Thrive Themes Pricing 2024: Is Thrive Theme Free?

In this Thrive Themes pricing guide, I’ll talk about the different Thrive Themes pricing plans so you can decide which one is best for you.

Want to find the best deal on Thrive Themes products?

There are two different ways to pay for Thrive Themes products.

You can buy each tool separately, or you can pay $299.00 a year to have access to everything.

Different tools have different pricing options, so the final price will depend on the tool you want and how many sites you plan to use it on.

Also, it’s important to know that Thrive Themes has an option called “Thrive Suite” that gives you access to all of their tools and plugins at the lowest price possible.

Thrive Themes Pricing Summary

In short, there are two ways to pay for Thrive Themes. Thrive Suite costs $299 per year or $99 per quarter.

For this price, you’ll get unlimited features, updates for life, and help for a year.

What Is Thrive Suite? And who are Thrive Themes?

Thrive Suite


Thrive Themes has been making WordPress products for a long time, and they have a very clear goal which is Conversions

They offer a suite of products called Thrive Suite, which includes the following:

  • Thrive Theme Builder (which includes several companion themes)
  • Thrive Architect & Thrive Optimize
  • Thrive Quiz Builder
  • Thrive Leads
  • Thrive Apprentice
  • Thrive Ultimatum 
  • Thrive Ovation
  • Thrive Comments
  • Thrive Automator

As you can see, this is an all-in-one solution for running an online business.

Note: Now, you can buy each one as a separate product for $47–$167 per year. But the Thrive Suite is the best deal for your money.

In the Thrive Suite, which products are included?

Let’s examine each Thrive Suite product in detail.

Thrive Theme Builder

Thrivethemes landing page builder

Thrive Theme Builder is a great WordPress theme that lets you make the website you’ve always wanted.

It’s been hard for me to make a website that is focused on getting people to make a purchase. Thrive Theme Builder is the only page builder that works well for me.

To help you get started, there is a site setup wizard that will guide you quickly through the process:

Shapeshift, Omni, and Kwik are all companion themes that come with different templates for each part of your website. After you finish the setup wizard, you can use a drag-and-drop visual editor to change each of these templates.

With over 130 ready-made content blocks, you can change the look of your WordPress site even more. Just add the block and make it fit your needs.

Also, when you add a block, it will be made to match the main colour you chose for your brand during the setup wizard. Nice!

And those of you who publish other types of content, like videos or podcasts, will be glad to hear that these have been thought about.

This feature lets you add your YouTube URL to your blog posts if you want them to be “video posts”. Then, it will show your video in a way that’s kind of like a theater:

I really like how much performance has been thought about. For example, WP Rocket, WP Fastest Cache, and W3 Total Cache are all supported by default. The top three WordPress plugins for speed.

Integrations with image optimization platforms like Optimole and Smush are also available. As well as AMP support (accelerated mobile pages).

And with their Project Lightspeed feature, you can run a quick optimization that makes page load times much faster.

Note: Kwik is the fastest of the themes that come with Thrive Theme Builder. It was made with Web Page Vitals in mind from the start.

Thrive Architect + Thrive Optimize

Thrive-Architect-OptimizePress Alternative

With Thrive Architect, you can build pages that convert and create landing pages that do the same.

A blog post or other page can be customized with it.

There are many options to choose from, including normal website pages, blank pages with headers and footers, blank pages with nothing on them, and landing pages.

After choosing the page you want to make, you can change it with a drag-and-drop visual editor.

It is the same editor that powers all of Thrive Themes’ products, which is nice since it makes you feel right at home.

So, putting things on a page works the same way. You can add things like buttons, forms, images, videos, and so on. Or you can add block templates that have already been made.

The landing pages are my favorite part of this plugin.

Thrive Themes knows what they’re doing when it comes to landing page design and conversion rate optimization, so this is built right into the plugin.

