Omnisend Vs Drip Ecommerce 2023: Which Is Better ?? (Pros & Cons)

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In this post, I am going to compare Omnisend vs Drip Ecommerce. Both are marketing automation platforms which will help you in building a better online store. The comparison is on their features, pricing, customer support and much more. So sit back and read all the points then you decide which one is better for you.

You can get started with any of the marketing platforms because there are many of them, but here we have compared the tope the marketing automation platform  Omnisend Vs Drip Ecommerce 2023

Let’s get started here.

Omnisend Vs Drip Ecommerce Comaprison 2023: Which Is Better?

About Omnisend

It is an e-commerce marketing automation platform that has a lot to offer like it has a user-friendly content editor and powerful data capturing and marketing tools. You can use email templates which are ready to use for your campaigns and it’ll save a lot of time of yours. To increase your click-through rates the solution has many elements.

Omnisend vs Drip Ecommerce - info


You can easily customize your ecommerce store with the help of Omnisend. On the basis of the customer’s behavior, the solution sends email to remind them about their cart and browsing abandonment. You can send your customers emails regarding their birthdays, promotion codes and newsletter resends to get re-engaged with your customers.

With the help of all of these tools, you can convert your website visitors into repeat buyers. It also a dashboard which displays the performance of your campaigns in real-time. With all that information you can build your online store, your campaigns to increase your profits and engagement with your customers.

About Drip

It is a visual email marketing campaign creating and process automation software. The solution which is cloud-based is equipped with many trigger points and actions for you to customize your email campaign workflows and set them on autopilot so you don’t need to take the workload.

Omnisend vs Drip Ecommerce - drip home page

It supports all kinds of email campaign according to the needs of the customer and it also fulfills the promotional needs of individuals, teams, and businesses. You can communicate with your special subscribers and also send all of your targeted customers your email campaigns.

You can connect with your favourite applications and solutions through the API of software or through its in-built third-party integrations. This function allows you to extend the usefulness of the web-based program and to get the inner sights on their business to make it more powerful.

Omnisend vs Drip Ecommerce (Features)

Now I am going to compare the features of both Omnisend and Drip. Both have mostly the same features but some features make them different in various aspects.


1. Intuitive Content Editor:

Even if you are very good in content building and editing after using Omnisend your confidence will increase by 2 times. With Omnisend’s intuitive content editor you’ll feel like a teacher in those things. This actually saves your time because it provides a large number of templates that you can customize.

You can also pick one of your products which you wanna include in your emails and newsletters. It also offers automatic product recommendation too. It will definitely attract customers to buy the product from the website.Omnisend vs Drip Ecommerce - trigger

The content editor feature also gives you the tools to create images for your website which will make it look more beautiful and interactive. There is a scratch card tool too which is same in some manner as a gift box. You can simply just write the discount coupon code with a text in the scratch screen.

Then all your subscribers have to scratch it to avail the code. Isn’t this exciting feature because it’ll make a connection between you and your subscribers.

2. Marketing Automation & Personalization:

You can engage with your customers without using a computer. It can happen only because of Omnisend, it has host marketing automation tools that send emails according to the behavior of visitors. It sends emails to those people who abandoned browsing products or left items in their carts.

Your subscribers will get emails regarding their reviews, order confirmation, order follow-up, product abandonment, push notifications and more. You will see your website’s browsing activities through Omnisend.

Automation feature gives tool regarding website tracking means you can now track your website easily because seeing the traffic on your online store will definitely make you happy.

3. Effective & Sophisticated Campaigns:

Sometimes the emails you send to your subscribers, they couldn’t read it because it never actually made it to their inbox. Instead of inbox, it ended in the spam folder. Because of that Omnisend allows you to send your campaign again. So this way it may not end up in spam folder.

Omnisend vs Drip Ecommerce - dashboard

The success of that happening gets increases by 50%. After 48 hours campaign booster send another campaign to those people who didn’t open the last one and most likely to buy because of a new subject line which it will provide in the next campaign.

With campaign booster, you can increase your sales by up to 30%. That means with every campaign you boost, you are increasing the chances of your success with it.

4. Always-on Visitor Capturing Tools:

Omnisend has many forms from which you can collect your customer’s details. There is simply sign up for the new visitors or maybe you can use pop-ups whenever someone visits your website. With this way you can get their details even if they don’t buy anything for the first time.

You can convert those visitors into repeat buyers by using the tools of Omnisend. Most of the visitors don’t buy from your online store for the first time. It doesn’t mean you can’t get their email. The signup box of Omnisend is only for this purpose. It is a very small box which will constantly show on your website whenever a person visits it for the first time.

When a person fills their details in the signup box you will get their emails and now they are one of your subscribers. You can also make your signup form more fun by using the wheel of fortune. It means whenever they fill up their details they get to play a wheel of fortune which will give them a lot of greeting gifts like discount coupons.

5. Targeted Messages:

Dividing your audiences according to different characteristics can help you build campaigns which will attract them to your online store. With Omnisend you can create as many lists as you want, you can create them on the basis of your audiences and segment them.

