so you’d have to use another tool if you want to create your own course or product.

2) If you want to sell digital products online, a website built on WordPress can be problematic. You need more than just simple tools for blogging and selling information in the form of articles or books, this is where Kajabi comes in place.

3) If you’re looking for a tool to help create online courses and digital products, Kajabi has your back. WordPress doesn’t have native solutions like this which is why integrating it with other tools can be tricky sometimes.

4) Kajabi offers a range of support options including an extensive help center, hours of video training through Kajabi University, and an active peer support community. It also has one official Facebook group for members to discuss everything from the technical side of their business to growth opportunities as well as other relevant topics.

5) Kajabi offers direct integrations with Mailchimp, Facebook, Google and more. With Zapier you can also connect your Kajabi site to thousands of other services!

WordPress Overview

WordPress.com is a well-established platform to start your blogging career. WordPress is user-friendly as any beginner can start writing on it and working with the Interface. I personally started by publishing blogs online on WordPress. But when I decided to sell products online, WordPress got trickier by the day as I had to add a new plugin for every function.

This is exactly what made me try out Kajabi. But, if you are a person only looking for a platform to publish blog posts, WordPress is the app for you.

WordPress website design

Kajabi Vs WordPress- The Set-Up

Kajabi Set-Up

When you compare the setup process between Kajabi and WordPress, Kajabi stands out. With Kajabi, you begin with paying $100-$150/ month, depending on the discounts available at the time. Or if you have started with the one-month free trial, you directly reach the backend, which displays different tabs for each section. 

You are offered six themes for your website, which are absolutely free. Even though they get the job done, the designs are quite basic and unsatisfactory, leaving you wanting more. Here you’ll have to buy more themes to customize your page as per your needs. 

You need absolutely no custom coding and hence, you save a lot of bucks.

WordPress Set-Up

While starting with WordPress.com, you will first need a hosting platform, after which, you install WordPress. You can choose from BlueHost, HostGator, or any other hosting platform you prefer. We recommend the GrowBig plan from Siteground. Next, you need to buy a theme for your website.

WordPress offers a wide assortment of themes, ranging from $0 to $1000, to choose from. Now you need to install the theme. You aren’t exactly techno-savvy and don’t know how to do this? You hire a developer. Oh no! You have already surpassed the money invested per month in Kajabi!

Even after all this, if you are dead set on using WordPress, and are considering setting up a course, you’ll need to pay for a multitude of apps like Teachable, Thinkific, etc.

This can cost from $30 up to $100 per month. Then you will need to link all of this to WordPress. But, you’re not done yet, after a plethora of plugins, tedious coding, and investing thousands of dollars, your site isn’t even ready yet! 

Despite everything, if you are able to muster the patience to run a WordPress site, all you need is a new update and your entire work comes crashing down! You better keep another paycheck ready for your developer!

Kajabi Vs WordPress- Plugins

Kajabi Plugins

Well, Kajabi has all functions fully integrated into its backend, which you can choose from as per your need. The only plugin which Kajabi requires is LightWidget or Instagram. You need to install this if you want your Instagram page to be shown on your website. For everything else, Kajabi has got you covered. With Kajabi, you can expand your business in a hassle-free way!

WordPress Plugins

On the other hand, for WordPress, there is a long list of plugins to choose from. 

  1. Course Plugin: starting at $30+/ month, this plugin helps you set up your online course. 
  2. Contact and Capture form plugin: the basic version is free but you’ll have to pay for the pro version
  3. Woocommerce and eCommerce: this too is essentially for free but some versions might cost you a couple of bucks as per your needs
  4. Woocommerce plugins: costing up to $200 per annum, Kajabi too, doesn’t support an automatic fulfillment of an eCommerce store, but there are various other ways to deal with it
  5. Funnel, Landing Page Plugin: Lead Pages or Clickfunnels are good options costing above $25/month, unless, you know how to code your websites. 

With such a baffling number of plugins, WordPress becomes really complicated for a layman to use. You’ll not only need to pay for the plugins but also the developer you hire to get your work done. Despite everything, there is the constant worry of your pages crashing with the next update!

