Supermetrics vs vs vs Fivetran vs Improvado
  • Review
  • Summary










Ad Channels Report


Detailed Statistics


Attribution Models






  • Speed in Data analytics and data mining.
  • SEM or Search engine Marketing tools offered
  • Report Scheduling
  • Auto-update possible
  • Data visualization and presentation
  • Social Media Ad channel Support
  • Google Adword Support
  • Affordable Pricing
  • 14-Day Free Trial
  • Multiple API integrations
  • Easy to use and flexible


  • No Data Storage
  • Support Unavailable at times
  • Does Not Clean Up

Confused which is the best data pipeline software for marketing from Supermetrics vs. vs. vs. Fivetran vs. Improvado? I am here to assist you all with my detailed comparison of all.

Every business startup kick-starts itself and tries to reach greater and greater heights but as the business grows it becomes arduous to keep track of every insight and maintain reports.

Every business’s persona undergoes tremendous chaos when it comes to handling the affairs of sales and marketing, especially managing marketing campaigns, customer data, and lead generation.

Now the time comes to give a thought on aggregating the insights and maintain accurate data.

Ever thought whether there is any tool to reduce all the tiresome hard work and can automate all this data for you into a single house and give you comparative report analysis?

Well lucky for you!

As you are in the right place to know about the best companies which can accomplish all your requirements. There are several highly intellectual tools that can perform these in single clicks and a few among the best are Supermetrics,,, Fivetran, and Improvado.

These are the Business Marketing Data analysis automation tools, it will be a bit tough to understand briefly but in simple words, they collect data from 11 to 20 different marketing platforms, they choose the one you use and pull all the metrics they have into one single software!

They can also single-handedly control and analyze your campaigns on various advertisements and marketing platforms like Adwords, Facebook, LinkedIn, and other social media. It will help you aggregate the spent and return of investment, giving you insights with segmented data as to what market strategies you need to work more on.

It’s very laborious to choose that one particular smart business analytical tool to guide you so let’s take a walk into each platform briefly, Compare and find out which is apt and suitable for your business.

Supermetrics vs vs vs Fivetran vs Improvado 2020 | ( Must Read)

About Supermetrics

Every business, startups search for a tool for collecting data from various multiple firms understandably and conveniently to maximize the company’s reach. Supermetrics is one such tool to do this.

Supermetrics Overview

A full-blown business reporting platform that started with just google analytics reports and tracking and now has multiple integrations into it. This software gathers data from different channels like web analytics, social media, and online market, and then shows them to you unified.

This guides marketers to generate comparative reports and formulate new business strategies and implement them better the next time.

Features of Supermetrics:

Supermetrics is very effective for Digital marketing agencies, e-commerce, publishers, startups, vivid companies that are serious about doing digital marketing in-house. Google drive product in the Supermetric tools enables you to run queries, invigorate your data with just a push of a button.

It is based on cloud computing which links up all the indications and the overall performance in a particular location. With its easy to use interface, retrieving data is made even much easier. and also allows you to share your tracking and reports with your team-mates.

Supermetrics Session features

The best part is they integrate with Google Analytics and can show your Return of Investments, gives insights on how ads performed on various platforms and the total expenses of the ads. Having multiple marketing data sources and working out complex excel sheets is a big No-no with Supermetric.

You get more customized and detailed reporting with their advanced sheet management and formulation tool named Supermetric Functions.

Supermetrics’s Key Integrations:

  • Twitter Ads
  • Analytics
  • SEMRush
  • FB Insights
  • Yahoo Gemini
  • Moz
  • Adobe Analytics
  • Bing Ads
  • Adform
  • BigQuery
  • YouTube
  • Google AdWords
  • MailChimp
  • Google Search Console
  • DoubleClick
  • Database
  • Stripe
  • Facebook Ads

Working Overview

Supermetrics is correlated with large marketing platforms as their favorite tool for data management, reporting, and analytics. The User interface is highly interactive and engaging, Once you visit the website would make you fall in love with the interface.

Supermetrics Features and benefits

With the auto-update feature, this software works on the cloud computing platform integrating all your tools into one. It addresses the company’s need to provide their marketing services to the associated clients with actionable and insightful monthly reports.

Besides putting forward an accurate and detailed report, Supermetrics Data Grabber finds out how your Ad campaigns are performing, Supermetric has it all.

You can mine your data from all the available data sources in addition to marketing data in Google Data Studio and Google Sheets. Supermetrics is used by Five hundred thousand people in 13000+ companies worldwide around 120+ countries.

Also, 10 percent of globalized ads that are spent online are reported only through their products.

