Supermetrics vs vs vs Fivetran vs Improvado 2024 Compare Differences & Reviews?

Are you trying to decide which data analytics software is right for your business? If so, then look no further.

Here, we break down the difference between Supermetrics vs vs vs Fivetran vs Improvado and explain why each option may be a better fit for certain organization needs.

We’ll cover features such as ETL automation, data visualization, collaboration tools, ease of use and more.

All this will help to ensure that you make an informed decision in choosing the best tool for your business when it comes time to put your analytics dreams into motion!

Supermetrics vs vs vs Fivetran vs Improvado

🚀Bottom Line Upfront:

With so many options available, choosing the right data integration platform can be overwhelming.

Supermetrics,,, Fivetran and Improvado are just a few of the top contenders with impressive offerings.

Each has its own set of unique features and benefits, so it’s important to carefully evaluate each platform to determine which one is right for your specific needs.

An Overview 

Every business startup kick-starts itself and tries to reach greater and greater heights but as the business grows it becomes arduous to keep track of every insight and maintain reports.

Every business’s persona undergoes tremendous chaos when it comes to handling the affairs of sales and marketing, especially managing marketing campaigns, customer data, and lead generation.

Now the time comes to give a thought on aggregating the insights and maintain accurate data.

Ever thought whether there is any tool to reduce all the tiresome hard work and can automate all this data for you into a single house and give you comparative report analysis?

Well lucky for you!

Which is Better between Supermetrics vs vs vs Fivetran vs Improvado?

As you are in the right place to know about the best companies which can accomplish all your requirements.

There are several highly intellectual tools that can perform these in single clicks and a few among the best are Supermetrics,,, Fivetran, and Improvado.

These are the Business Marketing Data analysis automation tools, it will be a bit tough to understand briefly but in simple words.

They collect data from 11 to 20 different marketing platforms, they choose the one you use and pull all the metrics they have into one single software!

They can also single-handedly control and analyze your campaigns on various advertisements and marketing platforms like Adwords, Facebook, LinkedIn, and other social media.

It will help you aggregate the spent and return of investment, giving you insights with segmented data as to what market strategies you need to work more on.

🔥 In short out of all 5 tools, I choose Supermetrics as winner because of its robust features & customer reviews.

Supermetrics vs vs vs Fivetran vs Improvado 2024 | ( Must Read)

About Supermetrics

Every business, startups search for a tool for collecting data from various multiple firms understandably and conveniently to maximize the company’s reach. Supermetrics is one such tool to do this.

Supermetrics Overview: Supermetrics vs vs vs Fivetran vs Improvado

A full-blown business reporting platform that started with just google analytics reports and tracking and now has multiple integrations into it.

This software gathers data from different channels like web analytics, social media, and online market, and then shows them to you unified.

This guides marketers to generate comparative reports and formulate new business strategies and implement them better the next time.

Why Supermetrics?

  • With Supermetrics, you can get a better understanding of your marketing success.
  • Supermetrics can improve your SEO, create more sales and support your marketing strategy.
  • You can use the same analytics reporting functionality in each and every tool or application that you manage.
  • You don’t have to learn about Data Studio, Google Sheets, Excel, Excel Private etc. to use Supermetrics.
  • Your data is always up to date with Google Sheets, BigQuery, Snowflake and many more tools provided by Supermetrics.

Features of Supermetrics

Supermetrics is very effective for Digital marketing agencies, e-commerce, publishers, startups, vivid companies that are serious about doing digital marketing in-house.

Google drive product in the Supermetric tools enables you to run queries, invigorate your data with just a push of a button.

It is based on cloud computing which links up all the indications and the overall performance in a particular location.

With its easy to use interface, retrieving data is made even much easier. and also allows you to share your tracking and reports with your team-mates.

Supermetrics Session features

The best part is they integrate with Google Analytics and can show your Return of Investments, gives insights on how ads performed on various platforms and the total expenses of the ads.

Having multiple marketing data sources and working out complex excel sheets is a big No-no with Supermetric.

You get more customized and detailed reporting with their advanced sheet management and formulation tool named Supermetric Functions.

Supermetrics’s Key Integrations

  • Twitter Ads
  • Analytics
  • SEMRush
  • FB Insights
  • Yahoo Gemini
  • Moz
  • Adobe Analytics
  • Bing Ads
  • Adform
  • BigQuery
  • YouTube
  • Google AdWords
  • MailChimp
  • Google Search Console
  • DoubleClick
  • Database
  • Stripe
  • Facebook Ads

Working Overview

Supermetrics is correlated with large marketing platforms as their favorite tool for data management, reporting, and analytics. The User interface is highly interactive and engaging.

