Perpetua Review 2022: How Does Perpetua Work?

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9
Overall experience
9
User experience
9
Customer Support
9
Visual Appeal & Analytics
9
Pricing
8
Ease of use
9
Features

Pros

  • Supports 18 Amazon marketplaces
  • More than 1 million optimizations per day
  • iOS and Android apps are available
  • Responsive and quick customer support
  • Free Ad school and YouTube videos to help through your journey
  • Take a demo and then pay

Cons

  • New in the market

Perpetua is an eCommerce advertising optimization and intelligence program for scaling growth on Amazon, Instacart, and other marketplaces in a profitable manner.

Rating
Price:$ 250

Looking for an unbiased Perpetua Review? We got you covered today.

Knowing which eCommerce advertising software is the best for your business can be challenging.

With so many options available, it’s hard to know which eCommerce advertising software is the right fit for your business. You need a solution to help you get the most out of your online advertising budget, and that’s where Perpetua comes in.

Perpetua is an eCommerce advertising software that businesses of all sizes have trusted for a long time.

Their software helps you create, manage, and optimize your online ads so you can get the most bang for your buck. They offer a variety of features such as ad creation, bid management, conversion tracking, and more to help you get the most out of your advertising dollars.

Let us check out Perpetua in a little more detail.

What Is Perpetua?

Perpetua is an eCommerce advertising intelligence and optimization software that can help you scale your eCommerce business on Instacart, Amazon, and other marketplaces. 

Perpetua Review

Automated campaign development, execution, and optimization save time and money. Input your strategic goals (growth, profitability, brand protection, awareness) and leave it to Perpetua’s ad engine for tactical execution.

Perpetua’s customized, intelligent suggestions and contextual, conversion-based bidding algorithms are intended to enhance the effectiveness of your advertising budget, guarantee that your campaigns never go dark, and generate lucrative market share growth.

Determine the real effect of your advertising expenditures across numerous channels and markets. Customizable, enterprise-level data from Perpetua enables you to see at a glance how your company and products are doing in your category.

Marketplaces That Perpetua Can Help You With

Here is the reason how Perpetua Can Help You With

Amazon Advertising: You may increase your product’s sales and exposure by utilizing Perpetua’s optimization and intelligence tools for Amazon Ads. You can create, deploy, and optimize Sponsored Ads in seconds using Amazon’s advertising platform.

Whether you’re just starting, seeking to expand sales, category share, or brand recognition, Perpetua’s ad engine can help you achieve your objectives. You provide the target ACOS and daily budget, and their ad engine does the rest.

Perpetua subscribers get hourly analytics about campaign performance and Share of Voice. Dayparting controls enable you to use this information to guarantee that your advertising appears precisely where and when you want.

Establish credibility that extends beyond Amazon: With only a few clicks, your ASINs may be included in editorials and review pieces that appear in Amazon search results. These articles highlight the advantages of your product and lend credibility to your brand, resulting in increased sales and organic rank.

Amplify your brand with full-funnel tactics:  Sponsored Brands, Sponsored Brands video, Sponsored Display, and the Amazon DSP will power the whole funnel. They mix their always-on optimization with human ingenuity to place your brand in front of the ideal audience at the ideal moment. Self-service and managed services are offered by their knowledgeable staff.

Keyword Boost: Utilize Keyword Boosts to build solo campaigns on the most important keywords, using Top of Search multipliers to ensure your ASINs appear just where you need them.

Bid Adjustments: Set fixed bids or bid multipliers on critical targets to steer Perpetua’s ad engine in the desired direction – choose whether your tweaks will be constantly active or expire after a certain number of days.

Keyword harvesting controls: Choose precisely how Perpetua gathers keywords automatically, after a certain amount of conversions, or manually before adding them to campaigns.

Custom Goals: Need a unique campaign structure that Classic Goals cannot provide? Custom objectives enable you to start any campaign with any product group and keyword list.