Pros of Supermetrics:

  • It has great speed in Data analytics and data mining.
  • SEM or Search engine Marketing tools offered
  • Report Scheduling and auto-update possible
  • Extremely well data visualization and presentation
  • Google Adwords and other Social Media Ad channel Support
  • Supermetrics’ charges are relatively inexpensive, unlike other organizations.
  • Gives a 14days free trial of the software to its users.

Cons of Supermetrics :

  • There is no data stored in Supermetrics; it queries information from its integration platforms such as Analytics, FB ads, or some other firm.
  • When going in-depth to your analysis, There might be lagging and leads to slow-down of the work.
  • Supermetrics does not give you a proper way to clean up your errors in the data. You might have to do it in a visualization tool which will be time-consuming.
  • The support facility is not currently available as of now for helping you with dashboards, the support team can only answer the general problems Do not have a phone or live chat support.


When it comes to your advertisement analysis is your go-to tool. helps to pull every minute data from varied advertising channels and amalgamates it with transactions and goals.

Thus, it saves long hours that are put into collecting the data manually and then processing it in excel sheets. Overview

Besides, it increases the return on the investment done on advertising. Marketing and advertising are made easy with this tool which is easily suitable for businesses of any size. is software hosted on the cloud and has the ability to fetch all data onto a safe online location. This can be later easily searched or accessed as it is kept in a perfectly organized manner.

It is one of the easiest software to use as there is no need for any technical proficiency required to collect metrics, generate detailed reports,or come up with KPIs.

Working Overview:

Funnel’s best part is it collects data automatically from various platforms of ads! and analyzes cost spent, returns effectively by its data connection with your Google Analytics account.

Funnel got its verified certification with Google Big Query. With funnels’ integration with google data studio and Amazon Redshift, advertising data can be reached across any data stores or visualization solution. -How It Works

Funnel provides integration with every platform like Instagram- FB ads, Google Ads, LinkedIn, etc, and ensures that the data collected from all these sources is accurate and comparable.

The most exciting part of is the data it collects and the innumerous ways it is filtered. You can get to any segment and search your related and required data. A plethora of options are available for visualizing in API, Sheets, and analytics in Google.

Integration Funnel CRM offers:

  1. Twitter
  2. Facebook
  3. Criteo
  4. AdRoll
  5. Google Analytics and Adword
  6. Perfect Audience
  7. Bing and yahoo
  8. Outbrain
  9. AppNexus
  10. Youtube
  11. PriceRunner
  12. Has Offers

And also various kinds of integrations are offered on customer demands.

Pros of :

  • All your ad accounts are properly organized may it be Facebook, Adwords, LinkedIn, and reports are generated in whichever manner that you require.
  • The wide used reports and excel spreadsheets,  reports are generated.
  • You can also upload all your Ads data using a CSV file upload and track your own customized data with the other automated ones.
  • Data is refreshed and automatically updated at regular time intervals,
  • Automatic Currency Conversion is offered which can give you your costing and ROI analytics in any preferable currency
  • You can overview all your ad expenses and control them manually without going to the particular tool each time.

Cons of :

  1. Only provides one subscription which inculcates all the tools, doesn’t let the user choose the tools he needs.
  2. It is only available on a web-based platform whilst other tools give you mobile, Windows, and Linux support as well.
  3. They do not provide training for their software.
  4. It sometimes is difficult to acquire granular data. For example, it is not possible in this tool to acquire data about Ad sets on Facebook. Or something like User Sessions, bounce rates, device usages, and pageviews from google analytics.

 About is not unlike super metrics and other software. It ascribes marketing software and aims to provide advertisers, marketers, the ultimate power to make data-oriented decisions which are gathered in all parts of the customer journey.

This allows modern marketers to get a complete insight into their customers’ customer journeys and marketing channel performance. They make all the campaign and marketing insights together for optimization and give a real-time multi-touch attribution modelling.

windsor-ai Overview

As it looks into the customers’ journey, they can point out where exactly the Return of Investments(ROI) is more.’s biggest key feature is its tracking of customers’ journey as they provide a complete insight of Return of Investments while helping the users to find out to reorganize their budget and also where to invest.