Once you visit the website would make you fall in love with the interface.

Supermetrics Features and benefits

With the auto-update feature, this software works on the cloud computing platform integrating all your tools into one.

It addresses the company’s need to provide their marketing services to the associated clients with actionable and insightful monthly reports.

Besides putting forward an accurate and detailed report, Supermetrics Data Grabber finds out how your Ad campaigns are performing, Supermetric has it all.

You can mine your data from all the available data sources in addition to marketing data in Google Data Studio and Google Sheets.

Supermetrics is used by Five hundred thousand people in 13000+ companies worldwide around 120+ countries.

Also, 10 percent of globalized ads that are spent online are reported only through their products.

Pros and Cons of Supermetrics

Pros Cons
Great speed in Data analytics and data mining. No data storage, relies on integration platforms
SEM or Search engine Marketing tools offered Potential performance issues and slow analysis
Report Scheduling and auto-update possible Lack of built-in error cleanup functionality
Extremely well data visualization and presentation Limited support availability for dashboard assistance
Google Adwords and other Social Media Ad channel Support
Supermetrics’ charges are relatively inexpensive, unlike other organizations.
Gives a 14days free trial of the software to its users.

Pricing Plan of Supermetrics

For Supermetrics, the price of their services is starting from $39 to $299 per month.

Supermetrics Pricing

Customer Review

Supermetrics Customer Review

About will give you access to powerful analytical tools that help you create automatic reports that can capture and drive more qualified leads.

Use the intelligent tracking tool to discover the next big thing in marketing automation.

Leverage data from your existing marketing activities to improve user experience and generate more sales.


When it comes to your advertisement analysis is your go-to tool. helps to pull every minute data from varied advertising channels and amalgamates it with transactions and goals.

Thus, it saves long hours that are put into collecting the data manually and then processing it in excel sheets. Overview: Supermetrics vs vs vs Fivetran vs Improvado

Besides, it increases the return on the investment done on advertising. Marketing and advertising are made easy with this tool which is easily suitable for businesses of any size. is software hosted on the cloud and has the ability to fetch all data onto a safe online location. This can be later easily searched or accessed as it is kept in a perfectly organized manner.

It is one of the easiest software to use as there is no need for any technical proficiency required to collect metrics, generate detailed reports,or come up with KPIs.

Working Overview:’s best part is it collects data automatically from various platforms of ads! and analyzes cost spent, returns effectively by its data connection with your Google Analytics account.

Funnel got its verified certification with Google Big Query.

With funnels’ integration with google data studio and Amazon Redshift, advertising data can be reached across any data stores or visualization solution. -How It Works

Funnel provides integration with every platform like Instagram- FB ads, Google Ads, LinkedIn, etc, and ensures that the data collected from all these sources is accurate and comparable.

The most exciting part of is the data it collects and the innumerous ways it is filtered. You can get to any segment and search your related and required data.

A plethora of options are available for visualizing in API, Sheets, and analytics in Google. Key Integrations:

  1. Twitter
  2. Facebook
  3. Criteo
  4. AdRoll
  5. Google Analytics and Adword
  6. Perfect Audience
  7. Bing and yahoo
  8. Outbrain
  9. AppNexus
  10. Youtube
  11. PriceRunner
  12. Has Offers

And also various kinds of integrations are offered on customer demands.

Pros and Cons of

Pros Cons
Organized ad account management across various platforms Lack of tool customization options
Customizable report generation with Excel integration Limited platform availability (web-based only)
Ability to upload and track customized data alongside automation Absence of software training or documentation
Automatic data refresh and updates at regular intervals Challenges in acquiring granular or specific data
Automatic Currency Conversion for flexible cost and ROI analysis
Centralized ad expense overview and manual control capabilities

Pricing Plan of

For, the pricing of their services starts from $499 per month to $999 per year for Personal Desktop.

Funnel io Pricing Plan

Customer Review

Funnel io Customer Review

About is not unlike super metrics and other software.

It ascribes marketing software and aims to provide advertisers, marketers, the ultimate power to make data-oriented decisions which are gathered in all parts of the customer journey.

This allows modern marketers to get a complete insight into their customers’ customer journeys and marketing channel performance.

They make all the campaign and marketing insights together for optimization and give a real-time multi-touch attribution modelling.

windsor-ai Overview

As it looks into the customers’ journey, they can point out where exactly the Return of Investments(ROI) is more.’s biggest key feature is its tracking of customers’ journey as they provide a complete insight of Return of Investments while helping the users to find out to reorganize their budget and also where to invest.

