Top Native Advertising Statistics 2023: Is Native Advertising Effective?

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In this article, we will discuss Top Native Advertising Statistics 2023

In the past few years, native advertising has grown by leaps and bounds. This is because more people are leaving social media and going back to editorial and content-based recommendations and experiences.

Since the term “native advertising” was first used more than a decade ago, it has grown to include video, mobile, and programmatic ads.

Native Advertising Statistics

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But native advertising has been around for a long time.

The following native advertising statistics are helping marketers with their digital marketing strategy as we approach 2022:

  • In the US, spending on native advertising went up by 37% in 2021, and it is expected to reach $98.59 billion in 2023.
  • Native video advertising is expected to make up 84.1% of all video ad spending in the US in 2022. This is almost 2% more than in 2021. On the other hand, spending on social video is expected to drop by more than 2.5% compared to last year.
  • In the US, spending on programmatic native ads is expected to reach $83.4 billion in 2022.
  • 47% of marketers around the world are sure that native advertising works.
  • With Outbrain’s Max CTR tool, which sends only high engagement opportunities to advertisers, advertisers got five times as many clicks.
  • In OuTBrain’s Interest Targeting campaign, 55% of marketers saw an increase in conversions.
  • Over the next six months, 21% of people worldwide plan to spend less time on social media. People are becoming more interested in online experiences that are editorial-based and native.
  • 68% of people trust native ads that appear in editorial content, but only 55% of people trust ads on social media.
  • 75% of consumers trust editorial content and recommendations, while only 54% trust content and recommendations made by users on social media.
  • Native advertising on the open web that uses a more trust-based approach to content marketing got 5–10 times more CTRs on average than a more aggressive push marketing approach.
  • Display ads are 62% harder to understand than native ads, and social ads are 31% harder.
  • 97% of the people who took the survey said they liked ads that start playing when you click on them.
  • It’s cheaper to run native campaigns that last longer. The average CPC for native campaigns that run for more than six months is 36.4% less than the average CPC for native campaigns that run for six months or less.
  • The category of native advertising that gets the most clicks is Beauty, with an average CTR of 0.104%.
  • For affiliates, native apps on mobile do better than those on desktop. Mobile-specific spending accounts for half of all affiliate spending, but only 65% of clicks come from it at a 48% lower CPC.
  • When affiliates use Lookalikes for native advertising, conversions go up by three times and CPA goes down by at least 35%.
  • 53% more people look at native ads than they do display ads.
  • People think that native advertising is the least annoying type of advertising and that advertising on social media is the most annoying.
  • The desire to buy goes up by 18% because of native ads.

As more people want native ads and content suggestions, more marketers are trying to figure out what native advertising is and how to make it work for them.

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AdsEmpire For Affiliate Marketers

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If you’re an affiliate marketer, then you know that there are hundreds of affiliate networks to choose from. With so many options available, it can be difficult to know which one is right for you and your business. Today, we’re going to take a look at AdsEmpire , an affiliate network with a focus on the dating industry. We’ll discuss some of the top benefits of using this network, as well as some of the features that make it stand out from the rest.

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As an affiliate marketer, it’s important to partner with an affiliate network that can provide you with high-quality offers and support throughout your campaigns. AdsEmpire checks both of those boxes and more!

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Conclusion: Native Advertising Statistics 2023

So, what do these top Native Advertising Statistics for 2022 mean for your business? If you’re not already using Native Advertising as part of your marketing strategy, it’s time to consider how this powerful tool could benefit your brand.

With such a high percentage of businesses planning to increase their spending on Native Advertising in the next few years, it would be foolish to ignore this form of advertising altogether.

Contact us today and let us show you how we can help you create an impactful Native Advertising campaign that will reach more customers and drive more sales for your business.


Alisia Emerson

With over 15 years of expertise in personal branding, self-development, and financial literacy under her belt, Alisa has earned a reputation as an accomplished keynote speaker. She is also an expert on topics ranging from self-development, Business News to investment and gladly shares this knowledge with audiences through keynote speaking engagements as well as writing craft workshops for local writers' groups and book conferences. Out of her deep knowledge of writing craftsmanship, Alisa also offers online fiction courses to guide aspiring authors to reach success through story composition excellence.

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