Moosend vs Sendpulse 2023: Which One Is The Best? (Our Pick)

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I know that you are an expert handler of software tools and you have a wide range of options to serve your target at its best. 

Through this article, I will help you out to narrow down the options and pick up the one which is exclusively made for you. 

It was 8 months back when I was facing some trouble choosing out the best email marketing software where I came across these two masters- Moosend and Sendpulse. 

It’s not that I lack knowledge about others but these two tops in my list. 

After getting 100% satisfaction, I am here to bring in the exact comparison between the two. 

Without any delay, let’s initiate a talk on Moosend Vs Sendpulse.

Moosend vs Sendpulse: Overview

Moosend Overview

They say “size doesn’t matter to us, big or small”. I find this line so true. Moosend helps you to deliver strong and target-oriented emails irrespective of the size of your business. You have a big, small, or moderate-sized business, Moosend always welcomes you.

The drag and drop feature, list segmentation style, and data analytics tool make it sit to a throne when compared with its competitors.

This promises to thrust forward your email marketing without costing you huge time and effort.

Now simplifying your business tasks is just one click away. It is not incorrect to say that Moosend makes your business sell at its own.

It’s not me who claims that Moosend is the best solution for all your email marketing problems but thousands of agencies and brands claim the same. The best part is the email marketing campaign designer associated with the drag-and-drop feature. With this, you can create, design plus customize high responsive newsletters which are one kind of any device friendly.

Moosend vs Sendpulse - moosend-

Not to forget, this campaign designer is award-winning. You guess the rest!         

It is for those who are looking for such email contents that can be catered to the targeted audience at right time. This works around the three R’s -Right email, Right people, Right time!

Do you know what is there inside that lets you monitor and check the performance of campaigns? It is none other than an analytics tool that is embedded in this software giving you real-time data.

Now you can track everything from the clicked links to the most active hours. In short, you can have a performance report on everything related to the email you sent.

The integration part is the most vital contributor when it comes to accelerating email delivery. Interesting, no?

How about checking the counterpart? 

Read on to know…

Sendpulse Overview

Sendpulse is well-known software used by a wide range of users. Of course, it is popular but popular software serves your all needs?  

The answer varies from person to person but it is good to research that bridges the gap between confusion and certainty. And this is what we present to you- hardcore research in and out!

Make sure to read this comparison until the end to find out the perfect fit for all your company’s needs.

Sendpulse brings you a great automation solution in the disguise of a richer set of tools. A centralized location is the planning location for you where you can plan campaigns, collect and split target audience, run A/B tests, and much more.

Moosend vs Sendpulse - sendpulse

Let me add another piece of justified statement that tracking and analyzing the performance of each campaign is way much effortless.

Thinking all this a rough and hard-core science? Well, don’t misunderstand. Even if you are a novice, you are welcome!

It is integrated with CRM, CMS, and other well-known eCommerce systems which collectively adds some more points in functionality. Sendpulse has become the most sought-after sophisticated platform for modern professionals. 

There is no tension of switching platforms as you can perform all email related tasks from a single location.

Key Features Moosend vs Sendpulse

A/B Testing

Before giving a direct jump to this feature, it is extremely important to know what is A/B Testing and the importance it holds! A/B Testing is a combo of logical and scientific ways to compare marketing variables side by side. Picking any variable without split testing is a bad idea.


Moosend A/B Testing is a perfect fit for everything like newsletters, customer onboarding messages, or other kinds of drip-feed series.

You can automate the test in one go and sync data without restrictions.

Moosend - AB Testing

You can enjoy free service as long as your subscriber list holds below 1000. 


The outcome of a conversion is relatively lower.



VERDICT: The winner is selected according to the number of recipients clicking it and the number of conversions. Moosend wins the battle.

List Management


You can have a filtered-out subscriber list based on any condition. Like you can figure out cart leavers on the spot, can reward your active customers and pitch back on potential customers. You can surprise and sell umbrellas to London travelers. 

Moosend - Newslatter

The list management tool helps you to stand out from the crowd and set an example of a perfect sender. Sounds interesting? It is!


If you are looking for a personal touch in your emails, your search ends here. Sendpulse lets you add more personal touch so that your subscribers get the best and they feel connected.

-SendPulse - Design

Let’s say you want to send a birthday greeting to one of your customers directly on their birthday, Sendpulse serves this purpose with ease.

