In this post, we’ll compare Whatagraph and Supermetrics, two popular marketing analytics tools, to help you decide which is best for your agency or marketing team.
Between Supermetrics and Whatagraph, there are three major differences. These are the following:
Connectors to data sources: The number of marketing platforms from which each product may pull data, as well as the quality of that data.
The flexibility of data destination: How much freedom do you have to study your data and develop unique reports once you’ve moved it to your preferred location.
We’ll evaluate the two goods from these two angles, but first, let’s look at some fundamental differences.
2. Adaptability of data destinations
So, how does each solution fit within your budget?
Supermetrics recognizes that data integration requirements change over time. Data complexity, particularly for sales and marketing data, increases as your company expands. From spreadsheets and data visualization tools to data warehouses and data lakes, our solutions keep up with your changing needs. No matter where you are on your data journey, Supermetrics has the correct data delivery solution for you.
Whatagraph is an excellent place to start for individuals who are just starting out. It’s ideal for marketers that want a simple solution and aren’t sure how to use more complicated reporting and analytics solutions. However, if your organization expands and your data and analytics requirements change, the platform may become obsolete. This means that in a year or two, you’ll need to revisit your marketing data stack and find a solution to fit your evolving demands.