Kajabi Vs WordPress- SEO- Friendly


SEO or Search Engine Optimization is vital for running an online business. With Kajabi performing SEO for your blog is easy as a pie! There is a section for entering SEO information below the space where you enter the content for your blog. Although many customers have had different opinions about the ease of SEO in Kajabi, it has a lot more to offer hen compared to WordPress. 


Another area where WordPress lacks is SEO. It doesn’t have an option to add SEO information directly in its backend. Albeit, WordPress does have selective themes which give you an SEO section. This might add up to your net expenditure on maintaining a web page.

Kajabi Vs WordPress- Video Blog


It allows you to easily upload a video of up to 4GB without any special plugin. Along with this, you can sync YouTube and Facebook videos without needing a plugin.


Uploading any kind of video gets tricky when it comes to WordPress as it needs a series of complicated coding. On the other hand, YouTube or Facebook videos need another PLUGIN!

Kajabi Vs WordPress- Expanding Beyond Core Functionality


With Kajabi on the other hand, you can’t expand beyond the core values of the platform. Although, the functions it offers cover almost everything.

These include building a website, landing pages, sales funnel, membership sites, online courses, blogs, quizzes, forms, analytics of the website, etc. Their new improved update offers spectacular features for an email response and CRM.


This is where the plugins used in WordPress act as a boon. In this city of plugins, you can build whatever your heart desires. 

Kajabi Vs WordPress – Updates and Security


Kajabi is a platform built to guarantee easy online business for people who are not well-versed with technology or … boomers. They take care of everything behind the scenes. So, you can get a good night’s sleep while your web pages will be auto-updated and the software protects them from malware.


Remember a series of plugins used to integrate your ideal web page? They not only create a hassle but also expose you to computer viruses and bot attacks. Moreover, whether you update a plugin, your web page, or even WordPress, you’ll constantly be sweating over your website crumbling to dust!

Kajabi Vs WordPress- Managing Web Pages


Managing your business in Kajabi is a cakewalk. Each aspect has a different tab. The main home page lies in the design section of the Website tab.

The remaining website and landing pages fall in the Page Builder tab. While the products tab is home to your online courses and products, in the marketing tab you’ll find your email campaigns and forms. Last, but not least, the people tab deals with your CRM list.


A delicately integrated web of plugins makes WordPress an app for the tech-savvy. You start by entering your backend by logging in to the website name or wp-admin. Here, you’ll see all the plugins categorized. But reaching the plugin is a task in itself and most people choose to hire a developer to manage their web page.

Yes, WordPress does have many themes that simplify WordPress, it isn’t worth it when you get a greater amount of simplicity and ease by paying just $100-$150/month with Kajabi.

Kajabi Vs WordPress- Design and Development


Kajabi is a highly integrated platform that offers everything you require to run your online business in a hassle-free way. The only place it lacks is the design.

It has a handful of six themes for your web page design, which undoubtedly serve the purpose, but leave you wanting more. Yet, there is no need to worry! You can easily buy themes offered by platforms like LaunchToday. A few dollars and you are ready for the web page of your dreams!


WordPress.com through the plethora of plugins and themes it offers, you can explore in every way when it comes to designing your web page. Its versatility is what has kept WordPress going all these years. 

Kajabi Vs WordPress- Support


This is another area where Kajabi excels. Its customer support system strives day and night to make online business simple for you. They have a whole website dedicated to answering all your queries about Kajabi. It contains blogs and videos to guide you step by step through Kajabi. 

Next, if you go to the members’ area, you have someone available 24×7 to answer the smallest of your questions. The benefit of chat support is that you have a human being to patiently solve all your problems in real-time.

This helps you save hours of scouring through the internet for answers. No matter how many times you ask them, they’ll be there with you until you are sure to proceed and of course, you can always drop them an email if you don’t want an answer immediately.

With such an excellent support system Kajabi makes you feel right at home!


