Are you looking to upgrade your email marketing and automation strategies? Many business owners find themselves stuck with a difficult decision—which platform should they use – Mailchimp vs Ontraport? Not to worry, we’ve got you covered!
In this blog post, we’ll take an in-depth look at the features offered by Mailchimp and Ontraport so that you can make an informed decision about which service is best for your unique needs.
So sit back, grab a cup of coffee (or tea) and get ready to learn which platform – Mailchimp or Ontraport– can help skyrocket your email marketing results!
MailchimpLearn More |
OntraportLearn More |
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| $ Pricing | $10/mo | $79 per month |
| Best for |
MailChimp is an all in one marketing platform which helps put in managing and socking to your users’ customers and many intrusted party it is a much |
Ontraport is a powerful marketing automation tool that offers essential business features like powerful CRM, payment processing, one-click WordPress I |
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| Pros | |
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| Ease of Use | |
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Mailchimp is user friendly and a lot of users put their trust in it and it is giving them results accordingly, |
The user interface of Ontraport is simple but advanced. As a beginner, it can be difficult to navigate sometimes other than that it can be used easily. |
| Value For Money | |
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Mailchimp is cheaper as compared to Ontraport. Mailchimp offers free as well as paid service. It is reliable software that track your email and advertising campaigns. |
Ontraport is bit expensive than Mailchimp, but it offers 14- days free trial, which makes it worthy to invest this much money in Ontraport. |
| Customer Support | |
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Their live chat support responds in a matter of seconds. Mailchimp also has a ticket and phone-based support system. But the efficiency they provide in chat support is so good that you generally don’t need to resort to these options. |
24 hours support is not available yet. |
- Competitors Of Ontraport
🥇 Bottom Line Upfront: Ontraport is a very powerful CRM and marketing automation tool. It is a complete tool for building landing pages, CRM, and such. If you have a budget and need only the best tools then Ontraport is there for you. Mailchimp is an all in one marketing platform which helps put in managing and socking to your users’ customers and many intrusted party it is a much batter platform.
Overview of Ontraport vs Mailchimp 🔥
Introduction to Ontraport
It is one of the most deep-rooted in the marketing automation industry. Ontraport stands in the list of those few software tools which continuously progressed along with time and transformation in technology. This makes Ontraport pretty relevant even today as it was in the past.
You might find Ontraport disappointing initially because of the limitations of features. But the more you use it you will understand how it focuses more on quality than quantity.
You might not discover innovative features in Ontraport as you do in others. But its email and marketing automation is one of the best amongst most of the tools we have today.
You can gather supportive possible data effectively and simply with this software. This helps you in staying relevant. It also encourages your users to take action by sending them newsletters and follow up emails.
Ontraport provides signup forms and landing pages which makes it exceptionally easy for its users. You can also send SMS, emails, and postcards which can help you further enhance customer relationships.
One of the key features of Ontraport is that you get as many conversions as possible. It thus lets you make modifications after tracking the activity of your visitors.
If you are a new user, you might find it tough to use. This is because its software interface fails to match the standards we expect today. This makes it less user-friendly. But if you manage to give it some time you will discover that it provides an exceptionally helpful set of features.
Introduction to Mailchimp
Mailchimp provides top-notch first-rate automation that enables you to keep track of your email and advertising campaigns. Its flawless conversion features boost your lead conversions by calculating both the requests and requirements of its leads.
Mailchimp also offers its users complete details. This comes handy for them while carving out a conversion plan.
Mailchimp also lets you create profit opportunities with its secure trial and error methods. This is because it lets you modify your strategies. You can adjust templates the way it can attract clients.
You also get the best third-party integration with Mailchimp which enhances both business productivity and speed of delivery. It also enables you to send an email that is specific concerning the time zone. This is a great option for the clientele staying abroad as it eliminates any confusion concerning the time zone.
Also Read: MailPoet Vs Mailchimp
Ontraport vs Mailchimp: Features
After a basic overview let us talk about features of both these platforms in detail
Features of Ontraport
1. Easy To Customize
In comparison with most of the other software in this price range, Ontraport provides a lot more customization options. This can add massive value to your business.
2. Excellent Support Team
Mailchimp boasts an incredible support team with astonishing knowledge and prowess. Their live chat support responds in a matter of seconds. Mailchimp also has a ticket and phone-based support system. But the efficiency they provide in chat support is so good that you generally don’t need to resort to these options.
