The idea of video marketing isn’t new, but over the years videos have become more and more imperative for every social media platform and channel. Brands are not just using video content as a one piece of overall marketing strategy, but using it as a center to their social media outreach and campaign efforts.
That’s because videos are dominating every aspect of social media. For audiences, consuming video content has become a staple in their everyday lives. In fact, videos are an inseparable part of our daily lives and a valuable tool for promoting business. Here are some facts proving why video marketing is important and here to stay!
Interesting Video Marketing facts
- Today, 6 out of 10 people prefer online video platforms compare to live TV.
- YouTube is the top video platform with over 5 billion videos watched on YouTube every day.
- 100 Million hours of videos are been watched on Facebook every day.
- Over 54% of consumers want to see more video content from their preferred brand.
- 87% of marketing professionals are using video as their top marketing tool.
- More than 88% of video marketing experts are satisfied with the ROI on their social media video marketing efforts.
- 66% of video marketers believe they received more qualified leads per year.
- 53% of customers engage with a brand after watching a video on social platforms.
- 93% of businesses recognize getting new customer because of their video marketing efforts on social media.
- 49% reported faster growth in revenue after using video marketing.
That was not all, by the end of 2019 it is estimated that 80% of all internet traffic worldwide will be video content. So, if you aren’t creating videos, you are more likely falling behind. 2021 is going to be a year of video marketing, with new trends taking over. Here are some Life Lessons of YouTube and Video Marketing Trends in 2021:
Life Lessons Of YouTube And Video Marketing Trends In 2021
Whether you are a start-up or a huge organization, learning something from experienced people always help. You might not want to take advice from experienced people but always try and take inspiration! Here are some life lessons of YouTube you must try.
Get Started – Getting started with something new is one of the biggest fear most people have. Don’t hold back thinking about the number of views and visitors on your YouTube channels. Take the first step, be focused on your efforts and let the success follow you!
Encourage Feedback – Always focus on what your audience is looking for. Follow and respond to the comments you receive on your channel. Redefine your video content according to their need and request.
Be consistent – Big companies create a lot of content. 80% of people enjoy learning about a brand through online content. So, be consistent in your effort of sharing valuable knowledge.
Be Authentic – Always be genuine while creating YouTube videos. For example, you need to try a product before creating a product review video. In the era of social media, most people only come back if your content is genuine.
Take Risks – It’s going to be difficult in the beginning. You must take risk and experiment with various things to understand what would work best. Take a risk and share different opinion and perspective on the same product/service.
Focus on SEO – Search Engine Optimizing for the video should be one of your top priorities. Do keyword research and integrate them into compelling titles, tags, and descriptions.
Quality Still Matters – Although long-form videos are slowly taking over, there is no alternative to producing quality content. Cut the noise and create videos that matter to your audience, with only as much information required.
Tell Story – Storytelling today is the cornerstone of effective marketing. Share your real-life experience of dealing with an online store or a brand. This will trigger the emotional bonding of your audience with your channel.
Make It inclusive – In order to appeal to a wider audience, you must be inclusive while creating YouTube Video. For example, you can add subtitles in all your videos that can help people with hearing disability and content description below the video to help people understand better.
Spread the Word – With so many social media platforms available, you can’t just create and lean back. The created video needs to be shared on other platforms to gain maximum viewership.
YouTube & Video Marketing Trends In 2021
Video Email Marketing – Video email marketing involves using video advertising while sending out promotional emails. The chief benefit of using video under email marketing is that it appeals to the wider range of audience. Moreover, adding a video in an email leads to a 200% to 300% hike in the click-through rates.
Also, the word “Video” in the subject line of an email can boost the open rates by 19%. Another advantage of video email marketing is that it has a greater opportunity to go viral. People that resonate with your message are more likely to forward to others that may also find it interesting. This technique is a reliable, consistent and cost-effective method to target individuals at mass. Hence, many brands will make use of videos while sending out interactive promotional emails in 2019.
Long-form Videos – 2019 is going to be a year of long-form video content! People will dedicate 10-20 second videos for advertisement, while the focus will be on creating longer videos of 10 – 30 minutes or even longer. A recent Pew Research Center explains that YouTube has been shifting its recommendation towards long-form videos.
Once a user crosses 300,000 unique videos, YouTube is suggesting lengthy video content to them. On the other hand, Facebook is investing a substantial amount of money into the long-form content video. We are going to see longer videos on unboxing new products, travel reviews, educational content, B2B videos and more this year.
Shopping Videos on YouTube – YouTube is the favorite destination for shoppers. The shopper gets to view multiple angles of a product and real-life interaction before they could make a purchase decision. 1 in 4 shoppers says they’ve used YouTube for searching the video of the product they are considering to purchase in-store.
