Maxwell Review 2023 | Best Facebook Messenger Marketing For Shopify Stores

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  • Run Facebook Ads
  • Offer Chat Plugins
  • Collect Messenger Subscribers
  • Send Welcome Messages
  • Recover Abandoned Carts
  • Run Time-Sensitive Sale Campaigns
  • Share Shipping Notifications


  • Only English language Support

Price:$ 4.99

In this post, I am going to review Maxwell, a messenger marketing app; for now, it is more than that. Undoubtedly, it will help you in boosting your sales online.

Maxwell is a free messenger marketing tool for Shopify stores. For those who don’t know what Shopify is, it is an e-commerce platform that allows anyone to set up an online store and sell their products online. Using Shopify POS, merchants can also sell their products.

But is it enough that you are selling your products online to attract customers, maybe but for making your business a success, you require something that can pull customers for you, something that can also bring new customers for your product. And Maxwell makes this possible for you.

Pros: The most positive thing about using Maxwell is that if you don’t want to pay, then also you can use it. Yes! It has the option of providing Forever Free service.

Cons: The only drawback which I found is that in the Free version, some of the features will not be available.

Pricing: Maxwell has two alternatives in pricing:

  • Forever Free.
  • Premium Plan – $4.99/month.

We’ll talk about these plans in detail a bit later. Before that, let’s have a detailed look at what exactly is Maxwell.

Maxwell Review 2023 | Is It Worth The Hype?

About Maxwell

In this tech era, everyone has a smartphone, and with a smartphone comes Facebook, Whatsapp messengers. You will rarely find anyone not having these apps. Maxwell takes advantage of this in boosting your sales online.

Maxwell previously offered a free and premium version for Whatsapp and Facebook messenger. But after some time, Maxwell upgraded its service and opened itself for e-commerce brands at a large level.

It provides an unused cart Messenger functionality that will show at most ten products in your cart with the value of each product in the form of a series of push notifications and messages on Messenger, instigating you to visit the website and make a purchase.

Maxwell-Facebook-Messenger-Marketing Tool

In addition to this, there is also a shipping notification functionality that you can use to automatically update your customers about their product’s geographical location, where it has reached on their way home. Maxwell’s useful functionality is the live chat, which makes it easy for you to connect with your customer and solve their issues via one-to-one communication using Messenger or Whatsapp.

It was founded in 2017 in Amsterdam and had more than 1000 customers, and is still growing. You can realize the importance of using such an app from the fact that over 50,000 Shopify stores use Facebook Messenger marketing with the thought of increasing their sales and keeping their customers engaged. It is basically for small and medium-sized businesses.

And when you have the option of boosting your sales for free, you should do it!

My Journey to Maxwell

It’s been so many years since we all got introduced to the world of E-commerce. Now, every other person is either buying something from it or selling products on it. And with the coming of online selling platforms like Shopify, it has become somewhat easy for people to launch and sell their products online. So many people have opened online shops on Shopify; I am also one of them.

But do you think that every shop gets the amount of attention to its products and thus customers, which it deserves, I think no? What makes the buyers to buy the same product from one shop and not from the other? I was also researching this, and that’s when I found out about the awesome features and services provided by Maxwell.

So many people visit a product, but how many of those visits get converted to future customers, a very small percent. And that’s where Maxwell comes to use. I took it’s free trial. And I have seen tremendous growth in my customers. It increases the conversion rate using the Whatsapp and Facebook messenger marketing features. Messenger drives business outcomes across the customer journey.

It automatically shows the customer based on their browsing activity, the product they are looking for, and making them click on the particular website to buy that product online.

Maxwell is an up to the mark social media marketing tool that makes the purchase journey highly smooth and easy for both buyer and seller. It combines the latest trends in Messenger and other chatbot technologies, making communication between both parties effortless. And that it has done for me.

So, whatever your reason for not using it, keep it aside for some time, and take its free trial. You will not regret it!

Maxwell – Features, Advantages, and Pricing

Before knowing them in detail, take a quick look at the features that you get with Maxwell marketing tool:

Maxwell-Facebook-Messenger-Marketing Tool Cart Reminder

Key Features

  1. Popup Templates
  2. Automated Campaigns
  3. KPI Insights
  4. CRM
  5. Impactful third-party Integrations
  6. Abandoned Cart Email Campaigns
  7. Whatsapp
  8. Facebook Messenger
  9. Contacts Management

Who are the customers of the tool?

This tool is intended for people and businesses that have an online store on the Shopify platform. Maxwell integrates with Whatsapp, Facebook Messenger, and Shopify platforms to provide its services to online sellers.


  1. Increase your online sales instantly.
  2. Is available for free.
  3. No hidden charges.
  4. Message read rate is from 80 to 90 percent.
  5. It provides 3-4 times higher click-through rates than email.
  6. Gives customers an effortless checkout through one-click.
  7. You can confirm orders on Messenger
  8. Helps in building a good relationship with customers.


You require at least one person to handle customer-service. Also, if you are a much larger E-commerce store, then you may require a more integrated, multi-channel tool that Maxwell does not have yet.


There are two plans in the pricing of Maxwell:

Maxwell-Facebook-Messenger-Marketing Tool Pricing

  1. Forever Free – This is good if your product aims at a particular group of customers, and there is no requirement for different strategies for different types of customers, like different languages.


