As part of our Bloggers Ideas interview series, today we have Rachel Diamond who is SEO engineer and currently working for upsearch. She will be discussing various techniques about SEO, Social Media & networking . So lets start with the interview.
Please introduce yourself to the readers, what is your educational background and current job profile. How did you enter in this Digital marketing world ?
I’m Rachel Diamond and I work for the company UpSearch who are a great Digital Marketing Company, that also deal with Web design and development. I am an SEO engineer and I help to market various websites online through different forms, whether it is onsite optimization or offsite. I entered the Digital Marketing World after leaving University and looking for a job, I was approached by a recruiter who provided me with a chance at an interview and the rest as they say, is history. Follow me on Twitter for news and updates on everything Digital Marketing related.
Depends on who their target audience is – wherever their target audience hang out, these are the networks they should focus on. E.g. b2b LinkedIn is usually a great place for people to meet others in the same industry. However with changes to Facebook and Facebook advertising, this has become a huge platform for many businesses to reach a target audience at a small cost (or big cost depending on the size of the campaign). Twitter is a great way to respond quickly to customers, but it is best to trial and error each social network to see which you get a greater response from.
However much your audience can handle and also what you are capable of – consistency and quality is more important than number of posts You can post to Facebook or Twitter 3 or 4 times a day, but you may need to post to the social networks in order to respond to queries, which would demand more posts.
Depends on what your goals are – page likes? Followers? Conversions? Engagement? Sales? You should clearly set out what you want to achieve from your campaign then track the metrics that will tell you whether or not it is working.
Segment and test test test!
the free ones tend to be a bit more network specific as oppose to all in one – for example twitter has tons (just search google) while Facebook has insights within the platform.
It depends on what you are calling “growth” and “all in one”. Hootsuite is one of the best all in one social media management suites but more expensive tools such as sysomos are more catered to measuring “growth” and share of voice etc.
Regarding LinkedIn, what is the benefit to posting updates regularly? Also, how often should I post something and what kinds of topics should I post?
Linkedin is a channel so the benefits of regular posting are the same – build an audience, attract the target market, brand and personal positioning, reach and awareness, traffic to your site etc. 1-2 posts per day should be enough for the LinkedIn crowd and “what” you post depends on what would appeal to your target audience.
Share them across any platforms you are active on and build relationships with people who talk about the same topics and who’s audience might also be a good fit for your audience. Join in relevant conversations with value. Responding to peoples posts on the social networks will build a friendship, which will help you in the future, as they will start to share your content with their own audience.
Regarding key words, besides using Google Ad Words, are there other resources/tools that I can use to look up key words and understand which ones are used most often and therefore too competitive?
Suggest scrapers are more important than ever now. Keyword researcher is great for this and long tail pro is another great tool that also has competition metrics.
How a Content Audit Works and Why Now is the Perfect Time to Start ?
Well you could audit to see what percentage of your content is catering to each part of the funnel (awareness, interest, desire, action, keep) << tons of different variations of the wording but essentially the funnel is the same. Are there opportunities to create content in other areas to better serve your audience and boost your business? Which content gets the most links, social actions, traffic, conversions etc? What does your audience respond the best to?
Do it now because content marketing has taken off by a rocket and will only get more crowded this year.
Short answer, find great content and then create content about it to improve on it by offering extra insights/opinions, commentary, expanding on certain areas etc. Could also curate multiple pieces of content and do some sort of wrap up or resources or list type post or package it up into something.
Any message to my readers ?
You should always be keeping up to date with the many changes in Digital Marketing, it is an ever growing industry with new and improved ways to market your company online. Keep reading blogs, similar to this, with posts on relevant topics to make sure you are aware of all the new changes and interesting facts that can help you in your own company.
I hope you enjoy this amazing interview with Rachel ! She had shared her best techniques . For me she is definitely skilled SEO. Thanx a lot Rachel for accepting interview request for my blog.