SimilarWeb Vs SEMrush 2022 : Which Is Best For Website Traffic Analysis?

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Market research is often the first step when beginning a new firm or extending an existing one into new areas. On the other hand, competitive analysis is something you should examine every few months, or at the very least once a year.

SEMrush and SimilarWeb are both filled with such information, but they are priced differently and provide various features.

SimilarWeb

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SEMrush

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Pricing $199 $69.95
Best for

SimilarWeb is a market/category analysis tool built as website analytics and traffic intelligence platform.

SEMrush is a comprehensive platform that includes more than 50 tools for everything related to digital marketing

Features
  • SimilarWeb delivers data on five distinct marketing industri
  • SimilarWeb is a market/category analysis tool built as websi
  • SimilarWeb traffic data was shown to have a more significant
  • SEMrush enables you to see how your audience compares to you
  • SEMrush maintains the industry's most comprehensive keyword
  • SEMrush was built as an ecosystem of sophisticated tools to
  • SEMrush offers five distinct channels for digital marketing
  • SEMrush's advertising capabilities include PPC keyword analy
Pros/Advantags
  • Data about user segments are easily accessible.
  • Contributes to market share growth
  • They provided easily-understandable traffic and keyword statistics.
  • Graphs that are simple to read and absorb.
  • A user-friendly interface.
  • Gain insight into the SEO and SEM
  • It conducts in-depth and exhaustive competitive research.
  • It includes the SEMrush sensor
  • It has a logical user-interface complete with visual graphs
  • It includes several valuable features, like the SEMrush Keyword Magic Tool
Cons
  • The free plan has a limited number of features.
  • SEMrush restricts access to a single login
  • User-pleasant due to its technical nature. 
Ease of Use

Easy to use provides a slew of company administration and optimization tools conveniently located on the front page under Solutions.

The Semrush interface is similar to those of competing products the data visualization that Semrush provides helps you get over this sense of overload

Value For Money

SimilarWeb delivers data on five distinct marketing industries to help businesses succeed in online marketing. It provides digital research and marketing and shopper, investor, and sales services.

SEMrush gives over 50 tools for analyzing statistics for your content across these five marketing platforms.

Customer Support

SimilarWeb has better user reviews and customer support and good amount of documentation

The good news is that you get 3 channels of customer support with Semrush: phone, email and chat.

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Any self-respecting marketer is, in a way, a journalist. They verify and re-verify every information that comes over their radar.

Verified data establishes credibility and a long-lasting reputation. It’s all obvious; the only challenge is how to get (or create) such unfalsifiable stuff.

You’re already ahead of the game if you have an accurate tool.

Let’s examine two industry giants of website traffic analysis – SEMrush Traffic Analytics and SimilarWeb – to see which one of them can serve as a reliable data supplier for your marketing initiatives.

Main Difference Between SimilarWeb Vs SEMrush

The main difference between SimilarWeb and SEMrush is that SEMrush delivers a full Traffic Analytics suite for online visibility, SEO, PPC, and social media while SimilarWeb, on the other hand, is purely concerned with website statistics.

Why do you Need a Solution for Market and Competition Research?

Market research is often the first step when beginning a new firm or extending an existing one into new areas. On the other hand, competitive analysis is something you should examine every few months, or at the very least once a year.

However, if you’ve never done your study or have seen your business’s development stall, you must consider all possible avenues for identifying untapped market chances and hidden growth areas.

This growth-oriented attitude is fundamental to market and competition research. These two facets of business and marketing analysis should assist you in the following ways: 

  •   Establish standards for performance evaluation and more.
  •   Demonstrate hidden audience insights and behavioral characteristics.
  •   Discover your rivals’ tactics for success.
  •   Identify the most significant market dangers and opportunities.
  •   Conduct an in-depth examination of your strengths and limitations.
  •   Analyze emerging market movements and significant trends.

As you can see, market and competition intelligence provide both high-level and more detailed information that may assist you in shaping and fine-tuning your marketing plans for enhancing your business’s digital presence.

This is some precious intelligence we’re discussing. While significant businesses may afford to engage research agencies (Nielsen and Forrester) to offer industry-level insights, such engagements are prohibitively costly.

Nonetheless, this information is priceless for any firm, big or small. This is why we have digital solutions that provide near-real-time market and competition coverage.

SEMrush and SimilarWeb are both filled with such information, but they are priced differently and provide various features.

As a result, this comprehensive comparison should assist you in determining the merits and limitations of both systems.

