Here in this post, we are going to do- ‘Expert Round-Up Post On “Instagram Marketing Tips 2020” Let’s find out what experts are saying about this trending topic.
Experts sharing the best Instagram Marketing Tips that you should check out right away. Let’s See The Experts Opinion:
11 Social Media Experts Round-Up On- (Instagram Marketing Tips For 2020)
1) Vladimir Gendelman
Presentation Folders Printer at CompanyFolders.com
Vladimir Gendelman’s Best Instagram Marketing Tip
2) Jyotsna Ramani
Jyotsna Ramani’s Best Instagram Marketing Tip
3) Marcus Miller
Digital Marketing Marketing Strategist at Bowler Hat. Helping small businesses get BIG RESULTS from digital marketing.
Marcus Miller’s Best Instagram Marketing Tip
No doubt about it, Instagram is hot right now. Whether that is people migrating from Facebook and other networks or it’s just Instagrams time in the sun – who knows, but this opens up a big opportunity for marketers. However, like every new digital marketing platform or tactic, it is all too easy to feel you must have a presence and this is the magical marketing platform that is going to solve all of your worldly problems.
Well, maybe. If your customers are here and you can engage them then no doubt you may be on to a winner. But, my tip would be, to first do the research and ensure the people that you want to target are A) on the ‘gram and B) you can devise a strategy to turn Instagram exposure into a business. Even if this ends up being a very top of the funnel activity – it can work. But just as equally, Instagram is not right for every business.
At my agency, Bowler Hat, we work with lots of small businesses. Many who come through the door claiming they want to do Instagram ads, but often, when we do the research we realize this is maybe not the best platform for say… a plumber or some other traditional small local business. So my tip is to first create a marketing strategy and ensure Instagram is a good fit. Make sure you know your target audience, objectives, messaging and what you are trying to achieve. If you can answer these questions then you will have a much better shot at making this work than by just diving in and hoping for the best.
4) Raelyn Tan
Raelyn Tan is a digital marketing strategist at raelyntan.com. She has a community of over 50,000 online entrepreneurs.
Raelyn Tan’s Best Instagram Marketing Tip
Visuals may be important, but that’s not all that is needed in 2019. We have reached a time when having a beautiful Instagram account will no longer get you to stand out because there are so many of such accounts out there already.
To differentiate yourself, add more personality to your account. For instance, I highly recommend adding some personality to your captions. There are a ton of beautifully curated Instagram accounts, and people are choosing to follow accounts that don’t just look good, but they connect with.
5) Ryan Scollon
My name is Ryan Scollon & I am a PPC consultant specializing in helping small businesses. I have worked in the industry for over 6 years now, and have been featured on the likes of Search Engine Land, Moz & Business News Daily.
Ryan’s Best Instagram Marketing Tip
My #1 Instagram marketing tip would be to use hashtags. Sounds very simple and is one of the original features of Instagram but it is still massively under used. More and more people are looking for ideas and inspiration, but they can only find it if you are using relevant and popular hashtags.
6) Elaine Rau
LadyBossBlogger is an online resource for current and aspiring female entrepreneurs who want to learn how to start, grow and scale their blogs and online influence. Elaine Rau, the founder, has been featured in 200+ magazines, books, and publications and is a lifestyle and travel influencer @elainerau and speaker worldwide.
Elaine’s Best Instagram Marketing Tip
Instagram has changed a lot in 2019, make sure you know these crucial algorithm changes so you can keep up with the times!
1. Don’t use all 30 of your allotted hashtags
Just because you CAN don’t mean you SHOULD. If you max out on all 30 hashtags on every post, especially if they aren’t well-researched hashtags, your posts are going to be seen as spammy and Instagram will limit your reach.
2. The 6 crucial things Instagram looks for to decide whether or not to promote your content
1. Interest: Instagram predicts how much you’ll care about a post according to your past actions.
2. Recency: How recently the post was shared, new posts are prioritized over older ones.
3. Relationship: How close you are to the person who shared the post, Instagram judges this by seeing what photos you like, comment on and are tagged in.
4. Frequency: How often are you posting and how are people responding to your posts.
5. Following: How big is your following and how many of them are actually interacting with your posts.
6. Usage: How are you using Instagram, if Instagram detects unusual or bot-like activity, they will limit your reach and put a halt on the actions you’re allowed to take such as the inability to follow more accounts.
3. Don’t use banned hashtags Watch out, the most seemingly innocent hashtags are banned such as #beautyblogger, but #beautybloggers actually works!
