Any business who is using YouTube as a marketing tool and who has also posted plenty of videos without any results may need to make some changes. You may be doing everything right with the exception of one or two things that could make all the difference. Your YouTube strategies to help with your SEO efforts and if you are not being productive then you’ll lose out.
There are many things that you can do to get more views on your videos if you put in the effort but at the end of the day, it’s the video itself that makes all the difference. If you want to make legit videos that people want to view then follow the tips below.
You Always Need to Practice
If you want to make the best videos possible then you need to practice before you even get the camera out. One huge mistake that people make is just coming up with a concept and then going into production. This means that mistakes can be made and that the quality of the video isn’t great because the content is not well rehearsed.
Does this take more time? Yes but it is time well spent when you consider the amount of views that you will get on your videos. After you rehearse without the camera, you want to take a couple of test runs with the video camera so you can watch it back and see where you need to improve. Only when you are satisfied should you go all the way to full production to upload to YouTube.
Show Off Your Personality
You definitely want your viewers to see who you are and what your company is about so you don’t want to come off as stiff and lacking in personality. The person or people who are taking part in the video must have personality enough to seem real to the viewers without being too over the top.
This may mean that you have to hand off being in front of the camera to someone else who may have a better presence. If you are not comfortable then test out some employees or even friends or family members who may be better suited to the task at hand. It is vital that you understand how important the face of the company is to your viewers and to your brand.
You want to get views on your videos unless you are planning to buy them from an outside source that deals in the purchase of views.
Don’t Get Too Complicated
You cannot post long videos because you will not get the views you need if they do not watch to a certain point. This means that you really can’t get too complicated with your video’s concept or you may end up with a video that gets no views because people don’t want to sit around that long to watch until the end.
If you come up with a concept that is overly long and really want to produce the video then consider breaking it up into smaller videos and running them as a series rather than one long video.
Any business that needs more views on their YouTube videos needs to take the above tips to heart and implement them as soon as possible to have any success.