Russell Brunson has created the One Funnel Away Challenge which he claims will give you the life you want, the marriage you want and the family you want.
To join the 30-day challenge and build an online business he says all you need to do is pay $100 for the One Funnel Away kit and you’ll have everything you need to get started.
Is this program legit and does it really delivers, or is there more to this than meets the eye? That’s exactly what we’ll be asking in this review.
What Is The One Funnel Away Challenge? One Funnel Away Challenge Review 2020 What’s So Special About It??
Essentially, One Funnel Away Challenge is a 30-day course on how to build a high converting sales funnel (A.K.A. purchase funnel) that will generate sales for you around the clock.
The program was created by Russell Brunson, owner of ClickFunnels.com.
He believes that every person walking the planet is just ‘One Funnel Away’ from creating a life of financial freedom for themselves.
The One Funnel Away Challenge!
The One Funnel Away Challenge 2020 – Worth the Hype
The Real Cost Of One Funnel Away
Read Russell Brunson’s One Funnel Away sales page and no one would blame you for thinking that all you need to replace your full-time income and build the life you want is available for a one-off fee of $100…
Unfortunately, this just isn’t the case.
The truth is that in order to be able to implement any of the training you’re going to need to sign up for…
…you guessed it, Russell Brunson’s very own ClickFunnels program!
How do I know?
Because he pretty much tells you outright that this is the sole purpose of the One Funnel Away Challenge:
In effect, One Funnel Away is just a teaser product and the relatively low $100 front-end cost is just to lure you into one of Russell’s sales funnels.
In a way, that’s kind of what you’d expect though, right?
He is THE sales funnel expert after all!
ClickFunnels membership doesn’t come cheap either; after a free 14-day trial you can expect to pay $97 or $297 per month.
That’s a whopping $1,164 or $3,564 per year!
Why Just One Funnel is NOT Enough
One funnel is not enough because the funnel is only one small piece of the larger puzzle. Gurus would like you to believe that their funnel will solve all of your problems.
But if you buy into this gimmick, you will only be making them a lot of money! They are trying to sell you on a system that is not complete.
And to prove it, I’m going to give you the TRUTH about what you need to succeed.
So let’s put the myths to bed and figure out what you actually need to do to make money as a digital marketer online.
It takes a lot more than one funnel to create true, lasting success with an online business.
Do you want to know which one is better? Builderall or Clickfunnel, check out our article where we compared both these tools and find out which is best for you.
Success Lies in These Metrics
These are the most essential metrics that you could possibly focus on when it comes to a successful online digital marketing business.
You need to focus first and foremost on your audience. Have you properly identified them? Are you helping them? Are you creating real value that will make their lives better?
If not, no funnel is going to make your business successful.
Without traffic, your funnel won’t even be discovered by potential buyers. So if you don’t focus on this key metric, you won’t sell a single unit or convert a single visitor.
Offer and Delivery
Your offer and delivery must not only solve your customer’s main problem… they must also deliver on what you are promising.
If you can’t create real value and transform lives, you need to go back to the drawing board… and I will explain ‘why’ in just a moment!
7 Steps to Create REAL Success Online
- Build an audience with an urgent need for a solution
Your customer base is going to be comprised of the audience you build. But in order to build this audience base, you are going to need to define exactly who you are trying to reach.
So take a moment and think about whom you are writing or speaking to.
What are their challenges? What are their needs? What is keeping them awake at night?
- Solve their problem
It is one thing to identify a problem. But it is quite another to solve it! Back-engineer the needs of your audience, and find out what can be done to help them with their problem.
The problem with the ‘one funnel’ hype is that it isn’t helping anyone. These gurus want you to spend money on their product. They are not actually trying to teach you how to help other people find success.
- Gain their trust
This may be the most important part of the entire process.
And yet… a funnel has nothing to do with this!
Prove to your audience that you’re a real person. Prove to them that you know what you’re talking about. Prove to them that you can actually, legitimately help them.
By creating valuable content!
