It’s a good bet that if you’re reading this, you’re planning to join at least one supplement affiliate program.
I’m here to tell you that’s a fantastic idea. Why? Because the supplement niche – and its multiple sub niches — has a lot of affiliate marketing prospects, to say the least.
According to the Council for Responsible Nutrition’s 2020 poll, 73 percent of Americans take nutritional supplements, up from 68 percent in 2015.
With such a large audience, it should come as no surprise that the supplement industry is very profitable.
It was worth more than $140 billion last year, and between 2021 and 2028, it is expected to increase at a compound annual growth rate of 8.6%.
So, you might say it’s an industry with a lot of opportunities for affiliate marketers to — ahem — supplement their income.
Without further ado, let’s take a look at the top supplement affiliate programs currently available.
15 Best Supplement Affiliate Programs: Overview
- Bulk Supplements
- Life Extension
- The Vitamin Shoppe
- Persona Nutrition
- Performance Lab
- Amazon Associates
Have you ever considered dietary supplements to be a one-size-fits-all item? Rootine, on the other hand, thinks in an entirely different way!
Its customised micronutrients are created based on the results of a questionnaire, a DNA test, and a blood sample for each unique consumer. You can even upload it to Ancestry.com or 23andMe to add further information.
Rootine claims to have 700 trillion possible combinations, so by providing all of your information, it will be able to select the appropriate nutrients and dosage for you.
All of this appears to be quite impressive. Is Rootine’s supplement affiliate program, on the other hand, as impressive?
A cookie duration of 60 days and a fixed commission of $75 aren’t to be scoffed at, to say the least.
But, on top of that, you can earn significant additional commissions if you meet certain sales goals, as follows:
$1,000 bonus if you sell 10 to 19 sales per month.
$2,000 bonus if you sell 20-34 sales per month.
$3,000 bonus if you sell 35-49 units per month.
$4,000 bonus if you sell 50+ units per month.
Isn’t it nice? You can also get all the marketing materials you’ll ever need, such as banner advertisements, text links, and unique affiliate offers, to help you drive referrals.
$75 commission rate.
Cookie average lifespan: 60 days
Bulk Supplements focuses on supplying high-quality dietary supplements at inexpensive prices, as its name implies. Protein powder, weight reduction aids, herbal supplements, and much more may be found in its catalogue.
It’s a Power Rank merchant on the ShareASale affiliate network, generating thousands of purchases per day, and it has over 100,000 favourable ratings on Amazon and its own website.
Bulk Supplements’ affiliate program offers a generous 15% basic commission (or 2% for wholesale orders), as well as performance-based incentives and a welcome gift to new affiliate marketers.
You may make a lot of money online here with an average order value of more than $120.
You’ll also have access to a variety of affiliate marketing materials, such as banner ads and special offers, as well as special discounts for top performers.
15 percent commission rate.
Cookie average lifespan: 90 days
In the world of dietary supplements and vitamins, Life Extension is regarded as a leader. Since 1996, it has published its own magazine, and 98 percent of customers say they would suggest the brand to relatives and friends.
In other words, this may be the ideal scheme for affiliate websites with committed audiences who require supplements made with high-quality ingredients.
The affiliate program at Life Extension pays a base payment of 6%. That may not sound impressive, but when you consider the average order value of $132 and conversion rates of nearly 4%, it becomes much more appealing.
Moreover, the commission system is set up to recognise and reward exceptional achievement. If you make $1,000 in monthly sales, you’ll earn 9.5 percent each sale, rising to 11 percent for sales of $5,000 or more, and 12 percent for sales of $10,000 or more.
The commission charge is between 6% and 12%.
Cookie average lifespan: 30 days
Ritual Vitamins is a vitamin and supplement subscription service focused exclusively towards women.
It has a really cool brand history. In a nutshell, entrepreneur Katerina Schneider got pregnant and discovered that many beauty supplements, health items, and even housekeeping supplies contain hazardous chemicals and questionable components after inspecting them.
So she set out to make her own prenatal multivitamin that was free of harmful colourants, untested dosages, and misleading labels.
But Ritual Vitamins isn’t just a great story; it also has one of the best supplement affiliate schemes we’ve ever seen.
With a $67 EPC, it pays a whooping 75% commission. You’ll also get a personal affiliate manager to assist you in driving traffic and earning money.
75 percent commission rate.
Cookie life span: 60 days
eVitamins is your one-stop store for all of your health and beauty supplements.
