Are you into E-commerce Business?
Do have a built on Shopify? Or your competitor’s website is Shopify?
And you’re wondering how to Spy into your competitor’s website or ad account.
We know it because you are here. And trust us you are in the right place to find the right tools to spy on your competitor’s Shopify store.
Well, we understand we are living in a competitive world and to survive in this fast-paced competitive world it is very important to know what your competitors are up to.
Standing tall in the e-commerce industry is not a cakewalk. Sometimes, despite doing everything generating high sales becomes a big task while on the other hand when you see your competitor doing well.
We know those are frustrating times when you cannot understand what you are lacking in your strategies or formulations.
Let me tell you, You don’t always need to reinvent wheels you just need to look out for what is already working and you can make it work for you. There are methods out there that have worked.
I am sure what you are thinking, “How to find those wheels?”, “How to find those methods?”. Well, we are here to tell you “Exactly How?”
In this blog, we have shortlisted the list of 11 most important and useful tools/ Softwares to spy on your competitor’s Shopify store.
So, without any further do let’s get started.
Honestly, this is the simplest tool I have come across so far. This tool comes only with the basic functionalities which include Store Address, Daily Traffic, Rating, Best Selling & Facebook Campaigns.
The home page is not informative, it will directly land you on the tool, there are literally no picture or trends.
It directly shows reports. There is no assurance of accuracy, whether the data is old or new or live.
It is an absolutely free website.
Curious to know “What’s behind the door?”. Well, sneaking into someone’s house is unethical but you can surely sneak into someone’s website with this tool.
Yes, you read it right with BuiltWith you can get the sneak peek of what is happening behind the facade of a website.
Do you want to know what your competitors are using to optimize their store for a better sales conversion store?
Which plugins are they using & Best Shopify Tools To Spy On your Competitors?
How exactly they are doing what they are doing?
Well, we got you a solution for all your queries. With BuiltWith, you can find out all the information at one click on your computer for free.
To make use of BuiltWith, you just need to enter the URL of the Shopify store or any store into the BuiltWith search bar.
The result will help you bring out the list of every tool, plugin and app being used on the website. This way, you’ll be able to find out the best Shopify email provider they’re using. Which plugins they’re using, the analytics etc.
BuiltWith is free to use but with restrictions. If you want to use it to the edge you can buy a paid plan.
Plan details are mentioned in the picture above.
If you’ve been in the field of marketing for a bit now then I am sure you must be aware of Ahrefs.
Personally, it is one of my most favorite tools when we talk especially about SEO. It is the most useful tool for SEO.
It can be utilized for all features of your competitor analysis.
If you know anything about SEO, you know it can get complicated quickly. So, if you’re looking for one tool with utility in every aspect of SEO, Ahrefs is the best bet.
Ahref’s strength is in analyzing backlinks and selecting link targets.
Pricing Plan & Best Shopify Tools To Spy On Your Competitors
It is a premium tool, but you can sign up for a 7 days free trial for $7.
List of information which you can find about your competitors using Ahrefs are, Domain authority, Referring domains, New referring domains, etc.
The most important and crucial data which Ahrefs provides it, “Number of referring domains and where these links are coming from”
It’s important to know how quickly your competitors are gaining new links. If they’re acquiring hundreds of links a day, you may want to set a more achievable goal, Right?
This will help you plan your SEO strategy further.
Panjiva is a global trade data company, it has data and information of various businesses across the globe. Panjiva is available in 3 languages.
You can use Panjiva for several purposes including Search for international competitor suppliers or manufacturers and see where they deliver inventory (Local, National, Global).
It can also help you find new customers to target with your products and services based on detailed reports outlining who does business with your competitors.
Target new locations, demographics, and more when you learn what is being delivered to your competition.
Track competitor trade activity by keeping an eye on who does business with your competition, where your competitors source their goods, and what comes in their shipments. Basically all their trade information.
Determine high-level global trading trends. Discover legitimate suppliers and warehouses and save time and importantly it helps you monitor your supplier’s client base to find more sources of inventory and negotiate better deals.
Just like Ahrefs, Moz is also an SEO tool. But, Moz is a step ahead than Ahrefs.
Key features of Moz include Keyword Research, Site Crawling, Site Ranking, Content Optimisation, Analytics Reporting, Link Search, etc.
Using linking root domains (in other words unique domains linking to your domain) and the number of total links, Moz assigns a DA score and predicts how well your website will rank in search engine results.
To use the Link Explorer tool, enter the URL of your competitor.
Moz is a premium tool that comes with a 30 days free trial. And then they offer packages ranging from $99 per month to $599 per month. You will save 20% on the yearly membership.
The Facebook Ads info is a unique tool by Facebook which can help you to spy on your competitor’s Facebook ads.
You can visit a Facebook page and click the Info and Ads icon at the rear end of the left-hand-side of the Fan page.
This feature will provide you with all the information about the ads that are currently running across Facebook’s advertising platform and their placements too. This includes Facebook, Instagram, Messenger, etc.
This can be an influence you to create your next campaign to promote your own product and enjoy better conversion.
10) Shopify store Analysis
I wouldn’t say it’s a tool but this is a trick and involves quite a bit of manual work.
This simple trick lets you know how much a Shopify store is doing per month. Perhaps you want to know how much a Shopify store is doing on a monthly basis; you can easily use this trick to find out.
Here’s what you have to do…
Visit the store you have in mind and buy one of the products on the first day of the month.
You have to buy a product from the store in order to get an order no. You’ll get the order no in your order confirmation email.
After that, repeat the same process using another identity at the end of the month and make sure you do it at the end of the day to buy the same product or another product you can afford for the test.
Finally, calculate the difference between the order number to get the total orders the Shopify store is running on a monthly basis.
11) Diamond SKU
Diamond SKUs are basically the top-selling products in Shopify stores.
Normally when you visit these Shopify stores you cannot really know that these products until you add these strings to the store URL.
After adding these strings to the store URL, a page with their best selling products and categories will populate, plus the other valuable informational data.
Fadfeed is a Facebook ad chrome extension that’s used for spotting ads only on the Facebook platform.
If you run ads via Facebook Ads, then this might just be the tool you need to spot your competition ads and spy and on what they are selling.
Once installed and activated, instead of seeing the normal friends and family post on your Facebook feeds, you’re going to see is adverts.
This is good, because not only will you spy on ads but also see good products that people are pushing via adverts.
You’ll see their strategy and as well see their store as well as what running behind the surface that you replicate for better conversion in your store.
This tool is absolutely free to use.
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Conclusion: Top 12 Best Shopify Spy Tools To Spy On Competitors 2021
The success of the eCommerce business depends on various factors. Which ranges from content, email marketing, SEO, Social Media Marketing, Facebook ads, etc.
Sometimes we subconsciously as we do the manual work mostly and sometimes we do miss out on some important aspects which keep us behind in the race.
But why go for manual work now, when so many of the paid and free tools do the work for you and saves you tons of valuable time.
Not only services but they also provide valuable data. Data is an important asset of every business I always believed.
We hope you find the tools, plugins, extensions, tips & tricks we mentioned above would be of great help for you.