Why ?

  • For your existing workflow, optimize marketing metrics and provide instant insights into how your campaigns are performing.
  • You will be able to measure and report metrics using highly intuitive dashboards.
  • Automate marketing attribution, where after you can open a campaign in just one click to start measuring its performance immediately.
  • View all actionable data for every campaign including source traffic, conversion rates, business goals, social media shares and more.
  • Leverage the power of Windsor’s analytics engine to connect all your marketing data in order to optimize campaigns and improve ROI for each channel.

Working Overview has been doing a tremendous job by providing a high quality of Marketing Data Optimization.

The Users can optimize the usage of there resources with the help of insights over customers’ journeys in each step and builds its users’ confidence on how better the resources can be invested at certain strong platforms.’s Attribution Insights have been a huge advantage for users to predict their high profitable platforms and its budget foresight optimizers are an added bonus to have a complete overview of the customer journey.

After getting a prominent picture of the customer journey it has become easier for users to know the ups and downs as well as how their marketing campaigns had effects.

windsor-ai - Features’s marketing attribution software gives a wider clearer image to them where returns of their investments are at peaks.

A few of its other capabilities are keyword optimizing, managing marketing performance, and Google Ad optimization.’s Key Integrations:

  • Twitter Ads
  • Analytics
  • FB Insights
  • Amazon Redshift
  • Snowflake
  • Salesforce
  • Microsoft Advertising
  • Adroll
  • TikTok Ads
  • Display & Video 360
  • Pardot
  • Adobe Analytics
  • Bing Ads
  • HubSpot
  • YouTube
  • Google AdWords
  • MailChimp
  • Google Search Console
  • Doubleclick Campaign Manager
  • Marketo
  • Shopify
  • Mixpanel
  • MySQL
  • Heroku Postgres
  • MariaDB
  • Amazon Aurora
  • Facebook Ads

Pros and Cons of

Pros Cons
Keyword optimization tool for improved performance Does not provide Adobe Analytics
Marketing Data Integration and attribution modeling Expensive
Customer Journey analysis for better investment prediction
Marketing Performance Management with unified datasheets
Effective optimization of Television Ads and Google Ads

Pricing Plan of

For, the price of their services is starting with a free trial to $499 per month.

Windsor ai Pricing Plan

Customer Review

windsor-ai - Testimonials

About Fivetran

Fivetran is one of the smartest and fastest data analyst tools. Fivetran is the fastest set-up tool which takes just five minutes at ease.

Once the set-up is done, Fivetran runs its magic by simulating your database, reports, milestones, and applications into a solidified high performing Data warehouses.

Fivetran Overview

The best part is its complete cloud-based and its cloud pipelines are fully supervised and zero-maintenance.

Their main motto is to simplify and accelerate project analytics for the modern companies as traditional ETL tools required complicated configurations and many were unable to perform all project requirements.

Hence, they came up with cloud-based software and storage designed Zero-maintenance, Zero-configuration pipelines to process data into cloud warehouses

Why Fivetran ?

  • Analysts can reduce the amount of time needed to access data and make quick decisions.
  • Analysts can run complex analytics on their own data without having to compile it or adapt it.
  • Quickly find trends across your business with dashboard dashboards that you can customize.
  • Run analysis that could take days, weeks or months with Fivetran’s fast processing times.
  • Great for AdTech companies looking to optimize & improve sales & marketing programs.
    It includes Analytics, Cross-selling, Direct Sales, Customer Loyalty, Web Content Optimization (WCOP), Customer Reviews & Instant Promotions in real time.

Working Overview

Fivetran has worked out its way to deliver companies an automatic tool, which does not require manual tiresome maintenance and complex set-up.

Fivetran enables companies to get control over their data in normalized schemas that are ready for any querying.

Fivetran- Features

Fivetran works excellently and fastly when there’s loads of data in different places and you wanna bring them all to a single spot.

The UX gives a clear picture and understanding of the sync processes and troubleshooting with clear system failure error descriptions.

It integrates with all the leading advertising platforms and gathers data with great accuracy.

Fivetran is offering plenty of options; It can be connected with Amazon Cloudwatch, Azure, and pull out every status from your connectors with Fivetran’s API.

It provides audit tables for customer support after each sync in your data warehouse.