WordPress has a large online community but they don’t have a website especially dedicated to answering your queries. Moreover, you don’t have around-the-clock human chat support and you can’t reach them via email. Since WordPress has been in the market for a long time, you’ll get the answers to all your questions via the internet. But, it might take up a lot of time and many times you don’t get satisfactory answers.

With WordPress.com, you are pretty much on your own. The only thing to guide you is the experience of those who have used the app before you. 

WordPress Support

Kajabi Vs WordPress- Speed


When you use Kajabi, speed isn’t something to worry about. Kajabi is fluid and efficient right from the backend to the front end.

Kajabi Speed


Your WordPress page is duct-taped with a variety of plugins. This slows down your web page. Apart from that, the theme you use and where you host your website also contribute to reducing the speed. 

Having slow speed causes more damage than you realize. The visitor loses interest and returns from your website. This causes a high bounce rate ultimately leading you to lose your ratings on Google. But not to worry, switch to Kajabi today for a great comeback.

Kajabi Vs WordPress- User Friendliness


It has an extremely user-friendly backend and every tab has an explanation to help you get going. The features of Kajabi make it so easy that within a few days you get a hang of it. And once you do that, there is so stopping you!


The backend of WordPress is easy but it does take some time to understand how it works. If you are new at this, you’ll need someone to teach you or you will have to teach yourself how to figure out WordPress. That might get you worked up and frustrated.

Kajabi Vs WordPress- Business Promotion

When it comes to selling products online, it is pretty evident by now that WordPress.com isn’t the ideal option. Blogging, on the other hand, works fine on both platforms. Yet, it is advisable to have your blog and sell your product through the same platform.

This helps add credibility to your brand, thereby attracting a greater audience. Moreover, blogging also helps in generating traffic. 

This is where you have to make a choice whether you want to publish your blog and sell your products on the same platform or different ones. If you have a blog on a different platform and your online products on a different one, your audience won’t know about your blog. This will reduce your credibility, making you come off as fluff.

Kajabi is the only platform that not only allows you to sell your products but also maintains great blog content. Giving you a win-win through free traffic and quality. 

Yet, if you insist on publishing on WordPress while hosting your products on Kajabi, there is another drawback waiting for you right around the corner. While your WordPress site generates free traffic, you won’t be making any money out of it, as your audience won’t be reaching your digital products.

Kajabi Vs WordPress- Pricing Review

Kajabi Pricing

Kajabi Pricing review

WordPress Pricing

WordPress Pricing Review

Kajabi & WordPress – Similarities

  • Social Sharing

WordPress and Kajabi are at par when it comes to social sharing. You can easily share your blogs with any social platform.

  • Editing Blogs

Many people prefer using WordPress for writing blogs. But with regular updates, Kajabi has one-upped WordPress with easy source coding and a wide range of word processing editing options.

  • Ease of Use

Both WordPress and Kajabiare easy to use. The apps have YouTube tutorials and step by step guide to get you a hang of it. Although, remember plugins? They make WordPress quite complicated.

  • Mobile Responsiveness

In a busy as a bee world, mobile phones are not only convenient but also a necessity. Both Kajabiand WordPress are both mobile responsive. Although, there are a few themes in WordPress which are not supported on your mobile phone.

  • Custom Domain

You get a great personal custom domain no matter whether you choose Kajabi or WordPress.

Quick Links 

Customer Reviews

Kajabi Reviews

Kajabi Customer Reviews and Testimonials

WordPress Reviews

WordPress Customer Reviews

FAQ (Frequently Asked Questions)

👉Does Kajabi integrate with WordPress?

Yes, integrating Kajabi and WordPress is a cakewalk and requires zero coding experience. All you need to do is pick one of the apps as a target and set a resulting action from the other app. Finally, select the data which you want to transfer, and voila! You are done!

👉How much does Kajabi cost?

