In this post, we have featured Tai Lopez Digital Social Marketing Consulting Review which includes detailed insights into Tai Lopez Social Marketing consulting. So lets get started here.
Who is Tai Lopez?
Tai Lopez is an investor, partner and advisor to over 20 multi-million dollar businesses. He came into the online scene in 2015 and quickly rose to become one of the top personal development gurus of the online business world and is quite active on social media to promote his online education company where he sells training courses teaching people how to achieve “health, wealth, love and happiness”.
Tai Lopez through his popular book club which is now one of the largest book clubs and podcasts The Tai Lopez Show shares advice on how to achieve the same with 1.4 million people in over 40 countries with his “Book-Of-the-Day” free email newsletter. The Tai Lopez Show gets around 800,000 downloads per month. Tai also owns the largest book shipping club in the world, Mentor Box, and was voted the Number 1 Social Media Influencer by Entrepreneur Magazine.
Tai Lopez Digital Social Marketing Consulting Review 2021 In A Nutshell
Tai Lopez and his team release a large amount of consistent content on social media and new ads to drive new people back to his site to buy his programs and courses. It is clear that all his time is now spent on his new online training business because his social media shows his entire day-to-day is spent in creating content and promoting Tai Lopez’s programs.
Tai summarized all he has learned from his mentors and compiled them into a series of ‘mentor shortcuts’ he calls, “The 67 Steps.” He also created an alternative to the traditional business school. This “Business Mentorship” program combines the best of self-learning with the best of University degree without all the downsides of burdensome costs and inefficient methods.
However, he has also received a lot of flak in social media for his continuous bombardment of ads, and many wonder whether is he another internet scam selling his get-rich-quick schemes through his courses as he shows off his extravagant lifestyle on social media. Well to learn more about this I have taken a program from his website called Digital Social Marketing Consulting and here is my review about it.
(You can mention wherein his website this program is available and what is the cost of this course.)
The second video talks about the secret formula for pricing and is approx. 21 mins long. The instructor of this video is Joe Soto. For all those who don’t know who he is and why is he qualified to be an instructor here is a brief introduction on him. Joe is the Founder and CEO of Revenue Inbound helping clients attract more traffic, leads and sales online.
Since 2010, over 500 clients have hailed from 40 US States and 7 countries. Clients such as Pearson Education, Oral B, Action Coach, FT Press, and High Point University have sought out Joe’s company for online marketing help. Clients range from a broad variety of industries including hospitality, health, fitness, e-commerce, colleges, coaches, consultants and many others.
Joe’s also known for helping celebrated New York Times and International bestselling authors and speakers with their online marketing campaigns.
How Tai Lopez Digital Social Marketing Consulting Helped Business?
Some of his most notable clients include Jeffrey Gitomer, Harvey Mackay, Tom Hopkins, Sally Hogshead, and Mark Sanborn. Joe was an author contributor to Jeffrey Gitomer’s book, Social Boom. Joe is also the Founder of MarketingAgencyOwner.com, The World’s #1 Online Community of Marketing Agency Owners who want faster business growth. Joe is also the creator of the Marketing Agency Academy, an online training program with hundreds of students from around the world.
So now that you know about his qualifications let’s go ahead with the review of the course. In this video, Joe talks about how to charge your clients for the services you can provide to them. He talks about why you should not get a customer who is price-conscious.
The disadvantages that you can face while dealing with such clients and how it can affect badly your referrals too. He uses the phrase don’t play games on the customer you can’t win. He first asks the viewers to get to know the marketing budget of their potential clients and then to pitch their services accordingly. He also goes on to give ideas about some of the price slabs that you can work on for different types of services you provide, whether it is an hour based consulting fee, consulting fee for a day, or retainer basis for a year.
He emphasizes on meeting a client face to face for pitching your ideas and why an email can be a bad option for you. He also addresses the concerns and mental blocks that the new consulting services agency or a person can have regarding the prices they charge for their services and also shares some tips and books for the same which he advises his viewers to read.
Moving on to the third video is the second lesson by Joe Soto that talks about how to use cold email outreach to appointments. This lesson is around 26 mins long. In this video, he extensively discusses how to use cold emails and correct techniques to help convert leads for the same.