3. Magnificent Visual Campaign Builder
In comparison with other platforms like AgileCRM, Drip, Hubspot, Infusionsoft and more Ontraport proves out to be the best campaign builder in the market.
Its visual builder is clean, instinctive, and convenient. Its marketing tracking feature and added performance mode is cherry on top. You can easily track who is moving and converting through your campaign and from which point.
4. Supportive Community
Ontraport has a very helpful and friendly community. The Ontraport User Community Facebook group has over 5,000 willing and engaged participants. From getting advice on new campaigns set up to seeking the proficiency and competence of a certified consultant, their online community is worthy to be a part of.
Features of MailChimp
1. Marketing Automation
Mailchimp’s sturdy and robust automation lets users customize their marketing the way it can talk to their prospects like the owner would. With Mailchimp, it is feasible to onboard new prospects and design an email campaign to regain lapsed consumers.
You can also connect your eCommerce store to Mailchimp. This enables you to retrieve deserted carts, send customized product suggestions, and follow up after purchase.
2. Advanced Segmentation
You can test many combinations to discover what will work best for your business. Mailchimp enables you to save segments for future and present campaigns. Mailchimp provides you the opportunity to dig deeper.
You can insert a set of conditions that link consumer data like gender, age, purchase activity, and a lot more to combinatorial logic.
3. Performance Tracking
It lets you analyze individual campaign reports after every email. You can also keep track of how engaging your campaign is, the performance of your eCommerce, and the growth of your audience straight from the account dashboard.
You can also check the rate of delivery of emails, the percentage of people opening, and a lot more with the help of interactive graphs. Its email click map overlay shows where people click on your email and provides insights into email contacts that bounce and why. This will help you figure out what attracts recipients.
4. A/B Testing
With Mailchimp, you can test which subject lines and delivery times produce the best results.
You can determine the type of test to run and the sample group size. It allows up to 3 variations on every test. You can use different send times, subject lines, content, and images to test. This helps you decide which option will work best.
Pricing Plans Comparison
Cost alone is the most decisive feature of any service in the world. A person may not go for the better thing because it is expensive.
Budget is a very decisive feature when it comes to choosing a service for a particular job. So let us dive in so see how Ontraport and MailChimp compare.
Pricing of Ontraport
Ontraport also features multiple plans for different prices. This is to provide users with flexibility in their pricing options.
The first one is called the Basic plan, which costs $24 monthly. This gives you Unlimited emails and the one user login.
The next one is the Plus Plan which costs you $83 per month. It gives additional features like adding up to 2500 contacts,2 users, and eCommerce integration.
Then comes the most popular plan by Ontraport. Pro plan costs you $124 per month and gives you the ability to add up to 3 users. Email Consultation and up to 10,000 are also included in this package.
The last one is the Enterprise Plan. This plan costs $249 per month and you can add up to 5 users. You can add 20,000 contacts in this plan . In addition to the features provided in the Pro plan, it also has a personal account representative at your disposal.
When I compare prices, Ontraport is pricier when compared to MailChimp. Moreover, we are not getting a free option as we do in MailChimp. So if you are low on budget then go for MailChimp.
However, some features are exclusive to Ontraport and you might want to grab those features. If you have a budget to spend, Ontraport is a no-brainer.
Pricing of MailChimp
MailChimp comes in with many flexible pricing options. MailChimp gives you five options to choose from.
The first one is a Free option costing $0. It provides you with custom domains, surveys, websites, some basic templates along with a marketing CRM. It is a great plan for new businesses that are just starting to put their first step.
The next plan is the Essentials Plan. It costs you $2.33 for a month. It features all the email templates, A/B testing options, and custom branding options. Apart from this, this plan also includes a 24/7 chat support.
The next plan is the most famous one. Costing you $3.48 per month is the Standard Plan. It features a load of additions over the Essentials plan such as Retargeting ads, Custom Templates, and Behavioural targeting automation series.
The last and most expensive plan is the Premium plan. It costs you a hefty $69.55 for a month. It features all the things included in the Standard plan plus Advanced Segmentation, Phone support, and Multivariate testing options.
Integrations: Ontraport vs Mailchimp
Integrations are very essential to any service. These integrations help you to use other apps along with the service. This increases the productivity of the work by a large margin.