What is SimilarWeb?

SimilarWeb is a market/category analysis tool built as website analytics and traffic intelligence platform.

 While this is their primary focus, SimilarWeb also offers elements that may interest more general marketing professionals, like keyword research, affiliate marketing, and ad research. Their database contains information on 100 million websites.

similarweb

 While SimilarWeb is a well-established tool for market and competition analysis, it lacks several key characteristics. And, given that SimilarWeb charges individually for each solution, I’m not sure why you’d pay separately for their keyword/affiliate/ad research skills.

SEMrush’s digital marketing capabilities are unmatched by SimilarWeb when it comes to keyword research, backlinks, and other areas of online marketing.

What is SEMrush?

SEMrush is a comprehensive platform that includes more than 50 tools for everything related to digital marketing.

SEMrush was built as an ecosystem of sophisticated tools to address SEO, advertising, content marketing, social media, digital PR, and competitive and market research.

SEMrush maintains the industry’s most comprehensive keyword and backlink database. Its keyword database has over 20 billion terms, making it the industry’s most significant.

SEMrush data contains 808 million domains across 142 geographic areas and has over 7 million users (and 190 countries and regions for traffic analytics).

Essentially, it’s a one-stop shop for marketing experts that run an online company and want to learn intelligent methods for optimizing the productivity of each digital channel.

semrush

What makes SEMrush so beneficial is that you receive access to practically all of its features and tools with a single subscription, except those with limited functionality. 

SEMrush Vs SimilarWeb: Similar Features Comparison

Data Collection

The quality of your business intelligence depends on the accuracy and variety in which data you collect.

SimilarWeb

It’s hard to find a better crawler than SimilarWeb. This tool is constantly scanning search engine pages and websites, which means that it will give you accurate statistics on how popular any given page or site really are!

The SimilarWeb team has been hard at work to make sure that they are always one step ahead of the competition. They recently added some new features, including a clever strategy for supplementing their web crawler with valuable intelligence!

The data collected by this panel provides crucial information about which users are most likely to purchase products.

So, how do they do it?

The idea of being data-mined for business purposes may sound invasive but if you download and install SimilarWeb’s apps, addons or plugins then your browser will become part of their user panel. Their Chrome extension helps track basic website metrics while also taking something from your side – browsing information which ultimately strengthens the database they already have on users’ behaviors in order to sell better advertising spaces next time around!

With SimilarWeb, you are assured of an extensive panel for web measurement. It has representatives from across APAC to South America and North American regions as well!

SEMrush

SEMrush’s powerful keyword database and clickstream data have made them one of the most famous suites for SEO specialists who create content based on keywords.

When it comes to the internet, there are many different networks with varying sizes and preferences. This is why Google has local versions that rely on SEO (search engine optimization) for ranking purposes because each area of interest will have its own set ablaze by this kind of fire!

To create the most comprehensive data set possible, SEMrush developed several crawling systems to comb through all search engine local versions. The company then established a corresponding collection of information by taking a holistic approach with their entire process and used this information for research purposes only (they didn’t actually rank any websites).

SEMrush is the go-to tool for anyone looking to gain an edge on their competition. With 16 billion keywords and 500TB of raw clickstream data from 200 million panelists worldwide, they’re able to provide you with fresh insights into what people really want – before your competitors do!

Verdict

Unfortunately, SimilarWeb and SEMrush do not have access to all of the information on the internet. You can count on them to deliver the most up-to-date information based on the most popular keywords and traffic trends.

Accuracy

How Accurate is Similarweb?

SimilarWeb relies on data sources such as web crawlers and user panels to generate critical insights. That said, it’s obvious that the tool was built for high-level market estimates with an error margin wide enough to fit most people’s needs!

How Accurate is SEMrush

SEMrush’s keyword data is the most reliable form of information when it comes to search engine optimization. The company has databases containing over 7 billion keywords from all around the world, giving them a better understanding of what people are searching for in different areas and locations than any other service out there today!

Keyword Analysis

SimilarWeb

There are a lot of ways to optimize your SEO and content. One way is with SimilarWeb’s Keyword Analysis function, which can help you identify keywords for optimizing each strategy so that they’ll be more likely to find success on search engines like Google or Bing!

This keyword research tool allows you to see the traffic shares of various keywords and their corresponding sites. This is useful for discovering websites that seem like they’re losing or gaining popularity from a specific set, as well as how much each site may be attracting people searching those terms online!

