Sendlane Pricing 2024: Is this eCommerce Marketing Automation Tool Worth it?

Exploring Sendlane’s pricing for 2024? You’re in the right place. Sendlane, an advanced eCommerce marketing automation tool, is designed to optimize online businesses with its powerful features.

In this guide, I’ll provide insights into Sendlane’s pricing, helping you decide if this tool aligns with your eCommerce venture’s goals. Before we delve into specifics, consider key aspects of Sendlane.

By the end, you’ll have a clear picture of features and costs, enabling you to make an informed decision. Let’s dive into Sendlane’s pricing plans for 2024.

About Sendlane

About Sendlane

The Sendlane email automation service allows B2C companies to create a personalized journey for each subscriber based on their behavior and comments.

The Sendlane platform automates marketing activities for small and midsized companies using email marketing. It tracks, personalizes, automates, and manages email marketing campaigns. Further, it provides users with the ability to better engage with customers by using data-driven messaging based on visitor behavior, such as website visits, purchase histories, refunds, etc.

Sendlane Pricing

sendlane pricing

sendlane monthly pricing

There are two subscription plans available for this product: Annual and Monthly. They both offer monthly and annual billing, with the latter offering a discount.

Both subscription plans include all Sendlane features except multi-user access, SMS automation marketing, dedicated account management, VIP migration, and onboarding support.

Based on the company’s contact count, here is how much they charge:

Annual Plan:

  • Email: $500/mo
  • SMS: $45/mo
  • Reviews: FREE
  • Billed Annually at $6,540

Monthly Plan:

  • Email: $600/mo
  • SMS: $50/mo
  • Reviews: FREE
  • Billed Monthly at $650/mo

Sendlane can provide a custom estimate if you need to store more contacts.

There is a 14-day Sendlane free trial, no credit card necessary, included with the monthly plan despite its slightly reduced features.

While the trial allows you to store up to 100 contacts, you cannot save more than that. Two weeks is an ample amount of time to take the Sendlane marketing software for a spin and assess its value.

Additionally, the company recently introduced a third program called Special New Customer Education. The eCommerce Email Academy’s 10-course module and six months of the Growth subscription are included in this starter pack.

In addition to these benefits, Sendlane offers a couple of extras:

  • 57 video lessons (over 8 hours in total)
  • 11 printable checklists
  • Quizzes for 10 courses
  • Interviews with three e-commerce experts you can download
  • Case studies of three major brands using email marketing

Sendlane’s paid subscriptions and services are automatically renewed. The software can be uninstalled if you do not want to continue using it after the current term ends. However, a prorated refund is not provided. 

Pros & Cons



  • Advanced Automation
  • Powerful Segmentation
  • Intuitive Interface
  • Comprehensive Analytics
  • eCommerce Integration
  • Learning Curve
  • Complexity in the pricing structure.

FAQ’s on Sendlane Pricing

❓ What is the difference between Sendlane's Growth and Pro plans?

Pro plans include additional features such as custom onboarding, monthly reviews, and free access to Sendlane's online eCommerce courses.

🤔 Is Sendlane worth the price?

Sendlane is a powerful eCommerce marketing automation tool that can help you automate your marketing campaigns, increase sales, and improve customer engagement. Suppose you are an eCommerce business that is looking for a comprehensive marketing automation solution. In that case, Sendlane is a good option to consider.

✔ Who should use Sendlane?

Sendlane is a good choice for eCommerce businesses of all sizes, from small startups to large enterprises. Sendlane is particularly well-suited for businesses that sell digital products or physical products.

Quick Links

Final Thought- Sendlane Pricing Plans 2024

In a nutshell, Sendlane’s pricing plans give you a bunch of useful tools for doing smart email and SMS marketing.

It’s good for making your marketing more automatic, targeting specific groups of people, and connecting with your online store. While it’s easy to use and has helpful stats, you might need a bit of time to get used to it.

Whether you go for a monthly or yearly plan, Sendlane helps businesses step up their marketing game with a mix of features, making it a solid choice for those who want advanced marketing help.

But do not let the lack of comprehensive Sendlane reviews deter you from giving this software a try. You can try it for free to see if it’s a pundit’s darling soon.

Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

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