There are about 300 templates altogether. The cool thing is that they are put together in sets with similar themes. So you can make a whole sales funnel without having to start over with other pages.

Hydrogen Smart template set for example includes home pages, confirmation pages, leads generation pages, sales pages, event pages and upsell pages.

“Smart landing pages” are a newer type of landing page template. With one click, you can change the accent colors for all page elements instead of changing each one separately. Cool, huh?

To improve conversions, you can run A/B tests using the Thrive Optimize add-on.

Thrive Leads


Thrive Leads is a very popular lead generation plugin that makes it easy to put opt-in forms on your website that are geared toward getting people to sign up.

There are a lot of different types of opt-in forms you can use. You can show a popover, a slide-in, a notification bar, a screen filler, a scroll mat, and other things.

You can make your forms work for specific tags, categories, pages, posts, and more. Even shortcodes, widgets, and PHP code can be used to add forms (should you need it).

With the drag-and-drop visual editor, you can change forms as much as you want. You can even make more complicated forms, like ones with two steps or a lot of options. There are many templates for each type of form.

There are many API integrations that let you connect forms to your email service provider. There are more than just ConvertKit, Drip, ActiveCampaign, MailerLite, and MailChimp. Some opt-in form tools include providers like Sendfox that I rarely see others use. And HTML forms can be used for anything that doesn’t have its own API integration.

want to know more about Thrive Leads Check Out Our Detailed Thrive Leads Review: Is It Really Worth Your Money? (Read Truth)

Thrive Quiz Builder 

Thrive Quiz Builder - Quizzes Aren't Just For Silly Fun 2

Thrive Quiz Builder is the best plugin for WordPress that can be used to make quizzes.

Quizzes are a great way to build an audience, get people to your site, and get people to follow you on social media. And they are one of the easiest types of content to make.

My friend put up a website about old cars and a bunch of quizzes. Even though he only shared quizzes with his Facebook friends, he got 6,000 visitors in the second month. Isn’t that crazy?

You can choose quizzes based on what you want to learn. You can choose to build your email list, get social shares, or learn more about your customers. You can also start from scratch if that’s what you’d rather.

Then, you’ll choose a design style from a few options and start making changes to your quiz.

You can also get useful reports that tell you how well your quiz is doing.

Quizzes can also be used as generator-style tools. For example, Nicola, one of our editors, used Thrive Quiz Builder to make a generator for ideas for songs. Over 10,000 people have used it already.

Thrive Ultimatum

Thrive Ultimatum

This kind of WordPress plugin, Thrive Ultimatum, is the only one of its kind. Thrive Themes deserves credit for coming up with this idea. Before this, the only option was to use pricey SaaS platforms.

With this plugin, you can set up timed marketing campaigns that use the power of scarcity to get people to buy. One of the best ways to get more sales is to do this.

There are a number of campaign templates included. There are deals for 7 days, Christmas, and the end of the month. You can also come up with your own.

But let’s say you wanted to promote a course with a 7-day special offer.

You could use this plugin to add a countdown timer to calls to action (CTAs) on your site. These run on their own, so you can stop people from seeing your special offer page when the timer goes off.

You can also add different events to the timeline for your offer. This would let you switch to different designs automatically when your campaign ended.

There are several call-to-action (CTA) types, so you can show your offer as a notification bar, in a widget area (like a sidebar), or as a shortcode.

Each CTA comes with a bunch of already-made templates that you can change using the same editor as most other Thrive Themes products.

There are also useful reports that show you how well your campaigns are doing.

Thrive Apprentice

Online courses can be made easily using Thrive Apprentice’s learning management plugin.

It’s just a matter of uploading your course content, tweaking the settings, and changing the layout, and your audience will have a fully functional learning platform.

You can easily take payments with Thrive Apprentice because it works directly with checkout software like SendOwl and ThriveCart.

Even though it takes a little longer to learn than some other online course platforms, you can have as many courses and students as you want since this is a WordPress plugin.

