Sendlane Pricing 2023: Is this eCommerce Marketing Automation Tool Worth it?

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Interested in knowing the Sendlane pricing plans? Are you keen on using the services of this excellent email automation service. So, let me explain in detail the pricing plans so that it becomes easier for you to decide. 

About Sendlane

About Sendlane

The Sendlane email automation service allows B2C companies to create a personalized journey for each subscriber based on their behavior and comments.

The Sendlane platform automates marketing activities for small and midsized companies using email marketing. It tracks, personalizes, automates, and manages email marketing campaigns. Further, it provides users with the ability to better engage with customers by using data-driven messaging based on visitor behavior, such as website visits, purchase histories, refunds, etc.

Sendlane Pricing

Sendlane - Pricing


There are two subscription plans available for this product: Growth and Pro. They both offer monthly and annual billing, with the latter offering a discount.

Both subscription plans include all Sendlane features except multi-user access, SMS automation marketing, dedicated account management, VIP migration, and onboarding support.

Based on the company’s contact count, here is how much they charge:


  • A contact list of 5,000
  • The monthly fee is $99
  • 79 dollars per month on an annual basis

Pro (Monthly)

  • $249/month for 10,000 contacts
  • $319/month for 25,000 contacts
  • $449/month for 50,000 contacts
  • $589/month for 75,000 contacts
  • $799/month for 100,000 contacts


  • $208/month for 10,000 contacts
  • $266/month for 25,000 contacts
  • $374/month for 50,000 contacts
  • $491/month for 75,000 contacts
  • $666/month for 100,000 contacts

Sendlane can provide a custom estimate if you need to store more contacts.

There is a 14-day Sendlane free trial, no credit card necessary, included with the Growth plan, despite its slightly reduced features.

While the trial allows you to store up to 100 contacts, you cannot save more than that. Two weeks is an ample amount of time to take the Sendlane marketing software for a spin and assess its value.

Additionally, the company recently introduced a third program called Special New Customer Education. The eCommerce Email Academy’s 10-course module and six months of the Growth subscription are included in this starter pack.

For both offerings, the total street price is $841, but this package is 40% less expensive. In addition, there is no subscription fee, but just a one-time fee of $497. You might find this plan to be a valuable purchase even if you have yet to learn the ins and outs of email and SMS marketing.

In addition to these benefits, Sendlane offers a couple of extras:

  • 57 video lessons (over 8 hours in total)
  • 11 printable checklists
  • Quizzes for 10 courses
  • Interviews with three e-commerce experts you can download
  • Case studies of three major brands using email marketing

Sendlane’s paid subscriptions and services are automatically renewed. The software can be uninstalled if you do not want to continue using it after the current term ends. However, a prorated refund is not provided. 

Pros & Cons



  • Using it for your company’s marketing is a good idea. The features are good.
  • There is a live chat option with customer support, and the setup process is somewhat intuitive
  • Start-up companies like to pay for marketing, but it’s a bit pricey.
  • You may have to start over if the landing page software freezes up/stops working suddenly

Final Thought

Relationship marketing platform Sendlane is rapidly gaining traction. Based on the company’s feature-rich plans and value-added services, its slightly higher prices appear to be justified.

Pricing Overview

Free Trial – You can receive up to 500 emails for free for 14 days with 100 leads or customers.

Growth –  Depending on the number of contacts, you can choose from multiple plans. For 1000 contacts, it costs $35 per month, while for 5000 contacts, it costs $99 per month. Additionally, more than 10,000 contacts can be reached by the company’s sales team.

Marketing Automation Pro – Its monthly subscription pricing ranges from $150 per month to $100,000 per month depending on the number of subscribers.

Enterprise – Get pricing details from the vendor.

Sendlane’s features should be upgraded a bit. If the software is to remain competitive. In the near future, I can envision it becoming an all-in-one marketing platform.

But do not let the lack of comprehensive Sendlane reviews deter you from giving this software a try. You can try it for free to see if it’s a pundit’s darling soon.

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

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