SellerApp Vs Jungle Scout 2023: Which One Is The Best & Why ?

In this post, we have featured SellerApp Vs Jungle Scout comaprison which includes detailed insights into SellerApp and Jungle Scout.

Amazon is a highly competitive marketplace and sellers need the right tools to come out on top. There are plenty of services and solutions to your seller woes, but which one is the perfect fit for you? Considering the plethora of choices that a seller has, we’re looking at two very powerful tools endorsed by sellers worldwide – SellerApp and Jungle Scout.

Bottom Line Upfront: SellerApp is one of the best e-commerce data intelligence software which expertises on Amazon products and keyword research. Jungle Scout is also a go-to tool for Amazon sellers because it fits into the budget. But when it comes to features, SellerApp has the edge. It has features like Listing Optimization, Amazon PPC Management, Amazon SEO Tools, and much more. To understand more about SellerApp, you have try it yourself.

SellerApp Vs Jungle Scout: Overview

SellerApp Overview 

SellerApp is an all-in-one suite of tools that are designed to help sellers throughout their seller journey. The platform offers powerful tools that help sellers with product & keyword research, listing and SEO optimization, PPC automation and management, and many more. 

The tools are intuitive to use and are built for experts and beginners alike. There’s also a personalized onboarding process where you are guided by experts on how to maximize utility from the wide array of tools.


Want to know if Jungle Scout is better than AmaSuite? Here’s a detailed article comparing Jungle Scout vs Amasuit, visit this article and know which platform is right for your use.

SellerApp also offers personalized management services for Sponsored ad campaigns and listing optimization. 

SellerApp has a 7-day trial that you can use to test out their platform. 

 Jungle Scout Overview

Jungle Scout was created in 2015, so it has the distinction of being one of the first major solution providers for Amazon sellers. Unlike SellerApp, Jungle Scout’s product focuses on product and keyword research, but these are not the only tools in their arsenal. 

 Jungle Scout : Overview

Jungle Scout is also popular for its powerful research tools and their global supplier database that allows sellers to easily source products from across the world, without the risk of being scammed. 

Jungle Scout does not have a free trial, but there is a 14-day window where there is a money-back guarantee. If you’re unhappy with the product and choose to unsubscribe within the first 14 days, you’ll get your money back!  

SellerApp vs Jungle Scout: Features comparison list

Feature SellerApp Jungle Scout 
Product research Y Y
Keyword research Y Y
Keyword tracker Y Y
Profit and sales tracking Y Y
Reverse ASIN Y Y
Product tracking Y Y
Listing quality analysis Y Y
PPC management service Y N
PPC optimization Y N
PPC analytics Y N
Keyword harvesting Y N
Product ideas Y Y
Inventory management Y Y
Product Sourcing Y Y
Global supplier database N Y
Opportunity score Y Y
Product launch service N Y
Product alerts Y Y
Chrome extension Y Y
Seller central reports Y N

From the features list, one can see that SellerApp offers a lot more tools and services for sellers who want help with PPC campaigns. Let’s see how both these platforms stack up.

Product Research 

Both tools go toe-to-toe when it comes to research and the amount of data that they process to give you actionable insights. The user interface is intuitive and there are multiple filters that sellers can use to refine their search results. Both platforms also have robust systems in place to help sellers find niche products. You can also calculate the opportunity score related to each product. 

SellerApp - Product Research

SellerApp’s machine-learning algorithm promises a lot and arguably makes the difference between the two suites. Finding your golden goose has never been easier, and both platforms are good at doing just that. 

Both platforms give sellers a real-time overview of product history. You can easily track products to keep an eye on your competitor or to gauge its sales trends. Tracking a product gives you data on estimated orders and revenue, product price, BSR, and much more.

Jungle Scout Product Database

Verdict: If you’re looking for a powerful product research tool, it is up to personal preference. The platforms feature identical tools to help you find a winning product, but that’s only one part of the selling journey.

Keyword research

A golden goose is worthless if it isn’t laying any eggs. 

SellerApp and Jungle Scout have powerful keyword research tools that will help you pick out relevant and high-converting keywords for your product. 

In terms of the data that these tools provide, you can expect to find the usual – estimated search volume, estimated cost-per-click, and estimated sales. Like any other keyword research tool, you’ll also get a list of relevant keywords, including long-tail search terms, to help you maximize visibility. 

Keyword Scout

Other than just keyword research, SellerApp and Jungle Scout also come with an index checker tool that you can use to check whether your products are indexed for specific keywords. Optimizing your backend keywords is a key part of mastering Amazon SEO, and these tools make it easier to ensure that everything is in order. SellerApp’s tool also displays the backend keywords that are not indexed. This is important because you only have 250 characters for your backend keywords. You do not want to waste that space with duplicate words or phrases that aren’t being indexed. 

