SE Ranking Content Marketing Tool Review 2023

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Pricing
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Features
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Speed
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Ease of use
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Documentations
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Reporting
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Support

Pros

  • Part of a large SEO toolset
  • Data is clearly shown in tables
  • Deep competitor on-page insights
  • Ability to choose competitors to analyze
  • Built-in AI rewriting technology
  • Optimize content in real-time
  • Discover optimal keywords density
  • Guest link provides access to unregistered users
  • 6 languages supported
  • Collaborate seamlessly in teams

Cons

  • No link-building opportunities
  • Might be expensive for startups
  • Only 2 free articles on trial
  • Only 3 pricing options

SE Ranking is a top-rated all-in-one SEO and digital marketing platform that automates major routine tasks such as competitive and keyword research to page optimization, backlink analysis, website audit and SEO reporting. Plus, SE Ranking provides everything teams require to save time creating quality content!

Rating
Price:$ 29

Looking for an honest SE Ranking Content Marketing Tool Review? You’ve come to the right place.

SEO clearly plays a crucial role in the digital well-being of any modern website. Your business won’t grow, and you won’t get any traffic if you don’t put enough effort into your SEO campaigns. 

Anyone working in SEO and digital marketing will tell you that it’s impossible to do everything manually. If you’re serious about getting positive results from your search campaigns, you’ll need a solid set of tools to help you streamline the process. You want a tool that can do the heavy lifting in terms of rank tracking, keyword research, competitive analysis, website audit, content creation, and so on. 

There’s just one problem: most of the tools on the market cost a small fortune and don’t offer enough accurate data or both. SE Ranking is one of the few tools that strikes a good price/value balance. 

Are you a freelancer or a content writer? Do you want to save time and effort by designing your content in a single click? Are you struggling to create the kind of content that pulls in high-quality conversions?

In this blog post, we are going to review and dissect SE Ranking and its content marketing software. So, if you are involved in the content creation process as an SEO specialist, content strategist, or copywriter, keep reading to find out how you can save time by creating AI-powered content that converts.

Bottom Line Upfront 💥 

SEO, marketing managers, copywriters, content strategists, website owners, and bloggers improve their content and speed up the entire content creation process with SE Ranking’s Content Marketing tool.

Find topics with traffic potential, manage your content calendar, create content briefs, write texts from scratch or get help from an AI re-writer. Also, measure text quality to learn how well it is optimized for search engines. 

Whether you create content independently or hire professionals, SE Ranking’s industry-leading tools will assist you at every stage.

With SE Ranking’s Content Marketing tool, you can get a detailed breakdown of the top-ranking websites for any keyword SERP and use that data to create better pages.

So forget about figuring out what to write about and how to write it. With SE Ranking, you can quickly begin producing content that offers substantive value to both users and search engines.

The Content Marketing tool, for instance, covers the number of words/characters, headings, paragraphs, images, target terms (including NLP and count), content structure, grammar, punctuation, relevance, readability, and more.

Besides offering multiple top-rated tools for SEO and digital marketing at an affordable rate, SE Ranking boasts a solid content creation and optimization tool. It uses AI to analyze competitor pages and provide users with actionable insights and optimization tips. Plus, the tool assists copywriters who feel uninspired by taking sections of competitor texts and paraphrasing them. Overall, this tool is excellent for creating SEO content briefs for copywriters, and it doesn’t even require extensive SEO knowledge to write SEO-optimized texts.

In this comprehensive review of SE Ranking’s Content Marketing tool, we’ll look into: 

  • How to find new keyword opportunities with SE Ranking.
  • How to create SEO-optimized content with SE Ranking. 
  • How to create original content with SE Ranking.
  • Why I recommend this content optimization tool from SE Ranking.

You can start using SE Ranking’s Content Marketing tool today! To spice things up, use the promo code Content30 before December 31, 2022, to get 30% OFF your first purchase of the Content Marketing tool.

<Try SE Ranking’s Content Marketing Tool>

Now that you have the basic rundown of SE Ranking’s Content Marketing tool, let’s focus on the details that make it tick. 

What Is SE Ranking’s Content Marketing Tool? Why did SE Ranking launch a content platform?

In the fall of 2023, SE Ranking finally unveiled a new tool that it had been working on for some time to fill a gap in its SEO toolset—content creation and optimization.

SE Ranking listened when its users and the SEO community at large expressed a desire for a solution to remove the hassle of writing texts that rank high in search and bring conversions.

