Social media. These two words can cause beads of sweat to form on even the roughest and toughest business owner’s brow. Why?
Because this form of digital marketing, though effective, can sometimes feel rather complex. Especially if you have accounts set up on a number of different social media platforms, each with its own little rules and best practices.
Admittedly, there are are a number of things you can do to your social media pages to improve their results. However, by simply following just three basic guidelines, you may find that 2019 will be your business’s best year yet.
#1: Set Very Specific Social Media Goals
In an interview with CEO World Magazine, Russell Ruffino, founder of Clients on Demand, shares that, whenever you work toward taking your company to the next level, it’s important to remember that “business comes down to 3 key functions: Attract new leads, Convert them into clients, and Deliver your service as powerfully and profitably as possible.” So, which function is it that you want your social media to do?
Answering this one question helps direct your efforts because if your goal is to use your social media platforms to attract new leads, you’re going to take different actions and create different posts than if the number one thing you’re attempting to do is convert your leads into clients.
Action tip: Set very specific goals as to what you want your social media platforms to do for your business (what results do you expect?), then create posts designed to help you meet those exact goals.
#2: Brush Up on Your Social Media SEO
When most business professionals think of SEO (search engine optimization), they think of using keywords on their website pages and in their blogs and articles, making it easier for their target audience to find them when doing an online search. However, SEO is just as critical when it comes to social media.
For this reason, Constant Contact recommends that businesses place these same keywords in the “About” sections of their social media profiles, as well as using them within the posts themselves. Also, strive to develop posts that people are more likely to share, thus increasing your business’s searchability by having more links back to your sites.
Action tip: Research which keywords your consumers would most likely use to find you. First, make sure they’re used in the informational sections of your profiles. Next, create posts that use them as well.
#3: Harness the Power of “Viral”
In most instances, being “viral” is bad because it means that you have some type of bug that no one else wants. However, in the online world, going viral is something worth aiming for because it can bring your business to the forefront of the entire world in no time flat.
Though creating viral content isn’t easy, it is possible according to Sprout Social. All you have to do is discover what type of posts would touch your target audience most, then create something that reaches them emotionally. Additionally, post at a time when your content is most likely to trend, such as when there is a big event in your field or some other hot button issue that can help bring your company to the forefront.
Action tip: Research your audience to discover what they’re most passionate about. Use that information to create content more inclined to touch their hearts, posting at a time when they’re likely to be online.
If you want to grow your business in 2019, doing these three things on your social media platforms can help you achieve this goal. That can make this year your best year yet.