Do you own an online store and are planning to list your products on Amazon?
Are you selling products on Amazon without owning an e-commerce website?
Today, sellers and companies are targeting Amazon to distribute more sales and gain higher profits by selling on the website. So, if you already sell your products on Amazon or have plans to do so, it is always a smart move to re-evaluate your business strategy and assess and understand how to boost your Amazon product listings and ultimately increase your sales and revenue.
Bottom Line Upfront: Sellerly is a tool purely dedicated for Amazon sellers and it is made by Semrush. With its split testing feature, Amazon seller can increase their conversions. You can run as many split tests as you want, until you perfect your listing of Amazon products. You also get tools like listing protection, listing quality check, and traffic insights. Start using Sellerly to scale up sales.
So, as an Amazon seller, to make this work effectively, you should always be searching for solutions that allow you to perform A/B testing of Amazon listings along with tools like listing protections, traffic insights, and listing quality check, so that you can easily understand and find out which of the elements perform well and are appreciated by your clients.
Looking for the perfect Amazon tool?
If you have been searching for a tool that allows you to do all the above-mentioned stuff, then you will need a strong and efficient tool that allows you to bring your A-game to the platform when selling on Amazon.
In this article, we will provide you with a detailed analysis of ‘Sellerly’, a tool designed to help you monitor, audit, and improve your Amazon listings, get you access to external traffic insights, and let you carry out split testing for your brand’s products.
Through this guide, you will get to know about all the useful features, so that you can decide whether this is the right tool for you and whether you should invest in this tool or not!
Table of Contents
About Sellerly Review: In A Nutshell
Sellerly is a powerful marketing and sales machine built by Semrush that provides several key tools and features designed to help Amazon’s growth-oriented sellers to improve their performance by using listing audits, split testing, and traffic analysis and suggestions.
Sellerly is probably the perfect toolkit for Amazon’s US marketplace sellers and merchants (businesses operating on Amazon.com), searching for reliable ways to increase their efficiency and boost their Amazon sales.
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What does Sellerly do?
Under Semrush’s parenthood, Sellerly was created with the goal of providing the single perfect instrument that a brand requires for its digital marketing requirements. The tools of Sellerly are designed to help you boost your online marketing performance, achieve a smoother workflow among team members, and save valuable time and effort on routine projects and tasks as well.
Tools you can use!
Sellerly is a feature-rich platform that puts together the right and perfect tools to ensure that Amazon sellers can maximize their overall listing success on the eCommerce platform and handle it seamlessly while discovering their sales growth points.
- Protect your Listing on Amazon
The Sellerly Listing Protection tool is an online monitoring system designed to allow Amazon sellers to track the rankings and visibility of their Amazon listings, monitor product prices, product titles and descriptions, changes in ownership of Buy Box, and more by keeping them informed and updated about list hijacking and any form of suppression problems.
By sending a notification whenever there is some kind of change in the keyword positions and prices of your items, as well as your order boxes, this tool ensures automatic tracking and monitoring of your Amazon listings. By connecting your Amazon MWS token you will be able to receive listing suppression alerts.
- Get Valuable Traffic Insights
Sellerly has created a tool that gives you useful insights into the traffic of your brand. For brands and marketers who want to discover and evaluate the most profitable external (non-Amazon) traffic sources that have the potential to carry maximum traffic to the Amazon listing of your brand, this Traffic Insights tool was developed.
The tool will analyse and tell you immediately which external traffic channels can have the greatest effect on your customers’ acquisition strategy. Traffic insights contains comprehensive reports of 4 traffic channels: Google organic traffic, Referrals, PLAs, and Display Ads.
The Referral Reports from Sellerly allow brand owners and marketing teams to estimate the traffic potential of links from external sites. The tool also has the ability to identify websites which, based on the products of your competitors, carry potentially high traffic counts to the competing offers.
You can understand and explore new possibilities and ideas for marketing collaborations and link-building by getting access to such information and stats.
This tool also enables you to run scouting campaigns, continually track and monitor shifts and variations in the commodity prices of rivals and their ownership of the Buy Box. This helps you to adequately organize the framework of your marketing strategy and come up with tactics that will help you win over your rivals
Sellerly has created a tool that gives you useful insights into the traffic of your brand. For brands and marketers who want to discover and evaluate the most profitable external (non-Amazon) traffic sources that have the potential to carry maximum traffic to the Amazon listing of your brand, this Traffic Insights tool was developed.
The tool will analyze and tell you immediately which external traffic channels can have the greatest effect on your customers’ acquisition strategy. Traffic insights contain comprehensive reports of 4 traffic channels: Google organic traffic, Referrals, PLAs, and Display Ads.
Want to read other review about Sellerly? Then check this article, which tells you if Sellerly is the right tool for you or not.
- Run a Quality Check of your Amazon Listing
The Listing Quality Check tool from Sellerly is an ethical audit tool designed to give you the ability to boost the visibility of your product page, along with other primary marketing parameters such as sales and CTR. This is a thorough Amazon listing audit tool that will ensure that your listings perfectly follow the specifications and style guides – Amazon guidelines.
In addition, the tool can also provide you with data-driven ideas designed to improve the exposure of your listings and ultimately boost your conversion rates. These principles and strategies are focused on the experience and understanding shared by numerous industry and business experts who will help your brand perform well on Amazon by recommending the best and optimal industry practices.