Now SE Ranking is getting even closer to becoming a real one-stop shop for all of your SEO and digital marketing business needs. With SE Ranking’s AI-powered Content Marketing tool, you can quickly create texts that both Google and people will love. 

SE Ranking’s Content Marketing tool accelerates and facilitates every step of the content creation journey, from finding promising content ideas to writing and optimizing texts.

In a nutshell, this Content Marketing software solution consists of two tools, namely the Content Editor and the Content Idea Finder.

The Content Editor helps you put together SEO content briefs, write SEO-friendly texts, and assess content quality. The best part is that it’s supported by SE Ranking’s AI algorithm, which analyzes top-ranking search competitors and provides a breakdown of their key website metrics such as Domain & Page Trust scores, the total number of referring domains, word count, and searches visibility. 

The Content Idea Finder, on the other hand, analyzes a keyword and offers related phrases grouped by clusters. If you have a broad topic but aren’t sure what to write about, you can get ideas here.

To make it easier to identify worthy keywords, the tool compares them by difficulty score and search volume and lets you export them to the Content Editor tool with a single click.

With a Content Marketing tool in SE Ranking’s set, you can get the help you need to create a perfectly SEO-friendly page for any keyword or phrase.

Is SE Ranking’s content management software reliable?

In a word, yes. The Content Marketing tool takes a keyword or several keywords within the same topic and looks to see which pages are currently ranking at the top of the SERPs in a given region and search engine.

Then, to help you figure out which competitor sites are the most relevant, the tool analyzes various website factors like Domain & Page Trust scores, number of referring domains, word count, and search visibility. 

You can, of course, choose which top-ranking websites to use in the analysis.

Once you determine your direct competition, the tool shows you what these pages have in common and provides you with data-driven suggestions for your future page. It then suggests the average values of text length in words/characters, number of paragraphs, headings, and images, as well as a long list of suggested keywords and their count, and so on.

Unless you know for a fact that something else works in your specific niche, rely on these suggested average values when creating your page.

You can essentially leverage SE Ranking’s Content Marketing tool to reverse engineer the content creation process by analyzing what works for websites that already rank high on Google. Then, use that data to build your own high-performing pages.

Since SE Ranking does the analysis for you and presents you with data-informed suggestions, just follow the guidelines. You can even paraphrase competitor content with the Content Editor to serve as inspiration for your next piece! 

Get your overall content score up into the green and rest assured knowing that your content quality can compete with top-ranking results on Google. After all, even perfectly written and optimized content can perform poorly in search if it is, for example, hosted on a domain that has weak parameters or a backlink profile that is lagging behind that of its competition.

Who will benefit from SE Ranking’s Content Marketing Tool?

Depending on how deep you go into the content creation process, you may need to involve specialists from various teams. 

Maybe you’re a one-man show and have the SEO and copywriting skills to get the job done. However, larger groups are often involved in the content creation process. 

Let’s take a look at who exactly can benefit from SE Ranking’s Content Marketing tool.

SEO & marketing managers

Both SEO professionals and marketing managers can use the Content Marketing tool to: 

  • Create content independently or write detailed SEO content briefs for copywriters.
  • Leave comments and notes for copywriters as well as make text edits at any time.
  • Evaluate and compare content quality and optimization levels to that of direct competitors. 

Copywriters & content strategists

In terms of content creation professionals, this tool can help:

  • Identify content ideas and target terms.
  • Create texts from scratch, rewrite pieces with the help of AI, and optimize them based on data from top-performing SERP players.
  • Make sure the content is readable and has no grammar or punctuation errors.

Website owners & bloggers

The Content Marketing tool can help professional bloggers and digital business owners:

  • Analyze competitors to develop their own content strategy.
  • Quickly create more content (independently or by outsourcing).
  • Publish SEO-friendly content with ranking potential.  

SE Ranking developed its content creation and optimization tool with everyone involved in the content creation process in mind. SEO veterans can find in-depth data on competitors and keywords while inexperienced copywriting and digital marketing professionals can seamlessly be guided by the platform’s intuitive interface.

SE Ranking’s content optimization tool assists you in coming up with content ideas and enhancing them with data.

What is SE Ranking’s content creation cycle like?

One of the biggest mistakes people make when it comes to content creation is that they think this process comes down just to sitting down and writing a copy.

