Taking your business to the next level is a challenge that all business owners will find advantageous to take on. Here are ten ways to take your business to the next level in 2014.
1) Evaluate where you are and know where you want to be
Where is your business right now and where would you, thinking in realistic terms, like it to be? It’s important to have realistic goals to work hard towards, with emphasis placed on ‘realistic’.
2) Place greater emphasis on customer service
Providing great customer service standards is crucial in an era where customer expectations are forever on the rise, spurred on by social media and digital interactions which have set particularly high benchmarks to aim for.
If your clients/customers visit your office, renovating the waiting area to make it more comfortable is an excellent way to start improving your business’s customer service standards, empowering you to make a positive impression right from the get-go.
3) Make your business more accessible
Location, location, location – you’ve undoubtedly heard it before because operating from an easily accessible location puts businesses at an advantage, but making your business more accessible entails more than location alone, as it also entails making your offices more comfortable for your clients/customers, enhancing your online presence with a dynamic website and interacting with your client/customer base on social media.
Check this video: Think Big and Take Your Business to the Next Level (Rhonda Abrams)
4) Learn how to delegate responsibility
Trying to wear every name badge in your organisation and simultaneously take your business to new heights is a sure-fire way to burn out and find yourself even further away from realising your business dreams and aspirations.
Learning how to delegate responsibility is essential, and if you’re used to doing most tasks yourself, one of the greatest challenges you’ll face is understanding which tasks to hold onto and which to delegate.
Notes Richard Branson, “Virgin’s ability to grow and diversify successfully was set in the company’s early days, with my learning how to delegate and let go.”
5) Do things you tend to avoid
We’re all guilty of avoiding things we know we should be doing, for instance making changes around the office to increase productivity, provide better customer experiences and enhance employee morale.
If you tend to avoid making changes around the office because you’re comfortable with the way things are, it’s definitely time to shake things up and try something new, perhaps you can call an office refurbishment company to redesign your office with emphasis placed on workplace branding and providing your employees with more comfortable workstations to boost productivity and morale.
6) Keep up with new technology
Technology plays an important role in business and it’s essential to keep current with it. Keeping up to date with technology offers many benefits, for instance improving productivity, streamlining business processes and reducing employee workloads by automating manual processes.
7) Increase your productivity
There are many ways to increase workplace productivity, of which refurbishing the office and making changes to the layout top the list.
If your employees experience difficulty moving about the office or they work in cramped spaces, making layout changes to provide them with more space is a great place to start.
8) Streamline marketing
Many businesses spend far more than they need to on marketing and should streamline their marketing efforts. It’s important for businesses to measure their marketing efforts, and as the founder of marketing advisory firm MSCO, Mark Stevens, says, “If you can’t measure it, don’t spend money on it.”
9) Set growth goals
Setting growth goals is essential if you’re to take your business to the next level. Some business experts advocate setting goals you feel slightly uncomfortable with whilst others advocate putting plans into action, for instance refurbishing your office to accommodate more employees before you hire them, to force yourself to rise to the challenge.
10) Add value
There are many ways to add value, such as increasing the number of products and/or services you sell. This may entail changing the layout of your office to accommodate different departments, though once you’ve done your research and know a market exists, you can move forward with confidence.
Your business will never reach the next level unless you take it there – set yourself realistic goals and rise to the challenge.