Kajabi offers 3 plans to its users Basic: starts at $129/month when billed monthly and $103/month if billed annually. It includes 1 admin user, 1 site, 5 products, 1000 active members, 25000 marketing emails a month, and 25 pipelines. Premium: it bills you monthly at $899/month and annually at $719. It includes 10 sites, 25 admin users, 150,000 marketing emails/month, and unlimited products, active members, and pipelines. Pro: it costs $389/month with monthly billing and $311 a month when billed annually, including 100 products and pipelines, 5 admin users, 3 sites, 10,000 active members, and 75,000 marketing email/month.

👉How to create and customize your blog on Kajabi?

Blogging on Kajabi is extremely easy and has an SEO section right below the content of your blog. To learn how to customize and design your blog, visit the official website of Kajabi for a step-by-step guide. You can also contact their customer support center for more queries

👉Is Kajabi worth it?

Definitely yes! The features of Kajabi help you run your online business with ease. It takes your focus off your web page so that you can better at other spheres of your business. Kajabi is not just better than its not competitors, it constantly betters itself with new updates increasing efficiency, great outreach, and customer service.

👉Is Kajabi good for SEO?

Indeed, SEO Work well In Kajabi, If you put proper SEO details you have the high chances of getting ranked in search engines, adding relevant pages and a good number of blog articles, your chances will be better to be founded, Want to learn more do check the articles related how Google actually index sites.

👉Is Kajabi good for blogging?

Yes, Kajabi is fairly good for blogging, though it capabilities are not at par with WordPress it offers a better experience with comparison to many of the other online platforms.

Personal Review- Kajabi Vs WordPress Who is the Winner?

If you ask me, I would definitely recommend switching completely to Kajabi for all your needs. You can not only blog but also create and sell online courses from within Kajabi. Moreover, you don’t need a third-party email marketing provider. You can plugin, but you don’t need to cause Kajabi has got you covered in every way. Yes, it is slightly more expensive than other platforms, but the hassle-free development of your ideal web page and great customer support makes Kajabi worth it.

If you are a person who only uses blogs to spread your ideas across the world, WordPress.com will do you great. But those looking for an online business, try out Kajabi today, with its free 28-day trial period.

Conclusion- Kajabi Vs WordPress Comparison 2021

With great website development, landing pages, video blogs, and email marketing, Kajabi is rightfully the king of Digital Commerce. With Kajabi, you can put your entire focus on developing new strategies and avoid the hassle of bargaining with a web developer to maintain your web pages.

In my view both website-building platforms are unique. But if you want to stick only to Blogging go for WordPress.com or if you also want to sell your product then choose Kajabi.

Hopefully, our in-depth comparison between Kajabi and WordPress will help you in making a decision.

In my view both website building platforms are unique. But if you want to stick only to Blogging go for WordPress.com or if you also want to sell your product then choose Kajabi.

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Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, make money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like : DesignSkew, Crazythemes.com, Oldgeekjobs & Need4Hosting.info.

5 User Reviews on Kajabi vs WordPress

  1. I’m a developer (may not be the Kajabi target), but this article still seems highly biased towards Kajabi, and doesn’t point out more of the pros – including flexibility which WordPress offers.

  2. Highly biased post towards kajabi. It seems as if the author wants to get a lot of affiliate commission for kajabi…

    I am working with kajabi and just did a whole website relaunch there. It has a lot of downsides that are not presented here adequately, e.g. SEO, apart from implementing Metas, is a mess with Kajabi, integrating Google Analytics is impossible with the basic plan and the whole setup of theme vs landing pages is very user-unfriendly.

  3. Kajabi is the absolute smartest way to run your course business with all of their tools and templates. They take care of everything for you so you can focus on what you do best, which I assume is training!

  4. You don’t need to be a tech wizard to have your own Web presence or create and offer online courses. Kajabi lets you do this without having any technical knowledge whatsoever, and with their straightforward how-to guides, it’s easy for anyone to get the hang of things. My favorite is being able to set up automatic payment as well – I never have to worry about collecting payments directly anymore!

  5. Kajabi is hands-down the most intuitive course platform on the market. The website is very easy to us with drag and drop functionality and a sleek interface. You can manage your life as an online educator without ever touching code! It even has full video tutorials of how to use each feature, from uploading content to starting live Webinars.

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