Here is the complete list of banned hashtags for 2019: #alone, #assday, #beautyblogger, #bikinibody, #boho, #brain, #costumes, #curvygirls, #date, #dating, #desk, #dm, #easter, #elevator, #fishnets, #fitnessgirls, #graffitiigers, #hardworkpaysoff, #happythanksgiving, #humpday, #iphonegraphy, #italiano, #kansas, #killingit, #kissing, #master, #models, #mustfollow, #nasty, #newyears, #newyearsday, #petite, #pornfood, #pushups, #puppydogmondays, #saltwater, #shit, #shower, #single, #singlelife, #skype, #snap, #snapchat, #snowstorm, #sopretty, #stranger, #streetphoto, #sunbathing, #swole, #tag4like, #tanlines, #teens, #thought, #todayimwearing, #undies, #valentinesday, #workflow
4. Emojis are more important than you think Using emojis increases your engagement by almost 50%! The reason behind this from studies that have been done is that a smiley emoji or some other emotion stirs up the same emotion in the viewer which makes them more attracted to your content because you’re building that emotional connection. Just make sure not to overuse emojis because that is spammy too.
5. Create a searchable profile Instead of using your name as the first line in your bio, tell people what you do, who you are, or what you post about! Think about what people would type in the search bar of Instagram and think of what word(s) you want to be known for.
6. Write an informational bio Make sure to include important but general info such as; -How you help others or what you do -A little bit about yourself to allow others to connect with you -Big accomplishments and accolades -Where people can connect with you or contact you -Call to action to check out the link in your bio By implementing these 6 steps you’ll be sure to crush it on Instagram in 2019!
7) Ali Mirza
Founder and CEO of #iSocialYou – a data-driven social media agency
Ali’s Best Instagram Marketing Tip
Use Hashtag Layering To Grow. Most people don’t use 30 hashtags which is a mistake especially for small accounts. Very few do use 30 but they use hashtags that are too small or too big. If your hashtags are too small, no one will find you on the platform. If these hashtags are too big, then you may get lost in the noise.
The solution is to use Hashtag Layering. I would suggest using 10 small ( Usage less than 50k), 10 medium ( between 50k to 500K) and 10 large hashtags (over 500k). Also, make sure to save multiple sets of 30 hashtags and then rotate them while posting.
8) Angie Gensler
Angie teaches social media and digital marketing strategy at AngieGensler.com where you can access her free social media cheat sheet and other helpful resources for small business owners and marketers.
Angie’s Best Instagram Marketing Tip
To experience maximum results from your Instagram marketing efforts, focus on three things:
1. Leverage Hashtags Hashtags allow your content to be discovered on Instagram. A good hashtag strategy is the easiest way to increase engagement and grow your audience. You can use up to 30 hashtags on a post and 10 hashtags on a story. It’s important to use hashtags that are relevant to your post and that other people are using as well. Spend some time researching hashtags that are relevant to your business and the type of content you create.
Use a tool like Tailwind or Later to find the best-performing hashtags and create a few different lists of 15 – 30 hashtags that you can copy and paste into your posts. Once you’ve created your hashtag lists, save them to a notes app on your phone or use a scheduling tool like Later that has a hashtag lists feature. When you make a post, hide your list of hashtags by placing a series of periods (each one in a line by itself) at the end of your post before you paste your hashtags. Hiding your hashtags keeps your posts from looking too spammy or inauthentic.
2. Create Stories Instagram stories are increasing in popularity and they have quickly become the easiest way to get your content seen by more people. Stories are a great way to feature a more personal side of your business and connect on a much deeper level with your audience. While Stories can require more effort to create, using an app like Later allows you to create and schedule stories in advance.
The greatest thing about Stories is the ability to add a unique URL. If your business account has more than 10,000 followers you can add a call-to-action and a link in your Stories. This is a big deal for businesses and marketers because Instagram currently only allows one link in your bio. If you’re not at 10,000 followers yet, work those hashtags and post consistently to grow your account. Speaking of posting consistently…
3. Post Consistently To see true results from your Instagram marketing efforts, you need to post consistently. Stop worrying about posting multiple times per day and instead identify a frequency that is sustainable to maintain long term. This may mean you’re only posting a few times a week on Instagram, which is plenty to produce results as long as you’re consistent. The last thing you want to do is post 5 times a day and then burn out after 2 weeks and never post again.
Maintaining consistency is easier said than done for busy entrepreneurs. The easiest way to stay consistent with your Instagram posts is to use a content calendar. I’ve helped thousands of entrepreneurs with my social media content calendar and the feedback has been incredible. Many have seen a significant increase in engagement, followers, and traffic while even more report massive time-savings and a reduction in stress. A content calendar can be a true game-changer for social media marketing. For step-by-step guidance on how to create a content calendar read: How to Create and Use a Social Media Content Calendar at: https://www.angiegensler.com/master-social-media-content-calendar/.
9) Maj Wismann
Clinical Sexologist, Relationship Therapist and Metacognitive Therapist
Maj’s Best Instagram Marketing Tip
If you don´t wanna make an effort – Don´t be on Insta! As a danish relationship expert using Instagram as one of my platforms to connect with my tribe it is very clear to me, that during the last year something big has happened!
