Everyone who wants to livestream videos has different interests and goals. Some people want to use video to create brand awareness, attract traffic to their website, or showcase their work of art or idea.
In such cases, it’s essential to reach out to as many people as possible and not impose any barriers to accessing the content.
Charging money for the video is one such barrier, and it can limit the number of viewers. To address this concern, we have listed some top-notch tips for pay-per-view live streaming.
On the other hand, some people aim to make money directly from the video. If that’s your objective, pay-per-view (PPV) is the way to go.
While this approach may result in fewer viewers and less likelihood of the content going viral, it can generate revenue directly.
I have compiled six great tips for PPV live streaming that can help you boost your revenue stream and promote your video.
What is Pay-Per-View?
Pay-Per-View (PPV) is like buying a ticket to watch a special TV show or event at home.
Instead of going to a place to see it live, you pay to unlock and watch it on your TV or online, just for you, at a specific time. It’s popular for big sports matches, concerts, or exclusive movie premieres.
You pick what you want to see, pay for it, and enjoy the show from the comfort of your couch!
6 Great & Effective Tips For Pay-Per-View Live Streaming
1. Start To Promote As Soon As Possible
Remember: Social media is a conversation, and you should start participating long before the video goes on air.
This way, the video won’t come out of nowhere, and you’ll have a solid foundation and community to whom you can show your creation.
Source: Pexels
Make sure that people know the video is coming some time in advance. A couple of weeks is good, but more time can be better still.
Viewers are going to want to add the event to their calendar, which is a lot better than then hearing about it at the last minute.
Not only does early promotion help increase viewing of the video event, but it also allows for better brand recognition and gives you the option to present special offers.
2. Price It Correctly
A bit of research can definitely pay off here. The amount you charge will depend on factors like the length of your video, expected demand, production costs and operating expenses.
It’s important to keep in mind that higher prices result in fewer sales, although they may have higher revenue per sale. There’s always a sweet spot to find where raising the price further would lower the total revenue.
When starting out in the for-money video industry, it can be a good idea to price the offering below the sweet spot.
When you’re new, you’ll probably benefit more by getting more viewers who will return later than by optimizing for immediate gain.
In the long run, you should look for a price that strikes a good balance between getting paid more per purchase and attracting enough customers.
3. Offer Customers Pre-Orders
The logical next step to starting your promotion sooner rather than later is to sell as early as possible, too.
Offering customers a discount when they get their tickets early is a good way to do that – maybe a month in advance, for instance. Even better is bundling extra merchandise or perks along with the early reservation.
Not only will the pre-order generate revenue, but it’ll also help advertise the event itself.
4. Get The Technical Side Covered
If the video is a success, it will likely place a significant burden on your server as well as any hardware you’re using.
A great rule of thumb is to develop a projection for a best-case scenario and perform load testing to ensure that the infrastructure can handle it.
If many people try to watch your video and end up getting a payment gateway lockup or a server crash, they’ll definitely be disappointed.
It could damage your brand’s reputation, so people who could become repeat customers will get frustrated and never come back.
In addition to your own equipment, it’s important to make sure the hosting service you’re using to broadcast the video can handle the expected load.
Of course, you can’t control what the hosting company does, but keep this in mind when selecting your live-streaming platform.
Companies such as DaCast use a content delivery network (CDN), which simplifies the headache of figuring out capacity limits.
5. Prepare To Do Customer Support
Just as you need to be ready to handle the technical side, it’s important that you can handle the customers themselves.
If you have a lot of users, you’ll have people with complaints, asking for help with technical issues, or demanding refunds. Make sure you have an adequate customer service team to promptly and courteously handle each inquiry.
Source: Pexels
Customer service is essential to success, regardless of which business you’re in. This is just as true for Pay Per View video as it is for anything else.
Keep in mind that any customer service issue should be handled in a strictly professional manner – something that’s supposed to be obvious but a lot of people miss.
6. Offer A Wide Array Of Options Other Than Pay Per View
When it comes to video streaming, Pay Per View is the most straightforward, direct way to make money.
However, there are a few other choices once the event is over or when you have many videos available, and they can significantly broaden the possibilities.
Many of these depend on recording production, so they can go on-demand after the live streaming.
One way to do that is through a membership arrangement, such as Netflix. You could sell people access to the recorded videos and allow them to watch them whenever they like.
Content could include entire recorded events, selections, or maybe even post-event discussion or commentary—like instant replays of the highlights of a sports match.
The more flexibility you can allow in your options to viewers, the more viewers you’re likely to get.
FAQs
🎥 What equipment do I need for Pay-Per-View live streaming?
Start with a reliable camera, good lighting, and a stable internet connection. Quality is key to keeping your viewers engaged!
💡 How can I make my Pay-Per-View stream stand out?
Focus on unique content, interact with your audience in real-time, and ensure high-quality video and audio to make your stream unforgettable.
💳 What's the best way to price my Pay-Per-View content?
Consider your content's value, your audience's budget, and what similar content is priced at. Finding the right balance is key.
🔒 How do I ensure my Pay-Per-View content is secure?
Choose a reliable streaming platform that offers secure payment options and protects your content from unauthorized access.
📈 How can I track the success of my Pay-Per-View stream?
Look into analytics provided by your streaming platform. Viewer numbers, engagement rates, and revenue are great indicators of success.
Quick Links:
- How To Make Money With Pay-Per-Click Affiliate Programs
- Top Best Adult Networks(CPM, PPC & CPA )
- Guide To Conversion Rate Optimization Through Call-To Actions
- Best Pay Per Lead Affiliate Program
Conclusion: Tips For Pay-Per-View Live Streaming In 2024
All the usual opportunities and issues regarding streaming video make sense with Pay Per View options, but asking for money raises a few considerations.
You must keep expectations realistic. The chances of a video going viral are low in general, and when you charge money for it, they drop further. It doesn’t make a lot of sense to aim for virality with this kind of video.
If you have a clear target for expected sales and returning viewers, you’ll be able to assess whether you’ve met or exceeded the targets.
Internet video streaming is a very new industry built on top of an old one. Entrepreneurs have been experimenting in many ways to find out what works best.
Remember that it’s normal to feel confused or lost, but there isn’t much sense in reinventing the wheel.
All you have to do is adapt the age-old techniques that work for theatre, movies and musical concerts to a more modern online equivalent.
No doubt, live streaming is gaining interest and most of the companies are focus on live streaming in order to promote their business. These are really helpful tips.
Sir, this is fine but can you please help where to promote live streaming?
can we do live facebook and earn money?
Hii , You have shared such an good information above. I really would like to thank you so the such informative knowledge.
heya sir how to Start To Promote