Sendlane Review 2023: Is It Best New Age Email Marketing Tool?

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  • Email Marketing
  • Real Time Analytics
  • Marketing Automation
  • Multi Variable Segmentation
  • Intelligent Pop-ups
  • The clean, reporting interface
  • Real-time Event Tracking
  • Create visually stunning, high-conversion emails


  • Compared to most rivals, Sendlane is more expensive.
  • Integrations are limited compared to competitors
  • Sendlane does not allow international SMS owing to data and privacy restrictions.

As it is too young in the email marketing industry, Sendlane gives the run for money to others in the industry. It is a perfect solution for digital marketers.

Price:$ 18

Here is my fresh Sendlane review for the year 2023. Most reviews on Google for this widely used email marketing platform are either outdated or lacking essential details like current pricing and feature sets.

This review is unlike the rest because it is comprehensive, and analytical, and includes all the details necessary to make a purchase.

When you consider Sendlane’s core features, integrations, email deliverability, email builder, customer service, and pros and drawbacks, you’ll realize why the platform costs what it does.

Here we will compare Sendlane to other email marketing services and give you our honest opinion on whether or not you should use it.

Sendlane Review: What is Sendlane?

Sendlane-Review - What is Sendlane

Sendlane’s email marketing software enables businesses to do it all from one place. With the company’s expanded network of partners, they have a variety of digital and social media tools at their disposal.

The main goal is to achieve success by providing an easy-to-use solution for your business as opposed to investing heavily in expensive set-up costs or software that isn’t always delivered on time and beyond expectations.

Bottom Line Upfront: Sendlane is not the most affordable option, and getting started with it requires a respectable amount of effort. In my opinion, there is still room for improvement there. Stick with something like Ontraport or ActiveCampaign here instead if you want something comparable, but with a track record that has already been established.

20% OFF Sendlane Coupons, Promo Code June 2023

Sendlane Features


Sendlane has got scads of features and is perfectly designed for bloggers. It is perfectly designed for the automation process and creates 1-on-1 interactions.

Email Marketing

It is one of the best Email marketing tools in the industry since it makes your start sending emails and auto-responders are quick enough.

Sendlane Review- Email Marketing

Sendlane has a lot of functionalities with its email marketing tool. Let’s have a look at them:

  • Campaigns: Send and Schedule your email campaigns on a go.
  • List Management: Manage your business and create a list for your business. Create as many campaigns for your business.
  • Automation: You can include or exclude any recipients from your list if you want.
  • Advanced Web Forms: If you are a coder and have the webforms, then you can integrate the webforms in seconds with our website.
  • Custom Templates: A number of templates are available which are easily available in the drag-and-drop builder.

Automation Process

One of the reasons I love Sendlane is its automation process. The automation process of Sendlane lets you choose which emails need to be sent to whom according to the focus.

Also, it moves people from one list to another and pushes them through different funnels. It moves the subscribers to a list that could bring you more engagement and more sales.

It eases more tasks for you:

  • Create highly converting funnels
  • Subscribe to the Notifications
  • Clean list of inactive subscribers
  • It also uses tags to segment subscribers. Sendlane helps by using the tags for your subscribers and sending every detail of your subscribers based n their activity. This way, you can target more.

Also, in the dashboard, you can choose between the auto-responder series and the automation workflow.

Real-Time Tracking

Sendlane helps you track your start sending the emails and keep a finger on your email campaigns so that you can know if your strategy works right.

With real-time tracking of Sendlane, you can check:

  • Email Statistics include data such as successful deliveries, open rates, click rates, Unsubscribers, and Links that were clicked.
  • Subscribers’ data and management such as the segmentation of your subscribers based on their activities and interests and detailed reports on the behaviors of the subscribers.
  • Landing Page Stats such as Total visitors, monthly visitors, opt-in rates, conversion rates, and weekly overview.

Event Tracking

What’s more special here is the live email tracking of each of the emails! The email tracking of the email can give you a dive into all the reports and your performance.