A year ago it was a lot easier to get followers but today you really just don’t want followers – you want interactions with people that really fancy you, your brand, your truth, and your words. People are tired of vanilla – soft talk – and dancing around the topic. Don´t. Just get to the point. Hit them with your spoken truth and what´s on your heart. What I see and observe is that when you do that you will get very high interactions, clients, sales and of course followers.
10) Jan Orsula
Jan’s Best Instagram Marketing Tip
The best Instagram marketing tip for 2019? Focus on the engagement!
Have you noticed a huge drop in your engagement? If yes, you’re not alone. There are dozens of people that reported that their engagement decreased over the last couple of months, drastically. The reason is simple. Instagram itself wants to show its users only the most relevant content. Content that they love. The most engaging content.
It doesn’t matter if you have 100 followers or 1M followers. When you post a photo, video or whatever and no one is engaging with the content (it means that people don’t comment on the post, don’t like, save, share the post) – Instagram stops showing this piece to other users, period. The early engagement is crucial. So how do you make sure your content gets seen and get as much engagement as possible?
Strategy #1: Ask a question in the caption. It’s simple as that. Simple question asking for a simple answer. Of course, it has to be relevant to the post. People start debating one with the other and it helps accelerate the reach of the post.
Strategy #2: Make the post saveable. There was a huge update recently, a new feature. Instagram allowed you to save posts for later. What does that mean? When it comes to the Instagram algorithm, the most important factor was how many likes and comments your posts received. Until now… Instagram wants to show its users the most relevant content. The more likes and comments you get, the more people will see your posts.
That’s how the algorithm works… But… This new feature plays a huge part in the Instagram algorithm. When people are saving your posts, it’s a clear sign for Instagram that people want to see your posts in their feed. I can tell you, from an insight source, this is huge! It’s maybe even more important than how many likes you receive.
Strategy #3: Write a compelling caption. Make people spend as much time on your posts as possible. Since the early age of Instagram, time has changed. People have changed. The trends have changed. The long, compelling captions can get your posts much higher engagement.
Think of it as a new blog post. Why bother? Because Instagram recognizes how long people spend on the caption. If they’re reading it or not. It’s a part of Instagram’s algorithm. Do your best to brainstorm as compelling a caption as possible. Another reason is that people tend to ‘save’ posts with a long caption. They may not have time to read it immediately, so they save it for later reading.
11) Jamie Turner
Jamie Turner is an internationally recognized author, speaker, and the CEO of 60SecondMarketer.com
Jamie’s Best Instagram Marketing Tip
The unwritten rule for Instagram is to turn the camera around. What do I mean by that? Most people (myself included) focus too much of their Instagram posts on themselves — here’s where I’m traveling, here’s who I’m with, here’s what I’m eating, here’s where I’m having coffee, etc.
The secret is to metaphorically turn the camera around and focus on the person engaging with your content. In other words, you should share something that solves a problem for them, not something that focuses the spotlight on you. I need to take my own advice on that. And so do many other people on Instagram.
12) Shane Baker
Shane’s Best Instagram Marketing Tip
While it’s great to post high-quality content on Instagram, I believe that the way ahead for marketers is through Instagram Stories.
They’ve got a highly engaged following of over 500 million users who watch them every day. This gives you an opportunity to grow your reach and engagement manifold.
What makes Stories even more engaging?
That they allow audience participation through stickers, which isn’t possible through posts. Stories also make it possible for you to drive traffic to your website by inserting links in them, unlike posts.
Through Stories, you can communicate with your audience directly and figure out what they want to see. Based on that, you can create content that’ll be more relevant to their interests and drive engagement.
Lastly, you should get on board with the live video revolution. Going live on Instagram sends out a notification to your followers who might end up viewing it. The live video also gets saved as an Instagram Story and can generate further engagement.
13) Andreea Sauciuc
Instagram is a powerful social network for lots of businesses at the moment. And to build a popular brand on Instagram you’ll need some insights and inspiration. A powerful weapon is hashtags. If used correctly, hashtags can bring more likes and followers, more visibility, and, if you’re lucky some clients.
Even though they first appeared on Twitter, Instagram relies on hashtags, to make posts even more popular. Moreover, Instagram posts with hashtags are valued more. My tip on building an Instagram strategy is finding trending hashtags and use them in your posts.
There are lots of tools and mobile phone apps you can use for finding hashtags, such as BrandMentions, All-hashtag.com, Hashtag Expert for IG app, Leetags app, and Instagram itself. The explore page on Instagram reveals lots of hashtags opportunities, such as the Explore tab, Hashtag Autocomplete Feature, or you can even follow popular hashtags pages generated automatically by the social network.
Conclusion: Social Media Experts Roundup On Instagram Marketing Tips 2020
So you have now the best Instagram Marketing Tips from Social Media Experts. Now its time to apply these tips and make your Instagram Marketing more journey more profitable and easier.
We hope this post suits your purpose well. If you’re social media expert and want to share your best Instagram Marketing Tips then drop a comment below and we would love to add you on the list.
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