It will save the cost of your email marketing because then you have the targeted audience in your mind. There is a custom audience facebook sync feature which automatically moves your customers from Omnisend in and out inside facebook and Instagram.

Omnisend vs Drip Ecommerce - process

Now in these days, you don’t need to get your subscribers to list from facebook, you can just use dynamic Omnisend segments to super-target your ads on Facebook and Instagram which will bring more traffic to your website.

6. Actionable Marketing Reports:

To create better marketing campaigns you will need to know about your customers so the actionable reports help you with that by showing the reports of best campaigns, the forms of collected data and highly engaged newsletters elements.

These reports are available on your dashboard but still, you will receive them through email. Which will help you study your performances?.  On the forms reports dashboard, you will see how your signup forms are doing. You will get to see the exact number of people who have checked your signup forms and actually signed up.

You can track the country from where the traffic is coming from with this feature.


1. Event Tracking:

The event tracking feature is the most unique feature of Drip. There are many email marketing services in the market which offers tags to manage your email campaigns and lists. A customer can get a tag according to their history with your company which shows a relationship between you and them.

You can send more personalized emails to your customers with the help of these tags. But instead of using tags to attract customers, Drip tracks the events like customer’s birthdays, holidays like Diwali, Christmas and much more. Its event tracking tracks the activities of the customers and stores that information for further use.

Omnisend vs Drip Ecommerce - social media graph

So instead of giving tags to the customers, it saves all the data info of your customers for you.

It stores data like date and time on which the action was performed. This gives you the power to send more specific emails to your customers and it will certainly draw the attention of your subscribers.

2. Visual Workflows:

Visual workflows is also a unique feature of Drip which helps you design more advanced email campaigns. Forget about building those boring emails like “if they bought this product, wait 1 day then send this email”, instead of them you can build more smart, logic-based and sophisticated emails to get the attention of your subscribers.

Send emails about the sale activation, coupon codes and you can also include a gift box and scratch coupons to make it fun. With the help of visual workflows, you can build complicated, highly-specific automated email marketing campaigns according to your needs.

You can also see your customer’s progress to track it. Drip has various triggers and proper responses included in its automation builder which can actually save your time.

To move your customers through the process, you can use this feature of Drip. You can also share the data with another system with the help of Drip’s visual workflows. 

3. Drip.js:

You want to add this feature on your website to track your users. It is a very powerful javascript library which Drip offers to you. Majority of the Drip users use this library to get access to that popup thing which you probably have seen floating at the corner of many websites.

Omnisend vs Drip Ecommerce - store

To get a lead form on your website quickly, this is an easy and effective way to do that. But Drip.js is not just all about that popup, it offers much more than that. Drip.js puts a tracking code on links which you include in your emails so that it can track who’s clicking on the link.

Many marketers just dream about this kind of feature but it is the only tool in your possession through Drip which makes you different from the crowd. You can see how many people are looking on your website right now with the help of Drip.js.

With the help of that, you can send people coupon codes who don’t buy from your website within 24 hours after they visit it. According to me, it is an awesome feature.

4. Custom Fields:

There are many custom fields available on Drip. Those custom fields can have individual subscriber’s first name, last name, email address, etc.

You can create your own custom fields to maintain unique data for each individual customer, such as their location, business type, a personal id, where they come from and much more. Add as many custom fields as you want to fulfill your needs.

These custom fields are a trigger for an automation rule of Drip to create very personalized email campaigns. Most of the marketing automation platform doesn’t support the feature of adding and creating custom fields to a contact. You can get much more information from these custom fields to get to know your subscribers more. 

5. Liquid Templating:

Whenever you want to include a paragraph of text in an already send an email so you have to go through the process again like copy the whole content of that email and create a new email and paste that content and then you can add that paragraph and it can be really annoying sometimes.

Omnisend vs Drip Ecommerce - customer story setup

But in the case of Drip, it has a feature called liquid templating which helps you adding that text without having to create a new email. It is a pretty cool feature according to me because most of the time I use it to save my time and record the activity, my subscribers.

6. Targeted Campaigns and Healthy lists:

There are some emails which may not be appropriate for some of your subscribers. That is why Drip allows you to send emails to those customers which fit on certain criteria. These are Drip campaigns, email blasts and one-off emails supporting these targeted campaigns.

This increases the chance of gaining new subscribers and sustaining the old ones as they are all receiving the appropriate emails from you.

Through email capturing methods you can gain more leads by using Drip. They also include fixed forms, widgets, triggered popups and organized forms. This way you can populate your mailing lists easily.

There are some really amazing features which you can get from Omnisend but Drip is also not behind from Omnisend. Drip has a lot to offer you but in my opinion on the basis of features, Omnisend is better than Drip.

Omnisend vs Drip Ecommerce Comparison (Customer Support)

Now I am going to compare the customer support services between these two marketing automation platforms.


It offers email support and lives support to the users. If you have any kind of difficulty in using Omnisend you can contact the support team immediately. You will get the reply instantly from the support team. But you can’t get any support if you’re having technical difficulty regarding Omnisend which is okay but not great.