- Split Testing
For all sellers on Amazon, Sellerly’s Split-testing tool is free to use and is included for free with both the free and paid subscription plans. In order to run split tests and optimize main page parameters such as page/product title, description, pricing, and images to ensure maximized page efficiency as well as higher sales, this tool is extremely simple to use and lets Amazon sellers easily fine-tune and tweak their listings.
There are no limitations on the number of split tests you can do with the tool, which means that you can run multiple tests and play with the parameters of your Amazon listing to build the perfect listing that will drive further conversions and ultimately lead to higher conversions and sales.
Sellerly User Interface
Sellerly has the same reputation as Semrush with an easy-to-use UI that has always been admired over the years. Among all other tools of its kind, Sellerly has one of the finest and neatest user interfaces. When setting up Sellerly, the best thing one can find is that you get to use a single cohesive dashboard that consolidates all the required resources in one place and gives you organized access to all.
The dashboard gives you power over all the configuration and testing choices that you need to manage your listings of Amazon products. Through the Tools tab available on the main dashboard menu, you can easily access any Sellerly feature.
The dashboard will have all the necessary Sellerly tools organized in one place including Traffic Insights, Listing Protection, Listing Quality Check, Split Testing tool. The access and use of these tools can be done in just a few clicks.
Sellerly Review Plans & Pricing
Currently, Sellerly offers users two plans that are listed under the pricing section of their official website to choose from. If you want to try the paid features to see if you can invest in them or not, you can choose between a free plan and a paid plan, which also comes with a 7-day free trial period. The big plus point here is that for both the free and paid plans, the Split Testing tool comes as a complimentary free tool.
There are some drawbacks to the free plan and it is suitable for small marketing teams and products. The plan just gives you limited access to the tools of Sellerly. If you want to use all of the previously listed Sellerly resources, you may consider opting for the paid plan which will grant you instant and unlimited access to the complete Sellerly package at a monthly cost of $50 per month.
Customer Support
Sellerly provides customers with exceptional customer service experience, provides timely round-the-clock customer support. You can contact their team via email on their help email ID, which is directly linked to Semrush via the direct email address specified on their official website. Via Sellerly’s official social media accounts including Twitter, Instagram, and Facebook, you can also link to their customer service team.
Sellerly also has an excellent online knowledge base in order for you to study and learn more about their software, as well as being able to solve some trivial issues on your own using their items without having to waste too much time browsing for solutions. This involves intensive learning through the blog, webinars, product demonstrations with FAQs, as well as a dedicated Semrush Academy training course.
Why do we love Sellerly?
- Powerful yet Cost-effective
One of the most cost-effective tools and services Sellerly provides under its paid bundle is one of the most cost-effective you can find. Although they may not be the cheapest, they are certainly priced reasonably, meaning that you will have a decent “Value for Cash” offer for your purchase.
You get unlimited access to all four core tools at $50 per month, allowing you to have complete control over different key aspects of your Amazon seller development. Plus, you get to try all of Sellerly’s paid features in one single tool for 7 days.
- Intuitive and easy to use
Sellerly provides a simple-to-use interface that, among all other tools of its kind, is considered to be one of the neatest. When setting up Sellerly, the best thing one can find is that you get to use a single cohesive dashboard that consolidates all the required resources in one place and gives you organized access to all. The dashboard gives you power over all the configuration and testing choices that you need to manage your listings of Amazon products.
- Performance Driven tools
Sellerly puts together the right and perfect tools to ensure that Amazon sellers can maximize their overall listing success and handle it seamlessly while finding their sales growth points.
- To build the perfect listing for boosting your sales on Amazon, you can conduct the split testing.
- You get access to advanced Traffic Insights that allows you to analyze the most profitable outside (non-Amazon) traffic sources that can carry maximum traffic to the Amazon listing of your brand.
- The Listing Protection tool is designed to allow Amazon sellers to track the rankings and visibility of their Amazon listings by getting alerts from Sellerly: monitor product prices, product names, and descriptions, changes in ownership of Buy Box, and more by keeping them informed and updated about list hijacking and any problems with suppression.
- Listing Quality Check is a thorough Amazon listing audit tool designed to give you the ability to increase the visibility of your product page along with other key marketing metrics, such as sales and CTR, and to ensure that your product listings follow the Amazon Guideline and style guides perfectly.
- Excellent Customer Support
Sellerly delivers the same kind of amazing customer service as Semrush, its parent company, did across all support platforms. In addition to social media and email, consumers will have access to a broad knowledge base network that provides comprehensive learning through the blog, webinars, product presentations of FAQs, as well as a dedicated Semrush Academy training course.
The team of Sellerly Customer Service is super attentive and always ready to respond to all your questions and inquiries that you put to them. Sellerly relies on the expertise and credibility that Semrush has developed over the years among its clients.
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Conclusion: Sellerly Review 2023
Overall, every Amazon retailer should try Sellerly to see if it can boost conversions and make better Amazon product listings quickly. Sellerly has a smooth, easy-to-use interface, has a low cost, and is driven by Semrush, an award-winning digital marketing tool developer known for its data accuracy.
The Split testing tool is free, and it’s pretty cool to see how your Amazon sales can make a huge difference with even the slightest changes. Incredible comparisons are provided by traffic Insights, Listing Protection is great for tracking your Amazon listing changes, and Listing Quality Check ensures that any product you have on Amazon has the right content.
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