Sendpulse vs Mailchimp 2023– Which Is The Best Marketing Platform?

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Pricing 9.85 10
Best for

Automate your marketing and combine all delivery channels on one platform: email, web push notifications, SMS, Viber.

Mailchimp's all-in-one Marketing Platform helps small businesses market smarter so you can grow faster

  • AB Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • AB Testing
  • Automated Publishing
  • Click Tracking
  • Conversion Tracking
  • Campaign Management
  • Easy to Use
  • Goo Customer Service
  • analysis instruments are helpful
  • login and registration are very simple
  • Automate your Marketing
  • amazing experience
  • better formatted email on mobile
  • User can store 2000 Contacts
  • tools are multi-channel
  • Budget Friendly
  • restricted to specific designs
  • No ability to manage a sales funnel

Sendpulse vs Mailchimp which is better? You should compare products available on the market before selecting the most beneficial and productive Marketing Software for your company.

SendPulse’s overall score of 8.0 can be compared with MailChimp’s score of 9.0 here. SendPulse vs. MailChimp may also be compared in terms of general customer satisfaction (96% vs. 98%).

Moreover, you can examine their strengths and weaknesses feature by feature, including their prices and terms.

By comparing products, you can make sure you select the right software for your needs.

In order to determine which solution best meets your needs, you must understand your unique situation.

What is MailChimp?

Sendpulse vs Mailchimp- Mailchimp review

With MailChimp, you can create targeted email or ad campaigns that reach the right people at the right time. With just a single API request, it can target your customers based on their behavior, preferences, previous purchases and also send a series of emails.

A MailChimp ad campaign can be promoted on Google, Facebook, and Instagram to reach a wider audience. You can access your sales, revenue, or any other report at any time, anywhere with its advanced reporting features.

Using the mobile app, you can create and send messages directly from your phone using intent-based templates.

What is SendPulse?

Sendpulse CRM Review

Using SendPulse, you can reach your target audience through email, push notifications, SMS, and Facebook Messenger, ensuring your message appears in their email inboxes, on their phones, and on their social media accounts.

Furthermore, SendPulse software allows you to send transactional emails to your users via SMTP. Automated emails are sent to your users when they book, order, or subscribe.

By using the drag and drop editor, you can create adaptive emails using more than 130 free templates to create responsive email campaigns. Creating a database of users is also easy with SendPulse’s subscription form.

SendPulse Features

Like Mailchimp, SendPulse provides a lot of features and could also serve as a CRM. A few of its features include:

  • A landing page that integrates with a payment system
  • Checks for spam and verifies emails in-built
  • Split-testing A/B
  • Resend campaigns that have not been opened automatically
  • Rating of subscribers based on campaign engagement
  • Segmentation based on campaign fields and list fields
  • Sign up forms that can be embedded, pop-ups, or floating
  • Customer actions, subscriber activity, and custom events trigger automation workflows
  • Click maps, device types, and geostatistics are included in detailed campaign reports
  • Transactional email capability (using MailPoet or PHP Mailer is needed)
  • (At an additional cost) SMS marketing capabilities
  • A Facebook and Telegram push notification and chatbot builder
  • Android and iOS mobile apps are available
  • You can integrate CreateForm, WordPress, Opencart, and OptinMonster directly

As a multi-channel marketing automation platform and integrated CRM, SendPulse is a good choice for users. Those needing only basic email marketing functions, however, might find the interface a little overwhelming.

Mailchimp Features

Mailchimp Overview-

The email editor in Mailchimp allows you to customize the email content and graphics. You’ll need to work harder to jazz up your emails if you’re on the free plan since you only have access to basic templates.

Personalized content and autoresponders are made easier with Mailchimp’s machine-learning approach to autoresponders and segmentation.

A customer’s past behavior is analyzed by Mailchimp to predict how likely they are to purchase again in the future. These segments can be emailed directly to the customer.

In addition to automating time-consuming tasks, Mailchimp also creates workflows and maintains segments.

As customers meet the criteria for segmentation, Mailchimp automatically adds or removes them from segments. Whenever you send an email newsletter campaign, you don’t have to sort your contacts manually.