Omnisend vs Drip Ecommerce - customer support

On the basis of sales problems you can avail the support anytime you want. Sometimes all those features can be a little overwhelming for you to understand that but you can ask the support team for their guidance regarding that.


It offers email support, telephonic support, live support and also you can get the training from the support team on how to completely utilize the resources of Drip. It also responds quickly. The support team of Drip is pretty awesome in helping users in solving their problems regarding sales but technical problems cannot be solved by the support team.

Omnisend vs Drip Ecommerce- crm

On the basis of support, I think Drip has better support system then Omnisend because the contacting source is limited in Omnisend but in Drip there are more than two ways to contact the support team anytime you want.

Omnisend vs Drip Ecommerce Comparison (Email Automation)


It has a lot of features regarding email automation services. Now you don’t need to write down a whole email full of texts, images, and links. You will be provided 4 templates which are ready-to-use.

Omnisend vs Drip Ecommerce - email automation

You can use them anytime you want and all you have to enter the text message in it which you want to send your subscribers. Those email templates are very useful and it saves a lot of time of users.


Same as Omnisend, Drip has also a lot of features regarding email automation services. But instead of having 4 templates Drip provides a lot of email templates which you can use instantly without having to worry about the texture, images and many more.

All you have to do is attach the link and enter the text and boom they are ready to send to your customer.

Omnisend vs Drip Ecommerce - analyze

On the basis of email automation, I think Drip is better that Omnisend because the number of email templates in Drip is more than Omnisend.

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Omnisend vs Drip Ecommerce (Pricing Plan)


Omnisend offers exactly three plans in which one is free and the other two are paid.

Free(Free to use)

  • 15000 Emails per month
  • Website Tracking
  • Signup Forms
  • Newsletters & Content Editor
  • Discount Codes
  • SMS Campaigns
  • Sales Reporting
  • 24/7 Email & Chat Support

Omnisend vs Drip Ecommerce - pricing

Standard(Costs from $10/month or $8/month/annual billing)

  • All Free Features
  • Automation Workflows
  • SMS Automation 
  • Standard Segmentation
  • Product Import & Recommendations
  • Interactive Email Elements
  • Interactive Signup Forms

Pro(Cost from $199/month or 160/month/annual billing)

  • All Standard Features
  • Unlimited Emails
  • Advanced Segmentation
  • Facebook Custom Audiences Sync
  • Google Customer Match Sync
  • UTM Management
  • Account Manager & Priority Support
  • Custom IP & Deliverability Support


Drip also offers three plans same as the Omnisend where one plan is free and the other two are paid plans.

Starter( Free)

  • 100 subscribers
  • Unlimited Emails
  • Unlimited Users
  • Opt-In Widgets
  • API Access
  • Email Marketing Automation
  • Third-party Integrations
  • Purchase Notifications
  • Lead Scoring

Basic ( $49/month or $41/month/annual billing)

  • 1,000 Subscribers
  • Unlimited Emails
  • Unlimited Users
  • Opt-In Widgets
  • API Access
  • Email Marketing Automation
  • Third-party Integrations
  • Purchase Notifications
  • Lead Scoring
  • No Drip Branding

Omnisend vs Drip Ecommerce - pricing plan

Pro ( $99/month or $83/month/annual billing)

  • 5,000 Subscribers
  • Unlimited Emails
  • Unlimited Users
  • Opt-In Widgets
  • API Access
  • Email Marketing Automation
  • Third-Party Integrations
  • Purchase Notifications
  • Lead Scoring
  • No Drip Branding

Omnisend vs Drip Ecommerce (Pros And Cons)



  • Better Environment
  • Good Support
  • Content Editor is one of the best in the marketing industry


  • Tracking activity is slower than expected because it is in real-time
  • A number of Email templates are less.



  • Javascript library is the best
  • A lot of options regarding email templates
  • Visual workflows are very unique


  • A whole bunch of features can be overwhelming for users
  • Very expensive

Conclusion: Omnisend vs Drip E-Commerce Comparison 2023 | Which is Better?

On the basis of many aspects according to me, Omnisend has a lot to offer than Drip because it has various features which Drip cannot provide. And also Omnisend is a lot cheaper than Drip on Standard plans. So Omnisend is a better marketing automation platform than Drip.

We hope this post, suits your purpose well. And if you liked the post, then you can share it on various social media platforms like Facebook, Twitter and LinkedIn.

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like: ImageStation, & Newsmartwave

2 thoughts on “Omnisend Vs Drip Ecommerce 2023: Which Is Better ?? (Pros & Cons)”

  1. I’ve been using Omnisend, it works perfectly fine!
    -Like in automation a drag and drop and workflow editing it’s very easy to adjust and visualize the sequence.
    -It provides with segmentation, retention analytics, customer lifecycle stages etc
    -Whoever visits us they capture and give us contact detail and more information with customizable.

  2. We switched to Drip for the competitive pricing and the ever-expanding features that make automating our email programs much easier. All of our marketing emails go through Drip and we’ve been able to segment our customers in a more granular way than before—improving the targeting of our messaging.
    It has a flexible automation with easy-to-use rules and workflows and an impressive visual email builder.

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