Both Ontraport and MailChimp provide various integrations at your disposal. Some of the integrations are unique to particular services. To choose between these services, you must check if the integration you want is available in the service.
OntraPort Integrations
OntraPort also provides a load of integration features. One unique feature that is absent in MailChimp is the ability to add integrations on the landing pages. This is a crucial feature when you want to capture leads through landing pages.
Apart from that, several other integrations are also available. These include –
- 1 Shopping Cart: used for easy integration of people leaving their shopping cart without buying stuff. The service will send them a email if they do so.
- Go To Webinar: This integration helps you to hold a webinar with hundreds of leads with just a few clicks.
- Paypal: PayPal integration is also available with Ontraport to easily get seamless payments.
- eWay: eWay is yet another payment integration plan just like PayPal.
Apart from these integrations, Ontraport has various other integrations available too. Moreover, Ontraport can take care of your data for you. For example, if someone purchases something, it will prepare you a purchasing history.
MailChimp Integrations
MailChimp offers a wide variety of integration available at disposal. You can have Buzzfeed running quizzes on your page.
You can have an interactive email sent to customers. These things make the customers enjoy opening the mail. Customers no longer open spam-like boring emails sent by your business. Interactive and attractive emails are what the customer thinks of opening.
MailChimp also allows you to run quizzes made by yourself. You can make quizzes according to your market understanding using MailChimp’s integrations.
Various other integrations are also available for you to use on MailChimp like :
- Ecomm365: This integration allows users to segment lists depending on the items people purchase individually.
- Simplified: This integration adds Shopify directly to your MailChimp account.
- Zapier: Zapier will allow users to instantly connect their MailChimp account to other apps like Google+, Facebook, and many more.
Onboarding: Ontraport vs Mailchimp
Onboarding is a significant part of any service. An easy onboarding means that any person can quickly proceed with the service. So let us see how well both the services hold regarding onboarding.
Ontraport Onboarding
You can begin with importing your website URL and then verify your ownership. Simply assign the campaign name to the website of the task you want to achieve.
Next, you must focus on specific content types like video marketing, eBook promotion, etc. This way, you can determine the campaign’s direction and get particular tools according to your needs.
Ontraport enables you to set up jobs and marketing campaigns separately. It helps you create landing pages. You can just click on the landing page creation tab and get started.
You can also identify, measure, and track vital aspects you can improve on your website. This will help you optimize overall marketing results and the number of engagements. Ontraport makes it easy to integrate and migrate existing campaigns.
You can continue building a current report and also apply previous settings with just a click.
All in all, you can say that the navigation of Ontraport is very fulfilling yet easy to use.
MailChimp Onboarding
After registering for a free or paid account, customers are taken to an optional “train brain chimp” tab. This is a survey that takes less than a minute to continue with.
The survey asks a few situation-based questions. These are focused on the features of the tool.
The survey focuses on getting your business needs and customizing the service according to you.
These custom specifications make the onboarding an easy experience.
Onboarding-wise, MailChimp is a tad simpler process than Ontraport. Though, Ontraport is pretty easy for a new person too.
Pros and Cons Comparison of Ontraport vs Mailchimp
Ontraport Pros & Cons
✔️ Pros of Ontraport |
❌ Cons of Ontraport |
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Mailchimp Pros & Cons
✔️ Pros of Mailchimp |
❌ Cons of Mailchimp |
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FAQs related to Ontraport & Mailchimp
🚀 What is Mailchimp?
Mailchimp is an all in one marketing platform that provides email marketing and automation solutions. Its basic function is to send out bulk emails, newsletters, and a lot more in bulk.
💫 What is Ontraport?
Ontraport is a business automation software that enables you to manage sales, content, and marketing with ease.
👉🏻What is the main difference between Mailchimp and Ontraport?
MailChimp is a great software for email marketing and lead generation. However, Ontraport is a complete marketing-focused software. It has various marketing features such as landing features.
Mailchimp Vs Ontraport &Testimonials
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Conclusion: Mailchimp Vs Ontraport 2024– Which One Is The Best?
To sum it up, Ontraport and Mailchimp are great tools for managing your emails. It ultimately comes down to your preference for features, integrations, and product offerings that you find value for your specific business.
Ontraport has more comprehensive features for managing users, finances, and campaigns. Mailchimp, on the other hand is plug-and-play with reduced complexities of automation and customization options. With that being said, if a more advanced and optimized service is needed, then I recommend using Ontraport.