The keyword analysis tool is the best way to find what people are searching for online. This means that it can give you insight into which sites continue attracting high traffic shares with each particular keyword, and why they’re doing so in spite of other websites out there competing against them!

With the information you collect from your marketing campaigns, there are many ways for which we can use this to make discoveries about our chief competitors or potential content partners.

SEMrush

SEMrush has a special feature for researching organic keywords. This is different from the similar web because it only goes into the search engine’s data, not paid advertising channels like keyword research does with PPC ( Pay-Per-Click ) campaigns or Google Adwords.

We help you discover the most strategic keywords for your website. And with our analysis, we make sure all words are rank-worthy and have the potential to increase traffic – otherwise, it would just be a waste!

Give your competition a run for their money with the powerful keywords and tools at SEMrush’s disposal. They have what is called “Keyword Magic Tool,” which goes beyond basic keyword research to focus on real intricacies that will ultimately make the difference between close competitors.

This keyword research tool will help you evaluate the difficulty of your specific keywords, as well as provide insight into what people are searching for. You can also see which questions have been trending with these terms over time- it’s a great way to get an idea about how topical this information might be!

Verdict

Both SimilarWeb and SEMrush provide valuable information on both paid keywords. They help users establish the best campaign strategies, plus comparative competition for various words in order to give you an idea of how well they will perform on your website traffic generation-wise- even if it’s just a general sense or opinion about which ones might be better suited than others!

That said, it’s commendable that SimilarWeb goes ahead and points out ideal landing pages for your keywords. Nevertheless, the winning shot goes to SEMrush who not only matches up with each other in keyword research but also manages through their site audit tool (Keyword Magic Tool) as well PPC keyword tool – giving you an edge over competitors!

Social Media Analysis

SimilarWeb

Well, it’s not exactly your go-to solution if you’re looking for deep social media analysis. The farthest SimilarWeb goes in this regard is traffic monitoring and analytics–which can be helpful but isn’t really all that fascinating or unique compared to what others offer!

The best social media marketing is no longer about gaining traffic on the platform. It’s all about generating leads from these channels and turning them into customers!

You can track the sources of your traffic through this section. Through it, you’ll be able to see how many people are visiting social media sites and which one is leading them here most often for a given period of time – providing insight into what might inspire new customers or give existing ones an incentive!

Luckily, we have their data on social media. The report contains information about the number and type of visits from various sources as well as how much traffic is linked with these sites in order to get an idea of what kind of business you might be looking at!

SEMrush

SEMrush is one of the most powerful tools for social media analysis, with features such as tracking traffic from various sites and analyzing posts in detail. It also has an excellent ranking system that allows you to see who your top competition might be on any given day or week depending upon what metrics they’re focusing their efforts around at any particular moment!

With the Social Media Marketing tracker, you’ll be able to see what your competitors are doing on social media and how they’re engaging with their followers. Not only that but this software also takes into account any new updates from companies in relation to certain keywords or topics so it’s easy for us as business owners to stay up-to-date!

The following are the critical pieces of information you need to boost your entire social media campaign.

Verdict

SEMrush is a social media guru that will give you the skinny on your competitors’ every move.

While SimilarWeb only reveals what they’re doing online, SEM Rush provides invaluable insight into how often and where these people share their content plus important details for informed strategies against them in any given space – be it LinkedIn or Twitter!

SEMrush Vs SimilarWeb: What’s Unique

Marketing Sectors

Now, I’ll discuss the fundamental marketing sectors they supply (SEMrush or SimilarWeb), which allow you to evaluate data from a single platform to expand and promote your content.

SimilarWeb –

SimilarWeb delivers data on five distinct marketing industries to help businesses succeed in online marketing. It provides digital research and marketing and shopper, investor, and sales services.

1. Sales:

In the sales industry, the comparable web enables you to expand your sales chances and interact with more businesses, which aids in lead creation. It consists of four different tools: lead generation, lead enrichment, sales engagement, and fraud detection. 

2. Investor:

A comparable web enables you to identify new investment opportunities via internet signals and real-time monitoring of company performance in the investor marketing business. It assists with four different tools (investment ideation, monitoring, forecasting, and due diligence). 

3. Shopper:

If you run an e-commerce firm or have an Amazon product listed, it will benefit you. It will assist you in providing Amazon consumer behavior data that will help you optimize your Amazon search strategy.

It assists in identifying consumer demand, comprehending the customer journey, and optimizing your Amazon search approach.