And it gets even better: Thrive Apprentice lets you edit visually by dragging and dropping, so you can make any kind of course website you want.

In a recent update, Thrive added new features to this plugin that make it better than ever. Now you can sell more than just courses. There is a conditional display, which lets you change the way each customer sees things.

And more advanced content drip features than any other learning management plugin we’ve tried.

WooCommerce, ThriveCart, and SendOwl can all be used.

Thrive Comments

Thrive Comments Review- Choose Thrive Dashboard

Thrive Comments is not like any other plugin for comments. It will take the place of the comments that come with WordPress and offer something much better.

I love that you can choose what to do when someone leaves a comment.

Do you want them to share your post, look at an opt-in form, see posts that are similar to yours, or go to another post? You can pick.

You can even decide what to do based on whether someone is leaving a comment for the first time or if they have been there before.

Voting and badges can be turned on to make people more interested.

You can also change how comments are notified, how they are moderated, and more. In the end, you have a lot of power over the comments on your blog.

Thrive Ovation

Thrive Ovation Review- Countdown Timers

Social proof is what gets people to buy, and Thrive Ovation will help you do just that.

With this plugin, it’s easy to get testimonials and show them off on your website.

This plugin can be used on its own with WordPress shortcodes. Also, Thrive Architect can be integrated to create a testimonials page.

By importing testimonials from social media, using Thrive Architect, or using Thrive Leads, you will be able to collect testimonials.

This will save you a lot of time and let you show a lot of testimonials for the most social proof.

Thrive Automator

With Thrive Automator, it’s easy and cheap to automate your marketing, and there are no limits on how many times automation can run.

It’s one of the best things in the Thrive Suite package that you might not know about.

This automation is set up in a way that is similar to what you would see on marketing automation platforms like ActiveCampaign.

All kinds of tasks can be automated between Thrive products, WooCommerce, WordPress products, and your email marketing platform of choice with these plugins.

For example, you can set up a rule so that when someone buys your course, they are added to your email marketing tool.

Or, when someone buys something from your WooCommerce store, you could add a tag to your email tool. This place has so much potential!

Now, Thrive Automator is just starting out. So, in the future, you can expect more features and integrations to be added. There are also plans for a library of apps from third parties and much more.

In fact, Thrive Themes wants to hear what you think about this tool so they can make it better in the future. So, if you have ideas, you should talk to them.

When I look at Thrive Automator’s road map, I can see it becoming a strong alternative to Zapier for WordPress. And it will be much less expensive.

Thrive Themes pricing

Thrive suite Pricing

Plans to use all of Thrive Themes’ products start at $299 per year or $99 per quarter.

This includes help, updates, and the ability to use them on up to 5 websites.

If you want to learn more about making your website more effective, you can use Thrive University.

I’ve already paid more than that per year for a WordPress theme with a lot fewer features.

There is an agency plan for people who have clients that costs $49/month when billed annually. This protects you for both your own sites and the sites of your clients.

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Conclusion: Thrive Themes Pricing 2024

Thrive Suite is a set of tools that can be used to build an online business.

Every product is taken care of, and every once in a while, new features are added.

More templates, more ways to connect, and more features that you can’t find in other tools. It’s wonderful.

But does everyone need a Thrive Suite? No.

The products that Thrive Themes makes are more geared toward solopreneurs, bloggers, content creators, and personal brands.

This is clear from their development roadmap, templates, and features. And their service is best when you can use a lot of the tools they give you.

Given how cheap they are, you don’t have to use them all to get your money’s worth.

For instance, SaaS products that are similar to Thrive Architect and Thrive Leads are much more expensive.

From a technical point of view, SaaS alternatives are easier, but there are limits on the number of customers, courses, landing pages, forms, and so on. Even with traffic.

You don’t have those limits with WordPress and Thrive Suite. And that’s the end of my review of Thrive Themes.

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Kashish Babber
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Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

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