Instacart Advertising: You may boost your goods’ sales and exposure by utilizing Perpetua’s optimization and intelligence tools for Instacart Ads. Create, promote, and optimize Featured Ads in a few seconds using the advertising platform from Instacart.

Gain a transparent perspective on your Instacart advertising performance: Perpetua provides an all-encompassing perspective of your advertising success across omnichannel marketplaces. Combined analysis of Instacart campaign, keyword, and product performance.

Perform better with less. Maximize productivity and unleash scalable expansion: With algorithmic bidding and budget pacing, you can maximize your budget by placing the optimal bids at the optimal times for the keywords most likely to convert. Perpetua saves you time by giving you access to sophisticated levers and bid modifications when you need more control.

Strategy rather than manual campaign management: Whether you’re just starting, seeking to expand sales, category share, or brand recognition, Perpetua’s ad engine can help you achieve your objectives. You choose the goal ROAS and daily budget, and their AI-powered advertising engine does the rest.

Walmart Advertising: Increase sales and product exposure with Perpetua’s optimization and intelligence tools for Walmart Ads. With Walmart’s advertising platform, you can create, run, and optimize Sponsored Ads in seconds.

Whether you’re just starting, seeking to expand sales, category share, or brand recognition, Perpetua’s ad engine can help you achieve your objectives. You choose the goal ROAS and daily budget, and their ad engine does the rest.

Make the optimal bid on the keywords with the highest conversion probability at the optimal moment. With daily bid automation to achieve your desired ROAS, you can ensure that your campaigns operate as effectively as possible. Perpetua saves you time by giving you access to sophisticated levers and bid changes, granting you more control on demand.

Define how keywords are added to your objectives, selecting either automated harvesting or approval. With Perpetua’s recommended keywords, you can quickly locate relevant keywords and add them to your goals with a single click.

Advanced Insights: You can assess the full effect of advertising campaigns and plan future strategies using advanced analytics.

Track Share: Monitor Share of Voice to comprehend how consumers see the whole digital shelf.

Reporting: View reporting by device type and placement to determine where your clients originate.

Analytics: Analyze campaign, keyword, and product performance in a single location. Perpetua also offers target advertising. You will have to contact them for more details on that. 

Perpetua Amazon DSP

Here are the Perpetua Amazon DSP:

1. Amazon DSP Managed Services: 

Amazon’s Demand Side Platform facilitates the complete funnel. Enhance your advertising campaign with Perpetua’s comprehensive DSP solution.

Whether you’re aiming to acquire new consumers, enhance engagement, or optimize for specific KPIs, their team of professionals can help you design, build, and deploy DSP campaigns that surpass your objectives.

Measuring profitability and increasing incremental sales is not a feature of Perpetua; instead, it is the basis upon which their Amazon DSP software is constructed.

Always-on optimizations will improve your full-funnel marketing approach. The ad engine of Perpetua moves budgets across line items automatically and exceeds Amazon’s native interface by 20%.

Monitoring the performance of all forms of advertisements has never been simpler. Perpetua’s unified dashboards incorporate Amazon DSP and Sponsored Ads data, providing marketers with complete insight into the success of ads for each ASIN.

2. Amazon DSP Optimization Software

With Perpetua’s new Amazon DSP ad engine, you can quickly create orders, produce line items, and easily expand ROAS. This is a first-to-market offering with industry-leading performance. Activate each component of a DSP order with a single, straightforward operation. A few clicks are required to create audiences, develop creatives, and connect them to line items.

Choose between typical performance indicators (VCR, CPC, CPDPV, ROAS, etc.) and KPIs unique to Perpetua’s advertising engine, such as New-to-Brand ROAS and New-to-Brand Cost per Purchase.

Construct highly focused, individualized audiences at each funnel level. Choose from eleven pre-built audience templates that use industry best practices to develop audiences that convert.

Always-on optimizations will improve your full-funnel marketing approach. The ad engine of Perpetua moves budgets across line items automatically and surpasses Amazon’s native console by more than 20%. Import current Amazon DSP campaigns within minutes into the Perpetua ad engine.