But there are actually several content creation stages:

  • Competitor research
  • Brief creation
  • Content creation and editing
  • Text quality and search optimization assessment

Taking this into account, actual content creation accounts for no more than 20% of the content creation cycle. The rest of your time is spent optimizing titles and headings, creating images, sprinkling the text with keywords and links, and so on.

Let’s see what this process looks like in SE Ranking’s all-in-one SEO platform.

Competitor research

SE Ranking Competitor research: SE Ranking Content Marketing Tool Review

At this point, you should have an article topic in mind.

I’ll start by typing the main topic of my future article in the Content Editor with the keyword “content marketing tool.” 

Note that you can enter up to 5 search terms related to the same topic, and the tool will look for websites ranking on each specified keyword SERP to identify the competition.

Once you fill out the basic data for your future article and hit the Create article button, the tool will begin the analysis and ask you to specify the details of the article. The first step is analyzing the competition. 

Understanding how your top rivals leverage content to engage their target audience and increase interest in their offering can help you shape your own content. 

Under Organic competitors, go through the list of the top 10 competitors that the tool identified to make sure all of them focus on the same user intent. Untoggle a competitor if this is not the case to remove them from your future brief’s analysis.

SE Ranking Organic competitors

You can review each page’s key metrics or even open any page from the list in a new tab to refresh your memory. Once you’re happy with the selection of competitors, move on to the next step—writing out a detailed SEO content brief.

Brief creation

Now that we know who we’ll be benchmarking our content against, let’s prepare our future article’s SEO content brief for the copywriter by outlining all the requirements and what should be included in it. 

Content Parameters

SE Ranking Content parameters: SE Ranking Content Marketing Tool Review

Under Content parameters, you can see that SE Ranking provides recommendations on content parameters based on the average values of selected competitors. 

You can already see a vague picture of your future article here. 

SE Ranking’s Content Marketing tool lets you know the recommended length of your upcoming article in terms of words and characters, headings, paragraphs, and images. 

Nobody likes to see a wall of text when they expect to get a short answer, and vice versa. That’s why it’s important to consider these suggestions, so your content meets your users’ expectations. 

Of course, if you have insider info on your niche and you’re confident about creating an article with other content parameters in mind, you can change these values, remove their correlation, or even remove the checkmark that affects the content score.

In all other cases, you can just rely on the content parameters recommended by the tool.

Terms To use

SE Ranking Terms to use

Under Terms to use, decide upon the keywords to be used in the article. 

Note that the keyword(s) you entered during the brief creation step is (is) selected by default along with a list of NLP terms that Google considers important for the topic of the article.

Once again, the tool does all the heavy lifting here. It points out which words should be used in the text and how many times. All phrases are sorted according to their importance in terms of the analyzed competitors’ articles.

However, you are free to go through the entire list and select the keywords you think should be included in the article and how many times. You can also add your own terms if you don’t see a keyword you need in the list.

Content Structure

SE Ranking Content Structure

Last but not least, we need to define the structure of the soon-to-be-written article.

SE Ranking’s Content Marketing tool pulls all the headings from competitor articles to provide you with an easy way to structure your own content. Analyze how each competitor page is structured and click on the Plus icon to the right of each heading to add it to your content’s structure. You are free to customize the structure by editing and rearranging headings, as well as adding explanatory notes as needed.

If you don’t see a heading that you want to include in the article, you can add your own headings and leave comments for copywriters, so they know what to write about.

The best part of creating your structure using competitor headings is that the copywriter can easily access competitor articles and draw inspiration from them during the content creation stage. Speaking of which, we’re all set with the content brief, and we’re ready to start writing the content.

Content creation and editing

SE Ranking Content creation and editing

The SEO expert can now return to performing other tasks, and the copywriter can finally take the proverbial wheel.

The wordsmith will see what’s expected of them in terms of content structure and parameters and can start crafting compelling sentences and paragraphs.

But if they feel stuck and/or uninspired, this is where the AI rewriter comes to the rescue. You can copy a part of text directly from a competitor and hit the Rewrite button to get alternative plagiarism-free versions of their content! 

Note that there is, unfortunately, a limit on the number of characters you can rewrite for a single article, but it can get you out of a pickle quickly if the text submission deadline is close.

SEO friendliness and text quality assessment

SE Ranking SEO friendliness and text quality assessment

Once the text is ready and covers everything laid out in brief, you’ll see something like this on the right-hand side, which means that the article is ready for review:

Under the Optimization tab, you’ll see the overall content score of the article, which is based on the requirements set forth in the content brief. The parameters are updated in real-time as the copywriter writes the text. This makes it easy for them to see the progress being made.