4. Marketing using the Internet:

Digital Marketing is the primary sector for any marketer looking to establish an online presence. It does competition analysis, keyword research, referral research, and ad creative research in digital marketing.

5. Digital Investigations:

You may do digital research to learn about your audience’s demographics and examine the industry and trends. Similar online sites offer benchmarking, market research, corporate research, audience research, and customer journey information in digital research. 

SEMrush – 

SEMrush offers five distinct channels for digital marketing that assist you in analyzing data and growing your content. Additionally, SEMrush gives over 50 tools for analyzing statistics for your content across these five marketing platforms.

Marketing Features - SEMrush

SEMrush enables data analysis across SEO, Content Marketing, Market Research, Advertising, and Social Media Marketing channels from a single platform.

1. Social Media Marketing:

Compared to Google Adwords, social media marketing is the least expensive option to promote your business or content. As a result, everyone today uses social media for advertising their material. SEMrush offers two distinct methods for social media marketing: social media posters and social media advertisements. 

2. Advertising:

Advertising is critical for brand promotion, and several case studies indicate that advertising conversion rates are pretty high. You need to spend $ 1 or $ 2 on advertising to generate $ 50 in income. Therefore the conversion rate is high.

SEMrush’s advertising capabilities include PPC keyword analysis and website monetization.

SEMrush Coupon Code- Features

3. Market Analysis:

 Market research is critical because competition is fierce, and you must do market research, competitor analysis, and strategy monitoring. SEMrush analyzes competitors, markets, sponsored advertising, and rival public relations.

4. Content:

Your Content is the second most critical aspect of Digital Marketing. Thus, SEMrush offers a content marketing tool for developing a content strategy based on supplied data and other devices such as content generation and distribution, content optimization, and content marketing analytics.

5. SEO:

The most critical component of any digital marketing tool is SEO since it is the most effective technique of organically growing your content. SEMrush offers keyword research, on-page optimization, local search optimization, rank tracking, link building, and competitor SEO analysis. 

SimilarWeb Vs SEMrush: Features Comparison

1. Analyses of the Audience and Demographics:

SEMrush enables you to see how your audience compares to your competitors. Additionally, you may evaluate audience overlap across up to five websites simultaneously utilizing SEMrush’s Traffic analytics tool.

Additionally, you have access to demographic information about your audience, such as their gender and age, as well as their particular hobbies and favorite brands. On the other hand, SimilarWeb examines demographics but does not analyze audience overlap. 

2. Accuracy of Traffic Estimation:

The integrity of these tools might readily be questioned, given they do not depend entirely on data supplied by specific websites. Rather than that, they draw on several sources, as described above.

However, how precise are SimilarWeb and SEMrush? This case study from OWOX should enlighten you on this critical point in the SimilarWeb versus SEMrush conflict.

The accuracy varied significantly according to the research, which reviewed SEMrush and SimilarWeb data on 787 websites and compared it to Google Analytics data.

SimilarWeb traffic data was shown to have a more significant standard deviation and did not correspond to Google Analytics data. However, it was not uncomplicated for SimilarWeb.

While traffic statistics from high-volume websites (those with over 1 million sessions) were more accurate, websites with less than 100,000 visitors showed up to a 45 percent variance from Google Analytics data.

Additionally, the analysis suggests that SimilarWeb is more accurate than SEMrush when evaluating data from websites with at least 500k visitors, 9 to 12 percent more accurate. SimilarWeb is also more accurate than SEMrush at evaluating website traffic on low-traffic sites, albeit both displayed “significant flaws,” according to the analysis.

 As a marketer or blogger, keep your expectations in check when utilizing either tool to do competition research on low-traffic sites. And this is true even for high-traffic areas with over a million monthly sessions.

From these stats, it’s evident that each tool has its own set of strengths and shortcomings in terms of accuracy since they use various methods and processes for data collection and analysis.

The data indicate that SEMrush and SimilarWeb are reasonably accurate. However, the latter often underestimates traffic.

Google Ranking Factors Data Driven Study by SEMrush

3. Analyses of Traffic Sources:

SEMrush and SimilarWeb both provide the exact data for traffic source analysis.

You may acquire an estimate of the traffic to any particular website and its many sources, including organic search, direct, referral traffic from other websites, sponsored search, and traffic collected via social media channels.