He uses the importance of cold emails as a form of marketing to land prospective clients, how to get them interested in your pitch or proposal. He lists around seven reasons why most marketers fail to do correct email marketing. He shares his five email templates that you can use for emailing your target clients.
He also gives a few helpful tips on how to formulate the emails for your potential client. Lastly, he gives you few insights into how to build your prospective clients list and the email marketing tools that you can use to send them emails without being reported or blocked as spam.
The fourth video is about how to market your value which is the third lesson by Joe Soto and is around 13 mins long. Here he talks about 16 ways to market your value to your potential customers in a rather haphazard way. He emphasizes here how the professional in the service industries need to have a Linkedin account and post something daily or regularly on their account so that they can be seen as an expert on their field.
He also talks about how it is important to maintain your blog and website content and how to keep your social media updated so that your customers can look you as someone whom they can find reliable and can do business with. He also shares some tips on how to market yourself in the offline world. One of the tips he shares is how to join your local business networking group that can also help you land potential clients.
The next lesson which is the fifth video of the course and the fourth lesson by Joe Soto and is around 20 mins long and teaches you how to analyze and assess your prospect’s marketing. Here he talks about going through your prospect companies on social media, on google, and checks how they are performing. Are they posting daily on social media?
How would you grade their online content? Are they using any video marketing for their company? What is their engagement ratio? He gives you tons of different websites and tool options available online that can help you find out the website performance, SEO optimization of the website and can also provide you the report for the same for you to pitch to your prospect.
This will help you present them where they are lacking in their marketing aspects and how they can improve it by opting for apt methods. In this session, Joe Soto also takes you to live on google to find a company and shares with you different things that are not available on the website and how you pitch to that particular client by pointing out where they are lacking and how they can retarget their audience back to the website and convert them into sales.[/alert-success]
This session is very helpful for all those digital marketers who are looking into how to approach the client with the reports of their online brand presence and how to pitch them a proposal that will be difficult for them to turn down. There are a lot of insights to take away from this session with the number of different tools and websites that he mentions which will help you assess your prospect’s brand presence online and create marketing strategies for them.
Hence instead of focusing on entire digital marketing he first tells you to go for the platform which will have a quick impact on sales. The next he talks about High-Level Apps which combines the work of multiple apps like text responder, email responder, CRM, etc, and plugging into one which can be a massive value to your clients.
He also goes forwards in giving you the difference between being a digital marketing consultant and having a social media marketing agency and how you can navigate between the two and make the digital marketing consultancy more lucrative by providing specific value to your prospective client.
The next video is around 15 mins long which talks about how to leverage Apps for your clients. Michael Crouch follows up with his previous video and goes more into how to use the High-Level App and gives us an inside view of how this software works and how you can have multiple processes executed under one roof like making the voice calls to prospective leads and recording them so you can check how your sales team have handled to sending them text autoresponder or using Facebook messenger to reach out to them to even having email autoresponder that you can use for following up your lead.
He also gives us a glimpse of how the visual CRM looks and how you can use it to create your sales funnel.
In the next lesson taken by Michael Crouch, he talks about how to find clients for your consulting business. This lesson is almost 17 mins long. Here he briefly touches upon the core areas of how to find clients. He gives you 4 major ways to find them like in-person meetings if you are living in a densely populated urban city.
Second by using the cold calling method effectively to leverage it in a profitable way. Thirdly by using Facebook or Instagram ads and lastly, by using automation tools.
He first talks about setting a goal and that is of getting rid of your 9-5 job and replace that income before aiming high and shooting for them. Hence the tools that he essentially discusses in this lesson will help you replace your income of 9-5 jobs by getting some of your first set of clients which will help you get more time flexibility then to aim high and put in more time and energy for deep-pocket clients.
The next lesson is about Setting up your DSMC business where Michael Crouch talks about the difference between selling products and services and is about 17 mins. How Shopify is known for the go-to e-commerce platform to set up your shop for selling products, for selling services the Shopify equivalent is Kajabi. Kajabi is the software that will help you create your website, merchant, email autoresponder, pipeline, funnel builder, and integration of Zapier software which in itself has around 500 apps inbuilt for your use.
He also talks about doing a screen sharing where he will walk you through Kajabi Software with a mock account to show you how to set up and work on it but this part of the video is not available in this lesson. There is also a free trial link on Kajabi Software for class students who attend this lesson that they can access. However, as his previous video, this lesson also ends abruptly with the second part of the lesson not shown in this course.