You can use the SMS function as well. Not to forget, you can add relevant fields and customize it as much as you want.

VERDICT: It would be a tough job to pick out the best taking this feature into account.

Let them fight and let us move to further key details.

Mobile Responsiveness


I slept easily while my subscription form got a professional look and got delivered to any device. I can promise you the same.

It means your recipients can link with newsletter contents irrespective of the device they use.


It supports only web-based devices. That indicates Windows, Linux, Mac, etc are not on the list.

SendPulse - Mobile Analys

VERDICT: The name of the winner is Moosend and the reason is crystal clear.



Not just a report, a deep and detailed reporting on campaigns. It proved out to be the best weapon for me to hit the target in the kingdom of email marketing. It increases newsletter efficiency and you will have a level-up experience overall.

Moosend - Analytics

Wondering what is available in the report list? Drop your stress level as you get a wide range of report options like recipient report, link performance, location activity, email client reports, and many down the line. 


Sendpulse creates for you not only sending reports but delivery reports as well. And yes, you can download these reports to your computer.


VERDICT: Moosend! Moosend! Moosend!

What? I just announced the winner here.

Email Automation


The advanced automation features in Moosend allows you to automate emails with just a push of a button. 

Moosend - Automation

Workflow automation is one of the prominent features of Moosend. Through this, you can automate emails and reach to your subscribers, customers, and recipients in a more regular and organized manner.            


Sendpulse has automation 360 through which you can set up things like email send out, bulk SMS flow, change web push notification settings, and much more. These things depend on events, variables, and your actions.

SendPulse -Automation

VERDICT: I found Sendpulse better here as most of the tasks are done by itself. Consequently, you get less stress and can focus on other things.



  • Easy setup

You are an agency, business, or marketer, Moosend gladly gives you all features and tools you need to launch an email marketing campaign. 

Easy data collection, email list building, list segmentation- it makes sure everything is set up well before you give it a go.

Everything in one place, that’s how it works!

  • Solution for challenges

You cannot grow in marketing without facing challenges. In the email marketing field, one of the main issues you are most likely to face is cart abandonment. This occurs when a person adds items to his/her cart but leave it midway.

Another popular issue is customer churn. All these issues can be fixed out through Moosend.

  • Next level analytics

You can shift your email marketing to the next level by using some simple tools this software provides.

You can access real-time data at fingertips and weave engaging content. For instance, you will know what are the links that get more clicks, the active customers, unsubscribers, and your competitor platform where these are heading to.


  • Simple and easy to go with User Interface

The design is very intuitive. Anyone who is dealing with such software can handle and start it easily. This platform is built keeping in mind novice users.

You can create campaigns and track the progress, analyze the connected audience without any help from an expert.

  • Hitting the target

The segmentation tools are like no less than superpowers for Sendpulse. How if you get to know the best time to deliver the right messages to your audience? Imagine the connectivity! Sendpulse lets you do this. 

You get details like age, gender, location, profession by audience segmentation. An easy categorization that will help you in long run.

You can check how your campaigns resonate with your customers by A/B testing. It won’t be incorrect to say now experimentation is less risky.

performance and speed


Moosend needs your little efforts so that you get a great newsletter and deliver it according to your choice. The entire task is based on your choice but the results are interesting. 

If you face any issue in between, it takes a few seconds to minutes to solve it out. Few integrations are the reason behind fast loading. 

I noticed good revenue last year with this and this is why it tops in my favorite list.


If you are the one who likes things to be done on its own, You will enjoy Sendpulse like most others are enjoying.

I love the drag and drop functionality. Overall it is very intuitive. Performance is fast and efficient.

VERDICT: Clearly, Moosend displaces Sendpulse in this condition.



It has worked well to provide you safe and secure service. Encrypted backups are off-site. The employees are NDA signers and trained.

Third-party companies have standard certification and no data is shared with them.     

moosend- Security               

They are transparent in terms of the privacy policy.


They claim that they have an anti-spam policy and they don’t share data of customers with third-party apps. But that’s not the case with most users. 

VERDICT: I feel Sendpulse service a bit lower when it comes to safe and secure service. If it works for you, let us know and we will happy to update it. 



It is powerful and user friendly but not like its competitor.


It is very easy to use even if you don’t know how to start it out. Everything is explained and still, if you face any issue, video tutorials will be of great help. 

You can feel like a pro while creating a template, newsletter, etc.

