Part of being a great blogger is being able to pick out what is true and what is false about all things SEO and blogging. After all, your job likely involves a little bit of link building and optimization, not to mention you have to come up with a topic people really want to read about. Unfortunately, sometimes telling the myths from the facts can be tough.
SEO as well as blogging can be very complicated and it’s always changing, so it’s important each year you ask yourself a few different questions: What are some of the new blogging myths circulating the web, and am I falling for them or is my strategy solid?
Top Blogging Myths You Don’t Want to Bring into 2014
The end of the year is one of the best times to take a look at some of these myths and put them to rest once and for all so you can start fresh with a new year. Below are some of the most common myths that affect bloggers:
Myth: You have to be popular in order to earn a lot of social shares and clicks.
This myth probably speaks to bloggers who work for a larger company. Your boss is surely wondering why the blog doesn’t earn lots of tweets and +1s, and it makes sense to assume that it’s because you aren’t popular yet. Your name isn’t well known in the community, so it’s hard to get people to connect with you and share content.
This is true to some extent, but being popular is not a necessity when it comes to getting social shares. You don’t need to have a lot of followers or friends to get those shares and clicks—what you need are meaningful relationships. Create great content and really focus on helping others and not going viral.
Myth: Your audience doesn’t read blogs.
It’s definitely true that you need to have your audience in mind when writing and creating a blog, but if you’re looking to attract for example an older crowd, you might assume that they don’t read blogs.
The truth is that there is a good chance that your audience won’t visit your website and click on your blog or go in search of finding a great blog, but anyone who uses Google will surely come across a blog article as a result. Blog or no blog, that webpage that’s showing up on page 1 of a SERP is going to get clicked by every audience (at least every audience that uses Google).
Myth: Your posts should be at least 500 words to bring in more traffic.
When you visit bigger and more authoritative blogs, it does seem as though the articles are longer and more detailed. Many blogs will even require that guest bloggers write articles at least 500 words long.
While in some contexts this might be nice, it’s completely not necessary. If you can get your point across in 200 words and write a witty article, that can still be incredibly successful (in some cases more than if the article was long). You can also use video, infographics, or even small graphics that are interactive and require no text at all.
Myth: You have to do keyword research and use that keyword in your article.
In the past this may have been crucial to ranking well on Google, but companies are realizing that you can be successful without keywords.
Creating great content and building a community of loyal followers can help you spread your content on social media as well as earn you links naturally, which Google likes best. In fact, Google is trying to move away from the importance of keywords through semantic search and cocitation practices.
What do you think are some SEO and/or blogging myths that many bloggers still believe? Let us know your thoughts in the comments below.