Also, 92% of shoppers feel visual contents are the most influential factor affecting their purchase decision. Companies that are targeting millennials will come up with more shopping videos considering 7 out of 10 millennials watch a company video before shopping online. So be ready to embrace hauls, gifts guides and shop with me videos this year.
Brands Embracing Videos as Marketing Tool – 2018 was a huge success for brands using videos for marketing their products and services. It won’t be a surprise if more brands this year will be using videos as a marketing tool. 87% of marketing professionals are using video as a marketing tool for their digital marketing strategy.
Further, Cisco estimates – advertisers are currently spending on average $10MM in digital video advertising. This proves that marketing experts see the potential in the video content. Video marketing, in fact, has become the primary method through which brands communicate their messages online. And since video today is a norm, the business can’t fall behind using this strategy. This tool not only increases user engagement but also improves brand value.
Short Ad Videos – Originated way back in 2016 which was recognized as YouTube’s 6-second “bumper” ads is gaining a lot of popularly with each year passing by. This feature was launched to shorten the attention span in general and grace the growing trend of mobile video. Short ads perform better on smartphones and have a bigger impact on millennials.
Although most people wait for the countdown to end and click on the skip button, there are even shorter ads that cannot be skipped. These micro-ads beat the skip button and send the message across quickly. On average, a user spends over 16 minutes watching online video ads every month and every year it accounts for 4.6 billion video ads. Beyond doubts, we are going to experience more of these short videos ads this year.
Educational Videos – With so much influence of digital videos on our daily lives, it seems natural that this platform extends for education setting as well. For students, educational videos are no less than a blessing to learn everything from changing a tire to learning dance online. Millennials make up to a whopping 92% of the digital video viewing audience.
Creating educational videos not only helps the students but also give a platform for teachers and institutions to share their knowledge. Over 93% of teachers believe educational video improves the learning experience for students and helps in retaining the knowledge. This year we will not only see more educational videos popping up, but also these videos will be created in a more fun and interactive manner.
Vertical Videos – The vertical video trend is real! Get used to vertical videos because they are by now more popular than you may think. This gained massive popularity over Snapchat and slowly other platforms like Instagram, Facebook and YouTube also included this pattern under their platform. Then Instagram launched IGTV, formatting it for long-term vertical-only video content. Not to forget, vertically presented video ads were 90% completely viewed than otherwise.
Vertical videos make sense when you think about how smartphones work. The smartphone is vertical in design and viewing vertical videos offers the fullest experience. That’s why you may notice all video platforms now play vertical videos full screen automatically. Contrary, when video viewing is on mobile, vertical videos are not just a norm, it’s essential and effective. Vertical video is a trend that brands can’t afford to ignore anymore!
Testimonial Videos – Today, video testimonials are some of the most powerful marketing techniques that companies encourage. Video testimonials help convey your overall brand message effectively than any other tool. 88% of consumers say they trust online reviews as much as personal recommendations and 90% of respondents claimed that positive online reviews influenced their buying decisions.
Testimonials given by the customer are more likely to be authentic, credible and unbiased. This makes easier for brands to target the potential customer. On the other hand, video testimonials bring huge difference for sites like LinkedIn. Here people share their real experience of working with certain companies, which is helpful for both the company and potential candidates in decision making. Video testimonials are going to be one of the biggest trends of the year.
YouTube Continue to Rule – It’s a no brainer that YouTube will continue to rule at least for the next few years. It is the second largest search engine after Google with 3 billion searches conducted every month. More than 100 hours of videos been uploaded every minute on YouTube. However, more brands have realized the importance of having a YouTube Channel.
Hence, more brands will create their own YouTube channel in order to market their products and services. Also, more brands will focus on customizing their video content for mobile viewing as YouTube reports mobile video consumption rises at least 100% year over year.
Video Stories Sharing – Stories are the newest way to share your adventures, no matter if you use Instagram, Facebook, Whatsapp or SnapChat. People sharing their experience using stories are on the rise. There are about 500 million users on Instagram using stories, and over 300 million people on Facebook using story feature.
For now, we are seeing most individuals using story feature, but more brands and organizations will be involved in sharing their stories using video format in various platforms to push the viewer’s engagement. Though these stories remain on the platform only for 24 hours, it is said to be creating a greater impact on the followers.
A significant amount of people today relate to the world visually and video marketing is going to remain effective for companies in terms of return on investing and saving costs. Also, with current technology, even brands with small marketing budgets can create videos in house and enjoy spectacular returns on their efforts. So, get with the program and start incorporating video campaigns under your marketing strategy.
Sorav Jain is an entrepreneur, and a leading digital marketing and social media consultant in India. He is an enthusiastic speaker and a blogger, who writes articles related to current updates and trends of digital. He is a corporate trainer, who has conducted many sessions and workshops for various professionals to upgrade their knowledge in the field of digital marketing. His ultimate mission to teach free digital marketing to the people of rural India to bring about a digital transformation in the country.