Fivetran Key Integrations:

  • Twitter Ads
  • Analytics
  • FB Insights
  • Amazon Redshift
  • Snowflake
  • Salesforce
  • Hubspot
  • Marketo
  • Data Studio
  • Looker
  • Google analytics
  • Amazon(AWS)
  • Databricks
  • Tableau
  • YouTube

Pros and Cons of Fivetran

Pros Cons
Easy to set-up and takes very little time to configure Subpar customer support and slow response times
Various connectors are available. Constant need to reach out for updates
No training or Coding required Lagging and performance issues with the front end UI
High optimizing and cloud data warehouse. Lengthy schema refresh times for large data sets

Pricing Plan of Fivetran

For Fivetran, the price of their services is starting with a free trial to $199 per month.

Fivetran Pricing Plan

Customer Review


About Improvado

Improvado is similar to other data analytic tools. Improvado is the largest integrated smart analyzing tool with over 100+ integrations allowing users widely to connect across marketing platforms, Visualization systems.

In a single interface, Improvado advises users with its cross-channel optimization and alerts various campaigns.

It reduces the abundant manual workload by 90% with real-time dashboards and reports.

Improvado allows users to opt for their own data analyzing methods and it calculates any data and metrics based on the requirements.

Improvado- Overview

Its conversion paths help users to track different campaign contributions towards KPIs and Resources Used. Cross channel metrics can be compared side by side giving users a clearer view and help on further business plans.

Why Improvado?

  • The integration suite lets you integrate your marketing, sales and customer analytics into one dashboard and easily keep up with your marketing data.
    No more spending hours pouring over each marketing channel for insights.
  • The softare automatically stores all your data in one place.
  • All the analytics are completely customizable from a single dashboard to send customer segmentation reports, analyze buyer behavior, and create custom dashboards for each campaign.
  • Dashboards can be designed to drive sales, provide insights into influencers and do other fun things to make sure you have a powerful marketing tool at hand for life’s little challenges.

Working Overview

Improvado is providing data reports and dashboards analyzed from its hundredths of integrations.

Improvado has 100+ integrations from google analytics, Amazon AWS, MailChimp, Linkedin, and any platform you can name.

Due to its wide connections, users can predict every insight and the confidence level is boosted due to the wide knowledge of data.

And they can formulate better plans and strategies for the future development of the company.

Improvad Connect Data and analytics

The ability to create custom metrics and map data is an added bonus. It provides its own Improvado dashboard or you can download data and reports externally and view at ease.

It provides access to your clients to look into particular insights and help even clients to get an overview.

Improvado Key Integrations:

Improvado key Integrations

  • Twitter Ads
  • Google Analytics
  • FB Insights
  • Amazon Marketplace MWS
  • Apple Search Ads!
  • Snowflake
  • Salesforce
  • Microsoft Advertising
  • Adroll
  • TikTok Ads
  • Display & Video 360
  • Pardot
  • Adobe Analytics
  • OutBrain
  • Bing Ads
  • HubSpot
  • YouTube
  • Google AdWords
  • MailChimp
  • Google Search Console
  • Doubleclick Campaign Manager
  • Marketo
  • Shopify
  • Stripe
  • Intercom
  • Mixpanel
  • MySQL
  • Quora Ads!
  • Amazon Aurora
  • Facebook Ads

Pros and Cons of Improvado

Pros Cons
No Coding and SQL Knowledge Required Complex features and insights that may be challenging to grasp
150+ Integrations across the globe Challenges in creating custom insights and reports
Reduces 90% of manual tiresome work. Dependence on frequent customer support for troubleshooting
Custom Data analyzing options and keywords, Ads Insights.
All in One Place Dashboard and creative Insight Templates.

Pricing Plan of Improvado

For Impervado, Standard plans range from $100 to $1,250 per month depending on scale, with discounts for paying annually.

Improvado Pricing Plan

Customer Review

Improvado - Testimonials

Comparison between the Above Five Smartest and Business Intelligence Tools

All these companies are pretty impressive in their own magnificent way but when it comes to the output and customer requirements.

One is good at some point but the other is not so effective at that point whereas, on the other side, they both do have some common flaws.

So as of now, we got a brief overview of these companies and their working, features, and pros-cons are already discussed. Now, let us see which one excels in some required aspects.


Although all the companies provide excellent data visualization on comparison; due to wider compatibility and easy to use, time-consuming software.

And creation of various types of visualizations at a single click of Fivetran, the trust establishment goes to Fivetran.

On the other hand, Improvado provides custom created dashboards and provides the fastest analytics and reports,

The best application for data visualization is Fivertan, Improvado because it is easier to use for making well customized creative dashboards in very less time and work in them.

Even if a non-technical guy tries will be able to work with them, he finds making out of it without any difficulty.

