TikTok Statistics 2024: What Do The Figures Show? 📈

Last Updated on: January 30, 2024 by

TikTok, a social media sensation, has seen staggering growth in user engagement and revenue. In 2022, it achieved a remarkable 100% increase in revenue, reaching $9.4 billion.

With 1.5 billion monthly active users in 2023, TikTok is on track to hit the 2 billion mark by 2024. This growth is particularly notable in China, where it’s a daily staple for over 780 million users.

The app’s global appeal is further underscored by its more than 3 billion downloads, making it a dominant force in the digital landscape.

Year Downloads
2018 653.75 million
2019 704.84 million
2020 984.49 million
2021 721.09 million
2022 858.66 million
2023 780.92 million

TikTok Statistics Of 2024

  • TikTok surpasses 1 billion monthly active users.
  • User Comparison: Facebook (2.9B), YouTube (2.2B), Instagram (1.4B), Snapchat (500M), Pinterest (480M), Twitter (397M).
  • Sensor Tower reported that TikTok had 62 million downloads in January 2021, with a total of 315 million downloads in Q1 2020. India has 500 million downloads, China has 180 million, and the US has 130 million. In June 2020, the app was downloaded 87 million times globally, with 7.5 million of those downloads in the US.
  • Active Monthly Members in the U.S. — Today. Over 138 million monthly active users are in the U.S. alone.
  • TikTok’s user base in the US has significantly increased among Americans aged 18 and over. In April, the app had 39.2 million unique mobile visits, more than three times compared to April of last year. Comscore, which only counts users over 18, provided this data to Adweek.

What Is TikTok stats

  • By age, the percentage of TikTok users in the United States is as follows: 10-19 years, around 32.5 percent; 20-29 years, around 29.5 percent; 30-39 years, around 16.4 percent; 40-49 years, around 13.9 percent, and 50+ age group around 7.1 percent are TikTok users. This indicates that the TikTok user base is maturing. Comscore provided all of the data.
  • Average Consumer Minutes- TikTok consumers are incredibly enthusiastic about the app. Around 52 minutes, on average, are spent daily on the platform. According to a new survey, kids aged 4 to 15 spend an estimated 90 minutes every day using TikTok.
  • On average, a user opens the app eight times every day.
  • TikTok has 80M active monthly users in the US. 60% are female and 40% are male. 60% of users are 16-24 years old, while 26% are 25-44 years old. 80% are 16-34 years old. Users upload videos 83% of the time.
  • Gen Z – Gen Zers account for 60% of TikTok consumers. Generation Z is a trendsetter. “Gen Z” will comprise around Seventy-Four million people in the United States next year, making it the biggest generation ever.
  • TikTok is expected to generate Five Hundred Million Dollars in income in the United States alone by 2020. (source).
  • TikTok is currently present in 154 nations around the globe (in around 75 different languages).
  • Facebook’s Empire vs. TikTok – Since November, Facebook’s “Lasso” (a clone of TikTok) has received 250,000 downloads in the United States. In that span, TikTok had 41.3 million users.
  • TikTok is said to be paying influencers $500 to join TikTok and begin producing the content. It does, however, work wonderfully, making the platform explode in popularity.
  • The app was the 2nd highest-downloaded application in the United States in November, according to Sensor Tower, with Four million installations (behind only Disney+).
  • TikTok’s Fourth Quarter 2019 revenue increased by over 300 percent year over year, according to TechCrunch/Apptopia.
  • In China, Douyin, which is also known as TikTok, has surpassed 400 million active users per day (and perhaps the most frequent dance video makers are over Sixty years of age).
  • Trending tracks in TikTok are usually also the top trending tracks on Spotify. It demonstrates the platform’s actual power.
  • The TikTok Creator Marketplace is a TikTok-run marketplace that houses hundreds of TikTok creator profiles. Brands may use the marketplace to find performers whose users best match their campaign’s target market. 

