What is a landing page?
Yes first things first, you need to know what is a landing page. Well there is no rocket science involved in this it is the very page where a user reaches as directed by a search engine or by an email campaign.
In simple words it is the home page of a website that explains in details what a particular seller is selling. In general it gives a proper layout of the business to a potential customer.
Importance of a landing page
So this was all about landing page in lay man’s terms. The question now stands as to why it is important? Again in short this is the very page that has the ability to do wonders for your business. What this means is that it can generate leads and even convert them into sales.
What I would like to add here is that this page holds a vital place when it comes to the word called marketing. Of course this is a page that says it all, hence it should be lucid yet stylish must contain fresh content and also must use effective techniques of SEO to accomplish your marketing goals.
In order to achieve what you aim at for your business, I have formatted a five pointer program that will help you in the best possible ways. Here is a list of the points:
Landing Page Optimization by Small Business Centr
1) To the point web content
Talking about content brings me to this discussion again that your web content should be original, enticing and must be relevant. I always come across web masters complaining about not being able to drive adequate traffic to their site. This is mainly because not everyone knows the importance of content. However there are a few goals that need to be realized while formatting your content like:
- Make it crisp and clear
- Should be self explanatory
- Ensure that the title and the URL of the site need to be well optimized
- There is no need to state that a meta description should be added to the above mentioned total
- Headings should be attractive
- Also subheads should spill it all.
Besides all these measures, you need to be very specific while researching on your keywords. There are many tools available in the internet that can generate appropriate keywords for any line of business. Make sure that you use them wisely!
2) Keep the navigation simple
This is another vital thing as a site with an effortless navigation is sure to get more visitors over a heavily loaded site. Let a potential customer understand your marketing strategies, style of work and if not anything help them to get a grasp of your products or services.
In order to keep the navigation easy, avoid extra pop-ups, links, buttons, banners and images. If possible put a call-to action for further correspondence button, but place it conveniently in a strategic place.
How to Optimize Your Landing Page for 5 Different Traffic Sources
3) Track your website
Tracking is an important aspect while maintaining a website. You can find helpful tracking tools with your hosting provider and ask them for additional help if required. If not there are many free tools that are abundantly available in the internet for this.
Additionally you can also real time information with some tools as of how many visitors visited your site on a particular day at a specific point of time. All this will only give you an idea about how effective your landing page actually is.
4) Conduct your research
You may invest a lot for your website, but conducting a little research on your own will always prove to be helpful. Look what I believe in is very simple it is your business, so you need to be more responsible over paid help.
Hence researching for apt keywords is a must or even looking into your competitor’s site for ideas can really be of help in such cases.
You may like a thing or two and incorporate similar things in your own site. You may not what is in vogue for your line of business. However looking for additional information can lead you to a point where you may start noticing all that.
Not to mention that it will result into something good for you and your business in the long run as well. What it means is researching can substantiate properly collected information in an organized way.
5) Miscellaneous things
Apart from these above mentioned facts, there is a blend of some factors that can prove to be handy while building an impactful landing page. These are a few of the many indicators that can aid to rule things in your favor and stabilize the dynamism of your visitors.
This will help you attract more traffic steadily but it will take some time for desired results.
Here is a compiled list of the guidelines that I have found to be of great help for my own sites over a period of time in a healthy way:
- Most importantly landing pages should load faster.
- This will ensure that you pay respect to a visitor’s time.
- Do away with generic information and buttons.
- Landing page has to be responsive.
- Images on your website should be meaningful.
- Add customer testimonials and reviews as they make your business look genuine.
- Add accreditations or ratings from neutral organizations like BBB and others.
- Build trust with your audience.
- Always thank a visitor by redirecting them to a ‘thank you’ page.
In a nutshell a properly planned landing page can change it all. Remember it is the only way to make that impression which is why all the more you should pay attention while creating it. A landing page is like a gateway to your products and services.
This is why it should be appropriately laid and formatted. Follow the points that I have mentioned and you can be cruising through success in no time at all with a booming business.