Especially designed for novice users.

VERDICT: Sendpulse beats Moosend.

Customer Support


If you have used it ever, you will recommend it to others for sure. The team is very supportive and cooperative.

The support is available through Email, Phone, Training, Tickets, and live consultation.


They are very fast in resolving out issues at times while at other times they step back when it comes to refunding the money. 

The customer support you get is through Email, Phone, Training, Tickets, and Live Talk.

VERDICT: If I would be asked to give ratings, I would give 4.8/5 to Moosend whereas 4.1/5 to Sendpulse.

The Pricing Battle Moosend vs Sendpulse


Moosend - Pricing

Free plan

As it sounds, the free plan is free forever. Here you can deliver unlimited emails to 1000 subscribers for free. You can pay the amount as a prepaid monthly basis or choose the pay-as-you-go option.

You will get all features available and there will be no interruptions with Moosend branding.

Monthly Prepaid Plan

This plan starts at $10/month and is best for frequent email campaigns. You get a 15-20% discount on advanced payments. There is no restriction on the number of emails. Remember, your one subscriber in multiple lists will be counted as one.

Pay-as-you-go Plan

This plan starts from $3 or 1000 subscribers and $0.003/email. This is for occasional senders as you have to pay only when you send. No more monthly burden! 

You get 25000 credits under this plan where one credit equals to one email sent to a single recipient.


The general pricing plan ranges from 6.4/month to $32/month depending on the condition you choose.

1 – 500 Free
1 – 500 $6.4
501 – 1,000 $9.6
1,001 – 1,500 $12.8
1,501 – 2,000 $16
2,001 – 2,500 $20
2,501 – 3,000 $23.2
3,001 – 4,000 $25.6
4,001 – 5,000 $28
5,001 – 6,000 $32

…and so on!

Now have a look at the pricing based on messages.

10,000 $32 ($0.0032 per email)
25,000 $70 ($0.0028 per email)
50,000 $125 ($0.0025 per email)
100,000 $212 ($0.0021 per email)
250,000 $404 ($0.0016 per email)
500,000 $812 ($0.0016 per email)

Facilities you get under these plans are:

  • Web push notification
  • SMS
  • Viber
  • WYSIWYG editor
  • Automation 360
  • Reports
  • SMTP
  • API
  • Emails on transactions
  • Subscription forms

Pros & Cons Moosend vs Sendpulse

The Pros


  • Low cost when compared to its competitors.
  • Proper Integration with many eCommerce platforms.
  • Templates can be customized using drag and drop features.
  • Payment is email-based rather than subscriber-based.
  • Quick customer support team.
  • Simple UI and simple data importing.


  • Add-ons like the SMS feature is a plus.
  • Intuitive UI.
  • Live chat support to fix out technical issues.
  • Accurate previews.
  • Ability to save and schedule in advance.
  • The email list option clears clutter like emails with a syntax error.

The Cons


  • The interface is way too simple and needs a more modern look.
  • Templates should look more stylish.
  • The signup forms require more personalization.
  • Speed is okay but can be enhanced. 


  • Need more functionalities in drag and drop editor.
  • The number of pre-loaded templates is less.
  • Takes a huge time to approve emails.
  • Email list validation is unavailable.
  • Complicated API functionality.
  • More researches, new fonts, serious email marketing content can be added to improve it.

FAQs Moosend vs Sendpulse

👉Which is the best software for creating a newsletter?

LucidPress, Scribus, and Microsoft Publisher are some software that can help you in creating a newsletter.

👉How often can I send out a newsletter?

Twice a week.

👉Any idea about the best page layout software?

InDesign, Scribus, QuarkXpress are the best page layout software that is recommended by many users.

Testimonials Moosend vs Sendpulse

Moosend Customer Review

Moosend - Testimonials

Sendpulse Customer Review

SendPulse - Testimonials

Quick Links 

Conclusion: Moosend vs Sendpulse 2023

Everything I have written here is experienced-based and not only research-oriented. If you are looking for a smart and quick email marketing tool that has all in one feature, Sendpulse is great.

But if you own an eCommerce website, SaaS, or blog, you will love the after-effects of Moosend. Once you Are done with set up, the efforts will pay off.

Hope I just did a successful head-on-head comparison between the two- Moosend Vs Sendpulse.

Quick Links:

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Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like: ImageStation, & Newsmartwave

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