Additionally, the SEMrush traffic analysis tool provides additional information about a website’s traffic journey or how it produces traffic. Further, it breaks out referral traffic by source, indicating which sources drove traffic to a specific website page on a domain.

You may examine traffic to a subdomain of a website.

4. Source of Information:

SimilarWeb derives its data from several different sources. The platform collects data directly from website owners, partners, and public data sources, as well as anonymous behavioral data from its contributory network.

When all of the information is combined, SimilarWeb attempts to maximize the strength of each data source to provide the most accurate result. SEMrush, on the other hand, collects data via the use of machine learning algorithms and data from third-party sources.

SEMrush Tracking tools

Additionally, it employs various data collecting techniques, depending on the data kinds and accompanying databases. Given that the two tools collect data in distinct ways, it makes sense to determine which is more accurate. That will come later. 

5. Available Resources:

Beyond SEO, SEMrush offers many tools for content marketing, competitive analysis, PPC, and social media marketing. SimilarWeb’s features are mainly used to provide basic web statistics, such as total traffic and traffic channels.

While SimilarWeb’s subscription membership does provide specific extra capabilities, the company’s primary emphasis remains on traffic analysis. 

 

SimilarWeb Vs SEMrush: Keyword Analysis

Keywords are critical in today’s world of content production, and you need to have access to the correct ones to get your material out there and succeed, which is why keyword research is critical.

SimilarWeb’s keyword analysis data assists organizations in determining the most appropriate keywords for their SEO efforts and other content and initiatives. 

Additionally, tracking and monitoring keywords is a benefit. This data is quite essential when determining whether sites are gaining or losing traffic due to a given keyword or collection of keywords.

This also means that you’ll get information on the website that receives the highest traffic for a given keyword or group of keywords, which is beneficial information.

SEMrush related keywords report

This information may be utilized in various ways, one of which is to learn about your competitors and the people with whom you do business. Additionally, it may assist you in identifying your next area or prospective genre of content development.

Additionally, it may assist you in determining which backlinks are the most effective. It is readily available and offers a plethora of benefits. You must input and search for a specific term, and you have the option of specifying the period and country for which you wish to verify a rating.

Following this search, you’ll see that results are ordered according to their organic traffic split. These results are also filterable; they may be filtered by sponsored rivals or organic competitors using particular keywords; you can also learn which phrases are popular among internet users and use this knowledge to your advantage.

It’s a fairly straightforward technique. Occasionally, you may want to determine the demand for a particular keyword. The most accurate way to determine this is via CPC price calculation.

 There are several capabilities on SimilarWeb, but one that stands out is the ability to extrapolate traffic patterns from various keywords.

A graph called the traffic share graph allows you to watch the traffic trends of up to five prominent websites while capitalizing on a single term.

One issue remains unanswered with all of these advantages: how can I choose the appropriate keyword for my website?

The solution is simple; just input as many keywords as you like, up to 200 and enable SimilarWeb to perform its magic, analyze them, and provide you with results.

One of the critical benefits of SimilarWeb is that it does not just evaluate data blindly. It enables you to file these results according to specified and precise demographics. It allows you to filter your results by country and period. SimilarWeb functions similarly to an adviser.

It provides insights into which sites are the most excellent landing pages for your keywords, which it does through its visual breakdown table. If you want to design campaigns as effectively as possible, this is the option for you.

If you want to build your company organically, you can’t go wrong with SEMrush, and the organic feature is relatively straightforward to locate. SEMrush is quite similar to SimilarWeb in that it does the majority of the same functions, except that SEMrush focuses more on organic keywords.

SEMrush evaluates keywords based on their searches, competitiveness, and total traffic produced. SEMrush offers a one-of-a-kind tool that they refer to as a “keyword magic tool.”

This tool does exactly what the name implies: it identifies minor differences between you and your rivals and leverages this knowledge to propel you ahead of them.

Both SEMrush and SimilarWeb provide data on both paid and organic keywords. They recommend the ideal keywords for them to use in their campaign.

They both provide information on your rivals and compare you to them, highlighting areas where you fall short and offering suggestions for improvement.

Both are instructive and give you the means and opportunity to learn about more subjects. Particular terms denote these other domains. Additionally, you will get an understanding of traffic creation and its implications.

SimilarWeb takes it a step further by displaying the optimal landing page for your search term. On the other hand, SEMrush performs most of its functions via the audit tool, the keyword magic tool, and various tools.