Throughout the sales process, workflow templates can also be used to nurture customers.

Mailchimp provides campaign metrics through its reports. An email campaign to increase website visits can track the number of people who view product pages.

From the reporting dashboard, you can track the number of you run an email campaign to increase website traffic, you can track how many people view product pages.

Who is SendPulse for?

Sendpulse Bulk SMS

Thanks to SendPulse’s easy-to-use setup process, this software can cater to both experienced marketers who need to create complex campaigns as well as business users without experience in email marketing who want a quick and easy way to increase sales.

Who is Mailchimp for?

Almost everyone knows about Mailchimp. The most common email marketing software for small businesses and solopreneurs tends to be Constant Contact – and for good reason.

I like how easy it is to use. In spite of its quirky and humorous nature, it is very easy to use and allows you to tailor your campaigns to your target audience’s interests.

A small business can use it for free, but the cost rises as the email list grows.

SendPulse vs. Mailchimp: Pricing

You can buy more contacts in certain email marketing software programs, but they cost more. Upgrading your plan gives you access to additional features.

Mailchimp and Sendinblue combine these two approaches.

SendPulse Pricing 

SendPulse Prices

  • Up to 15,000 newsletters can be sent absolutely free to your subscribers if you have fewer than 2,500 subscribers.
  • The first 12,000 emails of the SMTP service are free for you to test.
  • They offer free web-push notifications with SendPulse.
  • SendPulse Pricing

If You can choose from these types of accounts if you have more than 2,500 subscribers:

  • Bulk Email, SMS, and Web Push Pricing from SendPulse
  • A subscription-based payment that allows you to select the number of subscribers and emails that you need. Prices start at $9.85.
  • Every time you send a mailing, you will be paid. For 10,000 messages, it starts at $32.

Mailchimp Offers

Mailchimp Pricing-

Mailchimp also has a similar structure with one free and three paid plans.

  • Free plan: Yes, but with a limit of 10,000 emails a month
  • Free trial: No
  • Discount: Not for private sector organizations, but nonprofits and charities receive a 15% discount
  • Starting price: Free, but the least expensive paid plan starts at $9.99 for 500 contacts

A variety of pricing options are available for all sizes of businesses with Mailchimp. The free plan is excellent value for the money, as it allows you to send 10,000 emails per month to up to 2,000 contacts. It includes a range of advanced features, including:

  • Stratification
  • Targeting based on behaviors
  • Landing pages
  • Using pop-up forms
  • Automating in a single step

It does not include advanced analytics or A/B testing, and it does not provide phone, email, or live chat support.

Pros and Cons of MailChimp


  • Setup was a breeze with Mailchimp, which is super easy to use. It is very user-friendly and easy to use.


  • Spam filters sometimes mark legitimate emails as spam. Your account can be suspended or even deleted if you have too many marked as spam.
  • They terminated the relationship after I misunderstood how to use the platform because of spam

Pros and Cons of SendPulse


  • It is designed for sending emails and SMS, as well as creating chatbots for Facebook, Telegram, and WhatsApp
  • A user’s email will look good no matter what device or screen resolution they use
  • There more than 130 Free Templates
  • Your sales funnel should nurture leads at every stage and convert them to paying customers
  • You can create trigger flows with Automation 360 using email, web push notifications, etc.
  • Sending emails based on events


  • .A better pricing option is needed
  • Free plans have a lot of limitations

SendPulse Customer Reviews

Sendpulse pricing


Conclusion- SendPulse vs Mailchimp- 2023

There are many similarities between SendPulse and Mailchimp. They both strive to provide their customers with the best possible service.

The user interfaces of both are modern, clean, and streamlined. Both companies emphasize powerful, highly-personalized, and segmented contact management. However, their free plans come with inadequate support.

They are very closely matched in terms of features and usability. The paid plan from Mailchimp is less expensive and a better value for your money thanks to its superior analytics and reporting features.

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Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, make money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like : ImageStation, Newsmartwave, & Experthoot

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