  1. Whatsapp and Messenger Chat plugins
  2. Messenger Popups and Checkbox
  3. Cart Recovery Sequence and Order Updates
  4. Promotional Broadcasting
  5. Analytics
  6. Boost sales with pre-built plugins & message templates

2. Premium Plan – $4.99/month. This plan is for Shopify stores that want customer-specific marketing. This plan makes the app work for every store and in every language.


  1. All of the features available in the Free plan
  2. Edit Checkbox Text
  3. You can also Edit Welcome Message
  4. You can edit Shipping Notifications
  5. Edit Cart Remainders
  6. VIP Support available

If you are still confused about whether or not to use it, then now we are heading towards a more detailed description of its features.

Maxwell-Facebook-Messenger-Marketing Tool Messenger Button

Popup Templates

From several popup templates provided by Maxwell, you can activate any one template for you and start collecting Messenger contacts instantly. Popups are one of the most powerful techniques to increase your conversion rates on Shopify. With the help of popups, you can quickly survey your visitors to know what they want, take their email addresses, and direct them to your product page after the result of your survey.

 Automated Campaigns

Automated campaigns consist of automatically generated messages that can win your customer’s heart. With the help of this feature, you can encourage your customers to remain engaged with you and can generate more sales. It also builds trust in the eye of the customer because they feel personally connected with you. You can create reminder messages related to your product for buying them in a certain period and much more such content.

  Campaign Analytics

With the help of this feature, you can keep track of your campaign performance, and sales result in real-time from any device. This is one of my favorite features. Its real-time result helps design customer-centered campaigns, which eventually results in an increment of conversion rates on your Shopify store. Inside this analytics, you can see how many of your products got delivered, how many orders you got, the number of people who clicked for you, and the amount of return generated.

 Contacts Management

Contact management feature helps you in maintaining all information about your messenger contacts. You can see all their profile information in one easy overview. This feature helps in watching over how many contacts are there in your list and at what rate your list of contacts is growing through marketing.

FAQs Maxwell

👉Do I need to learn any technical skills or programming language to use Maxwell?

No, there is no requirement to learn any technical skill. If you know how to operate a website or an app, then that is enough.

👉Are there any additional or hidden charges in addition to the flat-fee?

No, there are no hidden fees and neither any additional fees to the premium plan. You have to pay only $4.99/month for additional customizable features.

👉Does Maxwell only integrate with Shopify?

No, Maxwell provides options for integration with other e-commerce platforms like Magento, Woo Commerce, Prestashop also. But it is built-in integrated with Shopify and used mostly by Shopify users. To know more about integration with other platforms you can Get in touch with them directly through the mail.

👉How Maxwell is managed, and how long does it take for all the setup?

The installation and creation of an abandoned cart sequence can take up to 20 minutes. Then additionally, ten or more minutes to set up your growth tools and opting people in your list. Then your journey is all about twisting your messaging, trying different ways for improving your opt-in and conversion rates.

👉How do I know if Maxwell is the right choice for me?

I personally believe that if you are an e-commerce site, you should have a Messenger marketing strategy, especially if you can’t afford many resources for your product marketing and a robust multi-channel strategy. Here, Maxwell can prove to be very useful. But if your business does not center around Facebook and you don’t require this level of marketing, then you might not need this app. Also, if you are a very large e-commerce store where the multi-channel tool is required, then also Maxwell does not prove to be very useful for you.

Testimonials Maxwell

Maxwell-Facebook-Messenger-Marketing Tool Testimonials

Quick Links:

Conclusion: Maxwell Review 2023 |

Maxwell is an overall impressive and remarkable tool that surely helps you in boosting your sales online. I have used it, and it has been of great help in increasing the conversion rates for my business on the Shopify store. It provides real-time data on sales and thus helps in designing the strategy for customers. Marketing is the key to driving your business successfully, both offline and online. And when you have so many competitors in the market, marketing strategies become compulsory.

Messenger marketing is one of those marketing strategies that have a high level of assurance in gaining clicks of customers and converting them to future customers.

Using Messenger and Whatsapp marketing provided by Maxwell, you can largely improve your customer’s number and also provide them a more personalized experience using the Automated Campaigns feature. Your messages in their chat not only push them to buy your product but also make them feel special as they are the only thing that matters to you. And that is what every customer wants.

Maxwell’s popup templates help you design surveys specific to your product or to understand your customer’s behavior and choices related to your product. What they like about you and what they dislike, you can know it all and, in fact, gain more email addresses and use them in directing your products to these new contacts.

In the end, all I can say is that Marketing is the key to any business for its journey to success. And when you are getting the option of using an app that does the work of social media marketing for you by sliding into potential customers and bringing them towards your store and when you can try it for free, I don’t find any reason to deny its use, when your business needs it.

So, what are you waiting for? Go, and set it up now and convert your visitors into your customers.

If you like my review, then please like and share it with everyone. Also, share your experience with Maxwell and let me know what you think of it in the comment section below.

Abhishek Pathak

Hey this is Abhishek Pathak, a Blogger & Digital Marketing Consultant. He started freelancing around his technical skills of online optimization, SEO, SMM, SMO and other digital stuff early from his early college days. After completing college he thought, having a workaday job was not his cup of tea. He had embraced the freelance lifestyle So he Started his Own Digital Marketing Blog GeekyBuzz where he share awesome stuff about freelancing, entrepreneurship, business, blogging and other cool nerd stuff based on his experiences and journeys.

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