The intuitive dashboard gives you a list of all your current and past campaigns that you want to look for and also maps the success ratio for each of the campaigns.

This means that by the email tracking feature, you can make the right tracking for how much email is bringing the conversion for all of your campaigns.

Moreover, Sendlane gives the marketing pixel which is a unique HTML code. This code can be copied and pasted to the clipboard from where you can map the visitors and track the factors such as the conversion amount, currency, sign-ups, and page visits.

Email Re-targeting

E-mail retargeting works really well to bring more ROI to your business. It works the same way as re-marketing does.

When the visitor visits your website and he/she leaves your website without taking any action, an email is sent to you for convincing the visitor to take further action.

Sendlane detects the visitor on your website and filters the visitors on the basis of the rules you set and the behavior of the customers. It does each task such as the abandoned carts, discounts, the recommendation of the products, and various other rules.

Thus, it is a perfect way to bring back the visitor to your site without much ado. start sending the emails also helps by serving the purpose of:

  • Track the subscribers for each mail you send.
  • Send personalized emails based on the subscriber’s behavior.
  • Use the pre-designed automation template which in turn can set up your workflow in minutes.
  • Setting up is easy!! Just activate, copy, and paste.


Sendlane is a complete email marketing tool covering major aspect like Email Deliverability, Data-Driven Marketing, Personalized Experiences & more.

💰  Price


😍  Pros

Solid Marketing automation tool offers 100+ integrations.

😩  Cons

Sendlane Doesn't offer any free plan.


Sendlane is fresh tool to give run for money to other big email marketing platform.

Overall Rating 4.5/5

Sendlane Integrations & API

What’s even better is that Sendlane integrates so well with different applications and web services. It has got unique software that can bring better sales and eventually more conversions. With this software with integration, you can make the contact information easily available to the vendors.

Sendlane Review- Integrations

This also works really well with the affiliates. Being an affiliate, you can capture emails by using this amazing Sendlane API.

Some of the platforms that integrate well with Sendlane and ease your task are:

  • Zapier: It makes your task easy by switching between two web apps.
  • Shopify
  • WooCommerce
  • ClickFunnels
  • Privy: A platform crafted for email automation and to get more sales and higher conversions.
  • OptimizePress: Creates highly converting landing pages and membership portals for you.
  • Deadline Funnel: Platform for the lead funnels.
  • JVZoo
  • PaykickStart
  • LeadsTunnel
  • Wheeli
  • Popup Manager and many more…

Deep Insight into Integration with Shopify

The integration with all other apps such as PayPal and WooCommerce works really well with Sendlane. What’s even more amazing is its deep data digging into Shopify. Sendlane keeps track of all your Shopify customers and tracks the campaigns thus increasing the chances of ROI.

Sendlane Review- Workflow and Tracking

If a visitor visits your Shopify cart and returns without any action, you can re-target the customers.

Sendlane Support

Whenever I review software, I consider customer support as the most important aspect. Sendlane does a perfect job when it comes to serving and helping its customer.

It comes to the rescue every time you are struck. Sendlane comes up with a live chat support system. Not the live chat, it also has a ticketing support system.

The support system is available on the right-hand side at the bottom of each page with a bright red button. The support is available 24/7/365 and it has got a team of experts to help you.

It has also got a knowledge base that is available with different guides and video tutorials which you can refer to for free.

Best Sendlane Alternatives

1) ActiveCampaign


ActiveCampaign is a CRM that allows you to automate your email marketing, marketing automation, and CRM.

It also gives you the power to create custom CRMs for your customers. You have the flexibility to integrate any of your best practices emails with ActiveCampaign’s Salesforce integration or create your own.

ActiveCampaign is a cloud-based software that allows you to send email marketing, create marketing automation, and manage your customer relationships. The ActiveCampaign interface is easy to use and set up and features a drag-and-drop campaign builder.

2) Omnisend

Sendlane Alternative Omnisend

Omnisend is a platform that automates email marketing, SMS, and analytics. It has a suite of tools for digital nomads that allows them to run their businesses from anywhere in the world.