Working Overview has been doing a tremendous job by providing a high quality of Marketing Data Optimization, The Users can optimize the usage of there resources with the help of insights over customers’ journeys in each step and builds its users’ confidence on how better the resources can be invested at certain strong platforms.’s Attribution Insights have been a huge advantage for users to predict their high profitable platforms and its budget foresight optimizers are an added bonus to have a complete overview of the customer journey. After getting a prominent picture of the customer journey

It has become easier for users to know the ups and downs as well as how their marketing campaigns had effects.

windsor-ai - Features’s marketing attribution software gives a wider clearer image to them where returns of their investments are at peaks. A few of its other capabilities are keyword optimizing, managing marketing performance, and Google Ad optimization.’s Key Integrations:

  • Twitter Ads
  • Analytics
  • FB Insights
  • Amazon Redshift
  • Snowflake
  • Salesforce
  • Microsoft Advertising
  • Adroll
  • TikTok Ads
  • Display & Video 360
  • Pardot
  • Adobe Analytics
  • Bing Ads
  • HubSpot
  • YouTube
  • Google AdWords
  • MailChimp
  • Google Search Console
  • Doubleclick Campaign Manager
  • Marketo
  • Shopify
  • Mixpanel
  • MySQL
  • Heroku Postgres
  • MariaDB
  • Amazon Aurora
  • Facebook Ads

Pros of’s :

  • software provides Keyword optimization tool
  • Marketing Data Integration and its attribution modelling are a huge boost for users.
  • Customer Journey helps users to predict platforms of huge return investments.
  • Windsor.ais’ software also provides Marketing Performance Management and makes unified datasheets.
  •  It performs well in the Television Ads campaign and also optimizes Google Ads!

Cons of’s :

  • Windsor.ais’ software does not provide Adobe Analytics.
  •  Windsor.ais’ price is expensive.

About Fivetran

Fivetran is one of the smartest and fastest data analyst tools. Fivetran is the fastest set-up tool which takes just five minutes at ease. Once the set-up is done, Fivetran runs its magic by simulating your database, reports, milestones, and applications into a solidified high performing Data warehouses.

Fivetran Overview

The best part is its complete cloud-based and its cloud pipelines are fully supervised and zero-maintenance. Their main motto is to simplify and accelerate project analytics for the modern companies as traditional ETL tools required complicated configurations and many were unable to perform all project requirements.

Hence, they came up with cloud-based software and storage designed Zero-maintenance, Zero-configuration pipelines to process data into cloud warehouses

Working Overview

Fivetran has worked out its way to deliver companies an automatic tool, which does not require manual tiresome maintenance and complex set-up. Fivetran enables companies to get control over their data in normalized schemas that are ready for any querying.

Fivetran- Features

Fivetran works excellently and fastly when there’s loads of data in different places and you wanna bring them all to a single spot. The UX gives a clear picture and understanding of the sync processes and troubleshooting with clear system failure error descriptions.

It integrates with all the leading advertising platforms and gathers data with great accuracy.

Fivetran is offering plenty of options; It can be connected with Amazon Cloudwatch, Azure, and pull out every status from your connectors with Fivetran’s API. It provides audit tables for customer support after each sync in your data warehouse

Fivetran Key Integrations:

  • Twitter Ads
  • Analytics
  • FB Insights
  • Amazon Redshift
  • Snowflake
  • Salesforce
  • Hubspot
  • Marketo
  • Data Studio
  • Looker
  • Google analytics
  • Amazon(AWS)
  • Databricks
  • Tableau
  • YouTube

Pros of Fivetran

  • Fivetran is very easy to set-up and takes very little time to configure
  • Various connectors are available.
  • No training or Coding required
  • High optimizing and cloud data warehouse.

Cons of Fivetran 

  •  Fivetran’s customer support is not up to the mark. It takes them hours and sometimes days to reply.
  •  You should reach out for any updates constantly.
  • The front end UI is a huge drawback as there is lagging.
  • It might take 1-2 days for a complete refresh of the schema if the data is in large.


Improvado is similar to other data analytic tools. Improvado is the largest integrated smart analyzing tool with over 100+ integrations allowing users widely to connect across marketing platforms, Visualization systems.

In a single interface, Improvado advises users with its cross-channel optimization and alerts various campaigns. It reduces the abundant manual workload by 90% with real-time dashboards and reports.

Improvado allows users to opt for their own data analyzing methods and it calculates any data and metrics based on the requirements.

Improvado- Overview

Its conversion paths help users to track different campaign contributions towards KPIs and Resources Used. Cross channel metrics can be compared side by side giving users a clearer view and help on further business plans.

Working Overview

Improvado is providing data reports and dashboards analyzed from its hundredths of integrations. Improvado has 100+ integrations from google analytics, Amazon AWS, MailChimp, Linkedin, and any platform you can name.

Due to its wide connections, Users can predict every insight and the confidence level is boosted due to the wide knowledge of data and can formulate better plans and strategies for the future development of the company.

Improvad Connect Data and analytics

The ability to create custom metrics and map data is an added bonus. It provides its own Improvado dashboard or you can download data and reports externally and view at ease. It provides access to your clients to look into particular insights and help even clients to get an overview.