Users with current Amazon DSP orders may convert their campaigns to Perpetua and immediately begin improving them without losing data or wasting time.

Monitoring the performance of all forms of advertisements has never been simpler. Perpetua’s unified dashboards incorporate Amazon DSP and Sponsored Ads data, providing marketers with complete insight into the success of ads for each ASIN.

3. Amazon DSP Video Advertising:

Perpetua’s video generator enables you to produce your thumb-stopping films for any product in only seconds without incurring costly production fees. Choose your product, theme, and brand customizations, and you’re ready to start.

Assist consumers in locating your brand and items by matching search intent with enticing, scalable video advertisements. Utilize performance data from Sponsored Products ads to jumpstart your Sponsored Brands video initiatives.

AI-powered Sponsored Brands’ video campaigns are unique. Leverage the powerful ad engine of Perpetua to reach consumers at the optimal moment across the whole client journey. Maximize the effectiveness of your advertising spend by attracting brand-new consumers.

4. Perpetua for Agencies

Perpetua for Agencies

Utilize eCommerce advertising optimization and intelligence technologies to distinguish your agency. Devote less time to campaign management and more to client success.

Top-tier firms need the most excellent tools. The eCommerce advertising platform from Perpetua simplifies complicated procedures. Activate, measure, optimize, and generate reports in a single location.

Streamline tedious, repetitive operations with intelligent suggestions driven by AI that learn over time. Real-time client-facing information and customizable dashboards provide maximum openness and visibility. Directly manage, monitor, and optimize eCommerce channels, marketplaces, and ad units with Perpetua.

  • Report: Maintain team alignment with the activity stream and approvals tailored for any agency model by Perpetua. Maximize client visibility with branded dashboards, corporate data connectors, and Amazon Marketing Cloud.
  • Optimize: Set your objectives depending on the bid and budget optimization provided by Perpetua’s AI. Strategic levers such as budget pacing and forecasting enable you to scale advertising expenditures to match client budgets.
  • Measure: Gain deep insights into the overall success of your campaign across marketplaces and ad units—access category benchmarks to guide advertising tactics more effectively.
  • Activate: Create campaigns automatically for Instacart Featured Ads, Amazon Sponsored Ads, and Amazon DSP.

Perpetua Pricing & How To Buy Guide

You don’t have to rush into buying Perpetua. You must book a demo from them. My experience in advertising taught me that you need to know you and your partner are on the same page. A demo will help you get clarity.

One of the best things I like about Perpetua is its excellent customer support system. Their usual response time is 20 minutes which is pretty impressive too. 

Now, let us see how you can book a demo with Perpetua. It’s pretty straightforward; let us check out the steps –

Step – 1: Click here and fill up the details

How to Buy Guide step 1

Step – 2: Click on Schedule a Demo

How to Buy Guide step2

That is it; they will contact you soon and give you a demo at the convenience of your time.

If you are looking for agency plans and pricing, you can go to the Perpetua official website from here and click on ‘Agencies.’ ‘

How to Buy Guide step 2.1

 

Then click on ‘Join our Partner Program.’ 

How to Buy Guide step 2.2

Fill out the details asked for and click on ‘Schedule a demo.’ 

How to Buy Guide step 2.3

 

They also have an Ad School, and I recommend checking that out. Also, they have a YouTube channel with many nicely made videos. You can check that out too. 

Quick Links:

Conclusion: Perpetua Review 2022

So, is Perpetua the right tool for your business? The answer to that question largely depends on what you’re looking for in advertising software. If you need a comprehensive platform with all the bells and whistles, then Perpetua may not be the best choice. 

This software is worth considering if you want a user-friendly platform with excellent customer support and plenty of features to help you get the most out of your advertising campaigns.

Book a demo here. You won’t be disappointed. 

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, make money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like : ImageStation, Newsmartwave, & Experthoot

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