Verdict: It’s another race that is too close to call and ultimately boils down to personal preference. I suggest trying out both platforms before you make a final decision.

Product Sourcing     

SellerApp will not help you source products – it’s not what the tool is meant to do. That’s why this is a category unique to Jungle Scout. You can use their global supplier database to source a product once you find it. The database also comes with a handy Supplier Tracker that you can use to:

Jungle_scout_ reach

  • Compare quotations and invoices from suppliers
  • Manage samples and purchase orders 
  • View and track transaction history and records

This is incredibly useful for new sellers who usually find it difficult to source products for a competitive cost price. The database helps you compare and pick the manufacturer/supplier that fits your business needs. This gives Jungle Scout a distinct advantage for new sellers who are having trouble launching their first product. 

Most experienced sellers usually have trusted suppliers that they turn to. It’s great for beginners, but just a ‘nice to have’ for the heavyweights. It could still come in handy for a pro if they are expanding their product line and are struggling to find new, reliable manufacturers/suppliers. 

Verdict: SellerApp was never meant to help you source products, so Jungle Scout is the clear winner. It’s a great database for beginners, and may still be useful for veterans

Product listing and SEO

Once you launch your product,SellerApp’s listing quality checker can help significantly boost your SEO by identifying gaps. SellerApp has one of the best listing quality analyzers in the industry and it also provides recommendations based on best practices. SellerApp’s machine learning algorithm’s analysis of product listings is guaranteed to give you the edge when it comes to listing optimization – both for discoverability and conversions. 

You can also track and receive alerts about the listing quality index of any ASIN – including your competitors’. This means that it doubles up as a ‘spy’ tool which you can use to keep track of your competitors’ listings. Are their listings better than yours? You could steal a few of their ideas and strategies and use them in your listings to get the upper hand! 

Jungle Scout also has a listing quality analyzer which gives you a consolidated rating for each product page. I prefer the SellerApp tool because the insights are more detailed and in the face of it, SellerApp’s algorithm seems to consider more variables and factors before providing the final rating. 

Sales Analytics

SellerApp also provides managed services for keyword optimization and listing creation. This lets you take your hands off the wheel and let experts take over. You’ll receive in-depth competitor and market analysis as well as carefully crafted copies for your listings. This is a highly specialized service that is great for private label sellers and brands. It’ll save you money on hiring a team to track and optimize all your listings. It gets better. The SellerApp team is incredibly accessible and always eager to answer any questions you may have. 

Verdict: SellerApp is the clear winner here. Their managed services are excellent and their customer service is world-class. I prefer SellerApp’s listing quality analyzer as well.

Sales and inventory management 

Both platforms have sales and inventory management systems in place to help you effortlessly monitor your business. Based on sales trends you’ll be alerted whenever you’re falling short on inventory. 

The respective sales dashboards will break down each component of your business and give you all the details you need to make macro and micro-decisions. Cut through the corporate jargon and you’ll find that both tools essentially do the same thing – report on the health of your business by giving you consolidated insights on revenue and profits. 

Products Alerts

When it comes to inventory management, both tools will alert you when you’re running low on inventory. 

Such consolidated information is vital if you are a large seller with multiple products being sold using FBA (fulfillment by Amazon). Sellers running low on inventory also run the risk of losing the Buy Box, so inventory management is critical – these tools make it easier and faster. 

What these tools provide, you can probably do yourself. However, it’s going to take you hours, if not days, to compile all this information. You need this data to make informed decisions, so it is not a process you can skip. 

This is a vital tool in every seller’s arsenal. The time saved is time you can use to optimize other parts of your business. 

Verdict: Both SellerApp and Jungle Scout do the job and it comes down to personal preference.

Sponsored ad optimization

This is one area where SellerApp has a clear advantage. Jungle Scout wasn’t built for PPC optimization, so this is expected. SellerApp’s suite of PPC tools will help you effortlessly manage sponsored products, brands, and display ads.

SellerApp’s advertising feature gives sellers an overview of their PPC campaigns, their performance, and spending. SellerApp also comes with a handy keyword harvesting tool which they refer to as ‘Auto to Manual’. The platform also allows granular keyword bid optimization and its self-learning algorithms will periodically offer suggestions to refine your targeting. You can seamlessly integrate your PPC campaigns and optimize them with the SellerApp advertising features.

Sellersapp - DashBoard

The SellerApp platform also enables granular bid optimization for each keyword or targeted ASIN. There’s a massive trove of information, so the SellerApp algorithm also analyses all the data and recommends actions for better campaign optimization. The data-informed recommendations are accurate and refined, and I can vouch for their efficacy. The platform gives you control but also nudges you in the right direction so that you meet your campaign goals.  