Improvado Key Integrations:

Improvado key Integrations

  • Twitter Ads
  • Google Analytics
  • FB Insights
  • Amazon Marketplace MWS
  • Apple Search Ads!
  • Snowflake
  • Salesforce
  • Microsoft Advertising
  • Adroll
  • TikTok Ads
  • Display & Video 360
  • Pardot
  • Adobe Analytics
  • OutBrain
  • Bing Ads
  • HubSpot
  • YouTube
  • Google AdWords
  • MailChimp
  • Google Search Console
  • Doubleclick Campaign Manager
  • Marketo
  • Shopify
  • Stripe
  • Intercom
  • Mixpanel
  • MySQL
  • Quora Ads!
  • Amazon Aurora
  • Facebook Ads

Pros of Improvado

  • No Coding and SQL Knowledge Required
  • 150+ Integrations across the globe
  • Reduces 90% of manual tiresome work.
  • Custom Data analyzing options and keywords, Ads Insights.
  • All in One Place Dashboard and creative Insight Templates.

Cons of Improvado

  • It provides In-Depth and extravagant features and insights; which are sometimes troublesome to understand.
  • While creating custom Insights and reports, There might be some issues and constant customer support might be required.

Comparison between the Above Five Smartest and Business Intelligence Tools:

All these companies are pretty impressive in their own magnificent way but when it comes to the output and customer requirements, one is good at some point but the other is not so effective at that point whereas, on the other side, they both do have some common flaws.

So as of now, we got a brief overview of these companies and their working, features, and pros-cons are already discussed. Now, let us see which one excels in some required aspects.


Although all the companies provide excellent data visualization on comparison; due to wider compatibility and easy to use, time-consuming software, and creation of various types of visualizations at a single click of Fivetran, the trust establishment goes to Fivetran.

On the other hand, Improvado provides custom created dashboards and provides the fastest analytics and reports,

The best application for data visualization is Fivertan, Improvado because it is easier to use for making well customized creative dashboards in very less time and work in them.

Even if a non-technical guy tries will be able to work with them, he finds making out of it without any difficulty.

BEST Suited For:

Supermetrics  It Is best for startups, publishers, e-commerce, Digital marketing agencies, and those companies which are serious about doing digital marketing from home.– Mid- and large-size performance marketers, who want to gain insights and drive additional performance out of their media-buy.

Funnel–Funnel is for all data-driven businesses. If you advertise on more than 1 online advertising channel, Funnel is for you.

Improvado Improvado is suitable for large scale businesses and companies because of its wide range of integrations.

Fivetran– Fivetran is suitable for Mid and large-size marketers, who have data scatter and wants to maintain a single cloud warehouse.

PRICING: Supermetrics vs vs vs Fivetran vs Improvado 2020

For Supermetrics, the price of their services is starting from $39 to $299 per month.

Supermetrics pricing comparisonFor, the price of their services is starting with a free trial to $499 per month.

Windsor-ai-Pricing-For Impervado, Standard plans range from $100 to $1,250 per month depending on scale, with discounts for paying annually.

Improvado-io-PricingFor Fivetran, the price of their services is starting with a free trial to $199 per month.

Pricing - FivratanFor Funnel, the pricing of their services starts from $499 per month to $999 per year for Personal Desktop.

Funnels - Pricing


👉What are the top alternatives to Supermetrics vs. tools?

Adversity, Looker, Act-On, Hubspot Marketing Hub, Segment, Adobe Analytics are some of the best options you can look into preferably. They are mostly similar in service terms to the above software but differ somewhere in pricing, integrations, and data sources offered. The interface and interactiveness also plays a major role in decision making for automation software, keep that in mind as well.

👉Is integrating your marketing channels with such tools safe?

For getting deep into the details of this question you need to scout the Privacy policies and TOC pages of the software you are looking for. But to be very brief, these online tools do not save your data permanently on their servers. Once they have generated your required report, they delete the saved data from the server’s end.

Supermetrics vs vs vs Fivetran vs Improvado & Testimonials

Supermetric Review

Supermetrics- TestimonialsImprovado Review

Improvado- Review

windsor-ai - TestimonialsFivetran Review

Fivetran-│ Review

Funnel - Testimonials

Quick Links:

Conclusion: Supermetrics vs vs vs Fivetran vs Improvado 2020

Finally, we can provide you with data from different aspects but it solely depends on your priorities related to data-pipeline requirements. We make it easy for you by explaining briefly about all aspects so that you decide the most appropriate fit as per your business needs. If you require to match analytics data with that of CRM then Improvado and will not be suited to you.

Also, if you are one who likes to make decisions instantly and do not want to talk to any in-person support then you must go for,  Supermetrics, and Fivetran.

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About Andy Thompson

Andy Thompson has been a freelance writer for a long while.Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her passion with blogging and digital marketing has given her a whole new opportunity to take writing to a whole new level.

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