SE Ranking overall content score

Under the Quality tab, the copywriter can check for grammatical and punctuation mistakes, unnecessary stop words, and readability.

Next, let the SEO expert know that the text is ready to be checked. The SEO can access the article right from SE Ranking’s Content Marketing tool, or if you’re working with a third party, you can share a unique guest link to the article, allowing people to access the tool without login credentials.

Why did I like SE Ranking’s new content platform?

Apart from the fact that SE Ranking’s Content Marketing tool is part of a comprehensive SEO toolset and doesn’t eat up my marketing budget, there are so many other reasons why I liked it. Let me break them down for you.

1. Easy to follow

SE Ranking’s interface is very intuitive and easy to use overall. Sure, it is packed with a lot (and I mean a lot) of tools. But each one of them, including the Content Marketing tool, is simple to understand upon first using it.

If you ever do get lost or confused, SE Ranking offers tooltips, online support, and a plethora of reading materials and how-to videos that walk you through every corner of the platform. In most cases, all you have to do is enter a keyword or a website and hit Analyze.

2. Competitor research

In addition to keyword research, SE Ranking allows users to observe everything a domain or a specific URL is doing in organic and paid searches. Leave no stone unturned when it comes to getting competitive intelligence on your digital rivals’ keywords, backlinks, referring domains, and more.

3. AI-powered

SE Ranking has several tools that rely on AI to analyze competitor data, including the On-Page SEO Checker, SERP Analyzer, and the Content Marketing tool.

SE Ranking’s algorithm analyzes only main page content without considering content written in the header, footer, or sidebar. This enables the tool to pull keywords straight from your competitors’ pages and evaluate the H1-H6 structure of their content.

4. NLP keywords

SE Ranking’s Content Marketing tool offers NLP terms that Google considers when ranking pages in addition to suggesting keywords to use in your content. Pay extra attention to these words and phrases because your competitors are most likely targeting them on their pages.

5. Content structure constructor

This feature helped me out a lot because I didn’t have to switch to any other tab to see how my competitors structure their pages. When I’m in a rush, I can quickly browse each competitor’s content structure and handpick the headings I like. On top of that, it’s great that I can also edit them however I want and still keep the link to the competitor’s original content.

6. Content quality check

There’s no need for a separate tool when it comes to evaluating the quality of the content you’ve written. SE Ranking’s built-in grammar and punctuation checkers point out every error and offer ways of fixing them. You also get a list of stop words and can see how readable the text is. 

7. Guest links for collaborators

As I touched on earlier in this article, you can provide people with direct access to the articles written in the Content Editor via a guest link. That way, if, for example, you outsourced the article to a freelance copywriter, they can access the tool without having to log in or purchase additional user seats.

If you get to know more about SE Ranking click here

How Do You Use SE Ranking’s Content Marketing platform? SE Ranking review

To reiterate, SE Ranking’s Content Marketing tool was developed for everyone involved in the content creation process. To help professionals create quality content that both Google and people love, this content optimization tool features the Content Idea Finder and the Content Editor.

Let’s go over how to use them to create content.

Content Idea Finder 

SE Ranking Content Idea Finder

To find untapped ideas for a piece of content, enter a keyword into the Content Idea Finder. The tool will analyze it and create several keyword groups related to the analyzed term.

Content Idea Finder helps you come up with ideas by showing:

  • Semantically and topically related keyword clusters.
  • Competitor titles ranking among the top 10 in search results for the keyword with the highest search volume in the keyword group.

All of the keywords here come with SEO and PPC data to help you make an informed decision. You will also see a Fire icon next to trending keyword groups. You’re at liberty to compare them by difficulty and search volume, as well as export them to the Content Editor with a click.

Besides viewing keyword groups in a table, you can visualize keyword group results as a mind map. In the center of the map, you can see the main keyword surrounded by various related keyword groups. Keep an eye out for keywords highlighted in red here. They signify keyword groups with high potential.

Explore each cluster here. Select keyword ideas from the list on the right to start creating a new article in Content Editor.

Content Editor 

Select the keywords you want to focus on in your article in the Content Idea Finder and then go to the Content Editor.

In the Content Editor, you will see a content brief with a list of organic competitors that were automatically determined by the keywords, search engine and region you selected. Review them to ensure that no irrelevant sites are considered in the content brief.

