Logo Statistics 2023: Stats, Facts, And Trends About Logos That Will Make You Think

In this article, we will discuss Logo Statistics 2023

The very first thing a customer notices is your company logo. If you choose the appropriate logo, it will establish your brand’s identity, mission, and ethos.

A logo is much more than just text, forms, symbols, or colors. It’s also not just a stray image you saw on the internet. Choosing a logo is an essential component of establishing a successful company.

The figures below demonstrate how important a logo is in creating the correct image for your company and brand.

Logo Statistics

Image Credit: pixabay

1. Stats and Facts about Logos In General

  1. After seeing a logo 5-7 times, customers are more prone to recall it.
  2. The color of a logo is vital, and blue is the most popular.
  3. The Coca-Cola logo is quickly recognized by 90% of people all over the world.
  4. If you’re looking for the most recognizable logos, Apple takes the top spot, followed by Coca-Cola and McDonald’s.
  5. Ruth Kedar is the most well-known logo designer, having designed Google’s logo.
  6. Apple and Amazon are the most valued brands, preceded by Google, Microsoft, & Samsung.

2. Marketing Statistics For Logos and Brands

  1. Logos have a longevity of about ten years on average.
  2. Over two-thirds of toddlers could recognize the McDonald’s emblem, according to a 2010 survey.
  3. The emblem is recognized by three-quarters of consumers.
  4. 60 percent of consumers will shun a brand if they find its logo to be unattractive, unpleasant, or strange.
  5. By utilizing a colorful logo, a corporation can enhance brand recognition by 80%.

3. Stats about Logo Costs

  1. Small firms spend anywhere between $300 to $1300 for their logo.
  2. A small minority of small businesses, 15%, are ready to spend more than $1,000 on a logo.
  3. Symantec Brand Ad Acquisition set a new record for the most money spent on a logo. This business spent a whopping $1,280,000,000. I’m not sure it was worthwhile.
  4. The cheapest of all the world’s iconic logos was created for billion-dollar companies like Microsoft, Google, & Coca-Cola.
  5. These logos had no cost since they were made at no expense to the businesses.
  6. The BBC spent 1.8 million dollars developing its logo.
  7. A professionally produced logo costs $199 as a starting point.

4. Design and Logo Trends

  1. Almost all businesses (95%) employ only one or two colors in their logo.
  2. Red & black (39 percent), blue & black (22 percent), & white and black are the most common color pairings (21 percent).
  3. A logo might take anywhere from a few minutes to several weeks to design.
  4. Sans Serif is the most widely used font in logos.
  5. When it comes to creating the perfect logo, a large number of businesses resort to agencies.
  6. There are over 300,000 freelancers on Upwork who can create your company logo.
  7. Interactive logos are becoming more popular in the logo market, with firms like Skype, Google, & Netflix leading the charge.
  8. Dynamic logos are becoming more popular since they allow a business to change its logo to different devices and circumstances without losing its identity.

5. Logos: Fascinating and Little Known Trivia

  1. Stella Artois has the distinction of having the oldest logo.
  2. Over 40 awards have been given to the FedEx logo design.
  3. Logo licensing accounts for the majority of Playboy’s revenue.
  4. Instagram is the logo that is searched for the most, with over 1.2 million searches each month worldwide.
  5. The visual cortex of our brain processes the visual features of a logo is roughly 400 milliseconds.
  6. A combination mark, a letter mark, abstract, emblem, pictorial mark, mascot & wordmark are the only seven logo designs available.
  7. Since 1917, MGM Studios has utilized seven different lions as its mascot emblem. 
  8. The logo designed for the London Olympics in 2007 was widely regarded as one of the year’s worst designs, however, it cost $625,000.
  9. Carolyn Davidson billed Nike $35 to design its iconic logo in 1971.
  10. The first Twitter logo cost under $15, while the bird was provided by iStockphoto.
  11. The human brain can process images 60,000 times quicker than it can process text.

FAQs On Logo Statistics

How many different logos may a business have?

Brands frequently employ up to four, and sometimes even more, iterations of their logo

How much does the Google logo cost?

The iconic Google logo was designed for free.

How many logos does a company need?

The suggested amount of logo variants is four if you really desire your brand to pop up & be constant irrespective of where you position it.

Is it necessary to trademark a logo?

By common law, you have trademarked a logo the moment you use it. However, this does not provide complete protection; for that, you must go through the federal logo trademark registration process. You'll also need to register your logo at the US Patent and Trademark Office if you wish to sue another company for utilizing it.

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Conclusion: Logo Statistics 2023

You must be eager to get started now that you understand the benefits of a logo & a few of your possibilities. Just keep in mind that your logo’s design allows potential buyers to easily recognize your company, even if you change it multiple times.

The data on logos also highlight why, regardless of whether your firm is a multibillion-dollar company or a small regional business, you must have the proper design.

Sources :

The links are not mentioned in the article. Only the below text is available.

In compiling these logo statistics, we used the following resources: Zippia DailyBlogging Website Planet Custom Neon Think Marketing Nice Branding FinancesOnline

Read more at: https://thrivemyway.com/logos-statistics/

Alisia Emerson
This author is verified on BloggersIdeas.com

With over 15 years of expertise in personal branding, self-development, and financial literacy under her belt, Alisa has earned a reputation as an accomplished keynote speaker. She is also an expert on topics ranging from self-development, Business News to investment and gladly shares this knowledge with audiences through keynote speaking engagements as well as writing craft workshops for local writers' groups and book conferences. Out of her deep knowledge of writing craftsmanship, Alisa also offers online fiction courses to guide aspiring authors to reach success through story composition excellence.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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