It aims to provide low costs along with excellent customer service, with savings of up to 75% available on some items.
There are lots of deal-closers here, with free delivery across the contiguous United States available on over 16,500 products.
Let’s discuss the eVitamins supplement affiliate program now. That’s an oversimplification because it runs two supplement affiliate programs, one in-house and the other through the CJ Affiliate network.
The in-house version has better terms, with fees ranging from 12 percent to 20 percent, compared to CJ Affiliate’s 8 percent for new consumers and 4 percent for repeat shoppers.
Moreover, if a consumer purchases after being referred by various affiliate programs, the commission is always paid first to the in-house affiliate.
Another thing to keep in mind is that, while the 60-day cookie window is reasonable, eVitamins occasionally conducts promotions and pays commissions for longer periods of time.
The commission rate ranges from 12% to 20%.
Cookie average lifespan: 60 days
A1Supplements.com is a web-based company that specialises in sports nutrition and lifestyle supplements.
It’s a seasoned player in the industry, having launched its website in 1999, by which time it had been distributing to gyms and retailers in Tennessee, Georgia, and Kentucky for ten years. Since those early days, A1 has gone a long way and now ships all over the world.
Instead of collaborating with just one affiliate network, the company uses two — CJ Affiliate and ShareASale — to support its affiliate programs.
Both affiliate programs pay a 10% commission rate and have a 30-day cookie window, so there’s not much to choose between them.
When an order may be claimed by many affiliates, however, A1 prefers CJ to ShareASale.
10-percent commission rate.
Cookie life span: 30 days.
MegaFood creates high-quality nutritious supplements using ingredients acquired from its trusted network of farm partners.
The company is a strong supporter of organic food, regenerative farming, and the larger drive for a sustainable future, as it is committed to using its power for good.
It’s always a good idea to begin advertising affiliate programs that are actively working to improve the world.
MegaFoods’ supplement affiliate network is solid but unspectacular, aside from its ethical credentials.
The 8% commission rate isn’t great, but it’s on the lower end of all the supplements affiliate programmes on this list, and the 30-day cookie window isn’t any better.
Because the pricing are so cheap across the board, you’ll need to drive a lot of sales to make a reasonable profit.
8 percent commission rate.
Cookie duration: 30 days
The Vitamin Shoppe:
Despite its name, The Vitamin Shoppe was established in 1977 in the United States, not Tudor England.
It offers a dizzying selection of specialty vitamins and supplements, both online and at over 730 retail locations across the United States.
Your viewers will discover everything they need here, whether they’re looking for bodybuilding supplements, liquid vitamins, or immune system support.
Unfortunately, the good news ends there, because The Vitamin Shoppe’s supplement affiliate program is, to put it lightly, stingy.
While the CJ Affiliate landing page advertises commission rates of 4 percent to 10%, those incentives were set at a flat rate of 1 percent at the time of writing, which is by far the worst of all of the supplement affiliate programs we’ve looked at (well, except for Amazon).
To make matters worse, the cookie window is only valid for seven days. The sole redeeming grace is the brand’s goodwill, which makes it a relatively simple sell.
1 percent commission rate
Cookie average lifespan: 7 days
PureFormulas is a one-stop shop for nutritional supplements, nutritious meals, and beauty goods, similar to eVitamins.
It’s a major player in the supplement sector, having been chosen by Newsweek as the top health product e-tailer for 2020. Channeladvisor and Smarter CX, both have highlighted it.
More than 400 well-known brands, like Boiron, Now, and Thorne, as well as tens of thousands of goods for men, women, children, and even pets, may be found at the PureFormulas store.
Now it’s time to get down to business. The PureFormulas supplement affiliate program pays out up to 8% in commissions, which doesn’t seem very generous.
However, when you consider the average order value of $67 and the outstanding conversion rates of roughly 20%, it sounds a lot better.
The commission rate is up to 8%.
Cookie average lifespan: 30 days.
Seed’s website makes no reference to the fact that it’s aimed at the elite tier of the supplement market.
It promotes itself as “an ecosystem of scientists, doctors, innovators, philosophers, and translational storytellers,” which has a Silicon Valley feel to it.
However, it not only talks the talk but also walks the walk. So much so that Dr. Gregor Reid, the company’s principal scientist, chaired the UN and WHO expert council that coined the word “probiotics” in 2001. That is speechless!