SellerApp’s campaign manager also makes data very accessible. The tool segregates key performance indicators to help sellers quickly identify gaps in their strategy.   

SellerApp also has a handy ‘history’ section where you can view all the changes you’ve made to your campaigns through the platform – no need to open an excel sheet to document every single change you make.  

Jungle Scout does allow you to monitor ad spend and track PPC-related sales with its sales analytics tools. However, that’s about all you can do as far as Amazon PPC is concerned. Jungle Scout does not help you harvest keywords, or help you directly optimize your sponsored campaigns. Considering the growing importance of a robust advertising strategy on Amazon, Jungle Scout’s lack of features is a letdown.

Verdict: There’s a clear winner here. SellerApp arguably has one of the most (if not the most) complete Amazon PPC optimization and analysis tools. Their self-learning algorithms ensure that the tool is future proof and will always provide optimal outcomes. 

Sponsored ad management  

SellerApp also offers managed services where their account managers will handle your PPC campaigns for you. Just like their managed services for listing optimization, these are incredibly personalized solutions that are tailor-made for your brand. 

Even before you get started, you can consult their in-house PPC experts. They generally help you orient your PPC targets with your business goals. This is usually done after a detailed campaign audit if you are already running sponsored ads on Amazon. 

Sellersapp - Keyword Research

If you’re not comfortable with managing your Amazon sponsored ads, then this service is perfect for you. It’s also great if you have a large portfolio and don’t have the time or the manpower to manage your PPC campaigns. 

The decisions taken by SellerApp’s in-house experts are based on their powerful platform, so you can be sure that it is data-informed. Rather than just looking at the PPC numbers, the SellerApp team also analyzes individual listings to identify gaps and areas that can be improved. 

SellerApp also assigns a dedicated account manager to monitor and optimize your campaigns. You get bi-monthly reports, so all actions and data are transparent. You’ll know exactly what’s happening, and why. 

Verdict: SellerApp’s Amazon PPC management service combines cutting-edge technology and advertising expertise for optimal results. It’s unique, it’s efficient, and it is great for your bottom line. 

SellerApp Vs Jungle Scout Pricing Comparison

In terms of the number of features, SellerApp has an advantage over Jungle Scout. But what about prices? 

SellerApp has three tiers of pricing – Pro-lite, Pro, and Enterprise. Pro-lite is $99/month, the professional plan is $199/month, and the price of an enterprise plan has to be negotiated with SellerApp representatives. You can save up to 25% if you subscribe for a full year.


When it comes to managed services, SellerApp has different pricing tiers. You can take a more detailed look at what they offer by following this link.

Jungle Scout also has a 3-tier system with reduced prices for customers who sign-up for the full year. If you don’t sign up for the full year, a basic plan will cost you $39/month, the ‘suite’ plan is $69/month, while the professional plan is $129/month. For annual subscriptions, basic is $19/month, the suite is $49/month, and professional is $84/month

 AmazeOwl vs Jungle Scout - Pricing

SellerApp Vs Jungle Scout Testimonials

Jungle Scout Customer Review


Sellerapp Customer Review

SellerApp- Customer Review

Quick Links:

Final Verdict: SellerApp Vs Jungle Scout 2023

I won’t make sweeping statements about one tool or the other.Jungle Scout and SellerApp are designed for different sellers and bring different things to the table. SellerApp is a more complete tool that is packed with features and backed by a very powerful machine learning algorithm. Its PPC analytics and management services align with the goals of larger sellers and brands, while its research tools are great for beginners and experts alike.

It’s an all-in-one package that you cannot go wrong with. The team is world-class, and I’m not just talking about customer service. Their management services are highly personalized. Brand values are a top priority and communication is transparent, so you know exactly what they are doing and why they’re doing it, and how it will help boost your business.   

Jungle Scout is one of the first entrants into the market and has the first mover’s advantage. The tools are top-notch, but unfortunately, Jungle Scout lacks the PPC optimization and management features offered by SellerApp. However, Jungle Scout comes at a lower price point, so if Amazon PPC is not a concern, then Jungle Scout is more than just a viable option. 

I prefer using an all-in-one tool like SellerApp because it is easier to manage and run your operations from a single dashboard. PPC is also becoming vital for Amazon sellers, and the importance of advertising is on the rise. Jungle Scout is behind the curve, while SellerApp already has all your Amazon sponsored ad needs covered.

Mike Alfaro
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Mike Alfaro is an Amazon Marketing Expert whose interest lies in Listing Optimization, PPC Management, and Amazon listings. He loves marketing & reviewing different Amazon tools to boost Amazon products rankings. Mike helps people start their Amazon FBA business from scratch and offers them sophisticated advertising solutions. You can check his blogs at ProdThink.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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