Next, decide on the article’s content parameters. This could include how many words the content should be in length or how many headings, paragraphs, and images it should have. Note that you should only change these parameters if you are certain that something else works in your niche.

Then, select the terms to be used in the article from a list of suggestions based on the topic at hand. This tool provides a list of NLP terms that Google considers relevant to the topic and that you should definitely pay attention to.

Now, structure the heading hierarchy of the upcoming article. To make it easier, you can see how competitor articles are structured and use that data to structure your own text.

Once the content brief is ready, the copywriter uses it as the basis for writing the article. Content creators can get plagiarism-free alternatives to chunks of competitor texts using the AI rewriter feature.

While the copywriter is writing the blog post, they can see how well it’s optimized for the content brief and evaluate the quality of their content.

Finally, publish the content once the SEO pro gives their approval.

How to refresh existing content with SE Ranking?

How to refresh existing content with SE Ranking

If you already have a blog post or web page ranking in search, but it’s not performing as well as you’d hoped, run it through SE Ranking’s On-Page SEO Checker tool.

You can use this tool to learn how search engines perceive your pages and how they stack up against those of your rivals. This allows you to update and optimize your content in order to outrank your competitors and drive more traffic to your page.

SE Ranking pricing and plans: How much does the content marketing tool cost? 

SE Ranking pricing and plans

SE Ranking’s all-in-one SEO platform offers 3 pricing plans, each with flexible options. 

To elaborate, you can pay annually and track 250 keywords per month for as low as $39 a month under the Essential plan. You can also pay month-to-month to track as much as 20,000 keywords for $1129 a month.

Get a complete breakdown of SE Ranking’s pricing and plans here.

In terms of SE Ranking’s Content Marketing tool pricing as of November 2022, you have 3 options depending on how many blog posts you plan to publish monthly. Note that you need to have an active SE Ranking subscription to access the Content Marketing tool.

SE Ranking Reviews & Testimonials By Customers

SE Ranking reviews

FAQ about content management software by SE Ranking 

What is SE Ranking’s Content Marketing platform?

The content marketing platform developed by SE Ranking includes tools for quickly creating SEO content briefs and high-quality articles that drive traffic.

How can content marketing software help my SEO?

SE Ranking’s Content Marketing tool was designed to both remove the SEO learning curve and help copywriters create SEO-friendly texts.. By optimizing content based on the requirements determined by actual top-ranking search results, you can publish texts that are primed for SERP success.

Can a content marketing platform really rank blog posts?

Of course! The sole purpose of SE Ranking’s Content Marketing tool is to assist professionals in quickly creating quality content that converts. Through its AI, the tool provides suggestions based on what already works for top-ranking sites. Given that your domain parameters are competitive with your SERP rivals, you are also likely to obtain high rankings.

Does it also work in other languages?

Yes. Besides English, SE Ranking’s Content Marketing tool supports French, German, Italian, Spanish, and Russian.

Does the Content Editor support Grammarly?

SE Ranking has its own grammar and punctuation checker, but Grammarly isn’t currently supported by the tool.

Where does SE Ranking take data from?

SE Ranking pulls data in real time from top-ranking search results for the keyword(s) you’ve entered. It quickly analyzes each page (and its content) to provide you with recommendations.

Is there an affiliate program for SE Ranking?

Yes, SE Ranking offers an affiliate program that you are welcome to join!

Are there any SE Ranking content marketing tool alternatives?

The best alternatives to SE Ranking’s content marketing tool are Surfer SEO and Jasper AI.

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Conclusion: SE Ranking Content Marketing Tool Review 2023

SE Ranking is an overall fantastic tool for anyone looking for data and ways to analyze it. It has a slick interface and only charges per article rather than a fixed monthly fee.

It lets you create detailed data-driven content briefs, as well as rewrite and optimize content for better SEO results. To be fair, there aren’t many SEO content optimization tools on the market, and they all provide similar services.

You can start using SE Ranking’s Content Marketing tool today! To add a little extra spice to your purchase, use the promo code Content30 before December 31, 2022, to get 30% OFF your first purchase of the Content Marketing tool.

Go ahead, and try out this tool to see how well it works for you. I’d love to hear your thoughts on it! I also hope this review has given you a better understanding of what SE Ranking’s Content Marketing tool can do!

If you have any questions about SE Ranking, feel free to leave a comment below, and I will do my best to get back to you.

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, make money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like : ImageStation, Newsmartwave, & Experthoot

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