SimilarWeb Vs SEMrush Pricing Comparison

To begin, you’ll be glad to learn that SimilarWeb provides a complimentary bundle. And, sure, it is entirely free. Without a doubt, a much-needed choice, given the prevalence of 2-4 week free trials in this market.

However, the catch is that the complimentary bundle is only valid for three months. Beyond that, it’s mostly ineffective. On the plus side, 90 days is a decent time to evaluate the service’s capabilities.

By upgrading, you have access to the Enterprise package, consisting of unique plans. Instead of locking you into a static plan that includes capabilities you may never use, SimilarWeb enables you to tailor the features to your exact requirements.

As a result, you wind up saving money over time. Regrettably, SEMrush does not provide a free trial. The most you can get here is a 7-day free trial.

Apart from that, successive plans have been developed following industry-standard consumption scales. One is designed specifically for startups, another for small and medium companies, another for marketing agencies, and the most expensive plan may be modified for corporations.

Newbies widely favor SimilarWeb because of its complimentary plan, which is practically functional for three months. On the other hand, SEMrush’s free trial is only valid for 14 days.

Additionally, SimilarWeb’s willingness to negotiate the pricing depending on the specific features you want to meet your requirements is remarkable.

Although SEMrush’s plans are organized on established use patterns, they may seem stagnant to customers with unique needs. Only the biggest firms gain from the ability to negotiate customs provisions.

SEMrush Pricing

 

SEMrush Vs SimilarWeb: Pros and Cons

SEMrush Pros

  • Gain insight into the SEO and SEM performance of other websites.
  • It conducts in-depth and exhaustive competitive research.
  • Additionally, it includes the SEMrush sensor, which provides access to the volatility score.
  • It has a logical user-interface complete with visual graphs and statistics to grasp the metrics quickly.
  • It’s a one-stop-shop. It includes several valuable features, like the SEMrush Keyword Magic Tool, an additional site audit tool, and a PPC keyword tool. 

SEMrush Cons

  • SEMrush restricts access to a single login to a single user.
  • The user interface is not particularly user-pleasant due to its technical nature. 

SimilarWeb Pros and Cons

SimilarWeb Pros

  • Data about user segments are easily accessible.
  • Contributes to market share growth by assisting users in creating new business categories.
  • They provided easily-understandable traffic and keyword statistics.
  • Graphs that are simple to read and absorb.
  • Acquire in-depth study of the traffic in different nations.
  • A user-friendly interface.

SimilarWeb Cons

  • The free plan has a limited number of features.

Quick Links 

SimilarWeb Vs SEMrush FAQs:

🤷‍♀️Which data source is more reliable, SEMrush or SimilarWeb?

SimilarWeb reports 75 % accuracy in 100 % data, whereas SEMrush reports the least accurate data. SimilarWeb is the winner.

❓Is SEMrush worth the investment?

Yes, SEMrush is an all-in-one marketing suite that enables users to do competition analysis, keyword research, social media analysis, and pay-per-click keyword research. And it was an effective SEO tactic in 2021.

👉What is the accuracy of SimilarWeb?

SimilarWeb provides more precise data, nearly 75 % of which is 100 percent accurate. In 2021, SimilarWeb was the only technology that consistently overestimated traffic.

🤔How reliable is SimilarWeb?

The most accurate tool overall was SimilarWeb, which underestimated organic traffic by an average of 1 %. It overstated overall visitation by 17 %, expecting 15.7 million visits for the 25 websites vs. the real 13.4 million. SimilarWeb was the only technology that consistently underestimated traffic in general.

Final Verdict – SimilarWeb Wins: SimilarWeb Vs SEMrush 2022

I’ve always been a strong supporter of both options. I used to believe that SEMrush was created for everything digital marketing (from sophisticated SEO to content management and beyond), but when it came to doing higher-level market and competition research, I’d still utilize SimilarWeb.

However, having used the SEMrush Trends package for me, I can attest that it is just as robust and intuitive as SimilarWeb, which means that when it comes to price transparency (which I like) and the most excellent value for money, SEMrush seems to be the better choice.

This is not to say that SimilarWeb is an unworthy platform – it might be ideal if you want a few functionalities backed up by high-quality data.

In this manner, you may have highly personalized access to a limited number of specific features and proceed with this decision. Double-check the final price structure if the price is comparable to Smerush’s basic plan plus. Trends, why would you pay the same fee for fewer tools and features?

Andy Thompson

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from ecommerce, startups, social media marketing, make money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like : ImageStation, Newsmartwave, & Experthoot

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