BEST Suited For:

Supermetrics  It Is best for startups, publishers, e-commerce, Digital marketing agencies, and those companies which are serious about doing digital marketing from home. – Mid- and large-size performance marketers, who want to gain insights and drive additional performance out of their media-buy. – Funnel is for all data-driven businesses. If you advertise on more than 1 online advertising channel, Funnel is for you.

Improvado Improvado is suitable for large scale businesses and companies because of its wide range of integrations.

Fivetran – Fivetran is suitable for Mid and large-size marketers, who have data scatter and wants to maintain a single cloud warehouse.

Why to choose Supermetrics over Vs vs Fivetran Vs Improvado?

  • Supermetrics provides huge deep insights you need to make better business decisions, build more meaningful relationships, and create better customer experiences.
  • It’s a complete reporting solution that organizes your marketing data and analytics in a way that’s easy to access, interpret, and share.
  • Supermetrics has a massive database of data about all the marketing you do — from Google Analytics to email tracking to mobile attribution.
  • It has tools to analyze and report on your email campaigns with full reporting, support for everything from standard A/B testing to complex multi-touch attribution models.
  • It provides readymade dashboards for every metric, so you can keep an eye on what matters most at any time.

FAQs on  Supermetrics vs vs vs Fivetran vs Improvado

🤟 What are the top alternatives to Supermetrics vs. tools?

Adversity, Looker, Act-On, Hubspot Marketing Hub, Segment, Adobe Analytics are some of the best options you can look into preferably. They are mostly similar in service terms to the above software but differ somewhere in pricing, integrations, and data sources offered. The interface and interactiveness also plays a major role in decision making for automation software, keep that in mind as well.

✋ Is integrating your marketing channels with such tools safe?

For getting deep into the details of this question you need to scout the Privacy policies and TOC pages of the software you are looking for. But to be very brief, these online tools do not save your data permanently on their servers. Once they have generated your required report, they delete the saved data from the server’s end.

👉🏻 How much Supermetrics costs?

The base price for Supermetrics is $39 per month. However, if you are a beginner, you can try the free version or take the free trial of paid plans to get an overview of Supermetrics.

👉 How do you integrate Supermetrics in Google Sheets?

First, open a Google Sheet. Next, click on the Supermetrics add-ons and then click on launch. Finally, select the data source you want to use to pull data from.

👉🏻 How do I use Data Studio Supermetrics?

Open Google Data Studio. Login with your Google account. From the search bar, create a data source. Click on the authorize and allow button. On the setup data source page, your data source file is ready. Just click on the connect button on the top right corner.

✌️ Does Supermetrics Offers Any Free Trial?

Supermetrics offers a 14 days free trial. You can claim Supermetrics free trial on their official site without any hassle.

💁‍♀️ What is Supermetrics?

Supermetrics is a software company that makes it easier for businesses to access their analytics data. Originally, Supermetrics was just for Google Analytics data. But now it also includes data from other analytics engines and applications. This makes it an excellent tool for gathering data and insights to help with web analytics, social media, and online marketing strategies.

🙋‍♂️ What is Fivetran used for?

Fivetran helps you collect data from different business applications, websites, and servers. The data is then transferred to other tools for analytics, marketing, and data warehousing.

Conclusion: Supermetrics vs vs vs Fivetran vs Improvado 2024 Which is Better?

Finally, we can provide you with data from different aspects but it solely depends on your priorities related to data-pipeline requirements.

We make it easy for you by explaining briefly about all aspects so that you decide the most appropriate fit as per your business needs.

If you require to match analytics data with that of CRM then Improvado and will not be suited to you.

Supermetrics is a cloud-based marketing analytics platform that helps download and upload CSV files, directional BI visualization.

Fivetran also uplevels your organization’s data integration by virtually any destination with reliable options to customise it according the needs you want for your company or business venture!

Where as is typically used by businesses that spend more than $15,000 per month on advertising, because they have a complex user journey across many different systems. also helps these businesses understand how their offline or TV spending impacts conversions and revenue.

And finally, allows businesses to get started without talking to a salesperson.

Also, if you are one who likes to make decisions instantly and do not want to talk to any in-person support then you must go for,  Supermetrics, and Fivetran.

Andy Thompson
This author is verified on

Andy Thompson has been a freelance writer for a long while. She is a senior SEO and content marketing analyst at Digiexe, a digital marketing agency specializing in content and data-driven SEO. She has more than seven years of experience in digital marketing & affiliate marketing too. She likes sharing her knowledge in a wide range of domains ranging from e-commerce, startups, social media marketing, making money online, affiliate marketing to human capital management, and much more. She has been writing for several authoritative SEO, Make Money Online & digital marketing blogs like ImageStation.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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