2. How to implement LSI keywords for blog content (and content marketing).
3. How to find LSI Keywords for your chosen topic/ keyword?
4. LSI Keywords Examples.
5. Difference between LSI Keywords vs Long Tail Keywords.
6. LSI Keywords Tools.
What are LSI Keywords? LSI Keywords Guide For Bloggers & Marketers in SEO 2020
Using these pointers, it tries to understand the overall intent of the published post.
Latent Semantic Indexing is used by Google uses it understand the context and depth of your content. It helps in creating a natural flow to a piece of content.
Let me explain with a simple example.
LSI Keywords Associated With SEO
Please remember that using LSI keywords in your content is not compulsory.
Some topics just don’t need them.
LSI Keyword Examples:
Suppose I want to write a post about WhatsApp messaging. In this case, “WhatsApp Message” is my main keyword.
To get the LSI keywords associated with this keyword, I will simply type “WhatsApp Message” in Google. But as I’m typing this keyword, Google will show some suggestions that I can use along with my main keyword.
Assume that you are a food blogger planning to write a post on vegan recipes from India. Usually, “best vegan recipes india” is what comes to mind while searching in Google.
How to find LSI Keywords for your chosen topic/ keyword? How to Use LSI Keywords in SEO
There are multiple ways and tools in the market that you can use to find LSI keywords.
The best place to start off is looking within your target/niche industry for which you are writing the blog post.
Read your niche related newsletters, magazines to get good idea about current and trending topics within that industry. Do an online research around those topics.
These questions can be split in based on stage where they are with respect to your sales funnel.
Based on these questions, you will be able to see which keywords are relevant for an article for a particular stage of sales funnel.
You will definitely get some interesting and valuable keywords that your target audience wants to know more about.
A huge benefit of industry research based keywords is that it will help you in being seen as an “Expert” or “Industry Thought Leader” in the eyes of Google.
One tool that will greatly help you, and is free, is of course Google.
The best part about using Google is that it shows you LSI keywords based on user search behavior. This is shown in the form of “Autosuggest” (see the example of Marvel Comics Superheroes keyword).
These keywords are shown while you are typing within the Google search bar.
You can be rest assured that when it shows co-related keywords associated with a search query then they are definitely relevant to it.
Besides, there are lots of tools that will help you find these keywords without much trouble which have been listed in the next section.
How to implement LSI keywords for blog content (and content marketing):
When you plan to write a blog post on any particular topics, do an in-depth research on it.
Read blog posts that rank on the first (and also first five links on the second page, most people don’t do this). This will give you an idea of what specific information people are looking for when it comes to that particular topic.
Using keyword tools, you will need to write down the keywords that are used in these high ranking blog posts.
This should give you an idea of what keywords Google is looking for when showing and ranking content for that keyword.
- Sub-Headings: Google gives a lot of value to them, so using these relevant keywords will make it understand the context of your content even better.
- Images: Use them as file name for the images that you will use within the content.
- Introduction and Conclusion paragraph: Use them in the first 3 to 4 sentences at the beginning and concluding paragraph to let Google know what your content is about.
How To Use LSI Keywords To Boost Your Content Credibility?
Let’s go back to the WhatsApp message example I showed above.
So when I’m writing a post using my main keyword, I can also add keywords like ringtone or download or status.
We’ll look at another example to understand this even better.
Now, let’s assume that there are two blog posts that cover this topic and one of the posts is written by you.
So how does Google assess which one is better and needs to be above the other post?
The process for this is that Google will scan the content (both the posts) to see who has covered the topic in more details.
The one that covers more topics co-related to Marvel Comics (maybe one of the articles even mentioned about Avengers, Hulk) will be seen as better suited to the user’s keyword query.
If you look at the second from last user query, you will see an interesting keyword; “marvel comics superheroes card game 1978“. I’m sure not many would’ve thought of this when they were only typing the main keyword “Marvel Comics Superheroes”
This is how you build your blog content to make it worthy of high rank & maybe also high-quality backlink.One important thing to remember is that LSI keywords are not synonyms but related words that are complementary to the main keyword.
In the next section, we will look at what separates the two.
LSI Keywords Research Tools List (Free & Paid):
2. Ultimate Keyword Hunter
5. Answer The Public
6. Google Trends
8. Keywords Everywhere
LSI Keywords vs Long Tail Keywords: What’s The Difference?
LSI keywords are those which are used within a content to help Google get an overall understanding of the topic covered in that particular blog post.
Let’s assume that I want to write a blog post about Samsung smartphone for people with budget of $200.
So, my main keyword for the post would be Samsung smartphone and the long tail keyword would be Samsung smartphone under $200.
SEO Benefits of LSI Keywords:
- Drives more traffic:
Your blog/website will get more traffic when you target these keywords. It may not be huge number of visitors but even then, when you add the traffic of each of such co-related terms, it will be a decent flow of traffic.
- Improves your blog’s credibility:
When you write content that Google loves to show its users, then it also directly impacts the credibility of your blog. This also means when you publish content in future, it will also get benefit.
- Positively impacts ranking:
Using LSI keywords will have a positive impact on the ranking as Google will find it relevant and to user query.
- More visibility with less competition:
Co-related keywords offer an excellent opportunity to rank for keywords that are less competitive. Using them within your content or as Image SEO component will allow your blog to rank higher for those same keywords and that too with little competition.
- Turn poor content into good one:
Do you have an article which didn’t get much traffic or was published long time back and needs to be updated?.Then use LSI keywords to revive them and make them relevant & contextual for today’s users who might be looking for latest information on that same topic.
- Create Pillar/Cornerstone Content:
A good LSI keywords list is of great help to write in-depth piece of content. Besides, as the number of keywords is more than handful, you can write stand along posts on each keywords.
- Avoid Content Penalties:These keywords will help you avoid keyword stuffing/density. It will keep your site/blog safe from Google penalties related to content.
- Minimizes bound rate:
Compared to content without LSI keywords, the content consisting of these keywords give the visitors/readers more reasons to stay on your website/blog. Google sees this as a good sign and considers the content as engaging and helpful to the reader. This eventually impacts overall rating of the blog/website positively.
- Generates Sales:
If you are selling a product or a service then these keywords are invaluable for you. You can target queries based on low volume “buyer intent” keywords to not only rank high but also convert the visitors to buyers.
LSI Keywords Tips Conclusion: LSI Keywords Guide For Bloggers & Marketers in SEO 2020
Now that you know what LSI keywords are and how you can use them, wouldn’t you like to start off immediately with your next piece of content?
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