So, you’re thinking of starting a blog. Excellent! Having just created your first blog post, you might still be feeling your fresh excitement.
Is it absolutely certain that all of your preparations have been done properly before you embark on its execution?
A successful blogger requires much more skill than just being a random blogger. If you intend it as just a way to pass the time, you might think it is okay to do so.
As a serious blogger, however, you would need to put in a lot more effort to create a visible blog that has decent viewership and regular traffic. As you run a blog, you’ll need to consider a number of factors, from choosing a hosting package and choosing an engaging theme to put out regular content.
In this article, we will list 10 questions you should ask yourself before you start a blog. As soon as you can answer these questions convincingly, it will be time for the big launch of your new blog.
1. Why do you want to start a blog?
Superheroes and blogs have one thing in common! The origin story of either of them must be credible. A new blog has to have a purpose before it can take off, so you need to figure that out before you begin. The basic intention should be to not make money out of it or to ape other successful bloggers. In order to start a blog, you will want to focus on more passionate reasons.
2. What kind of article are you writing?
Your blog should be categorized by genre and the topics on which you will blog. If you can be more specific in the scope of your blog, you will always have a better chance of competing with your competitors.
Finding a niche that suits you and sticking to it are the best things to do. Choose a subject that interests and inspires you or one in which you have expertise.
3. What makes your blog different?
The chances are that there will be a lot of blogs with very similar topics no matter what your blog genre is. It is important that your blog stands out in this crowd by being different or unique. A good writer uses images creatively or expresses ideas in a powerful way.
4. Who is your target audience?
Identifying your target audience shouldn’t be difficult once you have chosen your blog niche. In addition, with a little research on your part, you can figure out exactly what your target audience wants. In addition to posting content based on that, you can also decide what sort of writing style you want to use.
5. What should be the frequency of posting?
It’s not surprising that most popular blogs and websites publish one post per day on average. However, you might not be able to do this because of a limited amount of resources and time.
But if you don’t want to, that is okay too. Regular posting isn’t the only thing that matters. Ensure your posts provide value to your readers, are fresh and relevant, and are well-written. You should be able to start with two or three posts per week.
6. Have you decided on the length of your posts?
Beginner blogs should always be as long as possible! When I refer to longer posts, I mean those that have more than 1,500 words. If your blog is longer, it will get more attention and have more chances of being shared. In addition, shorter posts tend to rank higher on Google, which favors longer ones.
Here, quality must not be compromised by writing lengthy posts. You shouldn’t seem to be repeating yourself and appear as if you’re just adding words for the sake of it.
7. How much time can you spend working on your blog?
You need to write articles of 1,500 words and every single one should include basic search engine optimization techniques. Two or three times a week is adequate, but you must not compromise on quality. That is not a secret.
Blogging requires a great deal of effort and time. Hence, ensure that you have time and resources on hand before you start crafting ideas for your new blog.
8. Do you have a strategy to promote your blog?
The success of your blog cannot be measured unless you can attract readers regularly, and more importantly if you can retain your visitors.
The way you promote your blog and attract new readers should be clear to you. A content discovery campaign could involve anything from a simple Facebook post to an in-depth Facebook Ad that targets a highly specific audience. Your marketing methods should align with your target audience.
Utilize Taboola and Outbrain content discovery platforms to discover topical information that is controversial or “ever trending,” such as weight loss tips. If you use one of the companies below, you can have your content snippet featured on some of the most reputable websites and publications, including CNN, Financial Times, BuzzFeed, Huffington Post and others.
In contrast, if your posts are targeted at a specific audience (for example, WordPress developers and designers), it would be wise to use Facebook and Twitter ads to reach an audience that is familiar with the topic.
9. Do you have a name in mind?
Names play a vital role in making an impression on potential readers as they are the first thing they see. Choosing a catchy blog name should not limit your future possibilities as you can explore a variety of topics. Stay away from names that are too limiting in terms of genre. If you have a domain name in mind, make sure it is available prior to purchase.
10. Have you decided on the platform?
Your choice will depend upon whether you want to self-host your blog or put it on a free blog platform. The long-term benefits of a self-hosted blog will easily outweigh the downsides. Self-hosted blogs offer the best designs and the most convenience in monetizing them.
Even though most bloggers choose WordPress because of the features, scalability, convenience, and ease of use it provides, make sure you do exhaustive research before proceeding.
Therefore, you can use free blogging platforms like Blogger & Tumblr to see how your blog takes off and to see if it is profitable.
As with any journey, blogging isn’t that different. Having checked all the above boxes, you’re ready to go! Go ahead and take action.