The next two lessons are about dream big and scaling up where Michael Crouch introduces Robb Bailey who presents his case study of how he grew his company from zero to 2.15 million dollars in 22 months. The first video is the introductory video where Robb Bailey introduces himself and gives a little background info about him which is around 14 mins long and in the next video, he goes one to explain in detail how he scaled his business using High-Level Software which is around 42 mins long.
Most entrepreneurs that he has met have more open the door and pray for the clients to come in a method which is why most of the small entrepreneurs fail in their business. He himself used to handle a social media marketing agency which was in debt, he had trouble scaling up the business and also 3 years into his business he was burnout from the work and had to shut it down.
For the second one he started, he was far more careful not to repeat the same mistakes and offer consulting services to a particular niche by leveraging high-level software. He focussed on fitness and gym business for his niche and in 22 months managed to book them in around 525 locations. He presents the portfolio of the clients he has served and also a few case studies of their sales before he came into the picture versus how their sales were after they hired him. He lists the advantages of his new business model compared to the disadvantages of his old business model.
He talks about the Flywheel Effect and how to build it. He also talks about three pillars to scale your business. He shows you how he used the software to follow up with his leads which gets cold if you don’t follow up with them immediately. He talks about nurturing the lead which can convert in sales effectively and different methods to use to follow up with the lead. In the end, he also talks about how to find your niche clients and approach them for consulting services.
The next lesson is taken by Rudy, Tai’s partner in Profit Index and he talks about how to approach clients. The video is around 8 mins long where he gives three valuable tips in approaching the clients. He talks about personalizing your approach, adding value to them, educating and teaching them about your services, and also doing research on them before you approach your consulting pitch.
Use different types of approaches whether it is email, in-person meeting, etc, and most importantly approaching the right person in the company. Many people directly approach the CEOS or the senior management in the company who are already busy and have tons of emails and work to go through. It is more appropriate to find the right gatekeeper and approach them internally can ensure that your message reaches the right person to close the deal.
The next lesson by Rudy is about how to use case studies and is approx. 3 mins long where he talks about how to use case studies in your client pitch and if you haven’t worked with many brands then how to give the case study about other brand stating that you can achieve similar results like that brand so that the client is more open to listening to your pitch. He talks about adding value to your client instead of just selling to them for them to trust you.
The last lesson by Rudy is about handling objections from the clients. He gives you two major rejections to focus on; firstly price and secondly outsourcing to the agency versus getting it done by the in-house team and gives you various ways of how to tackle these two objections and explain the client the value of your service. This video is around 9 mins long.
The very last lesson in this course is Website Audit Tool which is almost a minute long that shows you how you can enter your website link on Tai’s Site and get a full report of your website like your SEO score, meta tag keywords, page speed etc.
Pros for taking this course:
- You get an overview of entire process of how to set up a consulting agency and there are lot of nitty gritty details covered which gives you an exceptionally good idea of how to run a consulting agency.
- There are different instructors that help you navigate you through different aspects of marketing agency based on their expertise.
Cons about this course:
- Almost every video of Michael Crouch is very repetitive with him talking about High Level in almost all his videos and explaining the importance of Facebook Ads.
- Few of his videos are incomplete lessons where second part of the video cut off from this course.
Hope you have got a fairly good idea about what is there inside this course and if you like our review then please do share it in your social media handles.
He then went on to build and run a salsa nightclub and after being burned out from that business he invested in online dating sites. Currently, he is the CEO of an online education company www.tailopez.com where he sells training courses and teaches people how to achieve “health, wealth, love and happiness”. His motto is “Everybody wants a good life, but not everybody gets a good life.”
In 2015, he moved into a new mansion in Beverly Hills, California, which he calls “Knowledge Society Headquarters.” Though some people do speculate that he rents it and does not own it.
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Conclusion: Tai Lopez Digital Social Marketing Consulting Review 2021
There have been thousands of students of Tai Lopez Digital Social marketing consulting course and reviews have been very positive about this course as there are 22+ videos in this course to learn whole cycle of digital marketing consulting. I hope you enjoyed this digital social marketing consulting review and do let me know in comments what do you think about this course ?