Seed’s probiotics are available on a monthly subscription basis for $49.99. It offers a generous 25% basic commission, although the cookie window is a little smaller than we’d like.
Rate of commission: 25% base commission.
Cookie average lifespan: 30 days.
Care/of sells specialised vitamins, minerals, and probiotics that are all produced with high-quality components and delivered in convenient, customizable daily packs.
To become a Care/of customer, you must first complete a brief questionnaire in order to obtain personalised vitamin recommendations.
It’s not the only vitamin and supplement firm to take this method, but it’s a clever user journey that makes finding the proper supplements a lot easier (and I bet it has a positive impact on conversion rates, too).
Although the 15-day cookie window is a little tight, Seed’s supplement affiliate program offers a 10% commission rate, which is rather reasonable.
However, with the help of dynamic banner ads and private commissions, you’ll be able to drive one successful recommendation after another.
10-percent commission rate.
15-day cookie duration.
Persona Nutrition describes itself as a “next-generation vitamin subscription business,” having previously gone by the less inventive term “Vitamin Packs.”
Its sales technique, like that of Care/of and several of the other vitamin and supplement firms on this list, is based on an online quiz.
You’ll get a customised supplement recommendation from nutritionists after filling it out in around five minutes.
It has a fantastic 4.3-star Trustpilot rating based on over 6,000 reviews, so whether it’s branded Vitamin Packs or Persona Nutrition, people definitely like it.
Performance Lab sells nutritional supplements that are supposed to help you improve your everyday performance and long-term health, which sounds like a wonderful idea to me.
Under the Performance Lab label, it sells a variety of nutritional health products, each of which is aimed at distinct outcomes and audiences.
The following are the commissions for those products:
- 30 percent in the Performance Lab
- 30 percent for Mind Lab Pro
- 30 percent Pre-Lab Pro
- 40 percent Testo-Lab Pro
- 40 percent in Burn Lab Pro
The average order size varies as well, which is unsurprising. For example, it costs roughly $105 for Performance Lab and around $120 for Mind Lab Pro.
While commissions and average orders may vary by product, the cookie length remains constant at 12 months, which is the longest of all the supplement affiliate programmes we’ve looked at.
A simple web form is used to register for Performance Lab’s affiliate programme. Sign up to receive your unique affiliate ID as well as access to a special affiliate dashboard.
Commission rates range from 30% to 40%.
Cookie duration: 12 months.
Onnit is more than just a supplement firm; it also sells gear and training equipment, as well as “nutrient-dense and Earth-grown foods,” according to the company.
As any affiliate marketer will tell you, a larger product selection implies more sales opportunities.
With endorsements from prominent figures like podcaster Joe Rogan and Olympic gold medalist Bode Miller, Onnit has a strong brand.
With a 15 percent commission rate and a 45-day cookie window, Onnit’s affiliate program compares favourably to the rest of the supplement business for such a high-profile company.’
The only minor disadvantage is that you must have an established website or a social media following of at least 5,000 people to be accepted, which will undoubtedly exclude many smaller affiliate marketers.
15 percent commission rate.
45-day cookie duration.
Few industries are immune to Amazon’s clutches, and the supplement industry is no exception. It supplies health supplements for men and women, as well as supplements for joint health and supplements for pets… Basically, all of the nutrients you’ll ever require.
On the bright side, this provides you with a number of money-making alternatives. Because Amazon is such a well-known brand, affiliate marketers rarely have trouble selling it.
The rules of Amazon’s supplement affiliate program, on the other hand, aren’t exactly the most appealing.
In fact, they’re very bad, with a 1% commission rate and a cookie window of only 24 hours.
The only redeeming feature is that you can receive a commission on any sales made by your referrals during that time period. Hopefully, they’ll purchase something from a product category where the commission is a little higher!
For the health and personal care category, the commission rate is 1%.
Cookie average lifespan: 24 hours.
Final Verdict: Best Supplement Affiliate Programs
As you can see, there are a variety of excellent supplements affiliate programs available.
That’s not to mention plenty of huge supplement affiliate brands like Bodybuilding.com and GNC, both of which have affiliate programs that aren’t currently accepting new applicants.
That’s a shame. We’ll be sure to add them to this list if and when they reopen (provided they meet our exacting standards).
Naturally, as with any market, the ideal supplement affiliate programs for you will be determined by your target audience and level of knowledge.
Promoting bodybuilding supplements to over-90s or men’s health products to ladies is unlikely to yield any benefit.