In the fast-paced realm of email marketing, the choice of the right platform can make all the difference in the success of your campaigns.
Enter the arena where two formidable contenders, Mooosend vs Twilio SendGrid, battle it out to claim the title of the ultimate email marketing solution in 2023.
These two giants bring a wealth of features, tools, and performance metrics to the table, each vying for your attention.
If you’re on the hunt for the perfect email marketing partner, this showdown between Mooosend vs Twilio SendGrid is your ringside seat to making an informed decision that will supercharge your email marketing efforts.
Mooosend vs Twilio Sendgrid: Overview ✨
Moosend is a Europe based email marketing software that helps any online company to inform details about updates, products, and services, via email newsletters.
Moosend aims to grab the attention of profitable customers and valuable subscribers, who can contribute to the company’s growth and send them customized email messages, based on their needs and interests.
About Twilio Sendgrid
Twilio is a path to the futuristic business and eCommerce world, which helps in reinventing the engagement of the companies, with their customers.
This is done by virtualizing communication Infrastructures, such as voice chat, email, text, video, etc by building APIs that are spread worldwide and are simple to use.
This has taken credit in including communication as a major aspect in every developer’s toolkit.
Begin with ease
Registering to Moosend, is just a few steps away. The welcome page that comes up, when you enter the web address, displays the overview of Moosend.
A tab called ‘register’ appears in the right hand, top corner. Tapping on it will initiate your registration, which is complete after your credentials are entered.
Provide your business email ID, company address, domain, and such other details. Completing this, Moosend will have you onboard.
Visit the official website of Twilio Sendgrid and provide the respective credentials, confirm your email, and you are done.
After logging in, you will be asked a few questions to customize your experience, followed by the dashboard, which provides information about various communication clouds and super networks.
The sign up process is similar in both the cases, but the login to Twilio is faster than Moosend, as it asks for lesser information. Both of these provide free trials.
Features & Functioning: Mooosend vs Twilio Sendgrid 🥇
The email service tool has a number of customized working environments, providing a great experience to the customers’ initial campaign.
Moosend also offers marketers with a professional SMTP, for quick integration with their website app and also plug in your existing platforms.
The customers are allowed to shape Moosend, per their needs and necessities.
This tool allows the marketer to take complete control over his/her contact center. Managing agents, chatbots, IVR, etc.
The Twilio programmable language, allows you to send and receive a text in your preferred language, to provide a greater campaign.
The templates can be managed in the UI and display the latest updates with an AI call.
Twilio helps you expand the placement of your inbox, with the help of streamlined tools and insightful recommendations.
Twilio has a feature to bring in, phone calls, monitor calls, in a single API, around the globe.
Moosend and Twilio are both advanced platforms that provide various types of email services. However, Twilio has numerous communication clouds, super networks to choose from.
Moosend consists of an administrative panel, which has the authority to create a sub-account to the customers, according to the total parent account that is managed by them.
Moosend has a high deliverability rate as its email server reputation reaches 98%. They carry out 1:1 service, through phone calls, live chats etc, so it does not take days to receive a reply from the marketer.
A realistic video can be built by using WebRTC and cloud infrastructure, flexible emails can be sent to customers, in order to increase the number of subscribers and involvement of the customers.
The super SIM feature allows worldwide connectivity, through cellular IoT, that can be controlled anywhere, at any scale. The Twilio Autopilot doc helps build robust chatbots for a faster pace of replies.
Both the servers provide various means of communication, globally and are fast in replying to the customers’ queries. However, Twilio has a much versatile style of customizing things, for the marketers.
Certain features like A/B splitting, click maps, etc, help in tracking the customers’ activity, in email newsletters, past orders, and other custom fields.
The drag and drop template customization and versatile landing page templates, give a better understanding of the product, to the customers.
The advanced segmentation feature helps the marketer recognize the customers, who abandoned the cart and provide them with a thank you mail, a weather-based product recommendation, and such other suggestions.
Video tutorials are available to guide you through the art of email marketing. The blog posts let you breathe the air of inspiration and motivation, on your way.
VoIP infrastructure is benefited from worldwide voice connectivity. This feature is called ‘Elastic SIP trunking’. Personal access to the Twilio cloud is provided, to enable secured elastic SIP trunking.
The ‘shortcodes’ feature helps with voluminous text representation in a pictorial format. You may segregate your channels and receive categorized texts and messages on multiple channels.
Above all, the conversations can happen through SMS, Whatsapp, phone call, live chat, Twilio customized communication techniques, etc.
The features of both tools are advanced and functional. According to your opinion, you may choose either of them.
The salient features of an email marketing software, are available in both the above-mentioned tools.
Less is more!
Moosend provides shopping at not only our fingertips but just a click away. The marketers have an option to send the product blocks in emails, to their customers, according to their tastes and interests.
The customers may buy the product, without even leaving the email webpage. The marketers can integrate with any eCommerce platforms, even without any HTML knowledge.
The GDPR compliance keeps you on the safer side and you may dive deeper into the need of your customer.
Twilio allows you to scale a voluminous enterprise, with the help of their email APIs. The uptime is considered to be 99.9%. The email template is such that it displays the latest content with no strain.
Not forgetting the two-factor authentication process that takes place during the sign-in, keeps fraudsters at bay and looks after the personal details of the marketers and their customers.
The concept of product block as an email annotation is an eye-catchy strategy, which also builds interest in the customers’ minds.
Compared to the up-time of Moosend, Twilio Sendgrid has an improved rate.
Pricing: Mooosend vs Twilio Sendgrid
Moosend has a pricing plan/month. However, upto 5000 subscribers, you can go free with the provision of unlimited messaging.