TikTok Statistics

  • Last month alone, TikTok had over a Hundred and Four Million downloads (a 46% increase from the previous year).
  • TikTok has a high level of engagement. Jennifer Lopez’s video clip got 71 million views on TikTok but only 2 million on Twitter, despite having 45 million followers on Twitter and just 5 million on TikTok. TikTok has seen a significant surge in usage during the pandemic and has started nightly programming. So, it’s time to get started with TikTok!
  • TikTok announced a One Billion Dollar Creator Fund for influencers. The fund will strengthen relationships with creators and provide direct cash transfers. Competitors include Facebook’s Reels, YouTube’s Shorts, Byte, and Triller. The investment should greatly benefit TikTok.
  • Forbes revealed the highest-paid TikTok stars, with Addison Rae on top at $5M, followed by Charli D’Amelio at $4M and Dixie at $2.9M.
  • Top 100 TikTok Influencers – this list displays the top hundred TikTok accounts with the most followers.
  • Six creators on this platform have at least 50 million followers: Bella Poarch, Addison Rae, Loren Gray, Spencer X, Zach King, and Charlie D’Amelio.
  • The TikTok Top 100 for the year 2020 has been revealed.
  • The maximum video duration on TikTok has been extended from 3 minutes to 10 minutes (which originally was just 1 minute).
  • it’s used by 23.02% of the world’s internet users.
  • The app has been downloaded more than 4.1 billion times.
  • As of 2021, TikTok was the 6th ranked social media app.
  • Bytedance, TikTok’s parent company, is valued at $223.5 billion.
  • TikTok’s global user base grew by 1157.76% from Jan 2018 to July 2020.
  • In the U.S., TikTok users exceed 150 million.
  • American adults spend 55.8 minutes per day on the app.
  • The app was launched in China in September 2016 and internationally in September 2017.
  • TikTok’s 2022 revenue was $9.4 billion, doubling from the previous year.
  • The app had 1.5 billion monthly active users in 2023, with an expectation to reach 2 billion by 2024.
  • Over 780 million daily users access TikTok in China.
  • Total downloads of TikTok exceed 3 billion.
  • The app’s largest user base is under 30 years old, with the 18-24 age bracket being the most prominent.
  • More women use TikTok than men, but the user base is diversifying.

Some Key Stats for Advertising and Marketing:

  • The cost of a brand takeover commercial can range from $20,000 to $200,000. (according to Digiday, 2019)
  • Hashtag challenges might cost a company $100,000 or more (Adweek, 2019)
  • Campaigns on advertising the brand can now be launched for as little as $50 per day with no lasting commitment.
  • TikTok suggests spending an extra $100,000 to $200,000 on ads to encourage a hashtag challenge on TikTok. (according to 2019, Adweek)
  • Influencers on TikTok with 2.5 million or more followers charge roughly $600-$1000 on each post as opposed to $100-$200 on Instagram for every 10,000-20,000 followers (according to Telegraph, 2019)
  • TikTok advertising can direct people to your website, an app store page or promote a hashtag challenge on the app (TikTok, 2019)
  • Branded AR glasses, tickers, and stickers can be created for TikTok audiences to utilize in their video content. (2019, TikTok)
  • TikTok is developing a new AR ad format that will be released soon (according to Digiday, 2020)
  • Ads are now accessible for self-serve! Because it’s such a unique platform, I recommend partnering with a competent agency.
  • TikTok is currently giving away ad credits to new firms that want to advertise on the site. There are two ad credits available: $300 and $2000.

FAQs

🕒 How can I see the total watch time for my TikTok profile?

TikTok provides insights into your total watch time in the analytics section of your account.

🔄 What is the significance of shares on TikTok?

Shares indicate how many users have shared your video with their followers, potentially increasing your video's reach.

📅 How far back in time can I view my TikTok statistics?

TikTok analytics typically provide data for the past 7 to 28 days, depending on your account type.

💰 How can I monetize my TikTok account using statistics?

High engagement and a large following can attract brand partnerships and sponsored content opportunities, increasing your earning potential.

Quick Link:

Conlcusion: TikTok Statistics 2024

TikTok’s statistics highlight its stunning growth and impact in the social media world. It’s not just an app for fun videos; it’s a major player that connects millions worldwide.

With its user base and revenue rapidly increasing, TikTok is shaping not just trends but also how we interact online.

It’s clear that TikTok is more than a passing trend – it’s a key part of our digital landscape.

Sources: Wallaroomedia, CNBC, Sensortower, Adweek, Theverge, TechCrunch, Backlinko, Statista, Business of Apps

Kashish Babber
This author is verified on BloggersIdeas.com

Kashish is a B.Com graduate, who is currently follower her passion to learn and write about SEO and blogging. With every new Google algorithm update she dives in the details. She's always eager to learn and loves to explore every twist and turn of Google's algorithm updates, getting into the nitty-gritty to understand how they work. Her enthusiasm for these topics' can be seen through in her writing, making her insights both informative and engaging for anyone interested in the ever-evolving landscape of search engine optimization and the art of blogging.

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