Advises on Starting a Finance Blog : How to Build It

Who doesn’t want to kick start their life on a small budget? Who doesn’t want to become financially independent?

Finance is one of the topics everyone is interested in. People always show interest on topics such as asset allocation, IRA, budgeting, insurance, portfolio management, financial planning, and cash flow. Nobody likes wasting money. Every person is in the hunt of finding hacks to have some financial stability in life. The only way to attain financial freedom is to master the knowledge of saving.  Starting a finance blog sounds like a tough task at first. Get a domain, build your website, and create content regularly but with our guide it will be easy to start a finance blog. Learn how to create finance blog.


More savings lead to more cash flow for the future growth. There is no dearth of topics in finance. Right from ‘Choosing the right kind of toiletries and groceries’ to ‘Retirement planning solutions’, you have so much to cover.

Do you know the best part of quality finance blogging?


JustFly says:

“By spreading the financial philosophy, you become more engaged and responsible for your personal financial decisions. As people love reading finance blogs, you form a solid digital platform for your monetary growth in future.”

It is a win-win situation for you.

How to Start a Finance Blog:

For the sake of simplicity, let us divide the process in two frameworks:

Mental Framework

In this phase, we will discuss the two important strategies before thinking about starting a finance blog.

Show the Proof of your Credibility

Before spreading the financial knowledge to other people, show your real worth. People don’t follow the advice of any random blogger. You must generate the faith in your readers by telling how you came out of your personal financial troubles. G.E. Miller, the founder of 20something finance, proves his credibility by showing his ability to go from zero savings and significant debt after graduation to saving over 85% of income in few years.

Kevin, the founder of Thousandaire, shows his financial strength by knocking out $33,000 within four years of graduation. His story is powerful because student loans create troubles in various decisions of life: marriage, retirement savings and new house buying decisions.

Stephanie Halligan, the founder of Empowered Dollar, displays her financial skills by paying off her student loan of almost $35,000 in less than four years. She managed to pay the debt by taking additional jobs and allocating the resources in a proper manner.

I am sure these three solid examples are enough to prove my point.

2) Think on Creating few Resourceful Content

Focus on creating a handful of articles with in-depth and useful resources. New users find these articles very useful. If new visitors like your guide, they will share the same content with their friends and relatives. In this way, you will create a chain of your followers. The longer they stay on your site, you have more probability to earn faith and money from them.

You will get the golden opportunity of getting the links from the authority bloggers in your niche. By constantly getting the high quality of links, Google will put these articles very high in their search results.

Where to get ideas from?

You will get the ideas from people only. Check out the forums dedicated for personal finance. Check out the groups on your social profiles.

You can work out on the topics by thinking about these ideas:

  1. Plan for coming out from the debt.
  2. Strategically Investment for your future savings
  3. Frugal Lifestyle
  1. Digital Framework

In this phase, we will discuss the setup of your blog. To make a finance blog, you must keep following things in mind:

    2. Get a Domain Name

Focus on making a short, easy to spell, and memorable domain. Firstly, search for the .com site. It is still the preferred extension and easiest to remember. If you are targeting the financial needs of a particular country, you can have a country specific domain also.

If you are getting the generic name (like,, you should grab them as soon as possible. It’s a good idea to choose those names which resemble the core ideas of your finance blog. These domain names contain the keyword of your niche. If you have solid ideas with your finance blog, they can work out as a cherry on the cake. But, there is no sure shot formula of getting the name and fame by grabbing these type of domains only.

WiseBread is one of the best financial blogs. It doesn’t contain any generic name. So, don’t waste the major part of your time in finding the domain name stuffed with the keyword related to finance only.

Check out the availability of your domain name through one of these domain providers:

Before purchasing your domain, don’t forget to look out for discount coupons. Most of the providers provide big discount for the first year. As you are running a finance blog, you must follow this money saving tactic.

3.  Choose Your Hosting Provider

You must choose a reliable hosting provider for your finance blog. While choosing a web host, you must keep these things in your mind:

  • Make sure your hosting company provides 24/7 support services. If you are having any problem at 1 am, you must get the assurance to get the response from the customer service team at that time only.
  • Hackers can grab the important information from your site. Malware can become the reason behind the downtime of your site. So, your provider must protect your website from these security issues.
  • All the hosting providers are very reasonable for the first year. Don’t forget to check out the renewal price information on the hosting provider’s website.
  • Most Hosting Companies offer a full money back guarantee for a certain period after making a purchase (30, 45, 90 days). In this period, you get a full refund for your product.

Check out the list of these trusted web host companies:

4. Install your WordPress Blog

After choosing your domain and web host provider, you must move towards launching your blog.

As WordPress powers more than 22% site of the Websites in the world, you don’t need to question the effectiveness of this platform.

WordPress is one of the best Content Management System Platform for blogging. It is very user friendly. You don’t need to have a technical background to install the WordPress on your hosting platform.

We will use Bluehost for understanding the process easily.

As you won’t face the issue of high traffic in the beginning, choose the Starter hosting plan for your new site. The plan will cost you $3.49 per month for the first year.

Bluehost comes with a cPanel. This is wonderful Linux based web hosting tool which manages files, emails and applications hosted on the server.

Follow these steps for quick installation of WordPress:

  • In the cPanel, scroll down to the Software/Services widget.
  • In that widget, click on the Fantastico De Luxe Button.
  • On the Fantastico page, you will see the ‘Blog’ heading.
  • Under this, click on the WordPress.
  • Write down the domain name, username and password, click on ‘Install WordPress Button’.

4) Essential Items after Setting up Your Blog

After you have installed WordPress, you need to focus on these main things:

  • Blog Theme

Choose StudioPress Themes for setting up your blog professionally. All the themes are Search Engine Optimized with responsive designs. So, your site is adjustable on different types of screens. They have inbuilt custom widgets and layout options. As they come with a lightweight code, your site loads fast.

  • Email Marketing Tool

Most of the beginners don’t focus on generating leads from the first day. In order to convert a strange visitor into a long time reader, you must install Email Marketing tool on your blog.

MailChimp is one of the best email automation services which help in managing the contacts of subscribers at one place. You can easily send your latest blog posts and various campaigns directly to the subscriber’s mailbox. It comes with a free plan till 2000 subscribers. In the beginning, you don’t need to worry about spending money on this service also.

  • Most Important Plugins for Beginners

You must install these plugins after starting your finance blog:

  1. WordPress SEO by Yoast
  2. W3 Total Cache
  3. Akismet
  4. BackWPUP
  5. Contact Form 7

Everything looks difficult in the beginning. My best advice is to get started. Don’t lose hope. Just follow the above steps to start your finance blog. If you have any queries or suggestions, share your thoughts in the comments below.

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About Abhishek Pathak

Hey this is Abhishek Pathak, a Blogger & Digital Marketing Consultant. He started freelancing around his technical skills of online optimization, SEO, SMM, SMO and other digital stuff early from his early college days. After completing college he thought, having a workaday job was not his cup of tea. He had embraced the freelance lifestyle So he Started his Own Digital Marketing Agency DigitalFunda That's why his own blog GeekyBuzz where he share awesome stuff about freelancing, entrepreneurship, business, blogging and other cool nerd stuff based on his experiences and journeys.


  1. Die casting mold

    That’s an in-depth post answering all our questions. Thanks for sharing this Jitendra. This post will be very helpful for many, especially newbies.

  2. hamza khan

    hey Abhishek Pathak, I have read your post, A very good, helpful and a good realistic content.
    Keep up the good work.


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