Nonprofit Statistics, Facts, and Figures To Consider 2023

• There are approximately ten million non-governmental and nonprofit organizations in the world.
• There are over 1.3 million charitable or 501(c)(3) organizations in the United States.
• In the United States, nonprofit organizations employ about 10% of the workforce and contribute around 5% to 10% of the GDP.
• A nonprofit organization employs one out of every ten working Americans.
• California has the most nonprofit organizations, trailed by Texas & New York.
• Schools, churches & foundations account for 40% of all nonprofits in the United States.
• Religious groups are the most prevalent nonprofits in the United States.

Facts and figures on Nonprofits and Marketing

• Volunteers are 200 percent more likely than non-volunteers to make a donation.
• Nonprofit marketing not only attracts funds but also volunteers.
• A mobile device is used to make nearly one-third of all internet donations.
• 79 percent of donors use online videos to assist them to decide whether or not to give.
• Two-thirds of NGOs are concerned about missing out on digital opportunities.
• In 2018, one-third of NGOs spent money on social media marketing.
• Facebook accounts for 18% of all donations worldwide.
• Emails sent to nonprofit organizations have had an open ratio of 15 to 17 percent.
• People under the age of 55 are 40 percent more inclined to volunteer.
• Two-thirds of volunteers in the United Kingdom are women.
• In the United States, the typical donor is 64 years old.
• 27 percent of people are more inclined to contribute non-cash assets.
• During the first year, nonprofit organizations should expect a 25 percent retention rate.

Stats on Nonprofits and Employment

• Nearly 63 million Americans volunteered for NGOs in 2018.
• In monetary terms, volunteer hours totaled about $188 billion in 2016.
• On average, people donate 52 hrs of their time annually.
• In 2013, the nonprofit sector received $8.9% of all salaries and earnings, totaling $634 billion.
• In the United States, the nonprofit sector provides employment to just under 12 million people.

Statistics on Nonprofit Fundraising

• The majority of NGOs, like it or not, do not rely on contributions for funding; instead, 50 percent of their revenue is generated from payments for goods, services and programmes.
• In 2019, organizations in the United States received around $175 million in donations.
• Annually, school groups raise about $1.5 billion by selling a range of products.
• Over 90 percent of high-income families contribute to charity.
• Bequests account for 90% of planned donations.
• More than 50% of donors do not expect their contribution amounts to change as a result of COVID.
• During the epidemic, 16 percent of philanthropists are considering funding a new NGO.
• For 51% of NGOs, the epidemic has had a substantial impact on fundraising.
• During the epidemic, 53% of charitable groups decided to issue a particular appeal.

Statistics on Nonprofit Growth

• With $449.64 billion in philanthropic donations, 2019 has been one of the peak years ever.
• The average gift in 2019 was $616, while the average gift in 2020 was raised to $737.
• There has been a 21 percent rise in online giving since the outbreak began.
• Between 2006 and 2016, the number of nonprofit organizations registered with the IRS increased from 1.48 million to 1.54 million.
• In 2022, more than 10% of NGOs anticipate their budgets to grow.