In this post, we will discuss Online Shopping Statistics 2022
According to the most recent data on internet buying, physical store transactions still account for the vast bulk of customer spending, but virtual shopping is gaining ground.
The COVID-19 epidemic has put a burden on in-store buying, leaving many physical retail stores in financial trouble. Simultaneously, a slew of fresh small enterprises is springing up, with e-commerce firms and D2C shops gaining traction.
If you already have or intend to start an online commerce store, the accompanying online shopping data will steer you in the proper way.
Table of Contents
Fascinating Online Shopping Statistics, Facts, and Trends
Statistics on Online Shopping by Industry
Statistics Challenges of Online Shopping
- According to internet shopping research from 2018, 56 percent of customers still prefer in-store buying to online purchasing.
- Although the popularity of online shopping has increased in recent years, just 2.86 percent of e-commerce website visits are converted.
- Customers prefer physical stores for a variety of reasons, including the want to view the product first (56 percent), to try on the product (55 percent), and to see if the product looks different (41 percent ).
- Long delivery times are an issue for 34 percent of customers who prefer physical stores, while high shipping costs are a concern for 25 percent of people and the delicacy of the product they wish to buy is a concern for 24 percent of people.
- Web pages should load in under two seconds, according to 47 percent of online consumers.
- 79 percent of shoppers who have problems with the website’s functionality are less inclined to convert.
- Users who have a bad smartphone browsing experience are 62 percent less inclined to shop from that company.
Holiday Shopping Statistics on the Internet
- Festive retail e-commerce sales in the United States topped 188.2 billion dollars in 2020.
- 61 percent of holiday buyers prefer to shop on a desktop computer instead of a smartphone.
Online Shopping Trends for Black Friday & Cyber Monday
- Black Friday & Cyber Monday are the biggest shopping days of the year in terms of dollars spent.
- In 2018, around 174 million Americans purchased during this holiday, with each person spending a typical 335 dollars.
- Millennials aged 24-35 made up 93 percent of the top spenders in the same year, spending an average of 419.52 dollars per individual.
- The majority of Black Friday & Cyber Monday purchases (58 million) are made online, as opposed to 51 million made offline.
- 50 percent of consumers prefer to stay home & browse on their mobile devices.
- In 2018, mobile devices accounted for 53% of all online sales on Cyber Monday.
Statistics on Online Christmas Shopping
- Amazon is where 91 percent of Americans get their gifts for Christmas.
- Walmart.com and Target.com are the 2nd and 3rd most prominent online stores, with 52 percent and 38 percent, respectively.
Statistics about Amazon’s Online Store
- Amazon had 3.68 billion monthly visits in 2020, which is thrice the number of visits that eBay had.
- Amazon’s market capitalization exceeds 1.5 trillion dollars.
- Around 50% of Amazon customers shop there at least once a week.
- Amazon is preferred by 89 percent of internet shoppers over other retailers.
- Amazon is preferred by 79.8 percent of online users because it provides rapid and free shipping.
- Furthermore, Amazon is preferred by 58.9 percent of online users due to its large assortment of products.
- Since they are Prime subscribers, 65.7 percent of buyers use Amazon.
- The most prominent online cellphone shopping app in 2019 was Amazon.
Statistics on Digital Shopping Fraud
- In 2017, digital shopping fraud surged at a 30% annual rate, which was two times as quickly as E-commerce revenues.
- Every year, the number of chargebacks on credit cards increases by 20 percent.
- Identity theft affected 16.7 million people in the United States in 2017.
- ID theft caused 15.4 million people a sum of sixteen billion dollars in 2016.
- Scams cost people $1.4 billion in 2018, a 38 percent increase over 2017.
- Chargeback schemes cost the economy 6.7 billion dollars in 2016. Revenue, merchandise losses and fees are all included in this figure.
- In 2017, credit cards were used in 92 percent of bogus online purchases.
- Frauds with credit cards increased by 18.4 percent in the year 2018 and are continuing to rise year after year.
- There were 5,305 e-commerce scam reports in the United States between January to March 2019.
- The Federal Trade Commission (FTC) received 1.4 million scam reports in 2018.
- According to statistics, those aged 25 to 34 are by far the most common victims of e-commerce fraud.
Statistics on Online Shopping in the Future
- According to projections, there would be 300 million digital buyers in the United States by 2023, accounting for 91 percent of the country’s current population.
- Ecommerce retail sales are predicted to surge from 14.1 percent to 22 percent by 2023.
- Gen Z is expected to have 44 billion dollars in purchasing power.
- According to estimates, global eCommerce sales will reach 6.4 trillion dollars by 2024.
- By 2022, click & collect sales in America are expected to touch $74.24 billion.
- New technology and developments, according to 80 percent of online customers and 63 percent of smartphone shoppers, improve their shopping experience.
- 52.2 percent of e-commerce transactions will be made with digital wallets by the year 2023.
- Due to recent e-commerce development, China has surpassed the United States as the leading country in terms of e-commerce retail sales for the year 2021
FAQ On Online Shopping Statistics
In 2021, what percentage of shopping will be done online?
In Q3 of 2021, e-commerce sales accounted for thirteen percent of overall sales.
In 2021, how many individuals will have purchased something online?
Around 2.14 billion individuals are expected to purchase services and commodities online globally.
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Last Thoughts: Online Shopping Statistics 2022
The importance of having an online presence for an efficient retail firm is demonstrated by online shopping data. But it’s far more than a place where you may sell your wares.
When consumers want to learn about new products, compare prices, & read reviews prior to buying, they turn to retail websites & social media. The eCommerce business has exploded as a result of COVID-19, but it appears that the pandemic’s termination will have little impact on its popularity.