Top Post Brexit Marketing Facts 2022: That You May Or May Not Find Surprising

• Exports to the EU decreased by about 5.3 bn British pounds.
• The value of imports decreased by 7.2 billion British pounds. 
• The UK’s major trading partner was the European Single Market before Brexit, accounting for 51.6 percent of all imports and 53 percent of exports.
• The EU provides one-quarter of the meals consumed in the United Kingdom. The main food imports from the EU are fruits and vegetables, as well as meat.
• Prior to Brexit, the EU supplied 80% of the UK’s food imports.
• During the first 10 months of this year, exports done by the UK to the EU were down 12% from pre-pandemic levels.
•  UK’s imports to the European Union were decreased by more than 20% compared to before the outbreak.
• Exports by the UK to the rest of the world were down 7 percent, or £12 billion, from January to October 2021 compared to the same period in 2019.
• In the very same time period, UK imports decreased by 3% to £227 billion pounds.

Statistics on Post-Brexit Marketing

• According to a survey conducted by Econsultancy, 10% of respondents said they have executed a Brexit marketing plan.
• In light of Brexit, 58 percent of respondents said their company hadn’t yet made any adjustments and had no plans to do so.

The Prospect of Marketing In The Post-Brexit Era

• Some major firms have decided not to alter their marketing tactics, claiming that Brexit has had little effect.
• One example is the high-street store Next.
• Many retailers predict that prices will continue to rise after Brexit.
• Asda has been getting inventive with its advertising in anticipation of a rise in the number of people considering stay-cations.
• The usage of more local shooting venues has increased.
• Some retailers see Brexit as an opportunity to flaunt their ‘Britishness,’ (for eg.  Wetherspoons Brexit beer mats & Jacks brand from Tesco, with its white, blue, and red livery) While others are taking a step back out of fear of offending others.
• The UK’s major export markets are becoming less reliant on British goods.
• The United Kingdom is less dependent on imported commodities.
• Between January and October 2021, two-way commerce between the United States and the EU was $627 billion, increasing from 532 billion dollars in the same months of 2020. 
• In the first ten months of 2021, two-way commerce between China and the EU totaled $558 billion, up from 479 billion dollars in 2020.
• The UK’s two-way trade with the European Union is £308 billion versus £302 billion, indicating that it has yet to recover from the post-Brexit trade pact.