For my wife’s meditation niche business, we spent years creating videos, blog posts, and other content to establish her as an authority in the market. We put out content for free that was actually helping people.
Then, after a few years, when we released our first membership program, we already had this audience of people who trusted us and knew that what we were doing was changing lives.
No funnel could have built this kind of trust. It takes hard work and valuable content to do that.
- Get your copywriting skills dialed in
Copywriting is the ability to communicate your value proposition in a way that triggers action.
This could be a sales letter, a sales video, a blog post, etc. You need to be able to create content that is going to live on a page, attract attention, communicate about your audience’s needs, and deliver your message effectively.
Funnels are a part of copywriting, but they are only a very small part.
You don’t want to create a ‘pressure cooker’ moment for your audience. When they visit your site, you want to be able to capture their attention with a story and show you are willing (and trying) to provide real value free of charge.
Sure, you may offer a product… but by offering so much value for free as well, you are showing them that you value the relationship more than you value a one-time purchase from them.
- Have your tech all set up
There are a few technical needs that you MUST have in place if you really want to potentially earn money through your skills as a digital marketer.
And one of them is a shopping cart. At some point, you are going to need to collect payment from customers in exchange for what you’re pitching in your offer.
On WordPress, there are plugins out there to help and a wide variety of developers who can customize WP to do anything you’d like.
- Deliver on your promise
It is one thing to use your copywriting skills to sell your product to customers. But it is quite another thing to create a product that actually delivers what you have promised!
Craft an offer that will solve your audience’s problem -- and then deliver on it.
Help people through the process of transformation. This is what people want. Overhyping products that are not actually going to help people in their lives is a bad move.
- Drive traffic
At some point, in some way, you MUST be able to drive traffic to your website.
This is how you get people to actually see your offer… and single-funnel systems absolutely do not take this into account.
A lot of these systems rely on running ad campaigns that bring rubbish, non-targeted traffic through your website anyway.
Where And How To Actually Get Traffic
You cannot just use a sales funnel to sell your products to customers. You need to use a full-fledged approach that takes all aspects of the giant spectrum of the customer experience into account.
To put it in very simple terms, you need to follow all 7 of these steps. You need to…
- Build an audience
- Help them solve their problems
- Earn their trust
- Dial in your copywriting skills
- Set up your tech correctly
- Deliver on your promises
- And start driving traffic
Proven Successful Online Business Model
Do funnels work at all?
Of course, they do!
But that’s not the big question.
The big question is this…
Can you really help people to solve the real problems they have? And are you doing it with integrity, with their best interests in mind?
Your ability to communicate effectively before the sale and to actually deliver on your promises is the clutch-points that will have the greatest bearing on whether or not you are a success in the digital marketing world.
The tech is actually the easy part.
How to Incorporate Facebook Ads to Your Funnel -- Success Guaranteed!
Facebook ads can absolutely help to bring more traffic into your website… but you can’t rely on the gurus to tell you how to do it, because they are almost always going to show you outdated methods that worked 6 to 8 months ago… not methods that are going to get you traffic right now.
The most simple and lowest risk way to figure out Facebook advertising is to start paying with $5 a day on Facebook.
As you dial in those ads and run tests, you will start to see greater success… but that is the only way to guarantee that you will figure out what is going to work the best.
Final Verdict: The One Funnel Away Challenge Reviews 2020
In my honest opinion, Russell Brunson is an excellent training and THE go-to expert when it comes to sales funnels. I’ve no doubt anyone taking up the One Funnel Away Challenge will get tons of value from it.
The interviews alone make the $100 asking price a worthwhile investment and it goes without saying that you can learn a lot from some of the most successful marketers and multi-millionaires in the industry.
Russell is teaching a legitimate way to make money online through affiliate marketing and as long as you’re fully aware of the costs involved then enroll here and it could end up being the best choice you have ever made.
On the other hand, if you want to build a lucrative affiliate marketing business without the high upfront costs and monthly overheads then Wealthy Affiliate is a solid option.