Omnisend is a full-service marketing automation solution for your eCommerce business. It automates email marketing, automated phone calls, SMS, or online surveys.

It is easy to use and works as you want it to, doesn’t consume any of your time, and gives you the chance to focus on what you do best – running your business.

You can now focus on the things that really matter – running your eCommerce business instead of building an app with JavaScript and HTML.

3) SendinBlue

Sendlane Alternative -Sendinblue

SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails, and SMS message functionalities within a suite. SendinBlue is known for its reliability and ease of use.

SendinBlue offers the power able to send unlimited emails while using only 1GB of storage per mailbox. You don’t have to worry about storing emails in Gmail or Yahoo. Instead, you can simply use SendinBlue as your email marketing tool!

Sendlane Pricing Plans

Sendlane pricing faqs

Sendlane pricing plans are simple. There are no setup fees and no contracts for this tool. Also, the pricing model is similar to all other email automation tools.

The prices may be monthly or annually. You can save up to 14% on an annual plan.


Quick Links:

Sendlane Reviews & Testimonials by Users

sendlane reviews capterra Sendlane pricing features


FAQ related to Sendlane Review

✅What are Sendlane Pricing Plan?

Sendlane pricing plans are transparent with plans like growth plans at $99 for contact up to 5000 & professional plans at $249 for contact up to 10000.

😎 Does Sendlane offers free trial?

Sendlane offers 14 days trial that allows you to access pro services. This plan allows only 500 contacts and 1000 emails.

🔥 Can I integrate Sendlane with my website?

Sendlane offers all the tracking pixels, tools, and integrations required to help leverage the platform. In addition, our 24/7 support team is always available to help you.

👉How often can I change my Sendlane Pricing plans?

You may change your plan any time whenever you feel like it.

✅How does Sendlane work?

Sendlane is an email communication platform that can help you in personalizing conversations with your customers. You can send as many automated emails as you want to your targeted audience.

👉 Is Sendlane worth it?

I have really enjoyed using Sendlane. It can be hard to figure out, but overall it has been good. Their customer service is the best that I have seen and they are much better than companies who have been around for a long time.

👉What does Sendlane do?

Sendlane is a way to send emails. You can make lists of people to who you want to send emails. Sendlane lets you make a list based on what the person does, where they live, or what they have bought before.

👉 Is Sendlane an autoresponder?

Sendlane is a marketing and email automation platform. It helps customers manage their sales funnel in one place. This way, they do not need to worry about handling everything on their own.

👉 Is Sendlane a CRM?

Sendlane is the perfect way to reach your audience and save money in email marketing. Send emails that are tailored just for them, not all of those pesky marketers who want you on their list too! Sendlane offers a wonderful tool with its Cloud-based service; consumers can now create personalized messages without having any technical knowledge at hand which makes it easy as pie. With this intuitive interface, anyone from content creators right down to e-commerce company managers will have no problem using the platform.

👉What is Sendlane used for?

Sendlane is a way to email people. It helps you get the word out so people will know about your things. You can use it to tell people about your products, or sell them anything you want.

👉How to Apply Your Sendlane Discount Code

Step 1 - On this page, look for your Sendlane promo code and click the icon to access it. Your computer or smartphone will immediately copy the coupon code to the clipboard.
Step 2 - Visit and add your desired items to your trolley. When finished shopping, go to the Sendlane checkout page by clicking Checkout or See Cart.
Step 3 -Locate the text field labeled Promo Code or Discount Code on Sendlane's checkout page. Paste your Sendlane coupon code in this area after you've found it. Your Sendlane discount has been applied.

Conclusion – Sendlane Review 2023: Is Sendlane Worth it?

As it is too young in the email marketing industry, Sendlane gives the run for money to others in the industry. It is a perfect solution for digital marketers.

The auto-responders and the workflow are the positives of this software. It is on the way to becoming one of the premier auto responders in the market.

This was my detailed review of the email automation tool Sendlane.  If you have used it earlier, do remember to leave feedback for us in the comments box.

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

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