1. Free Plan
- Unlimited emails
- Reporting and analytics
- Subscription forms
2. Pro Plan
- Landing pages
- Emails with transactional information
- Phone support
- SMTP server
After 200K subscribers, there is an option to custom your pricing plan (Enterprise)
3. Enterprise Plan
- Custom reporting
- On-boarding and migration
- Account Managing
- SSO and SAML
- Agreement at the service level
According to the number of subscribers you have, the pricing plan gets expensive. The annual category is 25% lesser than the monthly pricing plans.
Here is a link to find out exactly how much it costs for a specific number of subscribers.
Twilio offers a flexible pricing plan in which you will be charged, for the tools you use. As the subscribers increase, the discount rates also rise up. The Sales team can be contacted for more assistance.
1. Programmable voice – $0.0085/min to receive and $0.013/min to make a call.
- Global connectivity and low latency
- Unlimited call capacity
- Advanced call control tools
2. Programmable SMS – $0.0075 to send or receive a message.
- Shipment rate increases by 50%, with messaging service
- Automatic encoding of text content
- Real-time reporting and analytics
3. Twilio Sendgrid email API – $14.95/month for up to 100k emails. Up to 40k emails free for 30 days.
- Tools to optimize delivery
- Real-time reporting and analytics
- Quick integration via API or SMTP
4. Twilio Sendgrid API for WhatsApp – $0.0042 to send a WhatsApp Template message and $0.005 for WhatsApp Session messages.
- Developer sandbox available, to test applications
- Text and template -messaging are API powered
- Whatsapp container infrastructure is managed automatically
5. Elastic SIP trunking – $0.0045/min for origination and $0.007/min for termination.
- Instant provision
- Capacity is unlimited
- Annual commitments not applicable
6. Programmable chat – $0.03 per active user per month.
- State sync and end to end encrypted
- Typing indicators and UI elements
7. Twilio conversations – $0.03 per active user per month.
- Control participation roles
- Archive and recall old conversations, programatically
- Integrate backend business systems
8. Programmable video – $0.0015/min per participant.
- SDKs for mobile and laptops
- Recording and screen sharing
- Maximum 50 participants
9. Programmable wireless – $2.00/SIM card and $0.100/MB.
- LTE sim cards
- Instant deployment and activation
- M2M commands and API
Pros and Cons: Mooosend vs Twilio Sendgrid 🌟
|Low cost compared to other email marketing services||Domain authentication may take a while|
|Complete integration with eCommerce platforms||Some integrations may be missing|
|Reliable custom template format via drag and drop||Emails can be flagged as spam|
|Payment charged per subscriber, not per email sent||IP issues may cause problems|
|User-friendly interface||Limited analytics|
|Quick and helpful customer support||Landing page feature not available in free plan|
|High API rate limits for data import||System breach if device left insecure|
|Free trial available||Elements builder may slow down email creation|
|Provides comprehensive analytical data||Initial setup may differ from layman’s expectations|
|Suitable for startups to enterprises||No thank you page in free plan|
|Intelligent marketing techniques||Creating business emails can be challenging|
|Analytics and ROI tracking for deeper buyer-seller relationship||Pricing plans post-free period may be confusing|
|Customizable CTAs, drip campaigns, dynamic content|
|Sender website verification authority|
|Flexibility in design and segmentation|
|Easy campaign execution|
|Reasonable feature set|
|Draw new customers with a free plan|
|Easy email list management with groups and segments||High pricing compared to the free trial|
|Drag-and-drop email builder for templates||Complex product direction analysis|
|Customizable transactional email integration via API||More suitable for mid-market and enterprises|
|Clear and user-friendly reports and analytics||Challenging email design customization|
|One-click import for large email data||Lower-quality customer support|
|Abundance of API features with clear documentation||Frustrating GDPR data import|
|Low bounce rate as SMTP service||Clunky record removal|
|Multiple domain sending||Limited benefits for small businesses|
|Scheduled email delivery for spam filter friendliness||Difficulty in marketing assistance|
|Individual tracking and interaction history||Need for UI improvement|
|Direct email sending from the system||Initial software learning curve|
|Effective A/B testing and dynamic content||Incomplete predefined templates|
|Reliable dashboards||Lack of Android mobile apps|
|Dedicated IP address for improved deliverability||Absence of email signup widgets for websites|
|Impressive inbox deliverability||Unclear unsubscription date and time|
FAQs Mooosend vs Twilio Sendgrid
👉Which are the available plugins in Moosend?
Here is a list of plugins available, ZenCart Plugin Woocommerce Plugin OpenCart Plugin CS-Cart Plugin
👉How can I access the Twilio free trial?
Twilio offers a certain balance when you sign-up, for you to explore the software in depth. Here are a few steps which will guide you through the process, Sign-up for a free trial project Get a phone number Set your test up
👉Does Twilio need to verify my service address for taxes? Why?
Yes, Twilio does verify your service address, to assess and charge the right amount.
Moosend Customer Review
Twilio Customer Review
Final Verdict: Mooosend vs Twilio Sendgrid 2023 🏁
As we bring this epic battle of email marketing titans to a close, it’s clear that both Moosend and Twilio SendGrid have their strengths and are capable of powering successful email campaigns.
The decision ultimately comes down to your unique needs and preferences.
Are you a startup looking for cost-effective solutions, or an enterprise seeking comprehensive analytics and scalability?
Consider your objectives, budget, and the specific features that resonate with your team.
Whichever contender you choose in the Mooosend vs Twilio SendGrid showdown, rest assured that you’re equipping yourself with a potent tool to elevate your email marketing strategy in 2023 and beyond.
May your emails always land in the inbox and your open rates soar!